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점성술 앱 시장 보고서(2025년)
Astrology App Global Market Report 2025
상품코드 : 1730783
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

점성술 앱 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 예측 기간의 성장은 영향력이 증가하고, 가처분 소득이 증가하는 등의 요인으로 인해 발생합니다.

영적 웰니스에 대한 관심이 높아지면 향후 점성술 앱 시장의 성장을 이끌 것으로 예측됩니다. 이러한 영적 웰빙의 증가는 스트레스 수준이 증가하고 개인적인 성취에 대한 욕구가 커졌기 때문입니다. 직장, 개인 생활, 사회적 압박으로 인한 스트레스가 증가함에 따라 많은 사람들이 내면의 평화와 평온을 찾기 위해 명상, 마음챙김, 성찰과 같은 영적 수련에 눈을 돌리고 있습니다. 점성술 앱은 명상, 마음챙김, 기도를 위한 도구를 제공하여 이러한 관행을 지원함으로써 사용자의 개인적인 성장을 돕습니다. 또한 이러한 앱은 일일 운세, 출생 차트 분석, 조디악 궁합, 천체 이벤트를 기반으로 한 영적 안내와 같은 점성술 관련 기능을 제공합니다. 예를 들어, 인도 관광성에 따르면, 인도에서 종교 관광에 참여하는 사람의 수는 2021년 6억 7,700만 명에서 2022년에는 14억 3,900만 명으로 증가했습니다.

점성술 앱 시장의 주요 기업은 예측 정확도를 높이고 대화형 컨설팅을 통해 사용자 참여를 향상시키기 위해 첨단 AI 기반 솔루션 개발에 주력하고 있습니다. AI 주도형 솔루션은 인공지능을 사용하여 데이터를 분석하고 의사 결정을 내리고 개인화된 자동 응답 및 서비스를 제공합니다. 예를 들어 인도에 본사를 둔 점성술 기술 기업인 AstroSage는 2024년 9월 AI를 활용한 플랫폼 AstroSage AI를 발표했습니다. 이 기술은 24시간 365일 AI 주도의 상호작용을 가능하게 함으로써 점성술 상담에 대한 접근성을 높이고, 대기 시간과 상담 비용을 절감하고, 데이터 주도 통찰을 통해 예측 정밀도를 향상시키고 있습니다. AstroSage AI는 고액의 상담이나 긴 대기 시간을 필요로 하지 않고, 선진적 점성술적 통찰을 누구나 이용할 수 있게 함으로써 점성술의 민주화를 목표로 하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

An astrology app is a digital platform that offers users personalized horoscopes, birth chart analyses, and astrological predictions based on the movements of planets and zodiac signs. These apps often incorporate artificial intelligence, machine learning, and data analytics to provide insights, compatibility reports, and real-time guidance on various life aspects, such as career, relationships, and health.

The primary types of astrology apps include Western astrology apps, Vedic astrology apps, Chinese astrology apps, horoscope apps, tarot card apps, numerology apps, and others. Western astrology apps use the tropical zodiac system to offer horoscope readings, birth chart interpretations, and astrological insights. These apps are available on various platforms, including Android, iOS, and web-based formats. They are offered under different revenue models, such as free, paid, and freemium apps, and are used by individuals, astrologers and professionals, families, and other end-users.

The astrology apps market research report is one of a series of new reports from The Business Research Company that provides astrology apps market statistics, including astrology apps industry global market size, regional shares, competitors with an astrology apps market share, detailed astrology apps market segments, market trends and opportunities, and any further data you may need to thrive in the astrology apps industry. This astrology apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The astrology app market size has grown exponentially in recent years. It will grow from $3.94 billion in 2024 to $4.75 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth observed in the historical period can be attributed to factors such as the rise of digital transformation, increased smartphone penetration, growing interest in spirituality, the rise of online consultations, and greater internet usage.

The astrology app market size is expected to see exponential growth in the next few years. It will grow to $9.91 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The projected growth for the forecast period is driven by factors such as the growing demand for personalized astrology, the expansion of astrology startups, increasing adoption of subscription models, the rising influence of astrology on mental wellness, and higher disposable income. Key trends expected during this period include the integration of AI-powered astrology, the merging of astrology with dating apps, a shift towards mobile-based services, integration with social media platforms, and advancements in artificial intelligence.

The growing interest in spiritual wellness is expected to drive the growth of the astrology app market in the future. Spiritual wellness refers to a sense of well-being that involves a connection to something greater than oneself, such as a higher power, nature, or the universe. This rise in spiritual wellness is largely due to increasing stress levels and a growing desire for personal fulfillment. As individuals face heightened stress from work, personal lives, and societal pressures, many turn to spiritual practices such as meditation, mindfulness, and reflection to find inner peace and calm. Astrology apps support these practices by offering tools for meditation, mindfulness, and prayer, helping users enhance their personal growth. Additionally, these apps provide astrology-related features, such as daily horoscopes, birth chart analysis, zodiac compatibility, and spiritual guidance based on celestial events. For instance, according to the Indian Ministry of Tourism, the number of people participating in religious tourism in India rose from 677 million in 2021 to 1.439 billion in 2022. This surge in spiritual interest is expected to propel the growth of the astrology app market.

Leading companies in the astrology app market are focusing on developing advanced AI-driven solutions to enhance prediction accuracy and improve user engagement through interactive consultations. AI-driven solutions use artificial intelligence to analyze data, make decisions, and provide personalized, automated responses or services. For example, in September 2024, AstroSage, an India-based astrology technology company, introduced AstroSage AI, an AI-powered platform that leverages generative AI to provide highly accurate and personalized astrological predictions. This technology enhances accessibility to astrology consultations by enabling 24/7 AI-driven interactions, reducing waiting times and consultation costs, and improving prediction accuracy through data-driven insights. AstroSage AI aims to democratize astrology by making advanced astrological insights available to everyone without the need for expensive consultations or long waiting periods.

In July 2024, Melooha, an India-based AI-powered astrology Software as a Service (SaaS) platform, acquired Munitalks for an undisclosed amount. This acquisition is intended to enhance Melooha's AI-driven astrology platform by integrating Munitalks' AI-first approach, strengthening multilingual support, improving personalization and accuracy, and expanding global accessibility. The goal is to redefine astrology as a credible, technology-driven source of guidance. Munitalks is an India-based generative AI company specializing in multilingual support and astrology consultation services.

Major players in the astrology app market are Co-Star, Sanctuary, Maxtra Technologies, Sapphire Software Solutions, AstroVed, Yodha, Suffescom Solutions, Techugo, GaneshaSpeaks, JPLoft, AstroYogi, Nebula, AstroSage, KSB Minfotech, Chani, Appic Softwares, Astrograph, Purple Ocean, Astro-Vision, Moonly, Astroline, AstroMatrix, The Pattern, Susan Miller Astrology Zone, Dqot Solutions.

North America was the largest region in the astrology app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in astrology app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the astrology app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The astrology app market consists of revenues earned by entities by providing services such as horoscopes, tarot card readings, AI-powered astrology consultations, and live astrologer consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. The astrology app market includes sales of premium horoscope reports, numerology reports, remedial astrology solutions, subscription-based premium features, and astrology consultation packages. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Astrology App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on astrology app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for astrology app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The astrology app market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Astrology App Market Characteristics

3. Astrology App Market Trends And Strategies

4. Astrology App Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Astrology App Growth Analysis And Strategic Analysis Framework

6. Astrology App Market Segmentation

7. Astrology App Market Regional And Country Analysis

8. Asia-Pacific Astrology App Market

9. China Astrology App Market

10. India Astrology App Market

11. Japan Astrology App Market

12. Australia Astrology App Market

13. Indonesia Astrology App Market

14. South Korea Astrology App Market

15. Western Europe Astrology App Market

16. UK Astrology App Market

17. Germany Astrology App Market

18. France Astrology App Market

19. Italy Astrology App Market

20. Spain Astrology App Market

21. Eastern Europe Astrology App Market

22. Russia Astrology App Market

23. North America Astrology App Market

24. USA Astrology App Market

25. Canada Astrology App Market

26. South America Astrology App Market

27. Brazil Astrology App Market

28. Middle East Astrology App Market

29. Africa Astrology App Market

30. Astrology App Market Competitive Landscape And Company Profiles

31. Astrology App Market Other Major And Innovative Companies

32. Global Astrology App Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Astrology App Market

34. Recent Developments In The Astrology App Market

35. Astrology App Market High Potential Countries, Segments and Strategies

36. Appendix

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