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Pet snacks and treats are specially formulated food items given to pets, primarily as rewards, training aids, or indulgences, separate from their regular meals. The primary purpose of pet snacks and treats is to supplement a pet's diet with rewards or functional benefits that serve a variety of behavioral, nutritional, and health-related goals. It also provides mental stimulation and enrichment, especially when used with toys or puzzles.

The pet snacks and treats market consists of sales, by entities (organizations, sole traders, or partnerships), of specialized food products designed to provide enjoyment, nutrition and enrichment for pets. These treats are distinct from regular pet food and are often used as rewards for training, to reinforce good behavior, or simply as an expression of affection from pet owners.

Innovative Freeze-Dried Yogurt Treats Transforming Pet Nutrition

Major companies operating in the pet snacks and treats market are focusing on developing innovative freeze-dried yogurt treats to meet demand for healthier, functional options. These products offer extended shelf life while preserving nutritional value and appealing to health-conscious pet owners. For instance, in July 2024, Wonderfur, an Australia-based startup company, introduced Wonderfur Bites, a pioneering range of freeze-dried yogurt treats designed to enhance pet health. These cube-shaped supplements are crafted using patented freeze-drying technology that preserves up to 97% of active nutrients. Made with human-grade, Australian-sourced ingredients like lactose-free kefir, colostrum, inulin, green-lipped mussels, turmeric, and goji berries, the treats aim to support digestive health, immunity, joint function, and skin wellness in both dogs and cats. Wonderfur Bites combine science-backed ingredients with pet-friendly flavors, ensuring both efficacy and palatability. This launch marks a strategic expansion of Wonderfur's portfolio into functional pet nutrition, aiming to meet growing consumer demand for proactive, high-quality pet health solutions in the rapidly evolving pet care market.

The global pet snacks and treats market was valued at $27,465.89 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 11.00%.

Increased Awareness Of Pet Nutrition And Health

During the historic period, the increased awareness of pet nutrition and health supported the growth of the pet snacks and treats market. Pet owners increasingly treat their pets as family, driving demand for premium, nutritious treats that reflect the same care they apply to their own diets. This shift towards preventive health positions pet snacks as functional products that support dental, joint, and digestive wellness. Transparency and natural ingredients have become essential, with consumers favoring clean labels free from artificial additives. Additionally, the rise of specialized diets-such as grain-free, organic, raw, and vegan-has expanded market opportunities, prompting brands to innovate and cater to these evolving nutritional preferences. For example, in February 2023, according to the Voice of the Consumer: Health and Nutrition Survey by Euromonitor International Ltd., a UK-based data analytics and research company, the frequency of daily or nearly daily pet treatment rose from 26% in 2021 to 29% in 2023. Consumers are increasingly prioritizing health over indulgence, seeking nourishing and functional treats. Additionally, options for managing pets' emotional and mental well-being include play and behavioral training, as well as consumables designed to alleviate stress, anxiety and promote relaxation. Therefore, the increased awareness of pet nutrition and health drove the growth of the pet snacks and treats market.

The global pet snacks and treats market is fairly concentrated, with large players operating in the market. The top ten competitors in the marke

Pet Snacks And Treats Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global pet snacks and treats market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for pet snacks and treats? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The pet snacks and treats market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider pet snacks and treats market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Global Pet Snacks And Treats Growth Analysis And Strategic Analysis Framework

9 Global Pet Snacks And Treats Market Segmentation

10 Pet Snacks And Treats Market, Regional and Country Analysis

11 Asia-Pacific Market

12 Western Europe Market

13 Eastern Europe Market

14 North America Market

15 South America Market

16 Middle East Market

17 Africa Market

18 Competitive Landscape And Company Profiles

19 Other Major And Innovative Companies

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Recent Developments In The Pet Snacks And Treats Market

24 Opportunities And Strategies

25 Pet Snacks And Treats Market, Conclusions And Recommendations

26 Appendix

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