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Acoustic Vehicle Alerting System Global Market Report 2025
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An acoustic vehicle alerting system (AVAS) is a technology intended to emit artificial sounds that warn pedestrians and other road users about the presence of electric and hybrid vehicles, which tend to be quieter than traditional vehicles. This system enhances safety by providing audible alerts, especially at low speeds when engine noise is minimal. AVAS typically activates when the vehicle is traveling below a specified speed threshold, such as 20 km/h (12 mph).

AVAS is utilized across various vehicle types including passenger cars, light commercial vehicles, and heavy commercial vehicles. Passenger cars are designed primarily for transporting passengers, typically accommodating up to five individuals, including the driver. They are known for features such as comfort, convenience, and relatively lightweight construction. The propulsion systems include battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and fuel cell electric vehicles (FCEV). The technology encompasses speaker-based systems, devices for generating exterior sounds, and systems for creating sounds within the cabin. Mounting positions can be integrated or separated, and sales channels include original equipment manufacturers (OEMs) and aftermarket suppliers.

The acoustic vehicle alerting system market research report is one of a series of new reports from The Business Research Company that provides acoustic vehicle alerting system market statistics, including acoustic vehicle alerting system industry global market size, regional shares, competitors with a acoustic vehicle alerting system market share, detailed acoustic vehicle alerting system market segments, market trends and opportunities, and any further data you may need to thrive in the acoustic vehicle alerting system industry. This acoustic vehicle alerting system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The acoustic vehicle alerting system market size has grown rapidly in recent years. It will grow from $2.01 billion in 2024 to $2.38 billion in 2025 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to regulatory mandates for pedestrian safety, increased urbanization leading to higher traffic densities, growing concern for environmental noise pollution, adoption of directional sound technology for precise pedestrian alerts, and raising awareness of visually impaired pedestrians' safety needs.

The acoustic vehicle alerting system market size is expected to see rapid growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 18.5%. The growth in the forecast period can be attributed to integration with autonomous vehicle systems, consumer demand for customizable AVAS sounds, the emergence of smart city infrastructure supporting AVAS, collaboration between automakers and the audio industry for enhanced AVAS solutions, and stricter global safety standards driving AVAS adoption. Major trends in the forecast period include advancements in electric vehicle technology, the development of AI-driven AVAS for context-aware alerts, integration of AVAS with vehicle-to-everything (V2X) communication, the evolution towards interactive AVAS systems with pedestrian feedback mechanisms and standardization of AVAS protocols for interoperability and safety.

The growth of the acoustic vehicle alerting system market is expected to be driven by the increasing sales of electric vehicles. Electric vehicles (EVs) are cars powered by electric motors using energy stored in batteries, offering a cleaner alternative to traditional internal combustion engine vehicles. The rising demand for EVs is attributed to factors such as increasing environmental consciousness, government incentives, and technological advancements, making them more practical and cost-effective. Acoustic vehicle alerting systems (AVAS) are employed in electric vehicles to produce artificial sounds that alert pedestrians and cyclists to the vehicle's presence. For example, in July 2023, the International Energy Agency reported that over 2.3 million electric cars were sold in the first quarter of that year, marking a 25% increase from the same period the previous year. Sales are projected to reach 14 million by the end of 2023, representing a 35% year-on-year increase, with growth accelerating in the latter part of the year. Consequently, the surge in electric vehicle sales is fueling the expansion of the acoustic vehicle alerting system market.

Major players in the acoustic vehicle alerting system (AVAS) market are concentrating on technological advancements, such as hardware-based configuration, to enhance the effectiveness and reliability of these alerting systems. A hardware-based configuration integrates a warning sound generator, fader, and equalizer, eliminating the need for software validation. This approach ensures consistent performance and simplifies system design by relying solely on physical components. For instance, in January 2024, LAPIS Technology Co. Ltd., a Japan-based electronic parts manufacturer, introduced the ML22120xx series, the industry's first dedicated speech synthesis integrated circuits (ICs) for AVAS in electric vehicles (xEVs). These ICs comply with regulations requiring AVAS to emit continuous sounds at low speeds (under 30 km/h or 18.6 mph) to alert pedestrians. The ML22120xx series includes a warning sound generator, fader, and equalizer, eliminating the need for complex software validation and reducing development time. Moreover, they feature a fault detection function to enhance vehicle reliability.

In May 2024, THOR AVAS, a Russia-based electric autos and mobility manufacturer, partnered with SunRent to install acoustic vehicle alerting systems (AVAS) in SunRent's electric scooters. This partnership aims to improve road safety by providing audible warnings for pedestrians and other vulnerable road users, especially in low-speed traffic situations. SunRent, based in Latvia, specializes in electric scooter manufacturing.

Major companies operating in the acoustic vehicle alerting system market are Siemens AG, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo Group, Texas Instruments Incorporated, STMicroelectronics N.V., Infineon Technologies AG, Analog Devices Inc., Harman International Industries Inc., Autoliv Inc., Microchip Technology Incorporated, Hella GmbH & Co. KGaA, ROHM Co. Ltd., Brigade Electronics Inc, ERA Elektronik A.S., Ardent-uk, luis technologies, Grewus GmbH, TH Koln, Seger Ses ve Elektrikli Gerecler San. A.S.

Asia-Pacific was the largest region in the acoustic vehicle alerting system market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the acoustic vehicle alerting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the acoustic vehicle alerting system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The acoustic vehicle alerting system market consists of revenues earned by entities by providing services such as installation, maintenance, and software updates for the AVAS units. The market value includes the value of related goods sold by the service provider or included within the service offering. The acoustic vehicle alerting systems market also includes sales of sound generators, speakers, and speed sensors. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Acoustic Vehicle Alerting System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on acoustic vehicle alerting system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for acoustic vehicle alerting system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The acoustic vehicle alerting system market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Acoustic Vehicle Alerting System Market Characteristics

3. Acoustic Vehicle Alerting System Market Trends And Strategies

4. Acoustic Vehicle Alerting System Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Acoustic Vehicle Alerting System Growth Analysis And Strategic Analysis Framework

6. Acoustic Vehicle Alerting System Market Segmentation

7. Acoustic Vehicle Alerting System Market Regional And Country Analysis

8. Asia-Pacific Acoustic Vehicle Alerting System Market

9. China Acoustic Vehicle Alerting System Market

10. India Acoustic Vehicle Alerting System Market

11. Japan Acoustic Vehicle Alerting System Market

12. Australia Acoustic Vehicle Alerting System Market

13. Indonesia Acoustic Vehicle Alerting System Market

14. South Korea Acoustic Vehicle Alerting System Market

15. Western Europe Acoustic Vehicle Alerting System Market

16. UK Acoustic Vehicle Alerting System Market

17. Germany Acoustic Vehicle Alerting System Market

18. France Acoustic Vehicle Alerting System Market

19. Italy Acoustic Vehicle Alerting System Market

20. Spain Acoustic Vehicle Alerting System Market

21. Eastern Europe Acoustic Vehicle Alerting System Market

22. Russia Acoustic Vehicle Alerting System Market

23. North America Acoustic Vehicle Alerting System Market

24. USA Acoustic Vehicle Alerting System Market

25. Canada Acoustic Vehicle Alerting System Market

26. South America Acoustic Vehicle Alerting System Market

27. Brazil Acoustic Vehicle Alerting System Market

28. Middle East Acoustic Vehicle Alerting System Market

29. Africa Acoustic Vehicle Alerting System Market

30. Acoustic Vehicle Alerting System Market Competitive Landscape And Company Profiles

31. Acoustic Vehicle Alerting System Market Other Major And Innovative Companies

32. Global Acoustic Vehicle Alerting System Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Acoustic Vehicle Alerting System Market

34. Recent Developments In The Acoustic Vehicle Alerting System Market

35. Acoustic Vehicle Alerting System Market High Potential Countries, Segments and Strategies

36. Appendix

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