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세계의 디지털 길찾기 솔루션 시장 보고서(2025년)
Digital Wayfinding Solutions Global Market Report 2025
상품코드 : 1750972
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

디지털 길찾기 솔루션 시장 규모는 향후 수년간 급성장이 전망될 예정입니다. 맞춤형 데이터 주도의 안내 솔루션에 대한 수요 증가, IoT 대응 스마트 사이니지 채용 확대, 접근성 솔루션에 대한 요구 증가, 실내 네비게이션 대규모 수요 증가, IoT 기반 인터랙티브 키오스크의 보급 확대에 기인할 것으로 예측됩니다.

클라우드 기반 솔루션의 채택 확대가 디지털 안내 디스플레이 솔루션 시장 확대를 촉진할 것으로 예측됩니다. 클라우드 기반 솔루션은 스토리지, 프로세싱, 용도 등의 컴퓨팅 서비스를 인터넷에서 호스팅하고 제공하며, 로컬 인프라 없이도 리소스에 대한 온디맨드 액세스를 제공합니다. 이러한 솔루션은 기업이 수요에 따라 자원을 신속하게 조정하고, 비용을 절감하고, 업무 효율성을 향상시킬 수 있는 확장성으로 인해 인기가 높아지고 있습니다. 디지털 안내를 통해 클라우드 솔루션을 사용하면 중앙 집중식 관리, 실시간 컨텐츠 업데이트, 여러 사이트에 대한 원격 액세스가 가능합니다. 또한 세계 포지셔닝 시스템(GPS), 사물 인터넷(IoT) 장비, 모바일 플랫폼 등의 기술과 원활하게 통합되어 사용자에게 정확하고 시의 적절한 네비게이션 정보를 제공합니다. 예를 들어 룩셈부르크에 본사를 둔 정부기관 유로스타트는 2023년 12월 유럽연합(EU) 기업의 45.2%가 2023년에 클라우드 컴퓨팅 서비스를 도입했으며 2021년부터 4.2포인트 증가했다고 보고했습니다. 따라서 클라우드 기반 솔루션 증가는 디지털 안내 디스플레이 솔루션 시장 성장을 가속하고 있습니다.

디지털 안내 디스플레이 솔루션 시장의 각 기업은 하이브리드 오피스 환경에서의 네비게이션을 개선하고 공간 활용을 최적화하기 위한 고급 AI 주도형 솔루션의 개발에 점점 주력하고 있습니다. 오피스 공간 내 실시간으로 스마트한 네비게이션을 제공하고, 개인화된 루트 제공, 공간 이용 최적화, 방이나 책상 여유 상황 등의 변화에 대응함으로써 효율을 높입니다. 검색 가능한 지도, 사무실 디렉토리, 360도 가상 투어, 하이브리드 직장 환경을 위한 AI 제스처 컨트롤을 특징으로 하는 고급 직장 안내 솔루션을 발표했습니다. 이러한 혁신에는 코로스 증강현실(AR) 공간 예약 플랫폼과 통합된 코로스 보드가 포함되어 있어 직원들이 대화형 지도와 QR 코드를 통해 업무공간을 찾고 예약할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Digital wayfinding solutions are interactive systems that leverage digital technologies to guide users through physical environments with ease. These systems provide real-time navigation, detailed location data, and customized routes in complex spaces such as airports, hospitals, and malls. The primary goal is to simplify navigation, enhance user satisfaction, and improve operational efficiency.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main components of digital wayfinding solutions include hardware, software, and services. Hardware refers to the physical devices used in these systems, such as interactive kiosks, digital signage displays, beacons, sensors, and other equipment that facilitate navigation and the dissemination of information. Deployment options are available both on-premise and in the cloud, and the systems are used by a variety of end-users, including hospitals, airports, shopping malls, corporate campuses, universities, and more.

The digital wayfinding solutions market research report is one of a series of new reports from The Business Research Company that provides digital wayfinding solutions market statistics, including digital wayfinding solutions industry global market size, regional shares, competitors with a digital wayfinding solutions market share, detailed digital wayfinding solutions market segments, market trends and opportunities, and any further data you may need to thrive in the digital wayfinding solutions industry. The digital wayfinding solutions market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital wayfinding solutions market size has grown rapidly in recent years. It will grow from$0.96 billion in 2024 to $1.07 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth during the historic period can be attributed to the increasing adoption of smartphones and mobile apps, growing demand for smart city infrastructure, rising adoption of digital signage, expanding urbanization, and the increasing use of interactive kiosks.

The digital wayfinding solutions market size is expected to see rapid growth in the next few years. It will grow to$1.62 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The projected growth in the forecast period can be attributed to the rising demand for personalized and data-driven wayfinding solutions, increasing adoption of IoT-enabled smart signage, growing need for accessibility solutions, higher demand for indoor navigation, and the expanding penetration of IoT-based interactive kiosks. Key trends expected during this period include artificial intelligence-powered real-time navigation, augmented reality (AR) wayfinding, voice-activated and touchless interaction, integration with smart wearables and IoT devices, and cloud-based dynamic mapping and analytics.

The growing adoption of cloud-based solutions is expected to drive the expansion of the digital wayfinding solutions market. Cloud-based solutions, which include computing services such as storage, processing, and applications hosted and delivered over the internet, provide on-demand access to resources without the need for local infrastructure. These solutions are becoming increasingly popular due to their scalability, which allows businesses to quickly adjust resources based on demand, reducing costs and improving operational efficiency. In digital wayfinding, cloud solutions enable centralized control, real-time content updates, and remote access across multiple locations. They integrate seamlessly with technologies such as global positioning systems (GPS), internet of things (IoT) devices, and mobile platforms to ensure users receive accurate and timely navigation information. For example, in December 2023, Eurostat, a Luxembourg-based government agency, reported that 45.2% of enterprises in the European Union had adopted cloud computing services in 2023, a 4.2 percentage-point increase from 2021. Therefore, the rise in cloud-based solutions is propelling the growth of the digital wayfinding solutions market.

Companies in the digital wayfinding solutions market are increasingly focusing on developing advanced AI-driven solutions to improve navigation and optimize space utilization in hybrid office environments. AI-driven workplace wayfinding uses artificial intelligence to provide real-time, smart navigation within office spaces, enhancing efficiency by offering personalized routes, optimizing space usage, and adapting to changes such as room or desk availability. For example, in August 2024, Visix, a US-based software development company, introduced advanced workplace wayfinding solutions that feature searchable maps, office directories, 360-degree virtual tours, and AI gesture controls for hybrid work environments. These innovations include the Choros board integrated with the Choros augmented reality (AR) space booking platform, allowing employees to locate and reserve workspaces via interactive maps and QR codes. This system enhances workspace management, accessibility, and employee engagement through touch, voice, and AI-driven interfaces.

In October 2024, TouchSource Inc., a US-based provider of digital signage and wayfinding solutions, acquired Oppna Digital for an undisclosed amount. This acquisition enhances TouchSource's digital signage and wayfinding offerings, expanding its portfolio with hundreds of new screens and strengthening its presence in key markets such as retail, airports, and education. Oppna Digital is a US-based company known for its interactive wayfinding technology, including digital wayfinding displays.

Major players in the digital wayfinding solutions market are Everbridge Inc., Scala Inc., Poppulo, Mvix Inc., Visix Inc., Nanonation Inc., Gozio Inc., Omnivex Corporation, Intuiface, TouchSource LLC, YCD Multimedia, 22 Miles Inc., Acquire Digital, Click Grafix, ConnectedSign, Jarma Technologies LLP, MetroClick, Mindspace Digital Signage, Ping HD, Rise Vision, ScreenCloud, Signagelive, TrouDigital, and Xtreme Media Pvt Ltd.

North America was the largest region in the digital wayfinding solutions market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in digital wayfinding solutions report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the digital wayfinding solutions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital wayfinding solutions market consists of revenues earned by entities by providing services such as interactive wayfinding solutions, cloud-based mapping and analytics, and voice-guided navigation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital wayfinding solutions market also includes sales of touchscreen panels and tablets, beacons and IoT devices, AI and data analytics tools, and augmented reality (AR) devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Wayfinding Solutions Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital wayfinding solutions market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital wayfinding solutions ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital wayfinding solutions market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Digital Wayfinding Solutions Market Characteristics

3. Digital Wayfinding Solutions Market Trends And Strategies

4. Digital Wayfinding Solutions Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Wayfinding Solutions Growth Analysis And Strategic Analysis Framework

6. Digital Wayfinding Solutions Market Segmentation

7. Digital Wayfinding Solutions Market Regional And Country Analysis

8. Asia-Pacific Digital Wayfinding Solutions Market

9. China Digital Wayfinding Solutions Market

10. India Digital Wayfinding Solutions Market

11. Japan Digital Wayfinding Solutions Market

12. Australia Digital Wayfinding Solutions Market

13. Indonesia Digital Wayfinding Solutions Market

14. South Korea Digital Wayfinding Solutions Market

15. Western Europe Digital Wayfinding Solutions Market

16. UK Digital Wayfinding Solutions Market

17. Germany Digital Wayfinding Solutions Market

18. France Digital Wayfinding Solutions Market

19. Italy Digital Wayfinding Solutions Market

20. Spain Digital Wayfinding Solutions Market

21. Eastern Europe Digital Wayfinding Solutions Market

22. Russia Digital Wayfinding Solutions Market

23. North America Digital Wayfinding Solutions Market

24. USA Digital Wayfinding Solutions Market

25. Canada Digital Wayfinding Solutions Market

26. South America Digital Wayfinding Solutions Market

27. Brazil Digital Wayfinding Solutions Market

28. Middle East Digital Wayfinding Solutions Market

29. Africa Digital Wayfinding Solutions Market

30. Digital Wayfinding Solutions Market Competitive Landscape And Company Profiles

31. Digital Wayfinding Solutions Market Other Major And Innovative Companies

32. Global Digital Wayfinding Solutions Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Wayfinding Solutions Market

34. Recent Developments In The Digital Wayfinding Solutions Market

35. Digital Wayfinding Solutions Market High Potential Countries, Segments and Strategies

36. Appendix

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