세계의 웨어러블 피트니스 트래커 시장 보고서(2025년)
Wearable Fitness Trackers Global Market Report 2025
상품코드 : 1760741
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

웨어러블 피트니스 트래커 시장 규모는 향후 몇 년 동안 연평균 17.1%의 성장률(CAGR)로 2029년까지 1,131억 9,000만 달러에 달할 것으로 예측됩니다. 예측 기간 동안 예상되는 성장은 건강 인식 증가, 피트니스 및 웰빙 라이프스타일의 인기 증가, 홈트레이닝 및 가상 트레이닝 프로그램의 급증, 밀레니얼 세대와 Z세대 수요 증가, 피트니스 지향적 성향과 소셜 미디어의 강력한 영향과 관련이 있습니다. 소셜 미디어의 강력한 영향력 등을 꼽을 수 있습니다. 이 기간 동안 예상되는 주요 트렌드에는 센서의 소형화, 인공지능과 머신러닝의 통합, 첨단 생체 인식 센서의 개발, AMOLED와 고해상도 디스플레이의 채택, 방수 및 방진 설계의 도입 등이 포함됩니다.

건강과 피트니스에 대한 인식이 높아지면서 향후 몇 년 동안 웨어러블 피트니스 트래커 시장의 성장을 가속할 것으로 예측됩니다. 건강과 피트니스는 규칙적인 운동, 적절한 영양 섭취, 균형 잡힌 라이프스타일을 통해 달성되는 종합적인 신체적, 정신적 건강을 의미합니다. 비만, 당뇨병, 심장병과 같은 질병을 예방하기 위해 건강한 생활 습관을 기르는 것이 권장되고 있습니다. 점점 더 많은 사람들이 건강 지향적이 되면서 웨어러블 피트니스 트래커에 대한 수요가 증가하고 있습니다. 이러한 장치는 신체 활동, 심박수, 일반적인 건강 상태를 실시간으로 모니터링할 수 있는 편리한 방법을 제공하기 때문입니다. 예를 들어, 2023년 4월, 미국에 본부를 둔 비영리 단체인 국제식품정보위원회의 전국 조사에 따르면, 미국인의 52%가 특정 식단이나 식습관을 실천하고 있다고 응답했습니다. 이 추세를 주도한 것은 젊은 세대로, Z세대의 66%와 밀레니얼 세대의 63%가 식이요법을 실천하고 있는 반면, X세대는 50%, 베이비부머 세대는 41%였습니다. 주목할 만한 점은 베이비붐 세대의 다이어트 준수율이 2022년 29%에서 2023년 41%로 크게 상승했다는 점입니다. 이 데이터는 모든 연령대에서 의도적이고 건강 지향적인 식습관에 대한 대중의 관심이 증가하고 있음을 강조합니다. 결과적으로 건강과 피트니스에 대한 관심이 높아지면서 웨어러블 피트니스 트래커 시장 확대에 기여하고 있습니다.

웨어러블 피트니스 트래커 시장의 주요 업체들은 실시간으로 정확한 건강 정보를 제공하는 바이탈 모니터링 장치와 같은 첨단 제품 개발에 우선순위를 두고 있습니다. 이러한 기기들은 심박수, 혈압, 산소포화도, 체온 등 주요 생리적 기능을 추적하도록 설계되어 개인의 건강 상태를 종합적으로 파악할 수 있습니다. 예를 들어, 미국에 본사를 둔 피트니스 기술 기업 GOQii는 2022년 8월 젊은 층과 청소년을 대상으로 한 스마트 바이탈 울트라(Smart Vital Ultra)와 GOQii 스트림(GOQii Stream)을 출시하였습니다. 상시 점등 기능을 갖춘 대형 고해상도 디스플레이를 갖추고 있어 사용자는 신체 활동 중에도 기기를 만지지 않고도 건강 지표를 확인할 수 있습니다. 혈중 산소 농도(SpO2)를 모니터링하고, 심박수를 지속적으로 추적하고, 수면의 질을 분석하여 더 깊은 건강 통찰력을 제공합니다. 또한, 걸음 수, 거리, 칼로리 소모량, 활동 시간을 기록하고, 실내, 실외, 수중에서 다양한 활동을 커버하는 18가지 운동 모드를 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나재난과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Wearable fitness trackers are electronic devices designed to be worn on the body to monitor and record various physical activities and health indicators. These devices use built-in sensors to gather data, which is then transferred to companion applications. This allows users to set fitness objectives, monitor their progress, analyze patterns, and maintain a healthier lifestyle.

The primary types of wearable fitness trackers include smartwatches, activity monitors, and smart clothing. Among these, smartwatch fitness trackers represent the most advanced category, offering a comprehensive range of features commonly found in smartwatches. These devices support multiple connectivity options such as bluetooth, wireless fidelity (WiFi), cellular networks, near field communication, and others. They are compatible with various operating systems, including android, ios, windows, and tizen. Wearable fitness trackers are sold through both online and offline retail channels and are used for functions such as heart rate monitoring, sleep tracking, sports activity tracking, running and cycling tracking, and glucose level monitoring.

The wearable fitness trackers market research report is one of a series of new reports from The Business Research Company that provides wearable fitness trackers market statistics, including wearable fitness trackers industry global market size, regional shares, competitors with a wearable fitness trackers market share, detailed wearable fitness trackers market segments, market trends and opportunities, and any further data you may need to thrive in the wearable fitness trackers industry. This wearable fitness trackers market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wearable fitness trackers market size has grown rapidly in recent years. It will grow from $51.28 billion in 2024 to $60.20 billion in 2025 at a compound annual growth rate (CAGR) of 17.4%. The growth during the historic period can be attributed to the increased focus on monitoring chronic diseases, a growing elderly population requiring health tracking, rising disposable incomes, the expansion of e-commerce platforms, and growing investments in startups developing wearable technology.

The wearable fitness trackers market size is expected to see rapid growth in the next few years. It will grow to $113.19 billion in 2029 at a compound annual growth rate (CAGR) of 17.1%. The expected growth in the forecast period can be linked to increasing health awareness, the rising popularity of fitness and wellness lifestyles, a surge in home workouts and virtual training programs, growing demand from millennials and Generation Z, and the strong influence of social media on fitness aspirations. Key trends anticipated during this period include the miniaturization of sensors, the integration of artificial intelligence and machine learning, the development of advanced biometric sensors, the adoption of AMOLED and high-resolution displays, and the introduction of waterproof and dust-resistant designs.

Increasing awareness of health and fitness is expected to drive the growth of the wearable fitness trackers market in the coming years. Health and fitness refer to the overall physical and mental well-being achieved through regular exercise, proper nutrition, and a balanced lifestyle. Awareness is growing due to a rise in lifestyle-related illnesses, encouraging individuals to adopt healthier habits to prevent conditions such as obesity, diabetes, and heart disease. As more people become health-conscious, the demand for wearable fitness trackers increases, as these devices offer a convenient way to monitor physical activity, heart rate, and general well-being in real time. For example, in April 2023, a nationwide survey by the International Food Information Council, a nonprofit organization based in the United States, found that 52 percent of Americans reported following a specific diet or eating pattern. Younger generations led this trend, with 66 percent of Generation Z and 63 percent of Millennials following a diet, compared to 50 percent of Generation X and 41 percent of Baby Boomers. Notably, diet adherence among Baby Boomers rose significantly, from 29 percent in 2022 to 41 percent in 2023. This data underscores a growing national focus on intentional and health-conscious eating habits across all age groups. As a result, the increasing focus on health and fitness is contributing to the expansion of the wearable fitness trackers market.

Leading companies in the wearable fitness trackers market are prioritizing the development of advanced products such as vitals monitoring devices to deliver real-time, accurate health insights. These devices are designed to track key physiological functions including heart rate, blood pressure, oxygen saturation, and body temperature, offering a comprehensive view of an individual's health. For example, in August 2022, GOQii, a fitness technology company based in the United States, introduced the Smart Vital Ultra and GOQii Stream devices targeting young adults and youth. The GOQii Smart Vital Ultra features a large, high-resolution display with an always-on function, enabling users to check their health metrics without interacting with the device during physical activity. It monitors blood oxygen levels (SpO2), provides continuous heart rate tracking, and analyzes sleep quality to offer deeper health insights. Additionally, it tracks steps, distance, calories burned, and active minutes, and includes 18 exercise modes covering a wide range of indoor, outdoor, and aquatic activities.

In August 2024, Zepp Health, a wearable fitness tracker manufacturer based in China, formed a partnership with HYROX to support athletes in their training by utilizing mobile fitness devices to monitor vital health metrics. This collaboration aims to improve athletes' training experiences by providing user-friendly wearable technology that offers continuous health and fitness tracking. Through the use of smartwatches and other fitness wearables, the partnership intends to help athletes reach peak performance levels and enhance their overall well-being. HYROX is a Germany-based fitness racing company.

Major players in the wearable fitness trackers market are Apple Inc., Samsung Electronics Co. Ltd., Huawei Technologies Co. Ltd., Sony Corporation, Lenovo Group Limited, NIKE Inc., Xiaomi Inc., Garmin Ltd., Fossil Group Inc., Fitbit Inc., Polar Electro Oy, MAD Apparel Inc., GOQii, Honor, Moov Inc., Boltt, Sensoria Inc., Ambiotex GmbH, Activinsights Ltd., and Atlas Wearables Inc.

North America was the largest region in the wearable fitness trackers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in wearable fitness trackers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the wearable fitness trackers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The wearable fitness trackers market consists of sales of fitness bands, smart rings, wearable ECG monitors, and smart accessories. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Wearable Fitness Trackers Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on wearable fitness trackers market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for wearable fitness trackers ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The wearable fitness trackers market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Wearable Fitness Trackers Market Characteristics

3. Wearable Fitness Trackers Market Trends And Strategies

4. Wearable Fitness Trackers Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Wearable Fitness Trackers Growth Analysis And Strategic Analysis Framework

6. Wearable Fitness Trackers Market Segmentation

7. Wearable Fitness Trackers Market Regional And Country Analysis

8. Asia-Pacific Wearable Fitness Trackers Market

9. China Wearable Fitness Trackers Market

10. India Wearable Fitness Trackers Market

11. Japan Wearable Fitness Trackers Market

12. Australia Wearable Fitness Trackers Market

13. Indonesia Wearable Fitness Trackers Market

14. South Korea Wearable Fitness Trackers Market

15. Western Europe Wearable Fitness Trackers Market

16. UK Wearable Fitness Trackers Market

17. Germany Wearable Fitness Trackers Market

18. France Wearable Fitness Trackers Market

19. Italy Wearable Fitness Trackers Market

20. Spain Wearable Fitness Trackers Market

21. Eastern Europe Wearable Fitness Trackers Market

22. Russia Wearable Fitness Trackers Market

23. North America Wearable Fitness Trackers Market

24. USA Wearable Fitness Trackers Market

25. Canada Wearable Fitness Trackers Market

26. South America Wearable Fitness Trackers Market

27. Brazil Wearable Fitness Trackers Market

28. Middle East Wearable Fitness Trackers Market

29. Africa Wearable Fitness Trackers Market

30. Wearable Fitness Trackers Market Competitive Landscape And Company Profiles

31. Wearable Fitness Trackers Market Other Major And Innovative Companies

32. Global Wearable Fitness Trackers Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Wearable Fitness Trackers Market

34. Recent Developments In The Wearable Fitness Trackers Market

35. Wearable Fitness Trackers Market High Potential Countries, Segments and Strategies

36. Appendix

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