Biotin supplements are dietary products that supply biotin, a water-soluble B vitamin also referred to as vitamin B7 or vitamin H. Biotin plays a crucial role in energy metabolism by assisting the body in converting carbohydrates, fats, and proteins into usable energy. These supplements are typically used to help maintain or boost biotin levels in individuals who may have a deficiency or increased need due to factors such as diet, health conditions, or lifestyle choices.
The primary forms of biotin supplements include capsules, tablets, soft gels, liquids, powders, and gummies. Capsules are popular for their convenience and ease of swallowing, often recommended for their precise dosage, stability, and consumer-friendly design. Biotin is commonly recommended for various health benefits, such as supporting immune health, metabolism, and hormonal balance. These supplements are distributed through multiple channels, including supermarkets, specialty stores, online retailers, and pharmacies, and are used for applications in pharmaceuticals, dietary supplements, nail care, skin care, and hair care.
The biotin supplement market research report is one of a series of new reports from The Business Research Company that provides biotin supplement market statistics, including the biotin supplement industry global market size, regional shares, competitors with the biotin supplement market share, detailed biotin supplement market segments, market trends, and opportunities, and any further data you may need to thrive in the biotin supplement industry. This biotin supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The biotin supplement market size has grown strongly in recent years. It will grow from $1.74 billion in 2024 to $1.91 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth during the historic period can be attributed to rising awareness about hair and skin health, growing consumer preference for natural and organic health solutions, increasing demand for dietary supplements, the rising influence of social media on beauty trends, and a heightened focus on preventive healthcare.
The biotin supplement market size is expected to see strong growth in the next few years. It will grow to $2.71 billion in 2029 at a compound annual growth rate (CAGR) of 9.2%. The growth during the forecast period can be attributed to the increasing demand for personalized nutrition, the growth of e-commerce and online supplement sales, rising health consciousness among millennials, increasing product innovations and formulations, and the expanding geriatric population seeking nutritional support. Key trends in the forecast period include advancements in supplement delivery formats, the development of advanced formulations with multi-vitamin blends, the rise of vegan and plant-based biotin supplements, innovation in personalized nutrition solutions, and advancements in clinical research supporting the benefits of biotin.
The rising consumption of dietary supplements is expected to fuel the growth of the biotin supplement market in the coming years. Dietary supplements are products taken orally that contain ingredients intended to complement the diet and provide additional nutritional support to enhance overall health and wellness. The consumption of dietary supplements is increasing due to growing awareness of health and wellness, as more individuals look to improve their well-being and address nutritional gaps through supplements. Biotin supplements are crucial for supporting overall health, helping with energy metabolism, and maintaining healthy hair, skin, and nails. For example, in October 2024, the Council for Responsible Nutrition (CRN), a U.S.-based trade association for the dietary supplement and functional food industry, reported a rise in the use of specific supplements such as magnesium, prebiotics, and ashwagandha. Magnesium consumption grew from 19% of supplement users in 2023 to 23% in 2024, while prebiotic usage increased from 5% to 7% of all supplement users. Thus, the growing consumption of dietary supplements is driving the expansion of the biotin supplement market.
Major companies in the biotin supplement market are increasingly focusing on strategic partnerships to meet the rising consumer demand for health and wellness products. These partnerships involve cooperative agreements between organizations aimed at creating mutual benefits, such as sharing resources, expertise, and market access. For example, in October 2024, Force Factor, a US-based health and wellness company, partnered with Nutrition21, a US-based ingredient innovator, to introduce the Hair Growth Accelerator product. This product features the patented ingredient Lustriva, a blend of bonded arginine silicate and magnesium biotinate. Clinically proven, Lustriva supports hair growth, strength, thickness, and overall scalp health, with visible results in as little as three weeks. Available in both capsules and soft chews, the product is designed to nourish hair at all growth stages and is produced in GMP-certified facilities in the USA. This launch highlights the growing consumer demand for science-backed supplements that promote healthy hair from within.
In February 2022, Nestle Health Science, a Switzerland-based nutrition and health science company, acquired Vital Proteins for an undisclosed amount. This acquisition aims to strengthen Nestle's leadership in the collagen and wellness sector, highlighting the company's commitment to providing science-backed nutritional solutions. It also further solidifies Nestle Health Science's expansion in the health and wellness market. Vital Proteins is a US-based company, specializing in manufacturing biotin-based supplements.
Major players in the biotin supplement market are Nestle S.A., Nature's Bounty Co., GNC Holdings Inc., Jarrow Formulas Inc., Life Extension, Nordic Naturals, Vitabiotics, Natrol LLC, Pure Encapsulations LLC, Solgar Inc., Doctor's Best Inc., NOW Foods, Nutra Business, MyVitamins, BioSchwartz, NatureMade, SBR Nutrition, Sports Research, Zenwise Health, and Vitafusion.
North America was the largest region in the biotin supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in biotin supplement report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the biotin supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The biotin supplement market consists of sales of topical sprays and biotin patches. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Biotin Supplement Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on biotin supplement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for biotin supplement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The biotin supplement market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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Table of Contents
1. Executive Summary
2. Biotin Supplement Market Characteristics
3. Biotin Supplement Market Trends And Strategies
4. Biotin Supplement Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Biotin Supplement Growth Analysis And Strategic Analysis Framework
5.1. Global Biotin Supplement PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Biotin Supplement Market Growth Rate Analysis
5.4. Global Biotin Supplement Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Biotin Supplement Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Biotin Supplement Total Addressable Market (TAM)
6. Biotin Supplement Market Segmentation
6.1. Global Biotin Supplement Market, Segmentation By Product Form, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Capsules
Tablets
Soft Gels
Liquid
Powders
Gummies
6.2. Global Biotin Supplement Market, Segmentation By Health Benefits, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Immune Health
Metabolism
Hormonal Balance
6.3. Global Biotin Supplement Market, Segmentation By Distribution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Supermarkets
Specialty Store
Online Retail Stores
Pharmacies
6.4. Global Biotin Supplement Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Pharmaceutical
Dietary Supplements
Nail Care
Skin Care
Hair Care
6.5. Global Biotin Supplement Market, Sub-Segmentation Of Capsules, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vegetarian Capsules
Gelatin Capsules
Delayed-Release Capsules
6.6. Global Biotin Supplement Market, Sub-Segmentation Of Tablets, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Chewable Tablets
Effervescent Tablets
Extended-Release Tablets
6.7. Global Biotin Supplement Market, Sub-Segmentation Of Soft Gels, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Liquid-Filled Soft Gels
Enteric-Coated Soft Gels
Rapid-Release Soft Gels
6.8. Global Biotin Supplement Market, Sub-Segmentation Of Liquid, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Oral Drops
Oral Sprays
Tinctures
6.9. Global Biotin Supplement Market, Sub-Segmentation Of Powders, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Unflavored Powders
Flavored Powders
Effervescent Powders
6.10. Global Biotin Supplement Market, Sub-Segmentation Of Gummies, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Sugar-Free Gummies
Vegan Gummies
Fruit-Flavored Gummies
7. Biotin Supplement Market Regional And Country Analysis
7.1. Global Biotin Supplement Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Biotin Supplement Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion