세계의 기업용 소셜 네트워크 시장 보고서(2025년)
Enterprise Social Networks Global Market Report 2025
상품코드 : 1704286
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

기업용 소셜 네트워크 시장 규모는 향후 수년간 연평균 16.8%의 성장률을 기록하며 2029년에는 293억 3,000만 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 중의 성장 배경에는 데이터 분석의 중요성 증가, 지식 관리에 대한 관심 증가, 민첩한 작업 환경에 대한 지원 증가, 맞춤형 솔루션에 대한 수요 증가, 직원 중심 문화로의 전환 등이 있습니다. 예측 기간의 주요 동향으로는 AI 및 머신러닝과의 통합, 보안 기능 강화, 게이미피케이션 기술 도입, 블록체인 기술 통합, 소셜 러닝 플랫폼 통합 등을 꼽을 수 있습니다.

원격근무의 확산은 기업용 소셜 네트워크 시장의 성장을 가속할 것으로 예상됩니다. 원격근무는 직원들이 전통적인 사무실 환경이 아닌 다른 장소에서 업무를 수행하는 것을 말합니다. 이러한 추세는 유연성 향상, 간접비 절감, 직원의 일과 삶의 균형 개선 등의 장점으로 인해 더욱 가속화되고 있습니다. 기업용 소셜 네트워크는 지역적으로 분산된 팀원들 간의 원활한 커뮤니케이션, 협업, 지식 공유를 가능하게 함으로써 원격 근무를 지원하는 중요한 역할을 합니다. 예를 들어 스위스에 본부를 둔 비정부기구인 세계경제포럼(WEF)은 2024년 1월에 원격으로 실행 가능한 전 세계 디지털 일자리 수가 2024년 7,300만 개에서 2030년까지 약 25% 증가하여 약 9,200만 개에 달할 것으로 예측했습니다. 이처럼 원격근무 증가가 기업용 소셜 네트워크 시장의 성장을 촉진하고 있습니다.

기업용 소셜 네트워크 시장의 주요 기업은 협업을 강화하고, 커뮤니케이션을 간소화하며, 조직내 생산성을 높이기 위해 AI 기반 네트워킹 플랫폼과 같은 최첨단 솔루션 개발에 주력하고 있습니다. 이러한 AI 기반 플랫폼은 인공지능을 사용하여 데이터를 분석하고 직원과 관련 연락처, 기회, 정보를 매칭하여 연결성을 향상시킵니다. 또한 보다 효율적인 협업과 지식 공유를 촉진하기 위해 네트워킹 프로세스를 자동화하고 개인화하여 보다 효율적인 협업과 지식 공유를 촉진합니다. 예를 들어 2023년 5월 미국 투자은행인 골드만삭스 그룹은 기업용 AI 기반 소셜미디어 플랫폼인 루이자(Louisa)를 발표했는데, 루이자(Louisa)는 기업 데이터베이스에서 사용자 프로파일을 자동 생성하고 AI를 통해 잠재적인 거래와 공통 관심사를 기반으로 직원들을 연결해줍니다. 잠재적 거래나 공통 관심사를 기반으로 직원들을 적극적으로 연결해줍니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 신형 코로나바이러스 및 경기회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Enterprise social networks (ESNs) are digital platforms used within organizations to improve internal communication, collaboration, and knowledge sharing. These networks are designed for both public and personal interactions within a business setting.

The primary types of enterprise social networks are cloud-based or web-based platforms and on-premises platforms. A cloud or web-based enterprise social network platform is an online tool that facilitates communication, collaboration, and information sharing among employees through internet-based applications. These platforms are utilized by enterprises of all sizes, including large companies and small to medium-sized enterprises (SMEs), across various industries such as education, travel and hospitality, media and entertainment, healthcare, information technology (IT) and telecom, retail, government and non-profit sectors, and others.

The enterprise social networks market research report is one of a series of new reports from The Business Research Company that provides enterprise social networks market statistics, including the enterprise social networks industry's global market size, regional shares, competitors with an enterprise social networks market share, detailed enterprise social networks market segments, market trends and opportunities, and any further data you may need to thrive in the enterprise social networks industry. This enterprise social networks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The enterprise social networks market size has grown rapidly in recent years. It will grow from $13.45 billion in 2024 to $15.75 billion in 2025 at a compound annual growth rate (CAGR) of 17.1%. The growth in the historic period can be attributed to increasing employee engagement, rising demand from SMEs, increasing remote work, increasing integration with existing tools, and e-commerce expansion.

The enterprise social networks market size is expected to see rapid growth in the next few years. It will grow to $29.33 billion in 2029 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to the growing importance of data analytics, increased focus on knowledge management, increasing support for agile work environments, demand for customizable solutions, and shift towards employee-centric culture. Major trends in the forecast period include integration with AI and machine learning, enhanced security features, adoption of gamification techniques, integration of blockchain technology, and integration of social learning platforms.

The increasing prevalence of remote working is expected to boost the growth of the enterprise social networks market. Remote working involves employees performing their job duties from locations outside the traditional office environment. This trend is gaining momentum due to its benefits, including increased flexibility, reduced overhead costs, and improved work-life balance for employees. Enterprise social networks play a key role in supporting remote work by enabling smooth communication, collaboration, and knowledge sharing among team members who are geographically dispersed. For instance, the World Economic Forum, a Switzerland-based non-governmental organization, reported in January 2024 that the number of global digital jobs that can be performed remotely is projected to increase by approximately 25% by 2030, reaching around 92 million, up from 73 million in 2024. Thus, the rise in remote working is driving growth in the enterprise social networks market.

Leading companies in the enterprise social networks market are focusing on developing cutting-edge solutions such as AI-powered networking platforms to enhance collaboration, streamline communication, and boost productivity within organizations. These AI-powered platforms use artificial intelligence to improve connectivity by analyzing data to match employees with relevant contacts, opportunities, and information. They also automate and personalize networking processes to facilitate more efficient collaboration and knowledge sharing. For example, in May 2023, The Goldman Sachs Group Inc., a US-based investment banking firm, introduced Louisa, an AI-driven social media platform designed for corporate use. Louisa automatically generates user profiles from company databases and uses AI to proactively connect employees based on potential deals and shared interests.

In April 2023, Pinterest, a visual discovery and social media company based in the US, announced a partnership with Amazon. Through this collaboration, Amazon's advertising platform is integrated into Pinterest, enabling brands to link their products directly on Pinterest. This partnership broadens Pinterest's advertising options and improves user shopping experiences by introducing third-party ads. Amazon.com Inc., a US-based company, is known for its online retail and web services.

Major companies operating in the enterprise social networks market are Microsoft Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., SAP SE, Salesforce Inc., Zoho Corporation Pvt. Ltd., Aurea Software Inc., Alma Suite Inc., Jive Software Inc., Beekeeper Inc., Whaller Inc., Workplace Inc., LumApps Inc., Jalios SA, Happeo Inc., Igloo Software Inc., Vanilla Forums Inc., Jostle Corporation, Socialtext Inc., Talkspirit Inc., Jamespot Inc., Boonex Ltd., Axero Solutions Inc., Zyncro Tech S.L.

Asia-Pacific was the largest region in the enterprise social networks market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the enterprise social networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the enterprise social networks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The enterprise social networks market includes revenues earned by entities by providing services such as streamlined communications, employee engagement, analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Enterprise Social Networks Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on enterprise social networks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for enterprise social networks ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The enterprise social networks market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Enterprise Social Networks Market Characteristics

3. Enterprise Social Networks Market Trends And Strategies

4. Enterprise Social Networks Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Enterprise Social Networks Growth Analysis And Strategic Analysis Framework

6. Enterprise Social Networks Market Segmentation

7. Enterprise Social Networks Market Regional And Country Analysis

8. Asia-Pacific Enterprise Social Networks Market

9. China Enterprise Social Networks Market

10. India Enterprise Social Networks Market

11. Japan Enterprise Social Networks Market

12. Australia Enterprise Social Networks Market

13. Indonesia Enterprise Social Networks Market

14. South Korea Enterprise Social Networks Market

15. Western Europe Enterprise Social Networks Market

16. UK Enterprise Social Networks Market

17. Germany Enterprise Social Networks Market

18. France Enterprise Social Networks Market

19. Italy Enterprise Social Networks Market

20. Spain Enterprise Social Networks Market

21. Eastern Europe Enterprise Social Networks Market

22. Russia Enterprise Social Networks Market

23. North America Enterprise Social Networks Market

24. USA Enterprise Social Networks Market

25. Canada Enterprise Social Networks Market

26. South America Enterprise Social Networks Market

27. Brazil Enterprise Social Networks Market

28. Middle East Enterprise Social Networks Market

29. Africa Enterprise Social Networks Market

30. Enterprise Social Networks Market Competitive Landscape And Company Profiles

31. Enterprise Social Networks Market Other Major And Innovative Companies

32. Global Enterprise Social Networks Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Enterprise Social Networks Market

34. Recent Developments In The Enterprise Social Networks Market

35. Enterprise Social Networks Market High Potential Countries, Segments and Strategies

36. Appendix

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