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Scooter Global Market Report 2025
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A scooter is a compact, open, two-wheeled motor vehicle designed for a seated driver with their legs together and feet resting on the floorboard above an enclosed engine. These vehicles can be powered by different sources such as fuel, electricity, or manual operation. Scooters are available in diverse styles, colors, and sizes to cater to various preferences.

The primary types of scooters include electric scooters, gas-powered scooters, and kick scooters. Electric scooters are two-wheeled vehicles resembling motorcycles but lack a seat, handlebars, or pedals. They are propelled by an electric engine and require the user to push them along the ground to move. Scooters are utilized for both commercial and personal purposes.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and ensuing trade tensions in spring 2025 are placing significant strain on the transport sector, especially in areas such as fleet maintenance and logistics. Increased duties on imported commercial vehicles, tires, and engine parts have driven up operating costs for trucking and freight firms, forcing them to either raise shipping rates or accept lower profit margins. Airlines and maritime operators are also under pressure, as tariffs on aircraft components and shipbuilding materials have pushed capital expenditures higher. Meanwhile, retaliatory tariffs in key export markets have weakened demand for U.S.-manufactured transportation equipment, further squeezing revenues. To cope, the industry is turning to fuel efficiency measures, alternative supply sources, and greater automation to manage rising costs while maintaining dependable service.

The scooter market research report is one of a series of new reports from The Business Research Company that provides scooter market statistics, including the scooter industry's global market size, regional shares, competitors with a scooter market share, detailed scooter market segments, market trends and opportunities, and any further data you may need to thrive in the scooter industry. This scooter market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The scooter market size has grown strongly in recent years. It will grow from $72.93 billion in 2024 to $77.14 billion in 2025 at a compound annual growth rate (CAGR) of 5.8%. The growth in the historic period can be attributed to urbanization and traffic congestion, rising fuel prices, environmental concerns, ease of maneuverability, youthful demographics, rise of sharing economy, changing lifestyle patterns.

The scooter market size is expected to see strong growth in the next few years. It will grow to $99.71 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to smart connectivity features, expansion of scooter-sharing services, focus on sustainable manufacturing, customization options for consumers, advancements in scooter design, economic viability for short commutes. Major trends in the forecast period include integration of smart features, lightweight and compact designs, technological advancements, evolving consumer preferences, integration of advanced safety features, innovations in charging infrastructure, collaborations with ride-hailing platforms.

The forecast of 6.6% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through increased tariffs on imported electric motors, lithium-ion battery packs, and chassis components from China and Taiwan, potentially raising retail prices and slowing adoption in urban micro-mobility programs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

Investments in road construction are serving as a significant driver for the scooter market. As countries focus on the repair, maintenance, and construction of new roads to enhance transportation infrastructure, the efficiency of scooters is notably impacted. Well-constructed roads contribute to smooth and obstacle-free rides, particularly for two-wheelers like scooters. Notably, the Indian government has allocated $13.14 billion to the Ministry of Road Transport and Highways for road and highway construction, exemplifying the substantial investments in this sector. Consequently, increased investment in road construction is expected to propel the growth of the scooter market.

The increasing trend of micro mobility is anticipated to drive growth in the scooters market. Micro mobility encompasses transportation modes that utilize small, lightweight vehicles designed for short-distance travel, particularly in urban or densely populated areas. This trend promotes the adoption of electric scooters by enhancing awareness of two-wheeled transportation and addressing environmental concerns. For example, in 2022, the National Association of City Transportation Officials, a US-based organization, reported that individuals took 58.5 million trips on dockless e-scooters, with 56.5 million trips occurring in the United States and 2 million in Canada. Therefore, the rising trend of micro mobility is fueling the expansion of the scooters market.

Technological advancements represent a key trend in the scooter market, with technologies like artificial intelligence (AI) playing a pivotal role. AI is integrated into scooter manufacturing processes for various purposes, including traffic monitoring, ensuring battery backup for electric scooters, aiding delivery services in location tracking and parking, among other functionalities. In April 2022, Voi Technology, a Sweden-based micro-mobility startup, collaborated with Drover AI to deploy computer vision in e-scooters throughout Oslo. This AI technology manages sidewalk driving, modifies e-scooter parking locations, and enhances overall safety during scooter rides. The integration of advanced technologies continues to be a prominent trend driving innovation in the scooter market.

The scooters market is witnessing significant innovation as major companies introduce advanced technologies to gain a competitive edge. One notable innovation is the incorporation of auto-balancing technology, a self-stabilizing system that enhances the scooters' stability and provides users with a seamless riding experience. In January 2023, Liger Mobility, an India-based motor-vehicle manufacturing company, unveiled the Liger X and Liger X+, positioned as the world's first self-balancing electric scooters. These scooters feature the company's patented 'AutoBalancing' technology, which enables automatic balancing at low speeds. This technology not only contributes to rider safety but also enhances overall comfort and convenience during use. The integration of auto-balancing technology represents a significant step forward in the development of innovative and user-friendly scooters.

In March 2022, Tier, a prominent shared micromobility provider based in Europe, successfully acquired Spin, a micromobility operator owned by Ford, in a deal with undisclosed financial details. This strategic acquisition enables Tier to extend its reach into North America, positioning itself as the largest multimodal micromobility provider globally, both in terms of the number of cities served and the fleet of vehicles available. Spin, headquartered in San Francisco, was previously a micromobility unit under the ownership of Ford Motor Company.

Major companies operating in the scooter market are Yadea Technology Group Co. Ltd., Ninebot Limited, Neutron Holdings Inc., Bird Rides Inc., Honda Motor Co. Ltd., Yamaha Motor Pvt. Ltd., Piaggio & C SpA, Suzuki Motor Corporation, Hero MotoCorp Ltd., Bajaj Auto Ltd., TVS Motor Company Ltd., Mahindra & Mahindra Ltd., Kawasaki Heavy Industries Ltd., Sanyang Motor Co. Ltd., Gogoro Inc., NIU Technologies, Segway Inc., Razor USA LLC, Okinawa Autotech Pvt. Ltd., Ather Energy Pvt. Ltd., Ampere Electric Vehicles Pvt Ltd., Revolt Intellicorp Pvt. Ltd., Ola Electric Mobility Pvt. Ltd., Zhongneng Vehicle Group Co. Ltd., Baotian Motorcycle Industrial Co. Ltd., Bashan Motorcycle Manufacturing Co. Ltd.

Asia-Pacific was the largest region in the scooter market in 2024. Asia-Pacific is expected to be the fastest-growing region in the scooter market report during the forecast period. The regions covered in the scooter market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the scooter market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The scooter market consists of sales of electric scooters, balancing scooters, e-scooters, and motor cycles. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Scooter Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on scooter market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for scooter ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The scooter market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Scooter Market Characteristics

3. Scooter Market Trends And Strategies

4. Scooter Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Scooter Growth Analysis And Strategic Analysis Framework

6. Scooter Market Segmentation

7. Scooter Market Regional And Country Analysis

8. Asia-Pacific Scooter Market

9. China Scooter Market

10. India Scooter Market

11. Japan Scooter Market

12. Australia Scooter Market

13. Indonesia Scooter Market

14. South Korea Scooter Market

15. Western Europe Scooter Market

16. UK Scooter Market

17. Germany Scooter Market

18. France Scooter Market

19. Italy Scooter Market

20. Spain Scooter Market

21. Eastern Europe Scooter Market

22. Russia Scooter Market

23. North America Scooter Market

24. USA Scooter Market

25. Canada Scooter Market

26. South America Scooter Market

27. Brazil Scooter Market

28. Middle East Scooter Market

29. Africa Scooter Market

30. Scooter Market Competitive Landscape And Company Profiles

31. Scooter Market Other Major And Innovative Companies

32. Global Scooter Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Scooter Market

34. Recent Developments In The Scooter Market

35. Scooter Market High Potential Countries, Segments and Strategies

36. Appendix

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