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세계의 POP(구매시점광고) 포장 시장 보고서(2025년)
Point Of Purchase Packaging Global Market Report 2025
상품코드 : 1760219
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

POP(구매시점광고) 포장 시장 규모는 향후 수년간 강력한 성장이 전망될 예정입니다. 기간 동안의 성장은 스마트하고 인터랙티브 포장의 상승, 지속 가능한 포장에 대한 수요 증가, 전자상거래 주도 소매 전략의 성장, 디지털 인쇄 기술의 발전, 개인화된 포장에 대한 소비자의 기호의 고조에 기인한다고 생각됩니다. 예측 기간의 주요 동향에는 증강현실(AR)과 QR 코드의 통합, AI 주도의 포장 설계의 채택, 환경 친화적으로 생분해성 재료의 진보, IoT 접속을 갖춘 스마트 포장의 개발, 커스터마이즈 디스플레이를 위한 3D 프린팅 확대 등이 있습니다.

전자상거래의 급성장은 POP(구매시점광고) 포장 시장의 확대를 촉진할 것으로 예측됩니다. 편성 기호에 의해 성장하고 있어 오프라인 매장에 나가지 않고, 언제 어디서나 쇼핑을 할 수 있게 되어 있습니다. 포장 솔루션에 대한 수요가 증가하여 제품의 안전성을 확보하고, 브랜드력을 높여, E-Commerce에 있어서의 고객 경험을 향상시키고 있습니다. 미국의 기술 기업 아마존은 2022년 5억 1,300만 달러에서 2023년에는 5억 7,400만 달러의 순매출을 기록했다고 발표했습니다.

POP(구매시점광고) 포장 시장의 주요 기업은 쿼터 디스플레이 팔레트 솔루션과 같은 신기술 개발에 주력하고 있습니다. 쿼터 디스플레이 팔레트는 일반적으로 전체 팔레트의 4분의 1 크기에 해당하는 작고 표준화된 팔레트로, 주로 매장 내 제품 전시에 사용됩니다. 소매점에서의 이동, 재고 관리, 시인성을 용이하게 하도록 설계되고 있습니다. 2023년 7월, 호주에 본사를 둔 재사용 가능한 팔레트 및 용기 제조업체인 CHEP는 100% 사후 플라스틱 폐기물로만 만든 Q+ 디스플레이 쿼터 팔레트를 출시했습니다. 이 대처는 이산화탄소 배출량과 플라스틱 폐기물을 삭감함으로써 CHEP의 지속가능성과 순환형 경제의 목표를 지원합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

SHW
영문 목차

영문목차

Point of purchase (POP) packaging refers to specially designed packaging that aims to capture consumer attention and drive sales at locations such as retail stores, checkout counters, or promotional displays. This packaging often features eye-catching designs, branding elements, and marketing messages to influence consumer purchasing decisions.

The main products in the point of purchase packaging market include counter displays, floor displays, gravity-free displays, pallet displays, sidekick displays, dump bin displays, and clip strip displays. Counter displays are compact packaging units placed on retail countertops to showcase products. The materials used for these displays include paper, foam, plastic, glass, and metal, while the functional attributes encompass eco-friendliness, tamper-evidence, multi-functionality, reusability, and lightweight design. The distribution channels for POP packaging include hypermarkets, supermarkets, convenience stores, department stores, and specialty stores, with primary end users spanning food and beverages, pharmaceuticals, electronics, automotive, personal care, and other sectors.

The point of purchase packaging market research report is one of a series of new reports from The Business Research Company that provides point of purchase packaging market statistics, including point of purchase packaging industry global market size, regional shares, competitors with a point of purchase packaging market share, detailed point of purchase packaging market segments, market trends and opportunities, and any further data you may need to thrive in the point of purchase packaging industry. The point of purchase packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The point of purchase packaging market size has grown strongly in recent years. It will grow from$17.81 billion in 2024 to $18.94 billion in 2025 at a compound annual growth rate (CAGR) of 6.3%. The growth during the historic period can be attributed to the expansion of the retail industry, the rise in impulse buying behavior, advancements in printing and packaging technology, increasing brand competition, and the growth of the food and beverage sector.

The point of purchase packaging market size is expected to see strong growth in the next few years. It will grow to$23.98 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth during the forecast period can be attributed to the rise of smart and interactive packaging, growing demand for sustainable packaging, the growth of e-commerce-driven retail strategies, advancements in digital printing technology, and the increasing consumer preference for personalized packaging. Key trends in the forecast period include the integration of augmented reality (AR) and QR codes, the adoption of AI-driven packaging design, advancements in eco-friendly and biodegradable materials, the development of smart packaging with IoT connectivity, and the expansion of 3D printing for customized displays.

The rapid growth of e-commerce is expected to propel the expansion of the point of purchase packaging market. E-commerce refers to the buying and selling of goods or services online via digital platforms. This sector is growing due to consumers' preference for convenience, enabling them to shop anytime and from anywhere without the need to visit physical stores. As online shopping continues to rise, the demand for innovative and protective packaging solutions at the point of purchase has increased, ensuring product safety, enhancing branding, and improving the customer experience in the e-commerce landscape. For example, in February 2024, Amazon, a US-based technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence, reported net sales of $574 million in 2023, up from $513 million in 2022. Thus, the surge in e-commerce is driving the growth of the point of purchase packaging market.

Leading companies in the point of purchase packaging market are focusing on advancing new technologies, such as quarter-display pallet solutions. A quarter-display pallet is a compact, standardized pallet typically one-quarter the size of a full pallet, used primarily for in-store product displays. It is designed to facilitate easy movement, stocking, and visibility in retail environments. For instance, in July 2023, CHEP, an Australia-based manufacturer of reusable pallets and containers, launched the Q+ display quarter pallet made entirely from 100% post-consumer plastic waste. This initiative supports CHEP's sustainability and circular economy goals by reducing carbon emissions and plastic waste. Designed for efficient in-store display and part of CHEP's 'share and reuse' model, the pallet boosts supply chain efficiency while helping retailers and manufacturers achieve their environmental targets.

In July 2024, Smurfit Kappa Group Plc, an Ireland-based packaging company specializing in paper-based solutions, acquired WestRock for $11.2 billion. This acquisition allows Smurfit Kappa to enhance its eco-friendly, recyclable packaging offerings by combining the expertise of both companies in sustainable solutions. The strategic move strengthens Smurfit Kappa's position in the global packaging industry, enabling it to provide innovative, sustainable packaging solutions to diverse markets. WestRock is a US-based company specializing in paper and corrugated packaging solutions.

Major players in the point of purchase packaging market are Amcor Plc, Freudenberg Group, Crown Holdings Inc., Ball Corporation, Graphic Packaging Holding Company, DS Smith Ltd., Georgia-Pacific LLC, Packaging Corporation of America, Mondi Group, Sappi Ltd., Visy Industries Australia Pty Ltd, Menasha Packaging Company LLC, Siffron Inc, Creative Displays Now, gallagherseals.com, Fencor Packaging Group Limited, MOCAP Ltd., Sonoco Products Company, Smurfit Kappa Group Plc, Hawver Display, Swisstribe Ltd, and Atlantex Manufacturing Corporation.

North America was the largest region in the point of purchase packaging market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in point of purchase packaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the point of purchase packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The point of purchase packaging market consists of sales of single-tier displays, rotating counter displays, interactive digital counter displays, adhesive-backed clip strips, and free-standing floor displays. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Point Of Purchase Packaging Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on point of purchase packaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for point of purchase packaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The point of purchase packaging market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Point Of Purchase Packaging Market Characteristics

3. Point Of Purchase Packaging Market Trends And Strategies

4. Point Of Purchase Packaging Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Point Of Purchase Packaging Growth Analysis And Strategic Analysis Framework

6. Point Of Purchase Packaging Market Segmentation

7. Point Of Purchase Packaging Market Regional And Country Analysis

8. Asia-Pacific Point Of Purchase Packaging Market

9. China Point Of Purchase Packaging Market

10. India Point Of Purchase Packaging Market

11. Japan Point Of Purchase Packaging Market

12. Australia Point Of Purchase Packaging Market

13. Indonesia Point Of Purchase Packaging Market

14. South Korea Point Of Purchase Packaging Market

15. Western Europe Point Of Purchase Packaging Market

16. UK Point Of Purchase Packaging Market

17. Germany Point Of Purchase Packaging Market

18. France Point Of Purchase Packaging Market

19. Italy Point Of Purchase Packaging Market

20. Spain Point Of Purchase Packaging Market

21. Eastern Europe Point Of Purchase Packaging Market

22. Russia Point Of Purchase Packaging Market

23. North America Point Of Purchase Packaging Market

24. USA Point Of Purchase Packaging Market

25. Canada Point Of Purchase Packaging Market

26. South America Point Of Purchase Packaging Market

27. Brazil Point Of Purchase Packaging Market

28. Middle East Point Of Purchase Packaging Market

29. Africa Point Of Purchase Packaging Market

30. Point Of Purchase Packaging Market Competitive Landscape And Company Profiles

31. Point Of Purchase Packaging Market Other Major And Innovative Companies

32. Global Point Of Purchase Packaging Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Point Of Purchase Packaging Market

34. Recent Developments In The Point Of Purchase Packaging Market

35. Point Of Purchase Packaging Market High Potential Countries, Segments and Strategies

36. Appendix

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