Electronic article surveillance (EAS) serves as a security measure in retail stores and other facilities to prevent theft. It operates by affixing electronic-detectable tags to items, which trigger an alarm upon passing through sensitized detection panels at store exits.
The primary categories of electronic article surveillance include hard tags, soft tags, deactivators or detachers, detection systems, and permanent deactivation tags. Hard tags, typically made of hard plastic or metal, are secured to merchandise to deter theft and require specialized tools for removal, ensuring robust protection against tampering. Various technologies such as video walls, acousto-magnetic systems, electromagnetic, radio frequency, and microwave are utilized across different sectors including clothing, fashion accessories, cosmetics, pharmacies, supermarkets, and mass merchandise stores.
The electronic article surveillance market research report is one of a series of new reports from The Business Research Company that provides electronic article surveillance market statistics, including electronic article surveillance industry global market size, regional shares, competitors with an electronic article surveillance market share, detailed electronic article surveillance market segments, market trends, and opportunities, and any further data you may need to thrive in the electronic article surveillance industry. This electronic article surveillance research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The electronic article surveillance market size has grown steadily in recent years. It will grow from $1.26 billion in 2024 to $1.32 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to a rise in the globalization of retail brands, growth in e-commerce, growth in demand for luxury goods, rise in shoplifting awareness campaigns, and growth in insurance premiums.
The electronic article surveillance market size is expected to see steady growth in the next few years. It will grow to $1.57 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to increasing retail theft incidents, a rising number of mass supermarkets, increasing demand for retail security solutions, growing urbanization, growing investments in retail infrastructure, increasing retail theft incidents, and a rising number of mass supermarkets. Major trends in the forecast period include technological advancements, RFID technology, integration with the Internet of Things, adoption of cloud-based solutions, and wireless EAS systems.
The electronic article surveillance market is poised for growth, driven by the expanding retail industry. Retail encompasses businesses selling goods or services directly to consumers, from local stores to global chains. This growth stems from consumer shifts to online shopping, globalization, and advancements in supply chain management. Electronic article surveillance plays a vital role in safeguarding merchandise and improving operational efficiency, ensuring a secure shopping environment. For example, the National Retail Federation (NRF) forecasts a 2.5% to 3.5% increase in US retail sales in 2024, highlighting the sector's expansion driving demand for surveillance solutions.
Major companies in the Electronic Article Surveillance market are focusing on developing advanced solutions, such as sustainable radio-frequency identification (RFID), to improve security and minimize environmental impact. Sustainable RFID technology is designed to reduce environmental harm by using eco-friendly materials and energy-efficient processes. It allows for effective tracking and monitoring while promoting waste reduction and recyclability within supply chains. For example, in November 2024, Century Textiles and Industries Ltd., an India-based manufacturing company, introduced the PET-free RFID ECO Care Label, CE341540. This label provides efficient tracking and management across the supply chain, from sourcing to retail, and is environmentally friendly due to its soft fabric design that eliminates the use of PET (polyethylene terephthalate) materials. The label is ultra-thin, skin-friendly, washable, and resistant to dry cleaning, making it suitable for various apparel applications.
In April 2023, Checkpoint Systems acquired Alert Systems, a Denmark-based EAS provider, aiming to strengthen its retail crime prevention capabilities. This strategic move integrates Alert Systems' technologies into Checkpoint Systems' portfolio, enhancing theft prevention and operational effectiveness in retail environments.
Major companies operating in the electronic article surveillance market are Alibaba Group Holding Limited, Avery Dennison Corporation, ADT Inc., Checkpoint Systems Inc., Gunnebo AB, Nedap N.V., Takachiho Koheki Co. Ltd., Hangzhou Century Co. Ltd., Sentry Technology Corporation, Sensormatic Solutions, WG Security Products Inc., Softdel Systems Pvt. Ltd., Adtech Systems Ltd., Shopguard Systems Ltd., Amersec, Ketec Inc., Everon Solutions Limited, Cross Point BV, Axle Systems, Agon Systems Ltd., ALL-TAG Corporation, Dexilon Automation, FE Moran Security Solutions, Feltron Security Systems, Safegear, Security Info Watch
North America was the largest region in the electronic article surveillance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic article surveillance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the electronic article surveillance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The electronic article surveillance market consists of revenues earned by entities by providing services such as security systems, deactivation and reuse, detection of unauthorized removal, and alarm activation. The market value includes the value of related goods sold by the service provider or included within the service offering. The electronic article surveillance market also includes sales of radio frequency identification (RFID) tags, detection systems, library security strips, and deactivators and detachers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Electronic Article Surveillance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on electronic article surveillance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for electronic article surveillance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The electronic article surveillance market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Hard Tag; Soft Tag; Deactivator Or Detacher; Detection System; Permanent Deactivation Tag
2) By Technology: Video Wall; Acousto Magnetic System; Electro Magnetic; Radio Frequency; Microwave
3) By End User: Clothing And Fashion Accessories; Cosmetics Or Pharmacy; Supermarkets; Mass Merchandise Stores
Subsegments:
1) By Hard Tag: Acousto-Magnetic (AM) Hard Tags; Radio Frequency (RF) Hard Tags; Electromagnetic (EM) Hard Tags
2) By Soft Tag: Paper Or Label Soft Tags; Fabric-Based Soft Tags; Sticker Soft Tags
3) By Deactivator Or Detacher: Manual Deactivators Or Detachers; Electronic Deactivators Or Detachers; Dual-Purpose Deactivators And Detachers
4) By Detection System: Acousto-Magnetic (AM) Detection Systems; Radio Frequency (RF) Detection Systems; Electromagnetic (EM) Detection Systems
3. Electronic Article Surveillance Market Trends And Strategies
4. Electronic Article Surveillance Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Electronic Article Surveillance Growth Analysis And Strategic Analysis Framework
5.1. Global Electronic Article Surveillance PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Electronic Article Surveillance Market Growth Rate Analysis
5.4. Global Electronic Article Surveillance Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Electronic Article Surveillance Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Electronic Article Surveillance Total Addressable Market (TAM)
6.1. Global Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hard Tag
Soft Tag
Deactivator Or Detacher
Detection System
Permanent Deactivation Tag
6.2. Global Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Video Wall
Acousto Magnetic System
Electro Magnetic
Radio Frequency
Microwave
6.3. Global Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Clothing And Fashion Accessories
Cosmetics Or Pharmacy
Supermarkets
Mass Merchandise Stores
6.4. Global Electronic Article Surveillance Market, Sub-Segmentation Of Hard Tag, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Acousto-Magnetic (AM) Hard Tags
Radio Frequency (RF) Hard Tags
Electromagnetic (EM) Hard Tags
6.5. Global Electronic Article Surveillance Market, Sub-Segmentation Of Soft Tag, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Paper Or Label Soft Tags
Fabric-Based Soft Tags
Sticker Soft Tags
6.6. Global Electronic Article Surveillance Market, Sub-Segmentation Of Deactivator Or Detacher, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Manual Deactivators Or Detachers
Electronic Deactivators Or Detachers
Dual-Purpose Deactivators And Detachers
6.7. Global Electronic Article Surveillance Market, Sub-Segmentation Of Detection System, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Acousto-Magnetic (AM) Detection Systems
Radio Frequency (RF) Detection Systems
Electromagnetic (EM) Detection Systems
6.8. Global Electronic Article Surveillance Market, Sub-Segmentation Of Permanent Deactivation Tag, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Self-Deactivating Tags
RFID-Based Permanent Deactivation Tags
7. Electronic Article Surveillance Market Regional And Country Analysis
7.1. Global Electronic Article Surveillance Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Electronic Article Surveillance Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Electronic Article Surveillance Market
9.1. China Electronic Article Surveillance Market Overview
9.2. China Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Electronic Article Surveillance Market
10.1. India Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Electronic Article Surveillance Market
11.1. Japan Electronic Article Surveillance Market Overview
11.2. Japan Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Electronic Article Surveillance Market
12.1. Australia Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Electronic Article Surveillance Market
13.1. Indonesia Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Electronic Article Surveillance Market
14.1. South Korea Electronic Article Surveillance Market Overview
14.2. South Korea Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Electronic Article Surveillance Market
15.1. Western Europe Electronic Article Surveillance Market Overview
15.2. Western Europe Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Electronic Article Surveillance Market
16.1. UK Electronic Article Surveillance Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Electronic Article Surveillance Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Electronic Article Surveillance Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion