Pet snacks and treats are specially formulated food items given to pets, primarily as rewards, training aids, or indulgences, separate from their regular meals. The primary purpose of pet snacks and treats is to supplement a pet's diet with rewards or functional benefits that serve a variety of behavioral, nutritional, and health-related goals. It also provides mental stimulation and enrichment, especially when used with toys or puzzles.
The pet snacks and treats market consists of sales, by entities (organizations, sole traders, or partnerships), of specialized food products designed to provide enjoyment, nutrition and enrichment for pets. These treats are distinct from regular pet food and are often used as rewards for training, to reinforce good behavior, or simply as an expression of affection from pet owners.
Innovative Freeze-Dried Yogurt Treats Transforming Pet Nutrition
Major companies operating in the pet snacks and treats market are focusing on developing innovative freeze-dried yogurt treats to meet demand for healthier, functional options. These products offer extended shelf life while preserving nutritional value and appealing to health-conscious pet owners. For instance, in July 2024, Wonderfur, an Australia-based startup company, introduced Wonderfur Bites, a pioneering range of freeze-dried yogurt treats designed to enhance pet health. These cube-shaped supplements are crafted using patented freeze-drying technology that preserves up to 97% of active nutrients. Made with human-grade, Australian-sourced ingredients like lactose-free kefir, colostrum, inulin, green-lipped mussels, turmeric, and goji berries, the treats aim to support digestive health, immunity, joint function, and skin wellness in both dogs and cats. Wonderfur Bites combine science-backed ingredients with pet-friendly flavors, ensuring both efficacy and palatability. This launch marks a strategic expansion of Wonderfur's portfolio into functional pet nutrition, aiming to meet growing consumer demand for proactive, high-quality pet health solutions in the rapidly evolving pet care market.
The global pet snacks and treats market was valued at $27,465.89 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 11.00%.
Increased Awareness Of Pet Nutrition And Health
During the historic period, the increased awareness of pet nutrition and health supported the growth of the pet snacks and treats market. Pet owners increasingly treat their pets as family, driving demand for premium, nutritious treats that reflect the same care they apply to their own diets. This shift towards preventive health positions pet snacks as functional products that support dental, joint, and digestive wellness. Transparency and natural ingredients have become essential, with consumers favoring clean labels free from artificial additives. Additionally, the rise of specialized diets-such as grain-free, organic, raw, and vegan-has expanded market opportunities, prompting brands to innovate and cater to these evolving nutritional preferences. For example, in February 2023, according to the Voice of the Consumer: Health and Nutrition Survey by Euromonitor International Ltd., a UK-based data analytics and research company, the frequency of daily or nearly daily pet treatment rose from 26% in 2021 to 29% in 2023. Consumers are increasingly prioritizing health over indulgence, seeking nourishing and functional treats. Additionally, options for managing pets' emotional and mental well-being include play and behavioral training, as well as consumables designed to alleviate stress, anxiety and promote relaxation. Therefore, the increased awareness of pet nutrition and health drove the growth of the pet snacks and treats market.
The global pet snacks and treats market is fairly concentrated, with large players operating in the market. The top ten competitors in the marke
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Where is the largest and fastest-growing market for pet snacks and treats? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet snacks and treats market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet snacks and treats market; and compares it with other markets.
The report covers the following chapters
Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by category, by pet type and by distribution channel.
Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Growth Analysis And Strategic Analysis Framework- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by product, by category, by pet type and by distribution channel in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Competitive Dashboard- Briefs on competitive dashboard of major players.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Recent Developments- Information on recent developments in the market covered in the report.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for pet snacks and treats providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Product: Eatables; Chewable
2) By Category: Conventional; Organic
3) By Pet Type: Dogs; Cats; Birds; Fish; Other Pets
4) By Distribution Channel: Supermarkets And Hypermarkets; Specialty Pet Stores; Online; Other Distribution Channels
Companies Mentioned: Nestle Purina Pet Care (Nestle SA); Mars Incorporated; Colgate-Palmolive Company (Hill's Pet Nutrition Inc.); Spectrum Brands Holdings Inc.; The J.M. Smucker Company
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; pet snacks and treats indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1 Executive Summary
1.1 Pet Snacks And Treats - Market Attractiveness And Macro Economic Landscape
2 Table Of Contents
3 List Of Tables
4 List Of Figures
5 Report Structure
6 Market Characteristics
6.1 General Market Definition
6.2 Summary
6.3 Pet Snacks And Treats Market Definition And Segmentations
6.4 Market Segmentation By Product
6.4.1 Eatables
6.4.2 Chewable
6.5 Market Segmentation By Category
6.5.1 Conventional
6.5.2 Organic
6.6 Market Segmentation By Pet Type
6.6.1 Dogs
6.6.2 Cats
6.6.3 Birds
6.6.4 Fish
6.6.5 Other Pets
6.7 Market Segmentation By Distribution Channel
6.7.1 Supermarkets And Hypermarkets
6.7.2 Specialty Pet Stores
6.7.3 Online
6.7.4 Other Distribution Channels
7 Major Market Trends
7.1 Innovative Freeze-Dried Yogurt Treats Transforming Pet Nutrition
7.2 New Pet Treat Formulas Focused On Calming And Dental Care
7.3 Innovation In Pet Treats With The Rise Of Non-GMO Vegetable Proteins
7.4 Strategic Investment To Strengthen Footprint In The Pet Nutrition Market
7.5 Advancing Sustainable Pet Nutrition Through Collaborative Innovation
8 Global Pet Snacks And Treats Growth Analysis And Strategic Analysis Framework
8.1 Global: PESTEL Analysis
8.1.1 Political
8.1.2 Economic
8.1.3 Social
8.1.4 Technological
8.1.5 Environmental
8.1.6 Legal
8.2 End Users Analysis (Business-to-Business (B2B) Market)
8.2.1 Pet Owners (Households)
8.2.2 Veterinary Clinics
8.2.3 Pet Trainers And Behaviorists
8.2.4 Pet Boarding And Daycare Centers
8.2.5 Animal Shelters And Rescue Organizations
8.3 Global Market Size and Growth
8.4 Historic Market Growth, 2019 - 2024, Value ($ Million)