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세계의 일반 의약품 비타민 및 미네랄 건강보조식품 시장 보고서(2025년)
Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Global Market Report 2025
상품코드 : 1769698
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

일반 의약품 비타민 및 미네랄 건강보조식품 시장 규모는 향후 몇 년간 강력한 성장세를 보일 것으로 예상됩니다. 2024년 510억 3,000만 달러에서 2025년 543억 3,000만 달러로 연평균 성장률(CAGR) 6.5%로 성장할 것으로 예상됩니다. 이러한 미래 확장을 이끄는 주요 요인으로는 건강 예방에 대한 강조 강화, 디지털 상거래 채택 증가, 맞춤형 영양 솔루션에 대한 관심 증가, 노인 인구의 급증, 보충제 제품 혁신의 지속적인 발전 등이 있습니다. 이 시기에 예상되는 주요 트렌드는 구미 및 용해성 제품과 같은 대체 보충제 형태의 진화, 생체 이용률 향상 기술의 혁신, 천연 및 유기농 제형에 대한 수요 증가, 개인 맞춤형 영양 계획에 인공지능 적용, 그리고 환경을 고려한 포장 방식의 개발입니다.

예방 헬스케어에 대한 의식의 고조가 일반 의약품 비타민 및 미네랄 건강보조식품 시장의 성장을 견인할 것으로 예측됩니다. 이 접근법은 만성 질환을 피하고 건강 관리 비용을 줄이려는 사람들 사이에 침투하고 있습니다. 예를 들어, 2025년 3월, 룩셈부르크에 본부를 둔 정부 기관 Eurostat는 2022년 유럽 연합 국가들이 예방 의료에 904억 유로(1,030억 3천만 달러)를 배정했으며, 이는 유럽 GDP의 0.57%에 해당한다고 보고했습니다. 이러한 상당한 투자는 예방 의료에 대한 중요성이 높아지고 있음을 보여주는 것이며, 이는 비타민 및 건강 보조제 시장 확대를 뒷받침합니다.

본 보고서는 강력한 성장세를 보이고 있는 일반의약품(OTC) 비타민 및 미네랄 건강보조식품 시장에 중점을 두고 있으며, 향후 10년 및 그 이후 시장 동향을 분석합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나연과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

SHW
영문 목차

영문목차

Over-the-counter (OTC) vitamins and minerals dietary supplements are non-prescription, easily obtainable products that assist in bridging nutritional deficiencies in daily diets. These supplements are intended to support overall health, bolster immune function, increase energy levels, and help avoid nutrient shortages. Their easy accessibility aligns with individuals' pursuit of preventive healthcare and everyday wellness routines.

The primary product categories of OTC vitamins and minerals dietary supplements include vitamins, minerals, and dietary supplements. Vitamins are crucial organic substances needed in small quantities for essential metabolic activities, contributing to growth, immunity, and general well-being. They come in multiple forms such as tablets, capsules, softgels, powders, liquids, and gummies, and are distributed through a variety of channels like pharmacies, supermarkets and hypermarkets, online platforms, and health-focused retail outlets. These products are utilized in diverse areas including pain management, cardiovascular health, cancer prevention, cognitive function, eye care, and more, catering to both children and adult consumers.

The OTC vitamins and minerals dietary supplements market research report is one of a series of new reports from The Business Research Company that provides OTC vitamins and minerals dietary supplements market statistics, including the OTC vitamins and minerals dietary supplements industry global market size, regional shares, competitors with the OTC vitamins and minerals dietary supplements market share, detailed OTC vitamins and minerals dietary supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the OTC vitamins and minerals dietary supplements industry. This OTC vitamins and minerals dietary supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The over-the-counter vitamins and minerals dietary supplements market size has grown strongly in recent years. It will grow from $51.03 billion in 2024 to $54.33 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. This historical growth can be linked to greater public awareness of health, an expanding elderly population, increased tendencies toward self-care, rising disposable income levels, and a growing incidence of chronic lifestyle-related illnesses.

The over-the-counter vitamins and minerals dietary supplements market size is expected to see strong growth in the next few years. It will grow to $69.21 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. Key factors driving this future expansion include a stronger emphasis on health prevention, rising digital commerce adoption, growing interest in tailored nutrition solutions, a surge in the senior demographic, and continuous advancements in supplement product innovations. Notable trends anticipated during this period are the evolution of alternative supplement forms like gummies and dissolvables, breakthroughs in bioavailability-enhancing technologies, growth in demand for natural and organic formulations, application of artificial intelligence in personalized nutrition planning, and development of environmentally responsible packaging methods.

The increasing awareness of preventive healthcare is anticipated to drive the growth of the OTC vitamins and minerals dietary supplements market. Preventive healthcare involves medical practices and lifestyle changes aimed at preventing illnesses, detecting health issues early, and promoting general wellness. This approach is becoming more prevalent as individuals seek to avoid chronic conditions and reduce healthcare expenses. OTC vitamins and minerals supplements play an essential role in this effort by addressing nutritional deficiencies, supporting immune health, and lowering the risk of chronic disease development. For example, in March 2025, Eurostat, a government agency based in Luxembourg, reported that in 2022, European Union countries allocated €90.4 billion ($103.03 billion) to preventive healthcare, amounting to 0.57% of the region's GDP. This significant investment underscores the rising emphasis on preventive care, which, in turn, supports the expansion of the vitamins and dietary supplements market.

Companies in the OTC vitamins and minerals dietary supplements market are increasingly focused on creating advanced products such as eye nutritional supplements to promote vision health. These over-the-counter supplements contain a combination of vitamins, minerals, and antioxidants designed to protect and maintain eye function. They assist in alleviating eye strain, preserving vision, and addressing age-related issues like macular degeneration. For instance, in June 2024, Bausch + Lomb, a Canada-based eye health product manufacturer, introduced Blink NutriTears, an OTC supplement aimed at treating dry eye. The product includes a proprietary mix of lutein, zeaxanthin, curcumin, and vitamin D and is clinically validated to target the underlying causes of dry eye, stimulate tear production, and deliver noticeable symptom relief within 2 to 4 weeks. Clinical studies demonstrated that the supplement improved ocular symptom severity and tear film stability, helping tears remain on the eye 33% longer. Blink NutriTears will be sold both in-store and online.

In April 2025, Clayton, Dubilier & Rice, LLC, a private equity firm based in the United States, acquired a 50% controlling stake in Opella, a consumer healthcare company, from Sanofi for €10 billion ($11.38 billion). This acquisition is intended to establish Opella as an independent leader in the consumer health space. CD&R aims to enhance Opella's innovation, strengthen its brand presence, and facilitate international growth. Opella, based in the US, produces and markets a range of over-the-counter products, including medications, vitamins, minerals, and dietary supplements.

Major players in the over-the-counter (otc) vitamins and minerals dietary supplements market are Pfizer Inc., Johnson & Johnson, Bayer AG, Sanofi S.A., Abbott Laboratories, GlaxoSmithKline plc, Reckitt Benckiser Group plc, Koninklijke DSM N.V., Nestle S.A., Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings Inc., USANA Health Sciences, Jamieson Wellness Inc., Nature's Way Products LLC, NOW Foods, Blackmores Limited, Swisse Wellness Pty Ltd, New Chapter, Puritan's Pride.

North America was the largest region in the over-the-counter vitamins and minerals dietary supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in over-the-counter (OTC) vitamins and minerals dietary supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the over-the-counter (OTC) vitamins and minerals dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The over-the-counter (OTC) vitamins and minerals dietary supplements market consists of sales of effervescent tablets, sprays, and transdermal patches. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on over-the-counter (otc) vitamins and minerals dietary supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for over-the-counter (otc) vitamins and minerals dietary supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The over-the-counter (otc) vitamins and minerals dietary supplements market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Characteristics

3. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Trends And Strategies

4. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Growth Analysis And Strategic Analysis Framework

6. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Segmentation

7. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Regional And Country Analysis

8. Asia-Pacific Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

9. China Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

10. India Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

11. Japan Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

12. Australia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

13. Indonesia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

14. South Korea Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

15. Western Europe Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

16. UK Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

17. Germany Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

18. France Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

19. Italy Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

20. Spain Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

21. Eastern Europe Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

22. Russia Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

23. North America Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

24. USA Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

25. Canada Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

26. South America Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

27. Brazil Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

28. Middle East Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

29. Africa Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

30. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Competitive Landscape And Company Profiles

31. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Other Major And Innovative Companies

32. Global Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

34. Recent Developments In The Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market

35. Over-The-Counter (OTC) Vitamins And Minerals Dietary Supplements Market High Potential Countries, Segments and Strategies

36. Appendix

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