Hair supplements are dietary products formulated to promote and improve hair health by providing essential nutrients that may be missing from a typical diet. These supplements often contain a combination of ingredients that support healthy hair growth, enhance strength, and improve overall appearance.
The primary types of hair supplements include vitamins, minerals, proteins, and other ingredients. Vitamins are vital nutrients that support various bodily functions, including the maintenance of healthy hair. These supplements are available in various forms, such as tablets, capsules, gummies, powders, and more. They come in both organic and conventional options and are used to promote hair growth, strengthen hair, prevent hair loss, and address other hair-related concerns. Distribution channels for these products include online stores, pharmacies, supermarkets or hypermarkets, and specialty stores.
The hair supplements market research report is one of a series of new reports from The Business Research Company that provides hair supplements market statistics, including hair supplements industry global market size, regional shares, competitors with a hair supplements market share, detailed hair supplements market segments, market trends and opportunities, and any further data you may need to thrive in the hair supplements industry. These hair supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The hair supplements market size has grown rapidly in recent years. It will grow from $1.90 billion in 2024 to $2.10 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth observed during the historic period can be attributed to several factors, including an increase in hair loss caused by stress and lifestyle changes, heightened awareness about personal grooming, an aging population seeking solutions for hair loss, the growing influence of social media and beauty standards, rising disposable income, and a growing demand for natural and organic products.
The hair supplements market size is expected to see rapid growth in the next few years. It will grow to $3.07 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth anticipated during the forecast period can be attributed to several factors, including the rising demand for personalized nutrition, an increased focus on men's grooming, a growing preference for clean-label products, the integration of AI in product recommendations, greater awareness of nutritional deficiencies, and partnerships with dermatologists and salons. Key trends expected in this period include the use of nanotechnology for improved nutrient absorption, augmented reality for virtual hair consultations, blockchain technology for supply chain transparency, the development of bioavailable nutrient forms, integration of wearable health data for personalized supplement recommendations, 3D printing of customized supplement doses, and advanced extraction techniques for plant-based ingredients.
Changing lifestyles and dietary habits are expected to drive the growth of the hair supplements market in the future. These habits, which include daily routines, behaviors, and food choices, have a significant impact on overall health and well-being. The rise in urbanization is contributing to shifts in lifestyles and diets, often resulting in busier schedules and an increased reliance on convenient, processed foods instead of traditional home-cooked meals. Health-conscious living and improved dietary habits are boosting awareness of the connection between nutrition and hair health, leading to a greater demand for supplements that promote beauty from within. For example, a 2023 survey conducted by the International Food Information Council, a U.S.-based non-profit organization, found that 52% of Americans aged 18-80 followed a specific diet in the past year, with younger generations including Gen Z (66%) and Millennials (63%) leading the trend, compared to 50% of Gen X and 41% of Boomers. Popular diets included high-protein (18%), mindful eating (17%), calorie counting, clean eating, and intermittent fasting (each at 12%). As a result, the ongoing changes in lifestyles and dietary habits are expected to drive continued growth in the hair supplements market.
Leading companies in the hair supplements market are developing innovative products, such as vitamin capsule supplements, to efficiently deliver essential nutrients that may be lacking in a typical diet. These vitamin capsules are oral dietary products that provide concentrated forms of vitamins to promote overall health and address nutritional deficiencies. For example, in September 2023, Divi, a U.S.-based personal care and wellness company, launched To the Roots Hair Vitamins. These vitamins are specially formulated with science-backed ingredients and feature slow-release beadlet technology to enhance healthy hair growth. To the Roots combines a potent mix of vitamins, minerals, and Divi's exclusive Roots-9 Complex, a unique blend of nutrients specifically designed to support hair health.
In August 2024, BosleyMD, a U.S.-based company specializing in hair restoration and hair care, acquired Profectus Beauty LLC for an undisclosed amount. This acquisition allowed BosleyMD to expand its portfolio by integrating well-known brands such as Keranique, ThickHead, and Hydroxatone. The move strengthens BosleyMD's position in the thinning hair and women's hair regrowth market, while enhancing its presence in both retail and direct-to-consumer channels. Profectus Beauty LLC is a US-based manufacturer of hair care and supplement products, specializing in creating hair supplements.
Major players in the hair supplements market are Procter & Gamble, Unilever PLC, Nestle Health Science S.A., Church & Dwight Co. Inc., Amway Corp., Invite Health, Hum Nutrition Inc., New Nordic Healthbrands AB, Brock Beauty Inc., SMP Nutra, Codeage LLC, SugarBearHair, Philip Kingsley, BosleyMD, Laboratoires Nutrimea, Power Gummies, Viva Naturals Inc., Nutri&Co, Valebio, and Olly Nutrition.
North America was the largest region in the hair supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in hair supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the hair supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The hair supplements market consists of sales of collagen powders, keratin supplements, omega-3 softgels and herbal formulations designed to promote hair growth, reduce hair loss, and improve scalp health. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Hair Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on hair supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for hair supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The hair supplements market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Type: Vitamins; Minerals; Proteins; Other Product Types
2) By Form: Tablets; Capsules; Gummies; Powders; Other Forms
3) By Nature: Organic; Conventional
4) By Application: Hair Growth; Hair Strengthening; Hair Loss Prevention; Other Applications
5) By Distribution Channel: Online Stores; Pharmacies; Supermarkets Or Hypermarkets; Specialty Stores
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Hair Supplements Market Characteristics
3. Hair Supplements Market Trends And Strategies
4. Hair Supplements Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Hair Supplements Growth Analysis And Strategic Analysis Framework
5.1. Global Hair Supplements PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Hair Supplements Market Growth Rate Analysis
5.4. Global Hair Supplements Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Hair Supplements Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Hair Supplements Total Addressable Market (TAM)
6. Hair Supplements Market Segmentation
6.1. Global Hair Supplements Market, Segmentation By Product Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vitamins
Minerals
Proteins
Other Product Type
6.2. Global Hair Supplements Market, Segmentation By Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tablets
Capsules
Gummies
Powders
Other Forms
6.3. Global Hair Supplements Market, Segmentation By Nature, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Organic
Conventional
6.4. Global Hair Supplements Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hair Growth
Hair Strengthening
Hair Loss Prevention
Other Applications
6.5. Global Hair Supplements Market, Segmentation By Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Stores
Pharmacies
Supermarkets Or Hypermarkets
Specialty Stores
6.6. Global Hair Supplements Market, Sub-Segmentation Of Vitamins, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Biotin (Vitamin B7)
Vitamin A
Vitamin C
Vitamin D
Vitamin E
B-Complex Vitamins
6.7. Global Hair Supplements Market, Sub-Segmentation Of Minerals, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Zinc
Iron
Magnesium
Selenium
Copper
Calcium
6.8. Global Hair Supplements Market, Sub-Segmentation Of Proteins, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Collagen
Keratin
Hydrolyzed Wheat Protein
Silk Protein
Soy Protein
6.9. Global Hair Supplements Market, Sub-Segmentation Of Other Product Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Omega-3 And Omega-6 Fatty Acids
Herbal Extracts
Amino Acids
Probiotics
7. Hair Supplements Market Regional And Country Analysis
7.1. Global Hair Supplements Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Hair Supplements Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion