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Automotive Film Global Market Report 2025
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Automotive films are specialized coatings that are applied to various surfaces of vehicles, including windows, body panels, and interiors. They fulfill multiple functions, such as providing UV protection, reducing heat, protecting paint, and enhancing aesthetics.

The primary types of automotive films include window film, paint protection film, and wrap film. Window film not only aids in energy conservation but also safeguards indoor furnishings by filtering harmful UV rays. It is a thin laminate applied inside or outside glass surfaces, available in various materials such as dyed, metalized, and ceramic. These films are utilized in different vehicle types, including passenger and commercial vehicles, serving both interior and exterior applications.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and ensuing trade tensions in spring 2025 are placing significant strain on the transport sector, especially in areas such as fleet maintenance and logistics. Increased duties on imported commercial vehicles, tires, and engine parts have driven up operating costs for trucking and freight firms, forcing them to either raise shipping rates or accept lower profit margins. Airlines and maritime operators are also under pressure, as tariffs on aircraft components and shipbuilding materials have pushed capital expenditures higher. Meanwhile, retaliatory tariffs in key export markets have weakened demand for U.S.-manufactured transportation equipment, further squeezing revenues. To cope, the industry is turning to fuel efficiency measures, alternative supply sources, and greater automation to manage rising costs while maintaining dependable service.

The automotive films market research report is one of a series of new reports from The Business Research Company that provides automotive film market statistics, including global market size, regional shares, competitors with automotive film market share, detailed automotive film market segments, market trends, and opportunities, and any further data you may need to thrive in the automotive film industry. This automotive film market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive film market size has grown steadily in recent years. It will grow from $5.88 billion in 2024 to $6.14 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to an increase in demand for passenger vehicles, rising atmospheric temperature, strong economic growth in emerging markets, growth in automobile production, and rising demand for commercial vehicles.

The automotive film market size is expected to see strong growth in the next few years. It will grow to $7.89 billion in 2029 at a compound annual growth rate (CAGR) of 6.4%. The growth in the forecast period can be attributed to an increase in demand for passenger vehicles, rising atmospheric temperature, strong economic growth in emerging markets, growth in automobile production, and rising demand for commercial vehicles. Major trends in the forecast period include focus on the development of TPU paint protection films (PPFs), a focus on the growing popularity of high-thickness paint protection films (PPFs) to strengthen product portfolio and to cater to the growing consumer demand, focus on providing cost-effective and sustainable paint films, focus on developing new and advanced products such as graphene-enhanced nano-ceramic window films to strengthen market position, focus on mergers and acquiring other competitors from the market, and focus on developing radar-transparent bright films for automobiles.

The forecast of 6.4% growth over the next five years reflects a modest reduction of 0.6% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through tariffs on specialty coating films and protective layers sourced from China and South Korea, raising costs for paint protection, window tinting, and vehicle wrapping applications.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for passenger vehicles in developing economies is anticipated to drive the growth of the automotive film market in the future. A passenger vehicle is characterized as one that is designed, built, or modified for the transport of people. Automotive films are utilized in passenger vehicles to shield both the driver and passengers from direct sunlight and heat, thereby lowering the internal temperature of the car. For example, in January 2024, the Verband der Automobilindustrie e.V., a Germany-based automotive association, reported a notable increase in sales in the Mexican light vehicle market (including passenger cars and light-duty vehicles) for 2023. Approximately 1.4 million new units of passenger cars and light-duty vehicles were registered, indicating a 25% increase compared to 2022. Hence, the rising demand for passenger vehicles in developing economies is boosting the automotive film market.

The automotive film market is expected to experience growth driven by the increasing demand for paint protection films (PPFs) within the automotive sector. PPFs are extensively used to shield vehicles from road debris, scratches, gravel, and other particulate matter. With rising automobile production, the demand for PPFs in the automotive sector is anticipated to witness significant growth. According to a March 2023 report by Kelly Blue Book, vehicles equipped with PPFs maintained a 5% higher resale value in 2022 compared to those without such protection. This is attributed to the ability of PPFs to preserve the vehicle's appearance and condition, enhancing its appeal to potential buyers and consequently increasing its resale value. The escalating demand for PPFs from the automotive sector is poised to drive the automotive film market in the foreseeable future.

Major companies in the automotive film market are concentrating on creating advanced paint film solutions, such as protective and decorative films, to improve vehicle aesthetics and durability. These specialized coatings enhance the appearance and longevity of vehicles. Protective films defend against scratches and UV damage, while decorative films offer customization options for branding and aesthetic appeal. For example, in May 2023, PPG, a US-based provider of paints, coatings, and specialty materials, introduced paint film solutions tailored for automotive and industrial customers, aimed at enhancing vehicle aesthetics and durability. These solutions include paint protection films that safeguard surfaces from scratches and environmental harm, along with decorative films that provide unique branding and customization opportunities. By leveraging advanced technology, PPG seeks to deliver products that not only protect but also enhance the overall look of vehicles and industrial equipment, ensuring they adhere to the stringent standards of the automotive industry.

A notable trend gaining prominence in the automotive film market is the rapid development of TPU Paint Protection Films (PPFs). Recognized for their outstanding durability, clarity, and self-healing properties, TPU PPFs offer unparalleled protection against road debris, UV rays, and minor scratches, preserving the pristine appearance of a vehicle's paint finish. This trend underscores the increasing demand for advanced protection solutions that seamlessly integrate aesthetics and functionality, catering to the preferences of both car enthusiasts and manufacturers. Covestro, a German-based materials manufacturer, exemplifies this trend with the launch of its Desmopan UP TPU series in May 2023. The UP in the series name signifies 'ultimate protection,' emphasizing the material's durability, adaptability, and aesthetic qualities. Designed for use in paint protection films (PPFs), the Desmopan UP TPU series safeguards automotive surface coatings from harsh environmental conditions, offering an effective solution that also finds applications in protecting wind blades and smart device screens.

In February 2023, Eastman, a US-based materials company, acquired Dalian Ai-Red Technology Ltd. for an undisclosed sum. The purpose of Eastman's acquisition is to increase its ability to satisfy the rising demand for paint protection and window film products in the automotive and architectural sectors, thereby boosting growth in its Performance Films segment and reinforcing its operations in the Asia Pacific region. Dalian Ai-Red Technology is a China-based manufacturer that specializes in advanced films, particularly paint protection films and window films.

Major companies operating in the automotive film market include 3M Company, Compagnie de Saint-Gobain S.A., Avery Dennison Corporation, Toray Industries, Inc, Eastman Chemical Company, Lintec Corporation, Arlon Graphics LLC, Ergis S.A., Hexis S.A., Madico Inc, Garware Polyester Ltd, Sekisui Chemical Co., Ltd, Solar Gard, KDX Window Film, Nexfil, Solar Window Film, The Window Film Company, Opalux, Solar Screen GmbH, Armolan, Bekaert Specialty Films, Global Window Films, Skyfol, XPEL Czech Republic, LLumar, huper optik, Rayno Window Film, Convenience Group Inc, Window Film, Protex, Insulfilm, Bryan Window Films, Polar Jet Vehicle Polarization, Hanita Coatings, Mist of Miami, Al Shafaf Window Tinting & Car Accessories llc, Totalgard Window Films

North America was the largest region in the automotive film market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automotive film market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the automotive film market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The automotive films market consists of sales of crystalline, color-stable, obsidian, and fx premium. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Automotive Film Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on automotive film market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for automotive film ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive film market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Automotive Film Market Characteristics

3. Automotive Film Market Trends And Strategies

4. Automotive Film Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Automotive Film Growth Analysis And Strategic Analysis Framework

6. Automotive Film Market Segmentation

7. Automotive Film Market Regional And Country Analysis

8. Asia-Pacific Automotive Film Market

9. China Automotive Film Market

10. India Automotive Film Market

11. Japan Automotive Film Market

12. Australia Automotive Film Market

13. Indonesia Automotive Film Market

14. South Korea Automotive Film Market

15. Western Europe Automotive Film Market

16. UK Automotive Film Market

17. Germany Automotive Film Market

18. France Automotive Film Market

19. Italy Automotive Film Market

20. Spain Automotive Film Market

21. Eastern Europe Automotive Film Market

22. Russia Automotive Film Market

23. North America Automotive Film Market

24. USA Automotive Film Market

25. Canada Automotive Film Market

26. South America Automotive Film Market

27. Brazil Automotive Film Market

28. Middle East Automotive Film Market

29. Africa Automotive Film Market

30. Automotive Film Market Competitive Landscape And Company Profiles

31. Automotive Film Market Other Major And Innovative Companies

32. Global Automotive Film Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Automotive Film Market

34. Recent Developments In The Automotive Film Market

35. Automotive Film Market High Potential Countries, Segments and Strategies

36. Appendix

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