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세계의 Direct To Consumer 검사 시장 보고서(2025년)
Direct To Consumer Testing Global Market Report 2025
상품코드 : 1716955
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

Direct To Consumer 검사 시장 규모는 향후 몇 년 동안 빠르게 성장할 것으로 예상되며, 2029년까지 15.2%의 연평균 복합 성장률(CAGR)로 39억 8,000만 달러에 달할 것으로 예측됩니다. 예측 기간 동안 예상되는 성장은 헬스케어 지출 증가, 응용 분야 확대, 예방 의료로의 전환, 검사 키트의 저렴한 가격, 편의성 및 접근성 향상 등의 요인으로 인해 발생할 것으로 예측됩니다. 이 기간 동안 예상되는 주요 동향으로는 기술 발전, 의료 서비스 제공업체와의 제휴, 디지털 건강 플랫폼과의 통합, 소비자 교육 및 인식 제고, 유전자 및 가족력 검사의 지속적인 성장, 전자상거래 플랫폼의 확대가 향후 Direct To Consumer 검사 시장의 성장을 견인할 것으로 예측됩니다. 전자상거래 플랫폼은 상품과 서비스의 온라인 매매를 가능하게 하는 소프트웨어 솔루션으로, 전자상거래 플랫폼의 부상은 인터넷 접근성 향상, 소비자의 편의성에 대한 욕구, 모바일 커머스의 성장, 유리한 규제 환경 등의 요인에 기인하고 있습니다. 전자상거래 플랫폼은 소비자 테스트를 통해 고객의 선호도, 행동, 제품 성능에 대한 귀중한 인사이트를 수집할 수 있습니다. 이를 통해 실시간 피드백과 데이터 기반 의사결정을 통해 사용자 경험을 개선하고, 제품 제공을 최적화하며, 매출과 고객 만족도를 향상시킬 수 있습니다. 예를 들어, 벨기에에 본사를 둔 비영리 단체인 ECommerce Europe은 2024년 10월, 2024년 유럽 B2C 전자상거래 총 매출액이 2023년 9,168억 달러(8,870억 유로)에서 2024년 8% 성장하여 9,928억 달러(9,580억 유로)에 달할 것으로 예상했습니다. 에 도달할 것으로 예측된다고 보고했습니다. 그 결과, 전자상거래 플랫폼의 성장이 시장을 견인하는 중요한 요인이 되고 있습니다.

Direct To Consumer 검사 시장의 주요 기업들은 데이터 분석의 정확성을 높이고, 개인화된 통찰력을 제공하며, 소비자의 전반적인 경험을 향상시키기 위해 첨단 바이오인포매틱스와 같은 기술 발전에 집중하고 있습니다. 고급 생물정보학은 유전체 서열이나 단백질 구조와 같은 복잡한 생물학적 데이터를 해석하기 위해 고급 계산 도구와 알고리즘을 사용합니다. 예를 들어, 2024년 11월 미국 진단 회사 ProPhase Labs Inc.는 소비자 직접 판매 유전자 검사 서비스인 DNA Complete를 발표했습니다. 이 서비스에는 건강, 웰빙, 조상에 대한 통찰력 시장에 혁명을 일으킬 수 있도록 설계된 몇 가지 주요 기능이 포함되어 있습니다. DNA 컴플리트(DNA Complete)는 고급 생물정보학 도구를 활용하여 전장 유전체 서열에서 생성되는 방대한 데이터를 분석함으로써 유전 정보를 보다 상세하게 해석하고, 더 나은 건강 통찰력과 가계 분석으로 연결합니다. 이 서비스는 구독 모델로 운영되며, 정기적인 업데이트와 새로운 인사이트를 제공함으로써 지속적인 고객 참여를 유지하고 있습니다.

2022년 7월, 호주에 본사를 둔 유전체 검사 기업 Genetic Technologies Limited가 Affinity DNA를 비공개 금액으로 인수했습니다. 이번 인수를 통해 Genetic Technologies는 소비자 직접 판매 역량을 강화하고, Affinity DNA의 확립된 판매 채널과 전문성을 활용하여 중증 질환에 대한 유전자형 다중 위험도 검사의 보급에 기여할 것으로 기대됩니다. 영국에 본사를 둔 어피니티 DNA는 Direct To Consumer 검사(DTC) 서비스를 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나바이러스 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Direct-to-consumer (DTC) testing refers to medical tests offered directly to consumers without requiring the involvement of healthcare professionals. These tests are typically purchased online, completed at home using kits provided by the service, and analyzed by specialized laboratories. The results are then delivered directly to the consumer, enabling individuals to gain insights into their health, ancestry, or genetic predispositions, and promoting proactive health management.

The primary types of DTC tests include genetic tests, biomarker-based tests, and microbiome tests. Genetic DTC tests focus on analyzing an individual's genetic information and are marketed directly to consumers without the need for a healthcare provider. These tests are distributed through channels such as online platforms and retail outlets. Applications of DTC testing span health and wellness assessments, ancestry and genealogy exploration, disease risk evaluation, carrier screening, pharmacogenetic testing, and whole-genome sequencing, among others.

The direct to consumer testing market research report is one of a series of new reports from The Business Research Company that provides direct to consumer testing market statistics, including direct to consumer testing industry global market size, regional shares, competitors with an direct to consumer testing market share, detailed direct to consumer testing market segments, market trends, and opportunities, and any further data you may need to thrive in the direct to consumer testing industry. This direct to consumer testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct to consumer testing market size has grown rapidly in recent years. It will grow from $1.96 billion in 2024 to $2.26 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth during the historical period can be attributed to factors such as the prevalence of chronic diseases, an aging population, increasing internet penetration, the expansion of e-commerce platforms, and the global growth of telemedicine.

The direct to consumer testing market size is expected to see rapid growth in the next few years. It will grow to $3.98 billion in 2029 at a compound annual growth rate (CAGR) of 15.2%. The projected growth during the forecast period can be attributed to factors such as rising healthcare expenditure, expanding applications, a shift toward preventive healthcare, the affordability of testing kits, and enhanced convenience and accessibility. Key trends expected during this period include technological advancements, partnerships with healthcare providers, integration with digital health platforms, an emphasis on consumer education and awareness, and the continued growth of genetic and ancestry testing. The expansion of e-commerce platforms is expected to drive the growth of the direct-to-consumer testing market in the future. An e-commerce platform is a software solution that enables the online buying and selling of goods and services. The rise of e-commerce platforms is attributed to factors such as increased internet accessibility, consumers' desire for convenience, the growth of mobile commerce, and a favorable regulatory environment. Direct-to-consumer testing allows e-commerce platforms to gather valuable insights into customer preferences, behaviors, and product performance. This enables real-time feedback and data-driven decisions, improving the user experience, optimizing product offerings, and boosting sales and customer satisfaction. For example, in October 2024, ECommerce Europe, a Belgium-based non-profit organization, reported that total business-to-consumer (B2C) e-commerce sales in Europe are projected to grow by 8% in 2024, reaching $992.8 billion (€958 billion), compared to $916.8 billion (€887 billion) in 2023. As a result, the growth of e-commerce platforms is a key factor driving the market.

Leading companies in the direct-to-consumer testing market are concentrating on developing technological advancements, such as advanced bioinformatics, to improve data analysis precision, deliver personalized insights, and enhance the overall consumer experience. Advanced bioinformatics uses advanced computational tools and algorithms to interpret complex biological data, such as genomic sequences or protein structures. For example, in November 2024, ProPhase Labs Inc., a U.S.-based diagnostic company, introduced DNA Complete, a direct-to-consumer genetic testing service. This service includes several key features designed to revolutionize the market for health, wellness, and ancestry insights. By leveraging advanced bioinformatics tools to analyze the extensive data generated from whole genome sequencing, DNA Complete allows for more detailed interpretations of genetic information, leading to better health insights and ancestry analysis. The service operates on a subscription model, maintaining ongoing customer engagement by offering regular updates and new insights.

In July 2022, Genetic Technologies Limited, an Australia-based genomic testing company, acquired AffinityDNA for an undisclosed amount. This acquisition strengthens Genetic Technologies' direct-to-consumer sales capabilities and is expected to aid in promoting its genotype Multi Risk test for serious diseases, leveraging AffinityDNA's established sales channels and expertise. AffinityDNA, based in the UK, provides direct-to-consumer (DTC) testing services.

Major players in the direct to consumer testing market are Laboratory Corporation of America Holdings, Quest Diagnostics Inc., Illumina Inc., Ancestry LLC, Myriad Genetics Inc., 23andMe Holding Co., GeneDx Holdings Corporation, Color Genomics Inc., Helix Inc., Everlywell Inc., LetsGetChecked Inc., MyHeritage Ltd., Viome Lifesciences Inc., GenePlanet, Nurx, Orig3n Inc, Genetic Technologies Limited, Genesis Healthcare Co, Mapmygenome India Limited, Family Tree DNA, Xcode Life Sciences Private Limited, Living DNA.

North America was the largest region in the direct to consumer testing market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in direct to consumer testing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the direct to consumer testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The direct to consumer testing market includes revenues earned by entities through genetic ancestry testing, health and wellness genetic testing, carrier testing, diagnostic genetic testing and at home sample collection kits. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Direct To Consumer Testing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on direct to consumer testing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for direct to consumer testing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The direct to consumer testing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Direct To Consumer Testing Market Characteristics

3. Direct To Consumer Testing Market Trends And Strategies

4. Direct To Consumer Testing Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Direct To Consumer Testing Growth Analysis And Strategic Analysis Framework

6. Direct To Consumer Testing Market Segmentation

7. Direct To Consumer Testing Market Regional And Country Analysis

8. Asia-Pacific Direct To Consumer Testing Market

9. China Direct To Consumer Testing Market

10. India Direct To Consumer Testing Market

11. Japan Direct To Consumer Testing Market

12. Australia Direct To Consumer Testing Market

13. Indonesia Direct To Consumer Testing Market

14. South Korea Direct To Consumer Testing Market

15. Western Europe Direct To Consumer Testing Market

16. UK Direct To Consumer Testing Market

17. Germany Direct To Consumer Testing Market

18. France Direct To Consumer Testing Market

19. Italy Direct To Consumer Testing Market

20. Spain Direct To Consumer Testing Market

21. Eastern Europe Direct To Consumer Testing Market

22. Russia Direct To Consumer Testing Market

23. North America Direct To Consumer Testing Market

24. USA Direct To Consumer Testing Market

25. Canada Direct To Consumer Testing Market

26. South America Direct To Consumer Testing Market

27. Brazil Direct To Consumer Testing Market

28. Middle East Direct To Consumer Testing Market

29. Africa Direct To Consumer Testing Market

30. Direct To Consumer Testing Market Competitive Landscape And Company Profiles

31. Direct To Consumer Testing Market Other Major And Innovative Companies

32. Global Direct To Consumer Testing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Direct To Consumer Testing Market

34. Recent Developments In The Direct To Consumer Testing Market

35. Direct To Consumer Testing Market High Potential Countries, Segments and Strategies

36. Appendix

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