Sustainable products are goods designed, manufactured, and used to reduce negative environmental, social, and economic impacts throughout their entire life cycle. They are usually made from renewable, recycled, or biodegradable materials and produced using methods that save energy and natural resources. These products are often durable, ethically made under fair labor conditions, and intended for reuse, recycling, or safe disposal at the end of their lifecycle.
The primary categories of sustainable products include recycled content, recyclable and reusable, and degradable products. Recycled content refers to materials that have been recovered or diverted from the waste stream and utilized to create new products. These products are found across various industries such as food and beverages, personal care, healthcare, and others. They are distributed through various channels, including online retail, supermarkets and hypermarkets, specialty stores, farmers markets, and direct sales.
The sustainable products market research report is one of a series of new reports from The Business Research Company that provides sustainable products market statistics, including the sustainable products industry's global market size, regional shares, competitors with the sustainable products market share, detailed sustainable products market segments, market trends and opportunities, and any further data you may need to thrive in the sustainable products market. This sustainable products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The sustainable products market size has grown rapidly in recent years. It will grow from $389.28 billion in 2024 to $432.67 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to growing environmental awareness, increasing government regulations on waste and emissions, rising consumer preference for organic and natural products, increasing availability of recycled materials, and increasing urbanization leading to sustainable urban planning.
The sustainable products market size is expected to see rapid growth in the next few years. It will grow to $651.05 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth projected for the forecast period is driven by rising consumer demand for eco-friendly and ethically produced products, growing demand for transparency in supply chains, increased investments in renewable energy and green technologies, and a stronger preference for products with a low carbon footprint. Key trends in the forecast period include advancements in renewable energy technologies, adoption of circular economy principles, technology-enabled sustainable manufacturing processes, innovations in biodegradable materials, and progress in sustainable packaging solutions.
The increasing demand for recycling materials is anticipated to drive the growth of the sustainable products market in the coming years. Recycling materials involves the collection, processing, and reuse of waste to create new products, thereby reducing the need for raw resources. This growing demand is driven by the need to reduce environmental pollution and adopt sustainable waste management practices. Sustainable products support recycling initiatives by being designed for easier recovery, reuse, and repurposing, which helps to minimize waste and preserve natural resources. For example, according to the Department for Environment, Food & Rural Affairs in September 2024, the recycling rate for packaging waste in the UK rose from 62.4% in 2022 to 64.8% in 2023. Thus, the increasing demand for recycling materials is contributing to the expansion of the sustainable products market.
Leading companies in the sustainable products market are developing innovative solutions such as sustainable salon color to minimize environmental impact while ensuring high performance. Sustainable salon color refers to hair coloring products and methods that are environmentally responsible, ethically sourced, and safer for both clients and stylists. For instance, in April 2024, Wella AG, a Germany-based cosmetics company, introduced WELLOXON PERFECT salon color developer to support sustainability in salons. This product features a vegan formula, carbon-reduced hydrogen peroxide, and packaging made with up to 70% post-consumer recycled plastic. It offers consistent color performance with optimal lift, full coverage, and a smooth, creamy texture for ease of application. These innovations in formulation and packaging help reduce both climate and water impact by up to 18%.
In November 2024, Waste Management Inc., a U.S.-based provider of comprehensive environmental solutions, acquired Stericycle Inc. for approximately $7.2 billion. This acquisition allows Waste Management to expand its environmental service portfolio into the growing healthcare sector by incorporating Stericycle's regulated medical waste and secure information destruction services. Stericycle Inc. is a U.S.-based company that offers sustainable products.
Major players in the sustainable products market are Williams-Sonoma Inc, Allbirds Inc, Eosta B.V., Vivobarefoot Ltd, UBQ Materials Ltd, Finisterre UK Limited, ECOEGG LIMITED, Marley's Monsters LLC, Preserve Holdings Inc, Teapigs Limited, Troubadour Goods Limited., Bee You Organics LLC, Delphis Eco, Ethique Limited, Evolve Beauty Limited, GEORGANICS s.r.o., Huppy Inc., Meow Meow Tweet, Plaine Products LLC, Zero Zen Ltd.
North America was the largest region in the sustainable products market in 2024. The regions covered in sustainable products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the sustainable products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sustainable products market consists of sales of reusable water bottles, organic cotton clothing, eco-friendly cleaning products, water-saving fixtures, and green building materials. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sustainable Products Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on sustainable products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for sustainable products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sustainable products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Recycled Content; Recyclable And Reusable; Degradable
2) By Application: Food And Beverages; Personal Care; Healthcare; Other Applications
3) By Distribution Channel: Online Retail; Supermarkets Or Hypermarkets; Specialty Stores; Farmers Markets; Direct Sales
Subsegments
1) By Recycled Content: Post-Consumer Recycled Materials; Post-Industrial Recycled Materials; Mixed Recycled Content; Recycled Plastics; Recycled Paper And Cardboard
2) By Recyclable And Reusable: Reusable Packaging; Recyclable Consumer Goods; Recyclable Industrial Components; Recyclable Plastics; Recyclable Glass And Metals
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Sustainable Products Market Characteristics
3. Sustainable Products Market Trends And Strategies
4. Sustainable Products Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Sustainable Products Growth Analysis And Strategic Analysis Framework
5.1. Global Sustainable Products PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Sustainable Products Market Growth Rate Analysis
5.4. Global Sustainable Products Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Sustainable Products Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Sustainable Products Total Addressable Market (TAM)
6. Sustainable Products Market Segmentation
6.1. Global Sustainable Products Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Recycled Content
Recyclable And Reusable
Degradable
6.2. Global Sustainable Products Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Food And Beverages
Personal Care
Healthcare
Other Applications
6.3. Global Sustainable Products Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Retail
Supermarkets Or Hypermarkets
Specialty Stores
Farmers Markets
Direct Sales
6.4. Global Sustainable Products Market, Sub-Segmentation Of Recycled Content, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Post-Consumer Recycled Materials
Post-Industrial Recycled Materials
Mixed Recycled Content
Recycled Plastics
Recycled Paper And Cardboard
6.5. Global Sustainable Products Market, Sub-Segmentation Of Recyclable And Reusable, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Reusable Packaging
Recyclable Consumer Goods
Recyclable Industrial Components
Recyclable Plastics
Recyclable Glass And Metals
6.6. Global Sustainable Products Market, Sub-Segmentation Of Degradable, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Biodegradable Products
Compostable Products
Oxo-Degradable Plastics
Plant-Based Degradable Materials
Water-Soluble Packaging
7. Sustainable Products Market Regional And Country Analysis
7.1. Global Sustainable Products Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Sustainable Products Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion