Highway driving assist is an advanced level 2 driving assistance system (ADAS) specifically designed for use on limited-access highways. This system seamlessly integrates features such as adaptive cruise control with stop-and-go functionality, technology for maintaining safe distances between vehicles, lane-centering assistance, as well as GPS data and route information sourced from the navigation system.
Key components within the highway driving assist market include cameras, radar systems, global positioning system (GPS) technology, and navigation system map databases. Cameras play a pivotal role in these systems by capturing visual data from the vehicle's surroundings. Operational techniques employed by highway driving assist systems encompass automatic emergency braking (AEB), pedestrian automatic emergency braking (PAEB), rear automatic braking, and blind spot intervention. The system offers multiple functions such as adaptive cruise control, lane-keeping assist, lane centering assist, and collision avoidance assist, catering to mid-segment and luxury vehicles. Various applications of highway driving assist systems span across automotive original equipment manufacturers (OEMs), fleet operators, transportation services, and individual consumers.
The highway driving assist market research report is one of a series of new reports from The Business Research Company that provides highway driving assist market statistics, including the highway driving assist industry global market size, regional shares, competitors with highway driving assist market share, detailed highway driving assist market segments, market trends, and opportunities, and any further data you may need to thrive in the highway driving assist industry. These highway driving assist market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The highway driving assist market size has grown exponentially in recent years. It will grow from $4.47 billion in 2024 to $5.46 billion in 2025 at a compound annual growth rate (CAGR) of 22.1%. The growth in the historic period can be attributed to growing consumer demand for safety, rise of electric vehicles, growing consumer demand for vehicles with connected features, regulatory push for vehicle safety, implementation of regulations mandating advanced driver assistance systems (ADAS).
The highway driving assist market size is expected to see exponential growth in the next few years. It will grow to $12.02 billion in 2029 at a compound annual growth rate (CAGR) of 21.8%. The growth in the forecast period can be attributed to increasing penetration of semi-autonomous vehicles from luxury to mid-segment, increasing demand for driver safety, increasing attention to autonomous driving, growing investments for technological improvements, increasing traffic congestion. Major trends in the forecast period include adoption of AI and machine learning, enhanced sensor technologies, increasing integration of V2X communication, rising electric and connected vehicles, developments in automotive technology.
The growth of the highway driving assist market is anticipated to be fueled by the rising adoption of autonomous vehicles. These vehicles, which operate without constant human intervention, rely on advanced sensor technologies, computer systems, and artificial intelligence for navigation and operation. Factors contributing to the increased demand for autonomous vehicles include advancements in artificial intelligence and sensor technology, significant investments from private and governmental entities to enhance transportation safety and efficiency, and a growing emphasis on technological innovation in the automotive industry. Highway driving assist systems play a crucial role in supporting autonomous vehicles by providing additional safety measures, improving navigation and decision-making capabilities, and enhancing overall driving efficiency. For example, projections from the National Association of Insurance Commissioners suggest that there will be 3.5 million autonomous vehicles on American roads by 2025 and 4.5 million by 2030. Additionally, the Institute of Electrical and Electronics Engineers forecasts that by 2040, 75% of all vehicles on highways worldwide will be autonomous. These trends underscore the significance of highway driving assist technologies in the automotive sector.
Leading companies in the highway driving assist market are continuously enhancing their advanced driver assist systems (ADAS) with innovative features to improve safety, comfort, and convenience for drivers. These innovations enable semi-autonomous vehicles to accurately detect and interpret their surroundings, making them safer and easier to operate. For instance, Ford introduced the next-gen Ford BlueCruise 1.2 in September 2022, an updated version of its hands-free ADAS that allows lane changes while driving hands-free. This system ensures safe lane changes by adjusting the vehicle's speed and position and automatically shifting the vehicle to provide more space when passing other vehicles.
In December 2022e, Aptiv PLC acquired Wind River for $3.5 billion, aiming to strengthen its software capabilities and expand its portfolio in autonomous driving and ADAS. Wind River, a US-based company specializing in platforms and tools for ADAS and autonomous driving technologies, adds significant value to Aptiv's offerings in this rapidly evolving market segment.
Major companies operating in the highway driving assist market are Toyota Motor Corporation, Honda Motor Co. Ltd., Robert Bosch GmbH, Hitachi Ltd., DENSO Corporation, ZF Friedrichshafen AG, Qualcomm Technologies Inc., Continental AG, Magna International Inc., Aisin Corporation, Valeo SA, Texas Instruments Incorporated, Aptiv, Analog Devices Inc., Renesas Electronics Corporation, Autoliv, ON Semiconductor Corporation, HARMAN International, HELLA GmbH & Co. KGaA, Visteon Corporation, AVL, Veoneer, Mobileye
North America was the largest region in the highway driving assist market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the highway driving assist market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the highway driving assist market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The highway driving assist market consists of revenues earned by entities by providing services such as adaptive cruise control, lane-keeping assistance, automatic emergency braking, and traffic jam assist. The market value includes the value of related goods sold by the service provider or included within the service offering. The highway driving assist market also includes sales of sensors, such as cameras, radars, and LiDAR, control units, actuators, such as steering and braking systems. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Highway Driving Assist Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on highway driving assist market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for highway driving assist ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The highway driving assist market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Camera; Radar; Global Positioning System (GPS); Navigation System Map Database
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Highway Driving Assist Market Characteristics
3. Highway Driving Assist Market Trends And Strategies
4. Highway Driving Assist Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Highway Driving Assist Growth Analysis And Strategic Analysis Framework
5.1. Global Highway Driving Assist PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Highway Driving Assist Market Growth Rate Analysis
5.4. Global Highway Driving Assist Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Highway Driving Assist Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Highway Driving Assist Total Addressable Market (TAM)
6. Highway Driving Assist Market Segmentation
6.1. Global Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Camera
Radar
Global Positioning System (GPS)
Navigation System Map Database
6.2. Global Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Automatic Emergency Braking (AEB)
Pedestrian Automatic Emergency Braking (PAEB)
Rear Automatic Braking
Blind Spot Intervention
6.3. Global Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Adaptive Cruise Control
Lane Keeping Assist
Lane Centering Assist
Collision Avoidance Assist
6.4. Global Highway Driving Assist Market, Segmentation By Vehicle Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mid Segment
Luxury
6.5. Global Highway Driving Assist Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Automotive Original Equipment Manufacturers (OEMs)
Fleet Operators
Transportation Services
Individual Consumers
6.6. Global Highway Driving Assist Market, Sub-Segmentation Of Camera, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Front Camera
Rearview Camera
Surround View Camera
6.7. Global Highway Driving Assist Market, Sub-Segmentation Of Radar, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Long-Range Radar
Short-Range Radar
Medium-Range Radar
6.8. Global Highway Driving Assist Market, Sub-Segmentation Of Global Positioning System (Gps), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Standalone Gps Units
Integrated Gps Modules
6.9. Global Highway Driving Assist Market, Sub-Segmentation Of Navigation System Map Database, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
2d Map Databases
3d Map Databases
Real-Time Map Update Databases
7. Highway Driving Assist Market Regional And Country Analysis
7.1. Global Highway Driving Assist Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Highway Driving Assist Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Highway Driving Assist Market
9.1. China Highway Driving Assist Market Overview
9.2. China Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Highway Driving Assist Market
10.1. India Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Highway Driving Assist Market
11.1. Japan Highway Driving Assist Market Overview
11.2. Japan Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Highway Driving Assist Market
12.1. Australia Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Highway Driving Assist Market
13.1. Indonesia Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Highway Driving Assist Market
14.1. South Korea Highway Driving Assist Market Overview
14.2. South Korea Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Highway Driving Assist Market
15.1. Western Europe Highway Driving Assist Market Overview
15.2. Western Europe Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Highway Driving Assist Market
16.1. UK Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Highway Driving Assist Market
17.1. Germany Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Highway Driving Assist Market
18.1. France Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Highway Driving Assist Market
19.1. Italy Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Highway Driving Assist Market
20.1. Spain Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Highway Driving Assist Market
21.1. Eastern Europe Highway Driving Assist Market Overview
21.2. Eastern Europe Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Highway Driving Assist Market
22.1. Russia Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Highway Driving Assist Market
23.1. North America Highway Driving Assist Market Overview
23.2. North America Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Highway Driving Assist Market
24.1. USA Highway Driving Assist Market Overview
24.2. USA Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.2. Canada Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Highway Driving Assist Market
26.1. South America Highway Driving Assist Market Overview
26.2. South America Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Highway Driving Assist Market
27.1. Brazil Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Highway Driving Assist Market
28.1. Middle East Highway Driving Assist Market Overview
28.2. Middle East Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Highway Driving Assist Market
29.1. Africa Highway Driving Assist Market Overview
29.2. Africa Highway Driving Assist Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Highway Driving Assist Market, Segmentation By Operational Techniques, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Highway Driving Assist Market, Segmentation By Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Highway Driving Assist Market Competitive Landscape And Company Profiles