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Home-use beauty devices are electronic tools designed for personal cosmetic and skincare treatments within the comfort of one's home. These devices cater to individuals seeking convenient, cost-effective solutions for various beauty concerns, including hair removal, skin cleansing, acne treatment, anti-aging, and hair growth stimulation.

The home-use beauty devices market consists of sales by entities (organizations, sole traders and partnerships) of home-use beauty devices that can be incorporated into regular beauty routines, utilizing them as alternatives to professional treatments offered in salons or clinics.

The global home-use beauty devices market was valued at $6,080.62 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 13.00%.

Rising Health Consciousness

Rising health consciousness fueled the growth of the home-use beauty devices market in the historic period. Home-use beauty devices support health consciousness by encouraging regular self-care routines, improving skin health and promoting hygiene through non-invasive, convenient treatments. They empower individuals to monitor and maintain their appearance and well-being from the comfort of home. For instance, in January 2024, according to the report published by Nutrition Integrated, a UK-based company that focuses on providing data and insights for active nutrition, in Europe, the variety of clear protein powder products has surged by 159% since January 2022. Additionally, sales data from Amazon indicates that consumer purchases of clear protein powders in the UK rose by 216% in 2023 compared to 2022. Therefore, the rising health consciousness drove the growth of the home-use beauty devices market.

Transforming Skincare Through Light-Based Innovation

Companies operating in the home-use beauty devices market are focusing on product innovation such as handheld facial beauty devices to provide consumers with more personalized, effective and convenient skincare solutions that can be easily integrated into their daily routines. A handheld facial beauty device is a compact tool used in home-use beauty routines for skin rejuvenation, cleansing and anti-aging treatments. For instance, in June 2024, ReFa, a Japan-based beauty brand, introduced the LED SCEPTER, a handheld facial beauty device in China. The device uses light therapy to penetrate the skin's keratin layer and electrical muscle stimulation (EMS) stimulation to lift facial muscles, promoting firmer, glowing skin, which can be done under home setting. It offers four customizable modes tailored for different skincare needs: repair, brightening, firming and soothing (ice mode). The device promotes collagen production, reduces dark spots and improves sagging wrinkles. It also features sapphire cooling technology to protect sensitive skin.

The global home-use beauty devices markets is fairly fragmented, with large number of players operating in the market. The top 10 competitors in the market made up 10.79% of the total market in 2023.

Home-Use Beauty Devices Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global home-use beauty devices market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for home-use beauty devices? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The home-use beauty devices market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider home-use beauty devices market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Home-Use Beauty Devices Growth Analysis And Strategic Analysis Framework

9 Home-Use Beauty Devices Market Segmentation

10 Home-Use Beauty Devices Market, Regional and Country Analysis

11 Asia-Pacific Market

12 Western Europe Market

13 Eastern Europe Market

14 North America Market

15 South America Market

16 Middle East Market

17 Africa Market

18 Competitive Landscape And Company Profiles

19 Other Major And Innovative Companies

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Recent Developments In Home-Use Beauty Devices

24 Opportunities And Strategies

25 Home-Use Beauty Devices Market, Conclusions And Recommendations

26 Appendix

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