세계의 모바일 애플리케이션 최적화 소프트웨어 시장 보고서(2025년)
Mobile Application Optimization Software Global Market Report 2025
상품코드 : 1717237
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

모바일 애플리케이션 최적화 소프트웨어 시장 규모는 향후 수년간 연평균 17.0%의 연평균 복합 성장률(CAGR)로 2029년에는 34억 7,000만 달러에 달할 것으로 예측됩니다. 예측 기간 중의 성장은 모바일 트래픽 증가, E-Commerce 및 모바일 결제 확대, 모바일 앱 채택 확대, 디지털 광고 성장, 개인화된 사용자 경험에 대한 수요 증가에 기인할 것으로 보입니다. 예측 기간의 주요 동향으로는 인공지능(AI) 기반 최적화, 5G 통합, 사용자 경험(UX) 중시, 프로그레시브 웹 용도(PWA) 채택, 음성 검색, 가상 비서 등이 있습니다.

소셜미디어의 이용 확대가 향후 모바일 애플리케이션 최적화 소프트웨어 시장의 성장을 촉진할 것으로 예측됩니다. 소셜미디어는 사용자가 온라인에서 컨텐츠와 커뮤니티를 만들고, 공유하고, 교류할 수 있는 디지털 플랫폼과 용도를 포함합니다. 이러한 이용 증가는 인터넷 접속의 대중화, 모바일 기술의 발전, 사용자 친화적인 플랫폼, 실시간 커뮤니케이션 및 네트워킹에 대한 수요 등의 요인에 의해 촉진되고 있습니다. 모바일 애플리케이션 최적화 소프트웨어는 데이터베이스 인사이트와 실시간 모니터링을 통해 로딩 시간, 사용자 경험, 참여도를 개선함으로써 소셜미디어 앱의 성능을 향상시킵니다. 예를 들어 2024년 2월 영국에 본사를 둔 소셜 기반 크리에이티브 에이전시인 We Are Social Ltd는 영국의 소셜미디어 사용자 수가 5,620만 명이며, 1인당 평균 1시간 49분을 6.4유형의 플랫폼에서 보내고 있다고 보고했습니다. 보고하고 있습니다. 그 결과, 소셜미디어 이용 증가가 모바일 애플리케이션 최적화 소프트웨어 시장의 성장에 기여하고 있습니다.

이 시장의 주요 기업은 모바일 개발팀이 직면한 고유한 과제를 해결하기 위해 실시간 기능 롤아웃 및 롤백과 같은 혁신적인 기능 개발에 집중하고 있습니다. 실시간 기능 롤아웃 및 롤백은 팀이 일부 사용자에게 새로운 기능을 점진적으로 도입하는 동시에 필요한 경우 신속하게 변경 사항을 되돌릴 수 있는 옵션을 유지할 수 있도록 하는 전략입니다. 예를 들어 미국에 본사를 둔 소프트웨어 회사인 LaunchDarkly는 2023년 11월 모바일 개발팀이 문제를 해결하고 모바일 앱 경험을 개선할 수 있도록 설계된 툴인 '모바일 수명주기 어시스턴트(Mobile Lifecycle Assistant)'를 발표했습니다. 이 툴을 통해 팀은 앱의 수명주기을 보다 효과적으로 관리할 수 있게 되어 사용자 경험과 업무 효율성을 향상시킬 수 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나바이러스의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Mobile application optimization software is designed to improve the performance, user experience, and visibility of mobile apps. It analyzes performance metrics, user behavior, and app store rankings to enhance speed, engagement, and discoverability. This software is essential for developers to ensure smooth app operation, retain users, and increase download rates.

The main types of mobile application optimization software include cloud-based and web-based solutions. Cloud-based software refers to services or applications hosted on remote servers instead of local hardware. These products encompass data platforms, keyword trackers, and ranking optimizers, and they are utilized across various applications such as lifestyle, social media, utilities, gaming, and entertainment.

The mobile application optimization software market research report is one of a series of new reports from The Business Research Company that provides mobile application optimization software market statistics, including mobile application optimization software industry global market size, regional shares, competitors with a mobile application optimization software market share, detailed mobile application optimization software market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application optimization software industry. This mobile application optimization software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile application optimization software market size has grown rapidly in recent years. It will grow from $1.58 billion in 2024 to $1.85 billion in 2025 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to rising expectations for speed and performance, the rise of app stores, the growth of mobile internet usage, the rise of mobile shopping, the rise of social media and mobile-first platforms.

The mobile application optimization software market size is expected to see rapid growth in the next few years. It will grow to $3.47 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to rising mobile traffic, increasing expansion of e-commerce and mobile payments, increased adoption of mobile apps, growth in digital advertising, and increasing demand for personalized user experiences. Major trends in the forecast period include artificial intelligence(AI)-driven optimization, 5G integration, focus on user experience (UX), adoption of progressive web applications (PWAs), voice search, and virtual assistants.

The growing use of social media is expected to drive the expansion of the mobile application optimization software market in the future. Social media encompasses digital platforms and applications that allow users to create, share, and interact with content and communities online. This increased usage is fueled by factors such as widespread internet access, advancements in mobile technology, user-friendly platforms, and the demand for real-time communication and networking. Mobile application optimization software enhances the performance of social media apps by improving load times, user experience, and engagement through data-driven insights and real-time monitoring. For example, in February 2024, We Are Social Ltd., a UK-based socially-led creative agency, reported that the United Kingdom has 56.2 million social media users, with each spending an average of 1 hour and 49 minutes on 6.4 different platforms. As a result, the rising use of social media is contributing to the growth of the mobile application optimization software market.

Leading companies in this market are focusing on developing innovative features such as real-time feature rollout and rollback to address unique challenges faced by mobile development teams. Real-time feature rollout and rollback is a strategy that allows teams to gradually introduce new features to a portion of users while retaining the option to quickly revert changes if necessary. For instance, in November 2023, LaunchDarkly, a US-based software company, introduced Mobile Lifecycle Assistant, a tool designed to help mobile development teams tackle challenges and enhance mobile app experiences. This tool enables teams to manage their app lifecycle more effectively, improving user experience and operational efficiency.

In June 2022, Airship, a US-based marketing and customer analytics service provider, acquired Gummicube for an undisclosed amount. This acquisition positions Airship as a leader in mobile app experience management, allowing it to offer advanced solutions that drive app success for brands. Gummicube, also based in the US, specializes in mobile application optimization software.

Major companies operating in the mobile application optimization software market are Adobe Inc., AppLovin Corp., Contentsquare Inc, AppsFlyer, Optimizely, Airship Inc, OneSignal Inc, Kochava Inc, Leanplum Inc, SplitMetrics Inc, Moburst Ltd, App Annie, 3 Sided Cube LTD, Yodel Mobile Ltd, APPlyzer GmbH, Asodesk CY Ltd, Checkaso LLC, ConsultMyApp, Kumulos Ltd, SEM Nexus

North America was the largest region in the mobile application optimization software market in 2024. The regions covered in the mobile application optimization software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile application optimization software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile application optimization software market includes revenues earned by entities by providing services such as performance optimization, user experience (UX) optimization, and A/B testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Application Optimization Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile application optimization software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mobile application optimization software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile application optimization software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Mobile Application Optimization Software Market Characteristics

3. Mobile Application Optimization Software Market Trends And Strategies

4. Mobile Application Optimization Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Mobile Application Optimization Software Growth Analysis And Strategic Analysis Framework

6. Mobile Application Optimization Software Market Segmentation

7. Mobile Application Optimization Software Market Regional And Country Analysis

8. Asia-Pacific Mobile Application Optimization Software Market

9. China Mobile Application Optimization Software Market

10. India Mobile Application Optimization Software Market

11. Japan Mobile Application Optimization Software Market

12. Australia Mobile Application Optimization Software Market

13. Indonesia Mobile Application Optimization Software Market

14. South Korea Mobile Application Optimization Software Market

15. Western Europe Mobile Application Optimization Software Market

16. UK Mobile Application Optimization Software Market

17. Germany Mobile Application Optimization Software Market

18. France Mobile Application Optimization Software Market

19. Italy Mobile Application Optimization Software Market

20. Spain Mobile Application Optimization Software Market

21. Eastern Europe Mobile Application Optimization Software Market

22. Russia Mobile Application Optimization Software Market

23. North America Mobile Application Optimization Software Market

24. USA Mobile Application Optimization Software Market

25. Canada Mobile Application Optimization Software Market

26. South America Mobile Application Optimization Software Market

27. Brazil Mobile Application Optimization Software Market

28. Middle East Mobile Application Optimization Software Market

29. Africa Mobile Application Optimization Software Market

30. Mobile Application Optimization Software Market Competitive Landscape And Company Profiles

31. Mobile Application Optimization Software Market Other Major And Innovative Companies

32. Global Mobile Application Optimization Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Application Optimization Software Market

34. Recent Developments In The Mobile Application Optimization Software Market

35. Mobile Application Optimization Software Market High Potential Countries, Segments and Strategies

36. Appendix

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