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한글목차
제품 출시 소프트웨어 시장 규모는 향후 몇 년 동안 강력한 성장세를 보일 것으로 예상되며, 2029년까지 연평균 9.0%의 성장률(CAGR)로 53억 1,000만 달러에 달할 것으로 예측됩니다. 예측 기간 동안의 성장은 마케팅에서 인공지능의 채택 증가, 데이터 기반 의사결정에 대한 중요성 증가, 옴니채널 출시 전략의 중요성 증가, 개인화된 고객 참여에 대한 수요, 구독 기반 소프트웨어 모델의 확대에 기인할 것으로 예상됩니다. 예측 기간의 주요 동향으로는 인공지능의 발전, 자동화 도구의 혁신, 예측 분석의 발전, R&D 투자 증가, 머신러닝의 통합에 대한 집중 등이 있습니다.
디지털 마케팅의 성장은 향후 제품 출시 소프트웨어 시장의 성장을 견인할 것으로 예상됩니다. 디지털 마케팅은 검색 엔진, 소셜 미디어, 이메일, 웹사이트 등 인터넷 채널을 통해 제품이나 서비스를 홍보하는 것입니다. 인터넷의 보급이 확대됨에 따라 더 많은 사람들이 온라인에 접속하게 되면서 기업은 디지털 플랫폼을 통해 더 많은 잠재고객에게 접근하고 마케팅 전략을 정교화할 수 있게 되었습니다. 제품 출시 소프트웨어는 캠페인 계획과 컨텐츠 관리를 효율화하고, 실시간 분석 기능을 제공하여 디지털 마케팅을 지원하고, 효과적인 제품 포지셔닝, 브랜드 인지도 향상, 디지털 채널을 통한 고객 참여도를 향상시킬 수 있도록 지원합니다. 예를 들어, 2024년 12월 영국의 디지털 마케팅 대행사 Koozai Group Ltd.는 2025년까지 영국의 광고비가 372억 달러(293억 파운드)에 달할 것으로 예상하고, 디지털 광고가 미디어 총매출액의 7% 증가에 기여하고, 검색 광고비는 2023년에 전년 대비 11.9% 증가했다고 보고하고 있습니다. 이러한 디지털 마케팅의 성장은 제품 출시 소프트웨어에 대한 수요를 촉진하고 있습니다.
제품 출시 소프트웨어 시장의 주요 기업들은 제품 출시의 효율성과 성공률을 높이기 위해 벤치마크 기반 출시 도구와 같은 기술적으로 진보된 솔루션 개발에 주력하고 있습니다. 벤치마크 기반 출시 툴은 업계 벤치마크, 과거 데이터, 핵심성과지표(KPI)를 활용하여 출시 프로세스를 최적화하는 소프트웨어 솔루션입니다. 예를 들어, 미국에 본사를 둔 경영 컨설팅 회사인 트리니티 라이프사이언스(Trinity Life Sciences)는 2023년 10월, 제약 산업을 위해 특별히 설계된 최첨단 벤치마크 기반 출시 도구인 Launch Accelerator 2.0을 발표했습니다. 이 클라우드 기반 플랫폼은 맞춤형 로드맵, 실시간 프로젝트 관리, 성공적인 출시 사례의 방대한 데이터베이스에서 얻은 벤치마크 인사이트 등을 제공함으로써 바이오의약품 출시를 개선합니다. 간트 차트 및 대시보드와 같은 도구를 통해 부서 간 커뮤니케이션과 협업을 간소화하고, 버전 관리 문제를 최소화하면서 효과적인 실행에 집중할 수 있도록 지원합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 제품 출시 소프트웨어 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 이용 산업 분석
세계의 제품 출시 소프트웨어 시장 : 성장률 분석
세계의 제품 출시 소프트웨어 시장 실적 : 규모와 성장, 2019-2024
세계의 제품 출시 소프트웨어 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 제품 출시 소프트웨어 전체 시장(TAM)
제6장 시장 세분화
세계의 제품 출시 소프트웨어 시장 : 전개별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스
클라우드
세계의 제품 출시 소프트웨어 시장 : 기업 규모별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
중소기업
중규모 기업
대기업
세계의 제품 출시 소프트웨어 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
마케팅 캠페인
마케팅 자동화
소개 추적 툴
실시간 보고서
랜딩 페이지와 웹사이트 폼
데이터 분석과 인사이트
태스크 관리
기타 용도
세계의 제품 출시 소프트웨어 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
정보기술과 통신
소매 및 소비재
패션과 미용
전자공학과 전기 공학
자동차
화학제품 및 방부제
건강과 생명과학
기타 최종사용자
세계의 제품 출시 소프트웨어 시장 온프레미스 하위 세분화(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
기업 소프트웨어 스위트의 통합
맞춤형 솔루션
사내 IT관리
데이터센터 호스트
라이선스 기반 인스톨
세계의 제품 출시 소프트웨어 시장 클라우드 하위 세분화(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
퍼블릭 클라우드
프라이빗 클라우드
하이브리드 클라우드
서비스로서의 소프트웨어(SaaS)
PaaS(Platform as a Service)
제7장 지역별·국가별 분석
세계의 제품 출시 소프트웨어 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 제품 출시 소프트웨어 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
제품 출시 소프트웨어 시장 : 경쟁 구도
제품 출시 소프트웨어 시장 : 기업 개요
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
Zoho Corporation Overview, Products and Services, Strategy and Financial Analysis
Atlassian Corporation Plc Overview, Products and Services, Strategy and Financial Analysis
Anaplan Inc. Overview, Products and Services, Strategy and Financial Analysis
Monday.com Ltd. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Asana Inc.
Synoptek LLC
Arena Solutions Inc.
Wrike Inc.
Ideagen PLC
ClickUp
Airtable Inc.
Aha!Labs Inc.
Productboard Inc.
Ennov SAS
Roadmunk Inc.
XB Software Ltd.
ProductPlan LLC
Viral Loops Inc.
LiveSource Inc.
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
제품 출시 소프트웨어 시장 2029 : 새로운 기회를 제공하는 국가
제품 출시 소프트웨어 시장 2029 : 새로운 기회를 제공하는 부문
제품 출시 소프트웨어 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
Product launch software is a specialized tool designed to manage and streamline all phases of bringing a new product to market. It helps organize processes such as planning, scheduling, and team collaboration. The software includes features for tracking progress, aligning cross-functional efforts, and ensuring timely product delivery. Its primary goal is to facilitate an organized and efficient product launch.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main deployment options for product launch software are on-premise and cloud-based. On-premise software is installed and operated on an organization's own hardware infrastructure, as opposed to being hosted on third-party servers or in the cloud. It serves a range of enterprise sizes, from small businesses to large corporations. This software supports various functions, including marketing campaigns, automation tools, referral tracking, real-time reporting, landing pages and forms, data analytics, task management, and more. It is used across multiple industries, such as information technology and telecom, retail and consumer goods, fashion and beauty, electronics, automotive, chemicals and petrochemicals, and health and life sciences.
The product launch software market research report is one of a series of new reports from The Business Research Company that provides product launch software market statistics, including product launch software industry global market size, regional shares, competitors with a product launch software market share, detailed product launch software market segments, market trends and opportunities, and any further data you may need to thrive in the product launch software industry. This product launch software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The product launch software market size has grown strongly in recent years. It will grow from$3.44 billion in 2024 to $3.76 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth during the historical period can be attributed to several factors, including heightened competition among businesses, an increasing demand for structured launch processes, the rise of digital marketing tools, the expansion of remote work and collaboration, and a surge in the need for automation in project management.
The product launch software market size is expected to see strong growth in the next few years. It will grow to$5.31 billion in 2029 at a compound annual growth rate (CAGR) of 9.0%. The growth during the forecast period can be attributed to the increasing adoption of artificial intelligence in marketing, a growing emphasis on data-driven decision-making, the rising importance of omnichannel launch strategies, a demand for personalized customer engagement, and the expansion of subscription-based software models. Key trends in the forecast period include advancements in artificial intelligence, innovations in automation tools, developments in predictive analytics, increased investment in research and development, and a focus on integrating machine learning.
The growth of digital marketing is anticipated to drive the expansion of the product launch software market in the future. Digital marketing involves using internet channels such as search engines, social media, email, and websites to promote products and services. As internet penetration continues to increase, more people are becoming connected online, allowing businesses to access a broader audience and refine their marketing strategies through digital platforms. Product launch software supports digital marketing by streamlining campaign planning, content management, and providing real-time analytics, ensuring effective product positioning, enhanced brand visibility, and improved customer engagement across digital channels. For example, in December 2024, Koozai Group Ltd., a UK-based digital marketing agency, reported that the UK's advertising spend is expected to reach $37.2 billion (£29.3 billion) by 2025, driven by digital ads contributing to a 7% increase in total media sales, while search ad spending rose by 11.9% year-on-year in 2023. This growth in digital marketing is fueling the demand for product launch software.
Key players in the product launch software market are focusing on creating technologically advanced solutions, such as benchmark-based launch tools, to improve the efficiency and success rates of product launches. A benchmark-based launch tool is a software solution that utilizes industry benchmarks, historical data, and key performance indicators (KPIs) to optimize the launch process. For instance, in October 2023, Trinity Life Sciences, a US-based management consulting firm, launched the Launch Accelerator 2.0, a cutting-edge benchmark-based launch tool designed specifically for the pharmaceutical industry. This cloud-based platform improves biopharma product launches by offering customized roadmaps, real-time project management, and benchmarking insights derived from a vast database of successful launches. It features tools such as Gantt charts and dashboards, streamlining communication and collaboration among cross-functional teams to focus on effective execution while minimizing version control challenges.
In June 2022, Thoma Bravo LP, a US-based private equity firm, acquired Anaplan, Inc. for $10.4 billion. With this acquisition, Thoma Bravo aims to strengthen its strategic initiatives by converting Anaplan into a privately held entity, improving operational efficiency and reinforcing its position as a leading cloud-native business performance platform. Anaplan, Inc., a US-based provider of cloud-based business planning and performance management solutions, offers specialized tools for product launch planning.
North America was the largest region in the product launch software market in 2024. The regions covered in product launch software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the product launch software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The product launch software market consists of revenues earned by entities by providing services such as project management, go-to-market strategy execution, customer feedback collection, and performance tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Product Launch Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on product launch software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for product launch software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The product launch software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Deployment: On-Premise; Cloud
2) By Enterprise Size: Small Enterprises; Medium Enterprises; Large Enterprise
3) By Application: Marketing Campaigns; Marketing Automation; Referral Tracking Tools; Real Time Reporting; Landing Pages And Website Forms; Data Analytics And Insights; Task Management; Other Applications
4) By End User: Information Technology And Telecom; Retail And Consumer Goods; Fashion And Beauty; Electronics And Electrical; Automotive; Chemicals And Petrochemicals; Health And Life Sciences; Other End Users
Subsegments:
1) By On-Premise: Enterprise Software Suite Integration; Custom-Built Solutions; Internal IT Management; Data-Center Hosted; Licensed-Based Installations
2) By Cloud: Public Cloud; Private Cloud; Hybrid Cloud; Software-As-A-Service (SaaS); Platform-As-A-Service (PaaS)
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Product Launch Software Market Characteristics
3. Product Launch Software Market Trends And Strategies
4. Product Launch Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Product Launch Software Growth Analysis And Strategic Analysis Framework
5.1. Global Product Launch Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Product Launch Software Market Growth Rate Analysis
5.4. Global Product Launch Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Product Launch Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Product Launch Software Total Addressable Market (TAM)
6. Product Launch Software Market Segmentation
6.1. Global Product Launch Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud
6.2. Global Product Launch Software Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small Enterprises
Medium Enterprises
Large Enterprise
6.3. Global Product Launch Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Marketing Campaigns
Marketing Automation
Referral Tracking Tools
Real Time Reporting
Landing Pages And Website Forms
Data Analytics And Insights
Task Management
Other Applications
6.4. Global Product Launch Software Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Information Technology And Telecom
Retail And Consumer Goods
Fashion And Beauty
Electronics And Electrical
Automotive
Chemicals And Patrochemicals
Health And Life Sciences
Other End Users
6.5. Global Product Launch Software Market, Sub-Segmentation Of On-Premise, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Enterprise Software Suite Integration
Custom-Built Solutions
Internal IT Management
Data-Center Hosted
Licensed-Based Installations
6.6. Global Product Launch Software Market, Sub-Segmentation Of Cloud, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Public Cloud
Private Cloud
Hybrid Cloud
Software-As-A-Service (SaaS)
Platform-As-A-Service (PaaS)
7. Product Launch Software Market Regional And Country Analysis
7.1. Global Product Launch Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Product Launch Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
