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세계의 퀵 서비스 레스토랑 분야 디지털 사이니지 시장 보고서(2025년)
Digital Signage In Quick-Service Restaurants (QSRs) Global Market Report 2025
상품코드 : 1750970
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

퀵 서비스 레스토랑 분야 디지털 사이니지 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 예측 기간 동안의 성장은 비접촉식 주문에 대한 선호도 증가, 인공지능을 이용한 개인화된 컨텐츠 사용 증가, QSR 자동화에 대한 투자 증가, 클라우드 기반 디지털 루사이네이지 솔루션의 확대, 실시간 컨텐츠 업데이트에 대한 수요 증가에 기인할 것으로 예측됩니다.

디지털 광고의 인기 증가는 퀵 서비스 레스토랑 분야 디지털 사이니지 시장 확대를 촉진할 것으로 예측됩니다. 액티브하고 시각적으로 역동적인 실시간 컨텐츠를 통해 상품과 서비스를 홍보합니다. 퀵 서비스 레스토랑 분야 디지털 사이니지는 다이내믹한 실시간 컨텐츠를 표시함으로써 디지털 광고를 강화하고, 고객의 주목을 끌고, 타겟을 좁힌 오퍼를 촉진하고, 브랜드 인게이지먼트를 높입니다. 예를 들어, 2024년 10월 영국에 본사를 둔 무역 단체인 광고협회는 2024년 2분기 영국의 광고 지출이 전년 동기 대비 13.4% 증가한 122억 9,000만 달러(100억 파운드)를 기록했다고 발표했습니다. 그 결과, 디지털 광고에 대한 수요 증가가 퀵 서비스 레스토랑 분야 디지털 사이니지 성장에 박차를 가하고 있습니다.

퀵 서비스 레스토랑 분야 디지털 사이니지 시장의 주요 기업은 지속가능성 향상, 에너지 비용 절감, 업무 효율 향상을 목표로 비발광 전자 종이 기술 등 혁신적인 솔루션에 주력하고 있습니다. 2024년 10월, 실내 광고 및 소매용 32인치 E Ink Spectra 6 디스플레이를 특징으로 하는 지속 가능한 디지털 사이니지 시스템 제품 라인인 ePoster를 발표했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Digital signage in quick-service restaurants (QSRs) involves the use of digital displays, interactive screens, and menu boards to enhance the customer experience. These technologies provide dynamic menus, promotions, real-time updates, order tracking, and personalized content, ultimately improving order efficiency, brand engagement, and operational productivity, while enabling smooth communication between customers and restaurant staff.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main components of digital signage in QSRs are hardware and software. Hardware refers to the physical devices used to display digital content, which includes technologies such as liquid crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and projection. These displays come in various resolutions, including 8K, 4K, full high definition (FHD), high definition (HD), and lower than HD. They are used in both indoor and outdoor signage applications.

The digital signage in quick-service restaurants (QSRs) market research report is one of a series of new reports from The Business Research Company that provides digital signage in quick-service restaurants (QSRs) market statistics, including the digital signage in quick-service restaurants (QSRs) industry's global market size, regional shares, competitors with a digital signage in quick-service restaurants (QSRs) market share, detailed digital signage in quick-service restaurants (QSRs) market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage in quick-service restaurants (QSRs) industry. This digital signage in quick-service restaurants (QSRs) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital signage in quick-service restaurants (QSRs) market size has grown rapidly in recent years. It will grow from$2.65 billion in 2024 to $3.01 billion in 2025 at a compound annual growth rate (CAGR) of 13.5%. The growth during the historic period can be attributed to the increasing adoption of digital menu boards, a growing focus on customer engagement, rising demand for dynamic content display, the global expansion of QSR chains, and the integration of digital signage with point-of-sale systems.

The digital signage in quick-service restaurants (QSRs) market size is expected to see rapid growth in the next few years. It will grow to$4.95 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth during the forecast period can be attributed to the growing preference for contactless ordering, the increasing use of AI-powered personalized content, rising investments in QSR automation, the expansion of cloud-based digital signage solutions, and a higher demand for real-time content updates. Key trends expected during this period include advancements in interactive touchscreen technology, innovations in AI-driven customer analytics, developments in 4K and LED display solutions, progress in augmented reality (AR) integration, and advancements in IoT-enabled digital signage.

The growing popularity of digital advertising is expected to drive the expansion of the digital signage market in quick-service restaurants (QSRs). Digital advertising involves promoting products and services through interactive, visually dynamic, and real-time content across digital platforms such as websites, social media, and digital signage. The rise in digital advertising is driven by the shift toward online platforms and the demand for highly targeted, data-driven campaigns. Digital signage in QSRs enhances digital advertising by displaying dynamic, real-time content that captures customers' attention, promotes targeted offers, and increases brand engagement. For example, in October 2024, the Advertising Association, a UK-based trade body, reported that UK advertising spending reached $12.29 billion (£10 billion) in Q2 2024, marking a 13.4% year-on-year increase. As a result, the growing demand for digital advertising is fueling the growth of digital signage in QSRs.

Leading companies in the digital signage market for QSRs are focusing on innovative solutions, such as non-emissive e-paper technology, to improve sustainability, reduce energy costs, and increase operational efficiency. Non-emissive e-paper is a display technology that reflects ambient light to showcase content, mimicking the appearance of traditional paper. For instance, in October 2024, Praevar Corporation, a Canada-based design services company, introduced the ePoster, a line of sustainable digital signage systems featuring a 32-inch E Ink Spectra 6 display for indoor advertising and retail. This battery-powered, full-color display has low energy consumption and wireless information updates, offering an eco-friendly alternative to traditional paper posters.

In January 2025, Maguar Capital Management GmbH, a private equity firm based in Germany, acquired Navori Labs for an undisclosed amount. This acquisition aims to strengthen Navori's position as a global leader in digital signage software by leveraging Maguar's resources, network, and expertise. Navori Labs, a Switzerland-based software company, specializes in digital signage software and computer vision solutions.

Major players in the digital signage in quick-service restaurants (QSRs) market are Samsung Electronics Co. Ltd., Sony Group Corporation, Panasonic Corporation, Koninklijke Philips N.V., Advantech Co. Ltd., Mood Media Corporation, Ampacto, Peerless-AV, Visix Inc., Omnivex, Sparsa Digital Pvt. Ltd., Signagelive Limited, Retailr, Cornea, Digital Display Works Limited, Navori, Wilyer Private Limited, NowSigange, Xtreme Media Private Limited, and LaneSquare Technology Pvt Ltd.

North America was the largest region in the digital signage in quick-service restaurants (QSRs) market in 2024. The regions covered in digital signage in quick service restaurants (QSRs) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the digital signage in quick service restaurants (QSRs) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital signage in quick service restaurants (QSRs) market includes revenues earned by entities providing services such as menu display and updates, promotional content, queue management, and branding and engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage in quick service restaurants (QSRs) market also includes sales of digital screens and devices, digital menu boards, interactive kiosks, and drive-thru displays. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Signage In Quick-Service Restaurants (QSRs) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital signage in quick-service restaurants (qsrs) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital signage in quick-service restaurants (qsrs) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital signage in quick-service restaurants (qsrs) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Digital Signage In Quick-Service Restaurants (QSRs) Market Characteristics

3. Digital Signage In Quick-Service Restaurants (QSRs) Market Trends And Strategies

4. Digital Signage In Quick-Service Restaurants (QSRs) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Digital Signage In Quick-Service Restaurants (QSRs) Growth Analysis And Strategic Analysis Framework

6. Digital Signage In Quick-Service Restaurants (QSRs) Market Segmentation

7. Digital Signage In Quick-Service Restaurants (QSRs) Market Regional And Country Analysis

8. Asia-Pacific Digital Signage In Quick-Service Restaurants (QSRs) Market

9. China Digital Signage In Quick-Service Restaurants (QSRs) Market

10. India Digital Signage In Quick-Service Restaurants (QSRs) Market

11. Japan Digital Signage In Quick-Service Restaurants (QSRs) Market

12. Australia Digital Signage In Quick-Service Restaurants (QSRs) Market

13. Indonesia Digital Signage In Quick-Service Restaurants (QSRs) Market

14. South Korea Digital Signage In Quick-Service Restaurants (QSRs) Market

15. Western Europe Digital Signage In Quick-Service Restaurants (QSRs) Market

16. UK Digital Signage In Quick-Service Restaurants (QSRs) Market

17. Germany Digital Signage In Quick-Service Restaurants (QSRs) Market

18. France Digital Signage In Quick-Service Restaurants (QSRs) Market

19. Italy Digital Signage In Quick-Service Restaurants (QSRs) Market

20. Spain Digital Signage In Quick-Service Restaurants (QSRs) Market

21. Eastern Europe Digital Signage In Quick-Service Restaurants (QSRs) Market

22. Russia Digital Signage In Quick-Service Restaurants (QSRs) Market

23. North America Digital Signage In Quick-Service Restaurants (QSRs) Market

24. USA Digital Signage In Quick-Service Restaurants (QSRs) Market

25. Canada Digital Signage In Quick-Service Restaurants (QSRs) Market

26. South America Digital Signage In Quick-Service Restaurants (QSRs) Market

27. Brazil Digital Signage In Quick-Service Restaurants (QSRs) Market

28. Middle East Digital Signage In Quick-Service Restaurants (QSRs) Market

29. Africa Digital Signage In Quick-Service Restaurants (QSRs) Market

30. Digital Signage In Quick-Service Restaurants (QSRs) Market Competitive Landscape And Company Profiles

31. Digital Signage In Quick-Service Restaurants (QSRs) Market Other Major And Innovative Companies

32. Global Digital Signage In Quick-Service Restaurants (QSRs) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Signage In Quick-Service Restaurants (QSRs) Market

34. Recent Developments In The Digital Signage In Quick-Service Restaurants (QSRs) Market

35. Digital Signage In Quick-Service Restaurants (QSRs) Market High Potential Countries, Segments and Strategies

36. Appendix

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