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Email Marketing Global Market Report 2025
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Email marketing is a targeted digital strategy involving the distribution of commercial messages via email to potential or current customers. It allows businesses to connect directly with their audience in a personalized and cost-efficient manner, fulfilling objectives such as lead nurturing, brand awareness, sales generation, customer retention, and fostering loyalty.

The primary components of email marketing encompass software and services. Software consists of instructions, programs, or data guiding a computer or electronic device in performing specific tasks or operations. Deployment options include on-premise and cloud-based solutions, incorporating email campaign software, marketing automation platforms, customer relationship management (CRM) email marketing software, lead generation tools, and other solutions tailored to various enterprises, such as small and medium-sized enterprises (SMEs) and large enterprises. End-users span across sectors including retail or e-commerce, information technology and telecom, travel and leisure, print/publishing, banking, financial services, and insurance (BFSI), among others.

The email marketing market research report is one of a series of new reports from The Business Research Company that provides email marketing market statistics, including the email marketing industry global market size, regional shares, competitors with an email marketing market share, detailed email marketing market segments, market trends, and opportunities, and any further data you may need to thrive in the email marketing industry. This email marketing research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The email marketing market size has grown rapidly in recent years. It will grow from $9.34 billion in 2024 to $10.84 billion in 2025 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to an increase in demand for targeting and personalized communication, growth of numbers of internet users, immense adoption of new and digital marketing solutions, development of the network technology, rise in demand for mobile devices to gain information quickly.

The email marketing market size is expected to see rapid growth in the next few years. It will grow to $19.43 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions.

The projected increase in the number of internet users is expected to drive the growth of the email marketing market in the coming years. Internet users encompass individuals who actively utilize the internet for various purposes, including browsing websites, accessing online services, communicating via email or social media, consuming digital content, conducting online transactions, and engaging in diverse online activities. Factors contributing to the rise in internet users include the widespread use of smartphones, initiatives promoting digital inclusion, the shift towards remote work and online learning, advancements such as 5G networks, and the proliferation of the Internet of Things (IoT). The growing number of internet users creates a fertile environment for email marketing, expanding the potential audience, enhancing engagement opportunities, and fostering innovation in the field. For instance, data from the International Telecommunication Union indicates a global increase in internet users from 5.1 billion in 2022 to 5.4 billion in 2023, underscoring the significant impact of this trend on the email marketing market.

Key players in the email marketing market are prioritizing the development of innovative technologies to enhance personalization, optimize content creation, and improve overall campaign performance. One such innovation is the generative AI tool for email marketing, a software application leveraging generative artificial intelligence (AI) technology to assist marketers in crafting, optimizing, and personalizing email marketing content. For example, Intuit Inc. introduced Email Content Generator in April 2023, a generative AI tool utilizing generative pre-trained transformer (GPT) AI technology to simplify the process of writing marketing emails. This tool offers features powered by AI, including email content generation, representing the latest advancement in the company's efforts to revolutionize email marketing for small and medium-sized businesses.

In October 2024, Zeta Global, a martech company based in the United States, acquired LiveIntent for $250 million. This acquisition is intended to bolster Zeta's financial profile and broaden its platform by enhancing identity resolution, increasing publisher monetization, and advancing mobile and retail media capabilities within its publisher ecosystem. LiveIntent, a US-based firm, specializes in email marketing solutions that utilize first-party data for publishers and advertisers.

Major companies operating in the email marketing market are International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing

North America was the largest region in the email marketing market in 2024. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the email marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The email marketing market consists revenues earned by entities by providing email campaign creation, email automation, A/B testing, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The email marketing market also includes of sales of email marketing platforms, email design tools, marketing automation software, and email tracking and analytics tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Email Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on email marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for email marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The email marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Email Marketing Market Characteristics

3. Email Marketing Market Trends And Strategies

4. Email Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Email Marketing Growth Analysis And Strategic Analysis Framework

6. Email Marketing Market Segmentation

7. Email Marketing Market Regional And Country Analysis

8. Asia-Pacific Email Marketing Market

9. China Email Marketing Market

10. India Email Marketing Market

11. Japan Email Marketing Market

12. Australia Email Marketing Market

13. Indonesia Email Marketing Market

14. South Korea Email Marketing Market

15. Western Europe Email Marketing Market

16. UK Email Marketing Market

17. Germany Email Marketing Market

18. France Email Marketing Market

19. Italy Email Marketing Market

20. Spain Email Marketing Market

21. Eastern Europe Email Marketing Market

22. Russia Email Marketing Market

23. North America Email Marketing Market

24. USA Email Marketing Market

25. Canada Email Marketing Market

26. South America Email Marketing Market

27. Brazil Email Marketing Market

28. Middle East Email Marketing Market

29. Africa Email Marketing Market

30. Email Marketing Market Competitive Landscape And Company Profiles

31. Email Marketing Market Other Major And Innovative Companies

32. Global Email Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Email Marketing Market

34. Recent Developments In The Email Marketing Market

35. Email Marketing Market High Potential Countries, Segments and Strategies

36. Appendix

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