¼¼°èÀÇ ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ÃÖÀûÈ­ ¼ÒÇÁÆ®¿þ¾î ½ÃÀå º¸°í¼­(2025³â)
Mobile Application Optimization Software Global Market Report 2025
»óǰÄÚµå : 1717237
¸®¼­Ä¡»ç : The Business Research Company
¹ßÇàÀÏ : On Demand Report
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 175 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 4,490 £Ü 6,319,000
PDF (Single User License) help
PDF º¸°í¼­¸¦ 1¸í¸¸ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 6,490 £Ü 9,134,000
PDF (Site License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ »ç¾÷ÀåÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 8,490 £Ü 11,949,000
PDF (Enterprise License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.


¤± Add-on °¡´É: °í°´ÀÇ ¿äû¿¡ µû¶ó ÀÏÁ¤ÇÑ ¹üÀ§ ³»¿¡¼­ CustomizationÀÌ °¡´ÉÇÕ´Ï´Ù. ÀÚ¼¼ÇÑ »çÇ×Àº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.
¤± º¸°í¼­¿¡ µû¶ó ÃֽŠÁ¤º¸·Î ¾÷µ¥ÀÌÆ®ÇÏ¿© º¸³»µå¸³´Ï´Ù. ¹è¼Û±âÀÏÀº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.

Çѱ۸ñÂ÷

¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ÃÖÀûÈ­ ¼ÒÇÁÆ®¿þ¾î ½ÃÀå ±Ô¸ð´Â ÇâÈÄ ¼ö³â°£ ¿¬Æò±Õ 17.0%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)·Î 2029³â¿¡´Â 34¾ï 7,000¸¸ ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ¿¹Ãø ±â°£ ÁßÀÇ ¼ºÀåÀº ¸ð¹ÙÀÏ Æ®·¡ÇÈ Áõ°¡, E-Commerce ¹× ¸ð¹ÙÀÏ °áÁ¦ È®´ë, ¸ð¹ÙÀÏ ¾Û äÅà Ȯ´ë, µðÁöÅÐ ±¤°í ¼ºÀå, °³ÀÎÈ­µÈ »ç¿ëÀÚ °æÇè¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¿¡ ±âÀÎÇÒ °ÍÀ¸·Î º¸ÀÔ´Ï´Ù. ¿¹Ãø ±â°£ÀÇ ÁÖ¿ä µ¿ÇâÀ¸·Î´Â ÀΰøÁö´É(AI) ±â¹Ý ÃÖÀûÈ­, 5G ÅëÇÕ, »ç¿ëÀÚ °æÇè(UX) Áß½Ã, ÇÁ·Î±×·¹½Ãºê À¥ ¿ëµµ(PWA) äÅÃ, À½¼º °Ë»ö, °¡»ó ºñ¼­ µîÀÌ ÀÖ½À´Ï´Ù.

¼Ò¼È¹Ìµð¾îÀÇ ÀÌ¿ë È®´ë°¡ ÇâÈÄ ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ÃÖÀûÈ­ ¼ÒÇÁÆ®¿þ¾î ½ÃÀåÀÇ ¼ºÀåÀ» ÃËÁøÇÒ °ÍÀ¸·Î ¿¹ÃøµË´Ï´Ù. ¼Ò¼È¹Ìµð¾î´Â »ç¿ëÀÚ°¡ ¿Â¶óÀο¡¼­ ÄÁÅÙÃ÷¿Í Ä¿¹Â´ÏƼ¸¦ ¸¸µé°í, °øÀ¯Çϰí, ±³·ùÇÒ ¼ö ÀÖ´Â µðÁöÅÐ Ç÷§Æû°ú ¿ëµµ¸¦ Æ÷ÇÔÇÕ´Ï´Ù. ÀÌ·¯ÇÑ ÀÌ¿ë Áõ°¡´Â ÀÎÅÍ³Ý Á¢¼ÓÀÇ ´ëÁßÈ­, ¸ð¹ÙÀÏ ±â¼úÀÇ ¹ßÀü, »ç¿ëÀÚ Ä£È­ÀûÀÎ Ç÷§Æû, ½Ç½Ã°£ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¹× ³×Æ®¿öÅ·¿¡ ´ëÇÑ ¼ö¿ä µîÀÇ ¿äÀο¡ ÀÇÇØ ÃËÁøµÇ°í ÀÖ½À´Ï´Ù. ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ÃÖÀûÈ­ ¼ÒÇÁÆ®¿þ¾î´Â µ¥ÀÌÅͺ£À̽º ÀλçÀÌÆ®¿Í ½Ç½Ã°£ ¸ð´ÏÅ͸µÀ» ÅëÇØ ·Îµù ½Ã°£, »ç¿ëÀÚ °æÇè, Âü¿©µµ¸¦ °³¼±ÇÔÀ¸·Î½á ¼Ò¼È¹Ìµð¾î ¾ÛÀÇ ¼º´ÉÀ» Çâ»ó½Ãŵ´Ï´Ù. ¿¹¸¦ µé¾î 2024³â 2¿ù ¿µ±¹¿¡ º»»ç¸¦ µÐ ¼Ò¼È ±â¹Ý Å©¸®¿¡ÀÌÆ¼ºê ¿¡ÀÌÀü½ÃÀÎ We Are Social Ltd´Â ¿µ±¹ÀÇ ¼Ò¼È¹Ìµð¾î »ç¿ëÀÚ ¼ö°¡ 5,620¸¸ ¸íÀ̸ç, 1ÀÎ´ç Æò±Õ 1½Ã°£ 49ºÐÀ» 6.4À¯ÇüÀÇ Ç÷§Æû¿¡¼­ º¸³»°í ÀÖ´Ù°í º¸°íÇß½À´Ï´Ù. º¸°íÇϰí ÀÖ½À´Ï´Ù. ±× °á°ú, ¼Ò¼È¹Ìµð¾î ÀÌ¿ë Áõ°¡°¡ ¸ð¹ÙÀÏ ¾ÖÇø®ÄÉÀÌ¼Ç ÃÖÀûÈ­ ¼ÒÇÁÆ®¿þ¾î ½ÃÀåÀÇ ¼ºÀå¿¡ ±â¿©Çϰí ÀÖ½À´Ï´Ù.

ÀÌ ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷Àº ¸ð¹ÙÀÏ °³¹ßÆÀÀÌ Á÷¸éÇÑ °íÀ¯ÇÑ °úÁ¦¸¦ ÇØ°áÇϱâ À§ÇØ ½Ç½Ã°£ ±â´É ·Ñ¾Æ¿ô ¹× ·Ñ¹é°ú °°Àº Çõ½ÅÀûÀÎ ±â´É °³¹ß¿¡ ÁýÁßÇϰí ÀÖ½À´Ï´Ù. ½Ç½Ã°£ ±â´É ·Ñ¾Æ¿ô ¹× ·Ñ¹éÀº ÆÀÀÌ ÀϺΠ»ç¿ëÀÚ¿¡°Ô »õ·Î¿î ±â´ÉÀ» Á¡ÁøÀûÀ¸·Î µµÀÔÇÏ´Â µ¿½Ã¿¡ ÇÊ¿äÇÑ °æ¿ì ½Å¼ÓÇÏ°Ô º¯°æ »çÇ×À» µÇµ¹¸± ¼ö ÀÖ´Â ¿É¼ÇÀ» À¯ÁöÇÒ ¼ö ÀÖµµ·Ï ÇÏ´Â Àü·«ÀÔ´Ï´Ù. ¿¹¸¦ µé¾î ¹Ì±¹¿¡ º»»ç¸¦ µÐ ¼ÒÇÁÆ®¿þ¾î ȸ»çÀÎ LaunchDarkly´Â 2023³â 11¿ù ¸ð¹ÙÀÏ °³¹ßÆÀÀÌ ¹®Á¦¸¦ ÇØ°áÇÏ°í ¸ð¹ÙÀÏ ¾Û °æÇèÀ» °³¼±ÇÒ ¼ö ÀÖµµ·Ï ¼³°èµÈ ÅøÀÎ '¸ð¹ÙÀÏ ¼ö¸íÁֱ⠾î½Ã½ºÅÏÆ®(Mobile Lifecycle Assistant)'¸¦ ¹ßÇ¥Çß½À´Ï´Ù. ÀÌ ÅøÀ» ÅëÇØ ÆÀÀº ¾ÛÀÇ ¼ö¸íÁÖ±âÀ» º¸´Ù È¿°úÀûÀ¸·Î °ü¸®ÇÒ ¼ö ÀÖ°Ô µÇ¾î »ç¿ëÀÚ °æÇè°ú ¾÷¹« È¿À²¼ºÀ» Çâ»ó½Ãų ¼ö ÀÖ½À´Ï´Ù.

¸ñÂ÷

Á¦1Àå °³¿ä

Á¦2Àå ½ÃÀåÀÇ Æ¯Â¡

Á¦3Àå ½ÃÀå µ¿Çâ°ú Àü·«

Á¦4Àå ½ÃÀå - °Å½Ã°æÁ¦ ½Ã³ª¸®¿À ±Ý¸®, ÀÎÇ÷¹À̼Ç, ÁöÁ¤ÇÐ, ½ÅÇü Äڷγª¹ÙÀÌ·¯½ºÀÇ ¿µÇâ°ú ȸº¹ÀÌ ½ÃÀå¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» Æ÷ÇÔÇÑ °Å½Ã°æÁ¦ ½Ã³ª¸®¿À

Á¦5Àå ¼¼°èÀÇ ¼ºÀå ºÐ¼®°ú Àü·« ºÐ¼® ÇÁ·¹ÀÓ¿öÅ©

Á¦6Àå ½ÃÀå ¼¼ºÐÈ­

Á¦7Àå Áö¿ªº°¡¤±¹°¡º° ºÐ¼®

Á¦8Àå ¾Æ½Ã¾ÆÅÂÆò¾ç ½ÃÀå

Á¦9Àå Áß±¹ ½ÃÀå

Á¦10Àå Àεµ ½ÃÀå

Á¦11Àå ÀϺ» ½ÃÀå

Á¦12Àå È£ÁÖ ½ÃÀå

Á¦13Àå Àεµ³×½Ã¾Æ ½ÃÀå

Á¦14Àå Çѱ¹ ½ÃÀå

Á¦15Àå ¼­À¯·´ ½ÃÀå

Á¦16Àå ¿µ±¹ ½ÃÀå

Á¦17Àå µ¶ÀÏ ½ÃÀå

Á¦18Àå ÇÁ¶û½º ½ÃÀå

Á¦19Àå ÀÌÅ»¸®¾Æ ½ÃÀå

Á¦20Àå ½ºÆäÀÎ ½ÃÀå

Á¦21Àå µ¿À¯·´ ½ÃÀå

Á¦22Àå ·¯½Ã¾Æ ½ÃÀå

Á¦23Àå ºÏ¹Ì ½ÃÀå

Á¦24Àå ¹Ì±¹ ½ÃÀå

Á¦25Àå ij³ª´Ù ½ÃÀå

Á¦26Àå ³²¹Ì ½ÃÀå

Á¦27Àå ºê¶óÁú ½ÃÀå

Á¦28Àå Áßµ¿ ½ÃÀå

Á¦29Àå ¾ÆÇÁ¸®Ä« ½ÃÀå

Á¦30Àå °æÀï ±¸µµ¿Í ±â¾÷ °³¿ä

Á¦31Àå ±âŸ ´ë±â¾÷°ú Çõ½ÅÀû ±â¾÷

Á¦32Àå ¼¼°èÀÇ ½ÃÀå °æÀï º¥Ä¡¸¶Å·°ú ´ë½Ãº¸µå

Á¦33Àå ÁÖ¿ä ÇÕº´°ú Àμö

Á¦34Àå ÃÖ±Ù ½ÃÀå µ¿Çâ

Á¦35Àå ½ÃÀåÀÇ ÀáÀç·ÂÀÌ ³ôÀº ±¹°¡, ºÎ¹®, Àü·«

Á¦36Àå ºÎ·Ï

KSA
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

Mobile application optimization software is designed to improve the performance, user experience, and visibility of mobile apps. It analyzes performance metrics, user behavior, and app store rankings to enhance speed, engagement, and discoverability. This software is essential for developers to ensure smooth app operation, retain users, and increase download rates.

The main types of mobile application optimization software include cloud-based and web-based solutions. Cloud-based software refers to services or applications hosted on remote servers instead of local hardware. These products encompass data platforms, keyword trackers, and ranking optimizers, and they are utilized across various applications such as lifestyle, social media, utilities, gaming, and entertainment.

The mobile application optimization software market research report is one of a series of new reports from The Business Research Company that provides mobile application optimization software market statistics, including mobile application optimization software industry global market size, regional shares, competitors with a mobile application optimization software market share, detailed mobile application optimization software market segments, market trends and opportunities, and any further data you may need to thrive in the mobile application optimization software industry. This mobile application optimization software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile application optimization software market size has grown rapidly in recent years. It will grow from $1.58 billion in 2024 to $1.85 billion in 2025 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to rising expectations for speed and performance, the rise of app stores, the growth of mobile internet usage, the rise of mobile shopping, the rise of social media and mobile-first platforms.

The mobile application optimization software market size is expected to see rapid growth in the next few years. It will grow to $3.47 billion in 2029 at a compound annual growth rate (CAGR) of 17.0%. The growth in the forecast period can be attributed to rising mobile traffic, increasing expansion of e-commerce and mobile payments, increased adoption of mobile apps, growth in digital advertising, and increasing demand for personalized user experiences. Major trends in the forecast period include artificial intelligence(AI)-driven optimization, 5G integration, focus on user experience (UX), adoption of progressive web applications (PWAs), voice search, and virtual assistants.

The growing use of social media is expected to drive the expansion of the mobile application optimization software market in the future. Social media encompasses digital platforms and applications that allow users to create, share, and interact with content and communities online. This increased usage is fueled by factors such as widespread internet access, advancements in mobile technology, user-friendly platforms, and the demand for real-time communication and networking. Mobile application optimization software enhances the performance of social media apps by improving load times, user experience, and engagement through data-driven insights and real-time monitoring. For example, in February 2024, We Are Social Ltd., a UK-based socially-led creative agency, reported that the United Kingdom has 56.2 million social media users, with each spending an average of 1 hour and 49 minutes on 6.4 different platforms. As a result, the rising use of social media is contributing to the growth of the mobile application optimization software market.

Leading companies in this market are focusing on developing innovative features such as real-time feature rollout and rollback to address unique challenges faced by mobile development teams. Real-time feature rollout and rollback is a strategy that allows teams to gradually introduce new features to a portion of users while retaining the option to quickly revert changes if necessary. For instance, in November 2023, LaunchDarkly, a US-based software company, introduced Mobile Lifecycle Assistant, a tool designed to help mobile development teams tackle challenges and enhance mobile app experiences. This tool enables teams to manage their app lifecycle more effectively, improving user experience and operational efficiency.

In June 2022, Airship, a US-based marketing and customer analytics service provider, acquired Gummicube for an undisclosed amount. This acquisition positions Airship as a leader in mobile app experience management, allowing it to offer advanced solutions that drive app success for brands. Gummicube, also based in the US, specializes in mobile application optimization software.

Major companies operating in the mobile application optimization software market are Adobe Inc., AppLovin Corp., Contentsquare Inc, AppsFlyer, Optimizely, Airship Inc, OneSignal Inc, Kochava Inc, Leanplum Inc, SplitMetrics Inc, Moburst Ltd, App Annie, 3 Sided Cube LTD, Yodel Mobile Ltd, APPlyzer GmbH, Asodesk CY Ltd, Checkaso LLC, ConsultMyApp, Kumulos Ltd, SEM Nexus

North America was the largest region in the mobile application optimization software market in 2024. The regions covered in the mobile application optimization software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile application optimization software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile application optimization software market includes revenues earned by entities by providing services such as performance optimization, user experience (UX) optimization, and A/B testing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Application Optimization Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile application optimization software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mobile application optimization software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile application optimization software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Mobile Application Optimization Software Market Characteristics

3. Mobile Application Optimization Software Market Trends And Strategies

4. Mobile Application Optimization Software Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Mobile Application Optimization Software Growth Analysis And Strategic Analysis Framework

6. Mobile Application Optimization Software Market Segmentation

7. Mobile Application Optimization Software Market Regional And Country Analysis

8. Asia-Pacific Mobile Application Optimization Software Market

9. China Mobile Application Optimization Software Market

10. India Mobile Application Optimization Software Market

11. Japan Mobile Application Optimization Software Market

12. Australia Mobile Application Optimization Software Market

13. Indonesia Mobile Application Optimization Software Market

14. South Korea Mobile Application Optimization Software Market

15. Western Europe Mobile Application Optimization Software Market

16. UK Mobile Application Optimization Software Market

17. Germany Mobile Application Optimization Software Market

18. France Mobile Application Optimization Software Market

19. Italy Mobile Application Optimization Software Market

20. Spain Mobile Application Optimization Software Market

21. Eastern Europe Mobile Application Optimization Software Market

22. Russia Mobile Application Optimization Software Market

23. North America Mobile Application Optimization Software Market

24. USA Mobile Application Optimization Software Market

25. Canada Mobile Application Optimization Software Market

26. South America Mobile Application Optimization Software Market

27. Brazil Mobile Application Optimization Software Market

28. Middle East Mobile Application Optimization Software Market

29. Africa Mobile Application Optimization Software Market

30. Mobile Application Optimization Software Market Competitive Landscape And Company Profiles

31. Mobile Application Optimization Software Market Other Major And Innovative Companies

32. Global Mobile Application Optimization Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Application Optimization Software Market

34. Recent Developments In The Mobile Application Optimization Software Market

35. Mobile Application Optimization Software Market High Potential Countries, Segments and Strategies

36. Appendix

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â