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한글목차
몰입형 마케팅 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년의 연간 평균 성장률(CAGR)은 31.7%로 성장할 전망이며, 288억 8,000만 달러에 달할 전망입니다. 예측 기간의 성장은 메타버스 주도의 브랜드 체험에 대한 수요 증가, 전자상거래에서의 몰입형 마케팅 이용 증가, 비접촉형 고객 인게이지먼트 솔루션에 대한 요구 증가, 원활한 몰입 체험을 지원하는 5G 네트워크 채용 확대, 로케이션 기반 마케팅 이용 증가에 기인할 것으로 보입니다. 이 기간에 예상되는 주요 동향에는 시선과 제스처 트래킹 기술 발전, 감정에 초점을 맞춘 캠페인 작성, 실시간 가상 쇼룸 개발, 소셜 미디어 플랫폼 몰입형 콘텐츠 통합, 이야기 주도 몰입형 광고의 지속적인 혁신 등이 포함됩니다.
스마트폰과 인터넷의 보급은 향후 수년간 몰입형 마케팅 시장을 견인할 것으로 예측됩니다. 스마트폰과 인터넷 보급률은 스마트폰과 온라인 접속에 접속해 정기적으로 사용하는 인구의 비율을 말합니다. 이러한 증가는 접속 속도, 신뢰성, 사용자 접근성을 향상시키는 네트워크 인프라의 진보에 의한 것입니다. 몰입형 마케팅은 보다 깊은 디지털 통합과 이용을 촉진하는 매력적이고 인터랙티브한 경험을 제공함으로써 이 연결성을 활용하고 있습니다. 예를 들어 스웨덴에 본사를 둔 통신사 에릭슨의 모빌리티 보고서에 따르면 세계 스마트폰 계약 수는 2023년 69억 3,000만에 달했고 2024년에는 71억 6,000만으로 증가했습니다. 그 결과 스마트폰과 인터넷 이용의 증가가 몰입형 마케팅 시장 확대에 크게 기여하고 있습니다.
몰입형 마케팅 분야의 주요 기업들은 참여를 높이고 브랜드와 소비자의 상호작용을 강화하기 위해 몰입형 이벤트 사업 부문과 같은 첨단 기술과 새로운 경험에 투자하고 있습니다. 이러한 몰입형 이벤트 사업부는, 라이브와 버추얼 양쪽의 이벤트에서 다이나믹한 체험을 창출하기 위해서, 가상 현실, 증강 현실, 복합 현실을 이용한 전문 서비스를 제공하고 있습니다. 예를 들면, 미국을 거점으로 하는 Media Bridge, Inc는 2025년 3월, 몰입형 이벤트 전문의 신부문 MB Activate를 시작했습니다. 이 이니셔티브는 몰입형 액티베이션, 예술적 설치, 인터랙티브 인게이지먼트, 커뮤니티 주도의 체험 등 혁신적인 체험형 마케팅 솔루션을 고객에게 제공함으로써 동사의 서비스를 확대하는 것입니다. 이러한 이니셔티브는 감정적인 연결을 육성하고 흥분을 만들어 내며 문화적인 관련성을 촉진하도록 만들어져 있습니다. 각 체험은 미디어 증폭, 턴키형 제조 서비스, 라이브 콘텐츠 캡처, 퍼포먼스 분석에 의해 뒷받침되며 구체적인 결과와 의미 있는 시청자 임팩트를 확실히 합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향 및 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석 및 전략 분석 프레임워크
세계의 몰입형 마케팅 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 몰입형 마케팅 시장 : 성장률 분석
세계의 몰입형 마케팅 시장 : 규모 실적 및 성장(2019-2024년)
세계의 몰입형 마케팅 시장 : 규모 및 성장 예측(2024-2029년, 2034년)
세계의 몰입형 마케팅 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 몰입형 마케팅 시장 : 컴포넌트별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
하드웨어
소프트웨어 또는 플랫폼
서비스
세계의 몰입형 마케팅 시장 : 기술별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
가상현실(VR)
증강현실(AR)
복합현실(MR)
기타
세계의 몰입형 마케팅 시장 : 조직별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
대기업
세계의 몰입형 마케팅 시장 : 용도별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
광고 및 브랜딩
제품 발표 데모
이벤트 및 체험형 마케팅
소셜 미디어 캠페인
기타
세계의 몰입형 마케팅 시장 : 최종 사용자별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
소매업 및 전자상거래
패션 및 미용
자동차
여행 및 호스피탈리티
부동산
게임 및 엔터테인먼트
헬스케어
교육
기타
세계의 몰입형 마케팅 시장 : 하드웨어 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
가상현실(VR) 디바이스
증강현실(AR) 디바이스
복합현실(MR) 디바이스
웨어러블 디바이스
센서 및 카메라
세계의 몰입형 마케팅 시장 : 소프트웨어 및 플랫폼 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
증강현실 및 가상현실 컨텐츠 관리 소프트웨어
몰입형 체험 플랫폼
3D 모델링 및 시뮬레이션 소프트웨어
분석 및 데이터 시각화 소프트웨어
몰입형 기술을 위한 마케팅 자동화 플랫폼
세계의 몰입형 마케팅 시장 : 서비스 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
컨설팅 및 전략 서비스
컨텐츠 작성 및 개발
통합 및 전개 서비스
유지 보수 지원 서비스
연수 및 교육 서비스
제7장 지역별 및 국가별 분석
세계의 몰입형 마케팅 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
세계의 몰입형 마케팅 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도 및 기업 프로파일
몰입형 마케팅 시장 : 경쟁 구도
몰입형 마케팅 시장 : 기업 프로파일
Microsoft Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
Meta Platforms Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Unity Software Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
HTC Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
Valve Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Magic Leap Inc.
Superside Inc.
Pimax Technology(상하이) Co. Ltd.
Varjo Technologies Oy
EON Reality Inc.
Pico Interactive Inc.
Resolution Games AB
Paradiso Solutions LLC
Groove Jones Inc.
Virtuix Inc.
Mad Hatter Experience LLC
Felix And Paul Studios Inc.
Zeality LLC
Mindesk Srl
Baobab Studios Inc.
제32장 세계 시장 경쟁 벤치마킹 및 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문 및 전략
몰입형 마케팅 시장(2029년) : 새로운 기회를 제공하는 국가
몰입형 마케팅 시장(2029년) : 새로운 기회를 제공하는 부문
몰입형 마케팅 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
AJY
영문 목차
영문목차
Immersive marketing is an approach that deeply engages consumers by delivering interactive experiences that foster a sense of involvement with a brand. This strategy aims to capture attention and create strong emotional ties through impactful and memorable interactions.
The primary components of immersive marketing are hardware, software or platforms, and services. Hardware includes the physical elements of a computer system or electronic device such as processors, memory, hard drives, motherboards, and peripheral devices. This category also covers advanced technologies like virtual reality (VR), augmented reality (AR), mixed reality (MR), and other related innovations. The market consists of a wide spectrum of players, ranging from small and medium-sized enterprises (SMEs) to large corporations. Immersive marketing is used in various areas, including advertising and branding, product launches and demonstrations, events and experiential marketing, and social media campaigns. It serves multiple end-user industries such as retail and e-commerce, fashion and beauty, automotive, travel and hospitality, real estate, gaming and entertainment, healthcare, education, and more.
The immersive marketing market research report is one of a series of new reports from The Business Research Company that provides immersive marketing market statistics, including the immersive marketing industry's global market size, regional shares, competitors with the immersive marketing market share, detailed immersive marketing market segments, market trends and opportunities, and any further data you may need to thrive in the immersive marketing market. This immersive marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The immersive marketing market size has grown exponentially in recent years. It will grow from$7.28 billion in 2024 to $9.61 billion in 2025 at a compound annual growth rate (CAGR) of 32.0%. Growth during the historic period can be attributed to rising consumer demand for personalized brand interactions, increased smartphone usage and mobile internet availability, greater corporate investment in digital advertising, the growing popularity of gaming and esports communities, and the expanded use of 360-degree content in marketing campaigns.
The immersive marketing market size is expected to see exponential growth in the next few years. It will grow to$28.88 billion in 2029 at a compound annual growth rate (CAGR) of 31.7%. Growth in the forecast period can be attributed to the rising demand for metaverse-driven brand experiences, increasing use of immersive marketing in e-commerce, a growing need for contactless customer engagement solutions, expanding adoption of 5G networks that support seamless immersive experiences, and the rising use of location-based marketing. Key trends expected during this period include advancements in eye and gesture tracking technology, the creation of emotion-focused campaigns, the development of real-time virtual showrooms, the integration of immersive content into social media platforms, and continued innovation in narrative-driven immersive advertising.
The growing penetration of smartphones and the internet is expected to drive the immersive marketing market in the coming years. Smartphone and internet penetration refers to the percentage of the population with access to and regular use of smartphones and online connectivity. This increase is largely attributed to advancements in network infrastructure, which improve connection speed, reliability, and accessibility for users. Immersive marketing, in turn, capitalizes on this connectivity by delivering engaging and interactive experiences that promote deeper digital integration and usage. For example, according to Ericsson's Mobility Report, a Sweden-based telecommunications firm, global smartphone subscriptions reached 6.93 billion in 2023 and increased to 7.16 billion in 2024. As a result, rising smartphone and internet usage is contributing significantly to the expansion of the immersive marketing market.
Leading companies in the immersive marketing space are investing in advanced technologies and new experiences, such as immersive-events business divisions, to boost engagement and strengthen brand-consumer interactions. These immersive-events divisions offer specialized services that use virtual, augmented, or mixed reality to create dynamic experiences for both live and virtual events. For instance, in March 2025, Media Bridge, Inc, a US-based media company launched MB Activate, a new division dedicated to immersive events. This initiative expands the agency's offerings by providing clients with innovative experiential marketing solutions, including immersive activations, artistic installations, interactive engagements, and community-driven experiences. These initiatives are crafted to foster emotional connections, generate excitement, and promote cultural relevance. Each experience is backed by media amplification, turnkey production services, live content capture, and performance analytics to ensure tangible results and meaningful audience impact.
In April 2025, Maxposure Limited, a US-based marketing firm, acquired Neutral Digital for an undisclosed amount. The purpose of this acquisition is to strengthen Maxposure's global aviation services by incorporating immersive XR technologies to enhance training programs, in-flight entertainment, and digital engagement offerings. Neutral Digital Limited, headquartered in the UK, specializes in creating immersive content, particularly through virtual reality (VR), augmented reality (AR), and 360° video solutions.
Major players in the immersive marketing market are Microsoft Corporation, Meta Platforms Inc., Unity Software Inc., HTC Corporation, Valve Corporation, Magic Leap Inc., Superside Inc., Pimax Technology (Shanghai) Co. Ltd., Varjo Technologies Oy, EON Reality Inc., Pico Interactive Inc., Resolution Games AB, Paradiso Solutions LLC, Groove Jones Inc., Virtuix Inc., Mad Hatter Experience LLC, Felix And Paul Studios Inc., Zeality LLC, Mindesk Srl, Baobab Studios Inc.
North America was the largest region in the immersive marketing market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in immersive marketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the immersive marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The immersive marketing market consists of revenues earned by entities by providing services such as 360-degree video production, gamified marketing campaigns, location-based immersive advertising, and data analytics for immersive campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. The immersive marketing market also includes sales of haptic feedback devices and wearables, 360-degree cameras, projection mapping equipment, and spatial audio systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Immersive Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on immersive marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for immersive marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The immersive marketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Hardware; Software Or Platform; Services
3) By Organization: Small And Medium Enterprises (SMEs); Large Enterprises
4) By Application: Advertising And Branding; Product Launches And Demonstrations; Events And Experiential Marketing; Social Media Campaigns; Others Applications
5) By End User: Retail And E Commerce; Fashion And Beauty; Automotive; Travel And Hospitality; Real Estate; Gaming And Entertainment; Healthcare; Education; Other End Users
Subsegments:
1) By Hardware: Virtual Reality (VR) Devices; Augmented Reality (AR) Devices; Mixed Reality (MR) Devices; Wearable Devices; Sensors And Cameras
2) By Software Or Platform: Augmented Reality Or Virtual Reality Content Management Software; Immersive Experience Platforms; 3D Modeling And Simulation Software; Analytics And Data Visualization Software; Marketing Automation Platforms For Immersive Tech
3) By Services: Consulting And Strategy Services; Content Creation And Development; Integration And Deployment Services; Maintenance And Support Services; Training And Education Services
Companies Mentioned: Microsoft Corporation; Meta Platforms Inc.; Unity Software Inc.; HTC Corporation; Valve Corporation
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Immersive Marketing Market Characteristics
3. Immersive Marketing Market Trends And Strategies
4. Immersive Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Immersive Marketing Growth Analysis And Strategic Analysis Framework
5.1. Global Immersive Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Immersive Marketing Market Growth Rate Analysis
5.4. Global Immersive Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Immersive Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Immersive Marketing Total Addressable Market (TAM)
6. Immersive Marketing Market Segmentation
6.1. Global Immersive Marketing Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software Or Platform
Services
6.2. Global Immersive Marketing Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Reality (VR)
Augmented Reality (AR)
Mixed Reality (MR)
Others Technologies
6.3. Global Immersive Marketing Market, Segmentation By Organization, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises (SMEs)
Large Enterprises
6.4. Global Immersive Marketing Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Advertising And Branding
Product Launches And Demonstrations
Events And Experiential Marketing
Social Media Campaigns
Others Applications
6.5. Global Immersive Marketing Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail And E Commerce
Fashion And Beauty
Automotive
Travel And Hospitality
Real Estate
Gaming And Entertainment
Healthcare
Education
Other End Users
6.6. Global Immersive Marketing Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Virtual Reality (VR) Devices
Augmented Reality (AR) Devices
Mixed Reality (MR) Devices
Wearable Devices
Sensors And Cameras
6.7. Global Immersive Marketing Market, Sub-Segmentation Of Software Or Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Augmented Reality Or Virtual Reality Content Management Software
Immersive Experience Platforms
3D Modeling And Simulation Software
Analytics And Data Visualization Software
Marketing Automation Platforms For Immersive Tech
6.8. Global Immersive Marketing Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting And Strategy Services
Content Creation And Development
Integration And Deployment Services
Maintenance And Support Services
Training And Education Services
7. Immersive Marketing Market Regional And Country Analysis
7.1. Global Immersive Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Immersive Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
