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세계의 의료기기 판매 소프트웨어 시장 보고서(2025년)
Medical Device Sales Software Global Market Report 2025
상품코드 : 1760611
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

의료기기 판매 소프트웨어 시장 규모는 향후 몇 년간 급속히 성장할 것으로 예상됩니다. 예측 기간 동안의 성장은 클라우드 기반 솔루션에 대한 선호도 증가, 운영 효율성 개선에 대한 집중, 추적 가능성에 대한 규제 요구사항 강화, 맞춤형 의료의 확산, 환자 데이터 보안 및 개인정보 보호에 대한 강조 강화 등에 기인합니다. 예측 기간 동안의 주요 트렌드로는 인공 지능 및 기계 학습의 통합, 클라우드 기반 소프트웨어 솔루션, 실시간 데이터 분석, 판매 예측을 위한 예측 분석, 데이터 보안 및 추적성을 위한 블록 체인, 음성 지원 판매 도구 및 가상 비서의 사용이 있습니다.

클라우드 기반 솔루션의 채택이 증가함에 따라 향후 몇 년 동안 의료기기 판매 소프트웨어 시장의 성장이 촉진될 것으로 예상됩니다. 클라우드 컴퓨팅은 인터넷을 통해 스토리지, 서버, 소프트웨어 등 다양한 컴퓨팅 리소스에 온디맨드 액세스를 제공하여 확장성, 유연성 및 비용 효율성을 제공합니다. 클라우드 솔루션은 인프라 비용을 절감하고 확장 가능한 구독 기반의 가격 모델을 제공하기 때문에 비용 절감 잠재력으로 인해 수요가 증가하고 있습니다. 의료기기 판매 소프트웨어는 영업 및 고객 데이터와 원활하게 통합되어 팀이 실시간 정보에 보다 효율적으로 액세스할 수 있도록 지원함으로써 클라우드 컴퓨팅의 이점을 강화합니다. 또한 주문 관리, 고객 참여, 분석 등 핵심 업무를 자동화하여 의료기기 기업의 업무 흐름을 최적화합니다. 예를 들어, 2023년 12월 룩셈부르크 기반 정부 기관인 유로스타트(Eurostat)는 기업 중 45.2%가 클라우드 컴퓨팅 서비스를 구매했다고 보고했으며, 이는 2021년 41%에서 4.2% 증가한 수치입니다. 이러한 증가는 의료기기 판매 소프트웨어 시장을 촉진하는 클라우드 솔루션의 채택이 증가하고 있음을 보여줍니다.

의료기기 판매 소프트웨어 시장의 선도 기업들은 판매 프로세스를 개선하고 고객 참여를 강화하기 위해 SaaS(Software-as-a-Service) 플랫폼과 같은 혁신적인 솔루션 개발에 주력하고 있습니다. SaaS 플랫폼은 사용자가 내부 인프라나 하드웨어 없이 인터넷을 통해 애플리케이션에 액세스할 수 있는 클라우드 기반의 소프트웨어 제공 모델입니다. 예를 들어, 2023년 5월, 미국에 본사를 둔 의료 기술 제조업체인 MedShift는 미용 및 의료기기 회사의 판매를 간소화하고 비즈니스 운영을 자동화하기 위해 설계된 강력한 SaaS 플랫폼인 Velocity Technology Suite를 출시했습니다. 이 플랫폼에는 디지털 주문 입력, 전자상거래, 판매 지역 매핑, 수수료 보고 도구, 결제 처리 자동화, 구독 관리 및 배송 통합과 같은 기능이 포함되어 있습니다. 이러한 기능은 의료기기 회사의 운영 효율성과 고객 경험을 개선하기 위해 설계되었습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Medical device sales software is a specialized digital tool designed to streamline the sales, marketing, and distribution processes of medical devices. It assists sales teams in managing customer relationships, tracking leads, automating workflows, and ensuring compliance with healthcare regulations.

The main types of medical device sales software include customer relationship management (CRM) software, sales analytics tools, order management systems, e-commerce platforms, and email marketing software. CRM software, in particular, helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. These software solutions can be deployed in various formats, including cloud-based, on-premises, or hybrid solutions. They are used by a wide range of end users, such as medical device manufacturers, distributors and wholesalers, healthcare providers, pharmaceutical companies, and research and development institutions.

The medical device sales software market research report is one of a series of new reports from The Business Research Company that provides medical device sales software market statistics, including medical device sales software industry global market size, regional shares, competitors with a medical device sales software market share, medical device sales software market segments, market trends and opportunities, and any further data you may need to thrive in the medical device sales software industry. This medical device sales software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The medical device sales software market size has grown rapidly in recent years. It will grow from $1.22 billion in 2024 to $1.35 billion in 2025 at a compound annual growth rate (CAGR) of 10.8%. The growth during the historic period can be attributed to the increasing demand for healthcare automation, the rising adoption of cloud-based solutions, a growing focus on patient-centric care, regulatory compliance requirements, and the demand for real-time data analytics.

The medical device sales software market size is expected to see rapid growth in the next few years. It will grow to $2.00 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth during the forecast period can be attributed to the growing preference for cloud-based solutions, a focus on improving operational efficiency, increasing regulatory requirements for traceability, a rise in personalized medicine, and a growing emphasis on patient data security and privacy. Major trends in the forecast period include the integration of artificial intelligence and machine learning, cloud-based software solutions, real-time data analytics, predictive analytics for sales forecasting, blockchain for data security and traceability, and the use of voice-assisted sales tools and virtual assistants.

The growing adoption of cloud-based solutions is expected to drive the growth of the medical device sales software market in the coming years. Cloud computing provides on-demand access to a wide range of computing resources such as storage, servers, and software over the internet, offering scalability, flexibility, and cost efficiency. The demand for cloud solutions is increasing due to their cost-saving potential, as they reduce infrastructure costs and offer scalable subscription-based pricing models. Medical device sales software enhances the benefits of cloud computing by seamlessly integrating with sales and customer data, enabling teams to access real-time information more efficiently. It also improves operational efficiency by automating key tasks such as order management, customer engagement, and analytics, thus streamlining workflows for medical device companies. For instance, in December 2023, Eurostat, a Luxembourg-based government agency, reported that 45.2% of enterprises purchased cloud computing services, a 4.2% increase from 41% in 2021. This increase highlights the growing adoption of cloud solutions, which is driving the medical device sales software market.

Leading companies in the medical device sales software market are focusing on developing innovative solutions, such as software-as-a-service (SaaS) platforms, to improve sales processes and enhance customer engagement. SaaS platforms are cloud-based software delivery models that allow users to access applications over the internet without needing internal infrastructure or hardware. For example, in May 2023, MedShift, a US-based medical technology manufacturer, launched its Velocity Technology Suite, a powerful SaaS platform designed to streamline sales and automate business operations for aesthetic and medical device companies. The platform includes features such as digital order entry, e-commerce, sales territory mapping, commission reporting tools, and automation of payment processing, subscription management, and shipping integration. These functionalities are designed to improve operational efficiency and customer experience for medical device companies.

In December 2024, Valsoft Corporation, a Canada-based software company, acquired Exeevo for an undisclosed amount. This acquisition enhances Valsoft's Life Sciences portfolio by integrating Exeevo's artificial intelligence-powered, cloud-based customer relationship management (CRM) platform. Exeevo's platform is designed to enhance customer engagement and operational efficiency for pharmaceutical, biotech, and medical device companies. Exeevo, a US-based company, specializes in providing AI-driven CRM solutions tailored specifically for the life sciences industry, particularly in medical device sales software.

Major players in the medical device sales software market are McKesson Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Medtronic Public Limited Company, Salesforce Inc., Siemens Healthineers AG, Stryker Corporation, Koninklijke Philips N.V., GE HealthCare Technologies Inc., Zoho Corporation Pvt. Ltd, Veeva Systems Inc., Valsoft Corporation Inc., Sales Mantra CRM, AcuityMD Inc., Koch Industries Inc., NetApp, ChannelTrace Inc., RepMove Inc., Verb Technology Company Inc.

North America was the largest region in the medical device sales software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in medical device sales software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the medical device sales software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The medical device sales software market consists of revenues earned by entities by providing services such as sales analytics, order management, inventory tracking, marketing automation, territory management, and integration with enterprise resource planning (ERP) systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The medical device sales software market also includes sales of mobile sales applications, predictive analytics tools, order management systems, sales enablement tools, and artificial intelligence (AI)-powered customer engagement solutions. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Medical Device Sales Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on medical device sales software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for medical device sales software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The medical device sales software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Medical Device Sales Software Market Characteristics

3. Medical Device Sales Software Market Trends And Strategies

4. Medical Device Sales Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Medical Device Sales Software Growth Analysis And Strategic Analysis Framework

6. Medical Device Sales Software Market Segmentation

7. Medical Device Sales Software Market Regional And Country Analysis

8. Asia-Pacific Medical Device Sales Software Market

9. China Medical Device Sales Software Market

10. India Medical Device Sales Software Market

11. Japan Medical Device Sales Software Market

12. Australia Medical Device Sales Software Market

13. Indonesia Medical Device Sales Software Market

14. South Korea Medical Device Sales Software Market

15. Western Europe Medical Device Sales Software Market

16. UK Medical Device Sales Software Market

17. Germany Medical Device Sales Software Market

18. France Medical Device Sales Software Market

19. Italy Medical Device Sales Software Market

20. Spain Medical Device Sales Software Market

21. Eastern Europe Medical Device Sales Software Market

22. Russia Medical Device Sales Software Market

23. North America Medical Device Sales Software Market

24. USA Medical Device Sales Software Market

25. Canada Medical Device Sales Software Market

26. South America Medical Device Sales Software Market

27. Brazil Medical Device Sales Software Market

28. Middle East Medical Device Sales Software Market

29. Africa Medical Device Sales Software Market

30. Medical Device Sales Software Market Competitive Landscape And Company Profiles

31. Medical Device Sales Software Market Other Major And Innovative Companies

32. Global Medical Device Sales Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Medical Device Sales Software Market

34. Recent Developments In The Medical Device Sales Software Market

35. Medical Device Sales Software Market High Potential Countries, Segments and Strategies

36. Appendix

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