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Nutritional supplements are products designed to augment the diet by providing essential nutrients that may be lacking or insufficient in a person's regular intake. These supplements encompass a wide range of products, including vitamins, minerals, amino acids, enzymes, and botanicals, among others.

The nutritional supplements market consists of sales, by entities (organizations, sole traders and partnerships), of nutritional supplements utilized by individuals across various age groups and life stages, from infants to the elderly, and are often consumed to support general health, enhance athletic performance, manage specific health conditions, or compensate for dietary deficiencies.

The global nutritional supplements market was valued at $290,607.39 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 7.00%.

Increasing Consumer Interest In Personalized Nutrition

Increasing consumer interest in personalized nutrition fueled the growth of the nutritional supplements market in the historic period. Nutritional supplements support the growing consumer interest in personalized nutrition by offering tailored solutions based on individual health needs, lifestyle, and genetic profiles. This customization enhances effectiveness and consumer satisfaction, making supplements a key component in achieving targeted wellness goals. For instance, in January 2025, according to the article from FoodNavigator, a France-based online news source for the food and beverage industry, as of February 2024, the proportion of consumers adhering to the keto diet has experienced a modest but notable increase, rising from 3.2% to 3.4% overall. This upward trend is reflected across several key European markets, with the UK increasing from 1.8% to 2%, France from 1.9% to 2.3%, Germany from 1.2% to 2.3%, and Italy from 1.5% to 2.3%. Therefore, the Increasing consumer interest in personalized nutrition drove the growth of the nutritional supplements market.

Functional Plant-Based Supplements For Modern Lifestyles

Major companies operating in the nutritional supplements market are focusing on product innovations, such as plant-based nutrition products, to cater to the growing demand for sustainable, vegan, and allergy-friendly alternatives that support overall health and wellness. A plant-based nutrition product is a dietary supplement made primarily from plant-derived ingredients, designed to provide essential nutrients and support overall health, often catering to vegan, vegetarian, or allergy-sensitive consumers. For instance, in April 2024, MiracleMe, an India-based wellness company, launched its revolutionary plant-based nutrition products-unique orally dissolving powders crafted from fruits and vegetables, free from sugar and preservatives, and manufactured. These innovative supplements aim to address widespread micronutrient deficiencies and seamlessly integrate wellness into daily routines, leveraging a direct-to-consumer model across both physical and online channels.

The global nutritional supplements market is fragmented, with a large number of players operating in the market. The top 10 competitors in the market made up 8.55% of the total market in 2024.

Nutritional Supplements Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global nutritional supplements market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for nutritional supplements? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The nutritional supplements market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider nutritional supplements market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Global Nutritional Supplements Growth Analysis And Strategic Analysis Framework

9 Global Nutritional Supplements Market Segmentation

10 Nutritional Supplements Market, Regional and Country Analysis

11 Asia-Pacific Market

12 Western Europe Market

13 Eastern Europe Market

14 North America Market

15 South America Market

16 Middle East Market

17 Africa Market

18 Competitive Landscape And Company Profiles

19 Other Major And Innovative Companies

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Recent Developments In The Nutritional Supplements Market

24 Opportunities And Strategies

25 Nutritional Supplements Market, Conclusions And Recommendations

26 Appendix

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