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직접 메일 자동화 소프트웨어 시장 보고서(2025년)
Direct Mail Automation Software Global Market Report 2025
상품코드 : 1730830
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

직접 메일 자동화 소프트웨어 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 연간 평균 성장률(CAGR) 21.3%로 성장할 전망이며, 36억 3,000만 달러로 성장이 예측됩니다. 예측 기간 동안 예상되는 성장은 전체적인 워크플로우 효율에 대한 수요 증가, 자동화 소프트웨어에 대한 요구 증가, 맞춤형 대상 마케팅 활동에 대한 요구 증가, 옴니채널 마케팅 동향 등의 요인에 기인하고 있습니다. 또한 워크플로우의 효율화가 시장의 수요를 촉진할 것으로 예상됩니다. 이 기간 주요 동향에는 기술 진보, 개인화, CRM 및 마케팅 자동화 플랫폼과의 통합, AI 도입, 디지털 마케팅 전략과의 긴밀한 통합 등이 있습니다.

개인화된 마케팅에 대한 수요 증가는 직접 메일 자동화 소프트웨어 시장의 확대를 촉진할 것으로 예측됩니다. 개인화 마케팅을 통해 기업은 개별 고객의 취향과 요구에 따라 메시지와 제안을 커스터마이징할 수 있게 됩니다. 이 동향은 보다 적절하고 맞춤형 경험을 원하는 고객의 욕구에 기인하며, 기업은 데이터를 활용하여 고객의 기호를 보다 깊이 이해함으로써 이러한 경험을 제공할 수 있습니다. 직접 메일 자동화 소프트웨어는 고객 데이터에 따라 메시지, 디자인, 오퍼를 커스터마이징함으로써 개인화된 마케팅을 촉진하고 인게이지먼트와 응답률을 높입니다. 예를 들어 미국의 소셜미디어 관리 및 분석 소프트웨어 회사인 스프루트소셜의 보고서에 따르면 소셜미디어 광고비는 2025년에는 2,767억 달러에 달하고 2030년에는 그 83%가 모바일에서 발생할 것으로 예상됩니다. 소셜 미디어 광고는 현재 디지털 광고비의 30%를 차지하고 있으며, 마케팅 담당자는 소셜 시청자를 대상으로 하기 위해 사용자 1인당 평균 46.47달러를 지출하고 있습니다. 그 결과 개인화된 마케팅에 대한 수요의 증가가 다이렉트 메일 자동화 소프트웨어 시장의 성장을 뒷받침하고 있습니다.

직접 메일 자동화 소프트웨어 시장의 기업은 캠페인의 개인화와 데이터 분석을 강화하기 위해 인공지능(AI)을 활용한 고객관계관리(CRM) 최적화 등의 진보에 주력하고 있습니다. 이 AI를 활용한 최적화는 소프트웨어가 보다 효과적으로 적절한 오디언스에 도달하고 캠페인의 성능을 향상시키는 데 도움이 됩니다. 예를 들어 2024년 5월 미국 마케팅 기술 기업인 Postie, Inc.는 직접 메일 자동화를 개선하기 위한 CRM 최적화 엔진을 발표했습니다. 이 엔진은 기계학습을 이용해 CRM 데이터를 다이렉트 메일 캠페인용으로 최적화하는 것으로, 기업은 전망이 높은 고객을 특정해 우편 발송의 최적의 타이밍을 결정할 수 있습니다. 이 기술 혁신은 직접 메일 마케팅 전략의 자동화와 정교화라는 Postie의 광범위한 목표의 일환입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Direct mail automation software is a marketing technology solution designed to help businesses automate the creation, personalization, printing, and delivery of direct mail campaigns. It integrates with customer relationship management (CRM) systems, marketing automation platforms, and customer databases to streamline the process of sending physical mail, such as postcards, letters, brochures, and catalogs, to targeted recipients.

The main types of direct mail automation software are on-premises and cloud-based. On-premises deployment involves installing the software on hardware managed by the business itself, offering full control over the setup. While it provides greater control over data and customization, it requires significant upfront investment and ongoing maintenance. Key features of this software include template management, list management, analytics and reporting, personalization tools, and multi-channel integration, supporting various marketing strategies such as direct mail campaigns, follow-up automation, lead generation, and customer retention programs. These solutions are used by small and medium-sized enterprises (SMEs) as well as large enterprises in industries such as retail, healthcare, finance, e-commerce, real estate, technology, and more.

The direct mail automation software market research report is one of a series of new reports from The Business Research Company that provides direct mail automation software market statistics, including direct mail automation software industry global market size, regional shares, competitors with a direct mail automation software market share, detailed direct mail automation software market segments, market trends and opportunities, and any further data you may need to thrive in the direct mail automation software industry. This direct mail automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct mail automation software market size has grown exponentially in recent years. It will grow from $1.38 billion in 2024 to $1.68 billion in 2025 at a compound annual growth rate (CAGR) of 21.6%. The growth observed during the historic period can be attributed to several factors, including the increasing demand for personalized marketing campaigns, the growing need for personalized marketing strategies, the rise in the number of marketing channels, the increasing adoption of social media platforms, and the need for more efficient client communication.

The direct mail automation software market size is expected to see exponential growth in the next few years. It will grow to $3.63 billion in 2029 at a compound annual growth rate (CAGR) of 21.3%. The growth projected for the forecast period can be attributed to factors such as the increasing demand for overall workflow efficiency, a rising need for automation software, the growing need for customized and targeted marketing efforts, and the trend toward omnichannel marketing. Additionally, workflow efficiency is expected to drive market demand. Key trends during this period include technological advancements, personalization, integration with CRM and marketing automation platforms, the incorporation of AI, and closer integration with digital marketing strategies.

The growing demand for personalized marketing is expected to drive the expansion of the direct mail automation software market. Personalized marketing allows businesses to tailor their messages and offers to individual customers based on their preferences and needs. This trend is driven by customers' desire for more relevant and customized experiences, which businesses can deliver by leveraging data to better understand their preferences. Direct mail automation software facilitates personalized marketing by customizing messages, designs, and offers according to customer data, which increases engagement and response rates. For instance, a report from Sprout Social, Inc., a US-based social media management and analytics software company, states that social media advertising spending is expected to reach $276.7 billion in 2025, with 83% of that spend occurring on mobile by 2030. Social media ads currently account for 30% of digital ad spend, with marketers spending an average of $46.47 per user to target social audiences. As a result, the growing demand for personalized marketing is fueling the growth of the direct mail automation software market.

Companies in the direct mail automation software market are focusing on advancements such as artificial intelligence (AI)-powered customer relationship management (CRM) optimization to enhance campaign personalization and data analysis. This AI-driven optimization helps the software reach the appropriate audience more effectively, improving the performance of campaigns. For example, in May 2024, Postie, Inc., a US-based marketing technology company, launched a CRM optimization engine to improve direct mail automation. The engine uses machine learning to optimize CRM data for direct mail campaigns, enabling businesses to identify high-potential customers and determine the best timing for mailings. This innovation is part of Postie's broader goal of automating and refining direct mail marketing strategies.

In February 2024, Sendoso, a US-based gifting and direct mail platform, acquired Alyce for an undisclosed amount. This acquisition combines the strengths of both companies, creating a global platform that focuses on AI-enhanced gifting innovation and personalized recipient-first experiences. Alyce is a US-based company that provides direct mailing automation software.

Major players in the direct mail automation software market are Quadient S.A., PFL PrintingForLess, Direct Response Media Group, Lob Inc., Reachdesk Ltd, Sendoso, GrowMail Inc., Postie Inc., Ontraport, Postalytics, PebblePost Inc., Mailjoy, Inkit Inc., Click2Mail, AmazingMail, Optilyz GmbH, Boingnet, Direct Mail Manager, PostGrid, and SendJim.

North America was the largest region in the direct mail automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the direct mail automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The direct mail automation software market consists of revenues earned by entities by providing services such as segmentation, deduplication, data processing, and logistics management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Direct Mail Automation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on direct mail automation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for direct mail automation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The direct mail automation software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Direct Mail Automation Software Market Characteristics

3. Direct Mail Automation Software Market Trends And Strategies

4. Direct Mail Automation Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Direct Mail Automation Software Growth Analysis And Strategic Analysis Framework

6. Direct Mail Automation Software Market Segmentation

7. Direct Mail Automation Software Market Regional And Country Analysis

8. Asia-Pacific Direct Mail Automation Software Market

9. China Direct Mail Automation Software Market

10. India Direct Mail Automation Software Market

11. Japan Direct Mail Automation Software Market

12. Australia Direct Mail Automation Software Market

13. Indonesia Direct Mail Automation Software Market

14. South Korea Direct Mail Automation Software Market

15. Western Europe Direct Mail Automation Software Market

16. UK Direct Mail Automation Software Market

17. Germany Direct Mail Automation Software Market

18. France Direct Mail Automation Software Market

19. Italy Direct Mail Automation Software Market

20. Spain Direct Mail Automation Software Market

21. Eastern Europe Direct Mail Automation Software Market

22. Russia Direct Mail Automation Software Market

23. North America Direct Mail Automation Software Market

24. USA Direct Mail Automation Software Market

25. Canada Direct Mail Automation Software Market

26. South America Direct Mail Automation Software Market

27. Brazil Direct Mail Automation Software Market

28. Middle East Direct Mail Automation Software Market

29. Africa Direct Mail Automation Software Market

30. Direct Mail Automation Software Market Competitive Landscape And Company Profiles

31. Direct Mail Automation Software Market Other Major And Innovative Companies

32. Global Direct Mail Automation Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Direct Mail Automation Software Market

34. Recent Developments In The Direct Mail Automation Software Market

35. Direct Mail Automation Software Market High Potential Countries, Segments and Strategies

36. Appendix

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