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세계의 교육 분야 생성형 AI 시장 보고서(2025년)
Generative Artificial Intelligence (AI) In Teaching Global Market Report 2025
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리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

교육 분야 생성형 AI 시장 규모는 향후 몇 년 동안 연평균 43.7%의 성장률을 기록하며 2029년까지 65억 4,000만 달러 규모로 성장할 것으로 예측됩니다. 예측 기간 동안의 성장은 개인화된 학습 경험에 대한 수요 증가, 디지털 교육 도구의 채택 확대, 확장 가능한 교육 솔루션에 대한 수요 증가, AI의 대화형 컨텐츠 제작 능력 향상, 데이터 기반 교육 인사이트에 대한 관심 증가, 원격 및 하이브리드 학습 환경의 확대 등에 기인할 것으로 보입니다. 환경의 확대 등에 기인한다고 볼 수 있습니다. 예측 기간의 주요 동향으로는 AI를 활용한 적응형 학습 플랫폼 채택, 컨텐츠 제작 도구 강화, 실시간 언어 번역 및 어시스턴트 발전, 가상 튜터 발전, 관리 업무 자동화 등을 꼽을 수 있습니다.

온라인 학습의 채택이 증가함에 따라 교육용 생성형 AI 시장의 성장이 촉진될 것으로 예측됩니다. 온라인 학습은 디지털 플랫폼과 인터넷 기반 도구를 통해 지식과 기술을 습득하는 것으로, 유연성, 저렴한 가격, 다양한 코스, 비용 효율성, 세계화, 포괄성, 언제 어디서나 학습할 수 있다는 점 등이 온라인 학습의 확대에 영향을 미치고 있습니다. 생성형 AI는 컨텐츠를 개인화하고, 즉각적인 피드백을 제공하고, 24시간 연중무휴 지원으로 매력적인 교재를 만들어 온라인 학습을 강화하여 교육을 더욱 효과적이고 친숙하게 만들어 줍니다. 예를 들어, 룩셈부르크에 본사를 둔 정부 기관인 유로스타트(Eurostat)는 2024년 1월, 16세에서 74세 사이의 유럽 인터넷 사용자 중 2023년에는 30%가 지난 3개월 이내에 온라인 강좌에 참여하거나 온라인 학습 자료를 이용했으며, 2022년 대비 2% 증가했다고 보고했습니다. 증가했다고 보고했습니다. 이러한 온라인 학습의 채택 확대가 교육 분야에서의 생성형 AI 시장 확대를 견인하고 있습니다.

교육용 생성형 AI 시장의 주요 업체들은 자연어 처리(NLP)를 AI 디지털 학습에 접목하여 학습 경험을 개선하고 학생들의 참여를 높이는 혁신적인 제품을 개발하는 데 주력하고 있습니다. 분석하여 학생 개개인의 니즈를 이해하고 대응할 수 있도록 합니다. 이를 통해 맞춤형 학습 자료와 개인별 맞춤 피드백을 제공하여 이해도와 집중도를 향상시킬 수 있습니다. 예를 들어, 미국에 본사를 둔 비영리 교육 단체인 CK-12 Foundation은 2024년 6월 인도 전역의 WhatsApp에서 사용할 수 있는 AI 튜터 어시스턴트 Flexi를 도입했습니다. 이 이니셔티브는 첨단 AI 기술을 CK-12의 커리큘럼에 통합하여 교육 접근성을 향상시키는 것을 목표로 하며, Flexi는 수학 문제를 풀고, 개념을 설명하고, 학습 팁을 제공함으로써 학생들을 돕습니다. 이 AI 튜터는 NLP를 사용하여 학생들의 질문을 정확하게 이해하고 대응하며, 머신러닝을 통해 사용자 상호작용과 피드백을 분석하여 지속적으로 성능을 개선하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나바이러스 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Generative AI in teaching involves using artificial intelligence technologies to create and generate content that supports and enhances the educational process. This technology can be utilized for developing custom lesson plans, generating quizzes, providing instant feedback, explaining concepts, supporting tutoring, and presenting information in various ways.

The main components of generative AI in teaching include software and services. Software encompasses the programs, applications, and algorithms that enable generative AI systems to operate effectively. Applications of this technology range from content creation for courses and personalized lesson plans to course design, chatbots for student support, data analytics for tracking student performance, restoration of old learning materials, and tutoring. End-users of generative AI in education include higher education institutions, K-12 schools, and corporate training programs.

The generative AI in teaching market research report is one of a series of new reports from The Business Research Company that provides generative AI in teaching market statistics, including generative AI in teaching industry global market size, regional shares, competitors with a generative AI in teaching market share, detailed generative AI in teaching market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in teaching industry. This generative AI in teaching market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative artificial intelligence (AI) in teaching market size has grown exponentially in recent years. It will grow from $1.07 billion in 2024 to $1.53 billion in 2025 at a compound annual growth rate (CAGR) of 44.0%. The growth in the historic period can be attributed to growth in demand for personalized learning, rise of online education, increase in access to digital devices, rise in need for scalable educational tools, and the push for data-driven insights to improve educational outcomes.

The generative artificial intelligence (AI) in teaching market size is expected to see exponential growth in the next few years. It will grow to $6.54 billion in 2029 at a compound annual growth rate (CAGR) of 43.7%. The growth in the forecast period can be attributed to increasing demand for personalized learning experiences, growing adoption of digital education tools, increasing need for scalable educational solutions, improvements in AI's ability to create interactive content, rising interest in data-driven educational insights, and expansion of remote and hybrid learning environments. Major trends in the forecast period include adoption of AI-driven adaptive learning platforms, enhanced content creation tools, advancements in real-time language translation and assistance, advancements in virtual tutors, and automation of administrative tasks.

The rising adoption of online learning is projected to drive growth in the generative AI in teaching market. Online learning involves acquiring knowledge and skills through digital platforms and internet-based tools, and its expansion is fueled by its flexibility, affordability, broad range of courses, cost-effectiveness, globalization, inclusiveness, and the ability to learn from anywhere at any time. Generative AI enhances online learning by personalizing content, providing instant feedback, and creating engaging materials with 24/7 support, making education more effective and accessible. For instance, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of internet users in Europe aged 16 to 74 had participated in an online course or used online learning materials within the previous three months, a 2% increase from 2022. This growing adoption of online learning is driving the expansion of the generative AI in teaching market.

Key players in the generative AI in teaching market are focusing on developing innovative products by incorporating natural language processing (NLP) into AI digital learning to enhance learning experiences and boost student engagement. NLP enables generative AI to understand and respond to individual student needs by analyzing their language and communication patterns. This capability allows for the creation of customized learning materials and tailored feedback, improving comprehension and retention. For example, in June 2024, CK-12 Foundation, a US-based non-profit education organization, introduced Flexi, an AI tutoring assistant available on WhatsApp throughout India. This initiative aims to improve educational accessibility by integrating advanced AI technology with the CK-12 curriculum. Flexi assists students by solving math problems, explaining concepts, and offering study tips, while being accessible in over 300 languages and dialects. The AI tutor uses NLP to accurately understand and respond to student inquiries and continuously improves its performance through machine learning by analyzing user interactions and feedback.

In March 2024, Avallain, a Switzerland-based educational technology company, acquired TeacherMatic for an undisclosed amount. This acquisition aims to strengthen Avallain's market position in the application of artificial intelligence within the education sector. TeacherMatic is a UK-based generative AI-powered platform specifically designed for educators.

Major companies operating in the generative artificial intelligence (AI) in teaching market are Google LLC, Microsoft Corporation, International Business Machines Corporation, Adobe Inc., Pearson plc, OpenAI, Pegasystems Inc., Duolingo, Coursera Inc., Elevate K-12, Kahoot, Quizlet Inc., Carnegie Learning Inc., Nearpod, DreamBox Learning, Moodle Pty Ltd., Khan Academy Inc., Brainly, Knewton Inc., Sana Labs AB, Cerego Inc., Kidaptive Inc., nolej AI, Squirrel Ai Learning, Speechify

North America was the largest region in the generative artificial intelligence (AI) in teaching market in 2024. The regions covered in the generative artificial intelligence (AI) in teaching market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative artificial intelligence (AI) in teaching market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in the teaching market includes revenues earned by providing services such as personalized learning, content creation, tutoring and assistance, and lesson planning. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The generative AI in the teaching market also includes sales of educational content, high-performance graphics processing units (GPUs), tensile processing units (TPUs), and powerful central processing units (CPUs). Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative Artificial Intelligence (AI) In Teaching Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative artificial intelligence (ai) in teaching market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative artificial intelligence (ai) in teaching ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative artificial intelligence (ai) in teaching market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Generative Artificial Intelligence (AI) In Teaching Market Characteristics

3. Generative Artificial Intelligence (AI) In Teaching Market Trends And Strategies

4. Generative Artificial Intelligence (AI) In Teaching Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Generative Artificial Intelligence (AI) In Teaching Growth Analysis And Strategic Analysis Framework

6. Generative Artificial Intelligence (AI) In Teaching Market Segmentation

7. Generative Artificial Intelligence (AI) In Teaching Market Regional And Country Analysis

8. Asia-Pacific Generative Artificial Intelligence (AI) In Teaching Market

9. China Generative Artificial Intelligence (AI) In Teaching Market

10. India Generative Artificial Intelligence (AI) In Teaching Market

11. Japan Generative Artificial Intelligence (AI) In Teaching Market

12. Australia Generative Artificial Intelligence (AI) In Teaching Market

13. Indonesia Generative Artificial Intelligence (AI) In Teaching Market

14. South Korea Generative Artificial Intelligence (AI) In Teaching Market

15. Western Europe Generative Artificial Intelligence (AI) In Teaching Market

16. UK Generative Artificial Intelligence (AI) In Teaching Market

17. Germany Generative Artificial Intelligence (AI) In Teaching Market

18. France Generative Artificial Intelligence (AI) In Teaching Market

19. Italy Generative Artificial Intelligence (AI) In Teaching Market

20. Spain Generative Artificial Intelligence (AI) In Teaching Market

21. Eastern Europe Generative Artificial Intelligence (AI) In Teaching Market

22. Russia Generative Artificial Intelligence (AI) In Teaching Market

23. North America Generative Artificial Intelligence (AI) In Teaching Market

24. USA Generative Artificial Intelligence (AI) In Teaching Market

25. Canada Generative Artificial Intelligence (AI) In Teaching Market

26. South America Generative Artificial Intelligence (AI) In Teaching Market

27. Brazil Generative Artificial Intelligence (AI) In Teaching Market

28. Middle East Generative Artificial Intelligence (AI) In Teaching Market

29. Africa Generative Artificial Intelligence (AI) In Teaching Market

30. Generative Artificial Intelligence (AI) In Teaching Market Competitive Landscape And Company Profiles

31. Generative Artificial Intelligence (AI) In Teaching Market Other Major And Innovative Companies

32. Global Generative Artificial Intelligence (AI) In Teaching Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative Artificial Intelligence (AI) In Teaching Market

34. Recent Developments In The Generative Artificial Intelligence (AI) In Teaching Market

35. Generative Artificial Intelligence (AI) In Teaching Market High Potential Countries, Segments and Strategies

36. Appendix

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