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Automotive Noise, Vibration And Harshness Materials Global Market Report 2025
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Automotive Noise, Vibration, and Harshness (NVH) materials are specialized materials designed to absorb sound and vibration, thereby reducing the impact of noise and vibration harshness to provide a comfortable riding experience for occupants. NVH specifically refers to the field of measuring and modifying the noise and vibration characteristics of vehicles, with a focus on cars and trucks.

The major types of automotive NVH materials include rubber, plastic and foam, fibers, and other varieties. Rubber, in this context, pertains to an elastic substance derived from coagulating the milky juice of various tropical plants. These materials find application in various types of vehicles, including passenger cars, light commercial vehicles (LCV), and heavy commercial vehicles (HCV). Their applications encompass serving as absorbers, isolators, and dampers, used in components such as hoods, trunks, chassis, and other parts across different end-users.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp escalation of U.S. tariffs and resulting trade tensions in spring 2025 are significantly affecting the electrical and electronics sector. Key components such as semiconductors, display panels, and rare-earth metals crucial for batteries and motors are now facing heavy duties. Consumer electronics companies are seeing profit margins shrink, as fierce competition makes it difficult to pass on rising costs to consumers. At the same time, industrial electronics firms are experiencing project delays due to shortages of tariff-impacted parts like printed circuit boards. In response, businesses are shifting assembly operations to tariff-exempt nations, building up inventory reserves, and redesigning products to reduce reliance on restricted materials.

The automotive noise, vibration and harshness materials market research report are one of a series of new reports from The Business Research Company that provides automotive noise, vibration and harshness materials market statistics, including automotive noise, vibration, and harshness materials industry global market size, regional shares, competitors with an automotive noise, vibration and harshness materials market share, detailed automotive noise, vibration and harshness materials market segments, market trends and opportunities, and any further data you may need to thrive in the automotive noise, vibration and harshness materials industry. This automotive noise, vibration, and harshness materials market research report deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The automotive noise, vibration and harshness materials market size has grown strongly in recent years. It will grow from $13.51 billion in 2024 to $14.31 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to regulatory compliance, consumer demand for quieter vehicles, global automotive production growth, government support, market growth in emerging economies.

The automotive noise, vibration and harshness materials market size is expected to see strong growth in the next few years. It will grow to $19.18 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to electric vehicle (ev) growth, rise in autonomous vehicles, urbanization trends, rise in disposable income. Major trends in the forecast period include enhanced testing and measurement, integration of nvh simulation, multi-material solutions, customization for vehicle segments, integration of smart materials.

The forecast of 7.6% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through higher costs for specialized acoustic foams and damping composites from South Korea and Italy, increasing vehicle manufacturing expenses and reducing cabin comfort competitiveness. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand from the electric vehicle industry is propelling the expansion of the automotive noise, vibration, and harshness (NVH) materials market. Electric vehicles are defined as vehicles that utilize electricity to enhance their efficiency. Automotive NVH materials contribute to the improved performance of electric vehicles by minimizing noise and vibration, ensuring a comfortable and quiet driving experience through the optimization of the power system, magnetic brake, gearbox, and engine design. For example, in January 2024, a report from Kelley Blue Book, a US-based company under Cox Automotive, revealed that in 2023, a record 1.2 million car buyers in the United States opted for electric vehicles, representing 7.6% of the total U.S. vehicle market, an increase from 5.9% in 2022. This rising demand from the electric vehicle sector is a key factor driving the growth of the automotive NVH materials market.

The rising sales of lightweight vehicles are anticipated to boost the growth of the automotive noise, vibration, and harshness (NVH) materials market. Lightweight vehicles are defined as motor vehicles that weigh less than others in the same class. Automotive NVH materials are utilized in lightweight vehicles to tackle the specific challenges of reducing weight while ensuring a comfortable, quiet, and safe driving experience. For instance, in August 2024, the Federal Reserve Economic Data, a US-based government organization, reported that in January 2024, sales of lightweight vehicles, which include cars and light trucks, rose to 15.002 million units, up from 13.431 million units in January 2023, representing an approximate growth of 11.7% year-over-year. The increase in sales of lightweight vehicles is expected to drive the expansion of the automotive NVH materials market.

Technological advancement is a significant trend gaining traction in the automotive noise, vibration, and harshness (NVH) materials market. Leading companies in this sector are focusing on developing products with advanced technologies to enhance their competitiveness in the automotive NVH materials market. For example, in June 2024, VI-grade, an Italy-based technology firm, introduced the DiM FSS simulator. The DiM FSS (Driver-in-the-Loop Full-Scale Simulator) is a state-of-the-art simulation platform that integrates real drivers into a realistic virtual setting, enabling comprehensive testing of vehicle dynamics and driver interactions. This simulator allows engineers to evaluate vehicle performance under various scenarios, considerably reducing development costs and time while enhancing safety and accuracy.

Major companies within the automotive noise, vibration, and harshness (NVH) materials market are strategically opting for partnership approaches to deliver essential NVH material services to a diverse range of clients, including individuals, businesses, and governments. Strategic partnerships involve companies combining their strengths and resources to achieve mutual benefits and success. An illustration of this approach is the partnership formed in December 2022 between NN Inc., a US-based materials science company, and Nylacast Automotive, a US-based designer and volume producer of high-precision polymer assemblies and components. This collaboration is specifically designed to provide a comprehensive solution for addressing the worm gearset requirements of customers. The partnership aims to deliver advantages such as convenience, enhanced performance, and cost-efficiency.

In January 2022, Woodbridge Group, a Canada-based solution provider specializing in fully-integrated foam solutions, completed the acquisition of Hematite for an undisclosed amount. This strategic acquisition positions Woodbridge to further develop integrated multi-functional and high-value products, particularly for the rapidly growing new energy vehicles (NEV) sector. By combining Hematite's expertise in NVH products, including acoustic, airflow, and water deflection products for the automotive industry, with Woodbridge's foam and chemistry capabilities, the aim is to deliver differentiated seating, interior, and exterior product solutions. This partnership underscores the industry's commitment to leveraging complementary strengths and capabilities to drive innovation and address the evolving needs of the automotive NVH materials market.

Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.

Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2024. The regions covered in the automotive noise, vibration and harshness materials market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the automotive noise, vibration and harshness materials market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

The automotive noise, vibration and harshness materials market consists of sales of thermoplastic polymers, polyurethane foams, engineered foam, EPDM foams, special elastomers, and engineered plastics. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Noise, Vibration And Harshness Materials Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on automotive noise, vibration and harshness materials market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive noise, vibration and harshness materials ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive noise, vibration and harshness materials market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Automotive Noise, Vibration And Harshness Materials Market Characteristics

3. Automotive Noise, Vibration And Harshness Materials Market Trends And Strategies

4. Automotive Noise, Vibration And Harshness Materials Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Automotive Noise, Vibration And Harshness Materials Growth Analysis And Strategic Analysis Framework

6. Automotive Noise, Vibration And Harshness Materials Market Segmentation

7. Automotive Noise, Vibration And Harshness Materials Market Regional And Country Analysis

8. Asia-Pacific Automotive Noise, Vibration And Harshness Materials Market

9. China Automotive Noise, Vibration And Harshness Materials Market

10. India Automotive Noise, Vibration And Harshness Materials Market

11. Japan Automotive Noise, Vibration And Harshness Materials Market

12. Australia Automotive Noise, Vibration And Harshness Materials Market

13. Indonesia Automotive Noise, Vibration And Harshness Materials Market

14. South Korea Automotive Noise, Vibration And Harshness Materials Market

15. Western Europe Automotive Noise, Vibration And Harshness Materials Market

16. UK Automotive Noise, Vibration And Harshness Materials Market

17. Germany Automotive Noise, Vibration And Harshness Materials Market

18. France Automotive Noise, Vibration And Harshness Materials Market

19. Italy Automotive Noise, Vibration And Harshness Materials Market

20. Spain Automotive Noise, Vibration And Harshness Materials Market

21. Eastern Europe Automotive Noise, Vibration And Harshness Materials Market

22. Russia Automotive Noise, Vibration And Harshness Materials Market

23. North America Automotive Noise, Vibration And Harshness Materials Market

24. USA Automotive Noise, Vibration And Harshness Materials Market

25. Canada Automotive Noise, Vibration And Harshness Materials Market

26. South America Automotive Noise, Vibration And Harshness Materials Market

27. Brazil Automotive Noise, Vibration And Harshness Materials Market

28. Middle East Automotive Noise, Vibration And Harshness Materials Market

29. Africa Automotive Noise, Vibration And Harshness Materials Market

30. Automotive Noise, Vibration And Harshness Materials Market Competitive Landscape And Company Profiles

31. Automotive Noise, Vibration And Harshness Materials Market Other Major And Innovative Companies

32. Global Automotive Noise, Vibration And Harshness Materials Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Automotive Noise, Vibration And Harshness Materials Market

34. Recent Developments In The Automotive Noise, Vibration And Harshness Materials Market

35. Automotive Noise, Vibration And Harshness Materials Market High Potential Countries, Segments and Strategies

36. Appendix

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