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Precision Viticulture Global Market Report 2025
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Precision viticulture is the use of advanced technologies and data-driven practices to optimize vineyard management. By leveraging tools such as GPS, remote sensing, and environmental monitoring, it enables the collection of data on soil conditions, vine health, weather patterns, and other critical factors. This information helps winemakers make informed decisions on irrigation, fertilization, pest management, and harvesting, ultimately improving grape quality and enhancing resource efficiency.

The key components of precision viticulture include software, hardware, and services. Software refers to the programs and data that allow computers or devices to perform specific tasks, including operating systems, applications, and utilities. Technologies within precision viticulture include guidance systems, variable rate technology, and remote sensing. It is applied in various areas such as irrigation management, yield monitoring, weather tracking and forecasting, inventory management, crop scouting, field mapping, farm labor management, and financial management.

The precision viticulture market research report is one of a series of new reports from The Business Research Company that provides precision viticulture market statistics, including the precision viticulture industry global market size, regional shares, competitors with the precision viticulture market share, detailed precision viticulture market segments, market trends, and opportunities, and any further data you may need to thrive in the precision viticulture industry. This precision viticulture market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The precision viticulture market size has grown rapidly in recent years. It will grow from $1.47 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. The growth during the historic period can be attributed to the expansion of grape cultivation and production, rising demand for wine production, a greater emphasis on operational efficiency, increased focus on climate change adaptation, and growing environmental concerns.

The precision viticulture market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to increasing global wine consumption, rising demand for sustainable farming practices, growing consumer demand for traceability and transparency, the need for water and resource conservation, and the expansion of global vineyard areas. Key trends include the adoption of IoT and sensor technology, advancements in vineyard equipment, the integration of AI and machine learning, the development of analytical tools, and innovations in crop management techniques.

The expansion of grape land and production is anticipated to drive the growth of the precision viticulture market. Grape land and production involve the cultivation of grapevines, encompassing agricultural practices, climate conditions, soil management, and harvesting methods used to grow grapes for winemaking and fresh consumption. The increasing grape cultivation is fueled by the rising global demand for wine and advancements in agricultural techniques that have enhanced yields, making grape farming more profitable. Precision viticulture optimizes grape production by utilizing advanced technologies such as sensors, drones, and data analytics to monitor soil health, manage resources effectively, and improve grape yield and quality while reducing environmental impact. For example, in August 2023, the California Department of Food and Agriculture, a US-based government agency, reported that in 2022, cash receipts from grape production reached $5.5 billion, reflecting a 6.3% increase from 2021. Consequently, the rise in grape land and production is fueling the growth of the precision viticulture market.

Leading companies in the precision viticulture sector are prioritizing the development of innovative solutions, such as GPS receivers, to enhance vineyard management, improve yield forecasting, and increase resource efficiency. A GPS receiver is an electronic device that determines its location, speed, and time by triangulating signals from at least four satellites within the Global Positioning System (GPS) network to deliver precise coordinates. For instance, in July 2024, VineView SAI Inc., a Canada-based remote sensing company, introduced PinPoint RTK, a handheld GPS receiver designed to provide vineyard operators with highly accurate data collection capabilities. This device offers precision within 2-5 centimeters for detailed vineyard data acquisition, features three programmable buttons for customizable data logging, and seamlessly integrates with the VineView mobile app for real-time plant-level tracking, thereby improving decision-making and operational efficiency in vineyard management.

In February 2023, CropX Technologies Ltd., an Israel-based software company, acquired Tule Technologies for an undisclosed amount. This acquisition aims to enhance CropX's precision irrigation solutions, strengthen its presence in California's specialty crop market, and improve data collection capabilities to offer farmers more accurate insights for efficient water management. Tule Technologies, Inc., a US-based company, specializes in precision agriculture solutions with a focus on optimizing irrigation efficiency.

Major players in the precision viticulture market are Deere and Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU.

Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in precision viticulture report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the precision viticulture market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The precision viticulture includes revenues earned by entities by providing services such as data collection and analysis, yield monitoring, consulting and advisory services, aerial imaging services, smart irrigation management, and soil and crop health monitoring. The market value includes the value of related goods sold by the service provider or included within the service offering. The precision viticulture market also consists of sales of products including soil sensors, leaf and plant sensors, GIS (Geographic Information Systems) platforms, variable rate technology (VRT) systems, and robotic grape harvesters. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Precision Viticulture Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on precision viticulture market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for precision viticulture ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The precision viticulture market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Precision Viticulture Market Characteristics

3. Precision Viticulture Market Trends And Strategies

4. Precision Viticulture Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Precision Viticulture Growth Analysis And Strategic Analysis Framework

6. Precision Viticulture Market Segmentation

7. Precision Viticulture Market Regional And Country Analysis

8. Asia-Pacific Precision Viticulture Market

9. China Precision Viticulture Market

10. India Precision Viticulture Market

11. Japan Precision Viticulture Market

12. Australia Precision Viticulture Market

13. Indonesia Precision Viticulture Market

14. South Korea Precision Viticulture Market

15. Western Europe Precision Viticulture Market

16. UK Precision Viticulture Market

17. Germany Precision Viticulture Market

18. France Precision Viticulture Market

19. Italy Precision Viticulture Market

20. Spain Precision Viticulture Market

21. Eastern Europe Precision Viticulture Market

22. Russia Precision Viticulture Market

23. North America Precision Viticulture Market

24. USA Precision Viticulture Market

25. Canada Precision Viticulture Market

26. South America Precision Viticulture Market

27. Brazil Precision Viticulture Market

28. Middle East Precision Viticulture Market

29. Africa Precision Viticulture Market

30. Precision Viticulture Market Competitive Landscape And Company Profiles

31. Precision Viticulture Market Other Major And Innovative Companies

32. Global Precision Viticulture Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Precision Viticulture Market

34. Recent Developments In The Precision Viticulture Market

35. Precision Viticulture Market High Potential Countries, Segments and Strategies

36. Appendix

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