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Visual Data Discovery Global Market Report 2025
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Visual data discovery involves analyzing data through interactive and visual tools to extract insights and inform data-driven decisions. This process utilizes data visualization techniques to explore complex datasets, identify patterns, trends, and anomalies, and effectively communicate findings.

The primary components of visual data discovery include software and services. The software facilitates data exploration by connecting disparate data sources and transforming raw data into actionable insights. It can be deployed both in the cloud and on-premises, catering to organizations of varying sizes, including small and medium-sized enterprises (SMEs) and large enterprises. These tools find application across a spectrum of areas, including risk management, cost optimization, customer experience enhancement, supply chain management, social network analysis, asset management, sales and marketing optimization, and are utilized by diverse industries such as banking, financial services, insurance, retail, automotive, telecommunications, media, government, healthcare, transportation, and logistics.

The visual data discovery market research report is one of a series of new reports from The Business Research Company that provides visual data discovery market statistics, including visual data discovery industry global market size, regional shares, competitors with a visual data discovery market share, detailed visual data discovery market segments, market trends and opportunities, and any further data you may need to thrive in the visual data discovery industry. This visual data discovery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The visual data discovery market size has grown rapidly in recent years. It will grow from $12.4 billion in 2024 to $14.59 billion in 2025 at a compound annual growth rate (CAGR) of 17.6%. The growth in the historic period can be attributed to increasing demand for self-service analytics and business intelligence solutions, the growing need to discover sensitive structured and unstructured data, the rising need to access sensitive information and maximize business productivity, the expansion of visual data discovery tools, increased focus on data governance and compliance.

The visual data discovery market size is expected to see rapid growth in the next few years. It will grow to $27.59 billion in 2029 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to the growing adoption of digital transformation initiatives, increasing demand to integrate data in business processes to derive actionable insights, increased demand for self-service visual analytics tools, the rise of cloud-based visual data discovery solutions, adoption of mobile-first design principles. Major trends in the forecast period include augmented reality (AR) integration, real-time data exploration, collaborative data exploration, integration with big data platforms, and industry-specific solutions.

The surge in demand for visual analytics tools is poised to be a significant catalyst in propelling the growth of the visual data discovery market in the foreseeable future. Visual analytics tools, crucial components of this growth, enable users to create interactive visual representations of data, fostering analytical reasoning and informed decision-making. This surge in demand is fueled by various factors including the escalating complexity of data, the imperative for swifter decision-making processes, and the strategic utilization of data assets for achieving organizational objectives. Within the realm of visual data discovery, these tools play a pivotal role in simplifying intricate datasets, facilitating decision-making, fostering collaboration, and uncovering patterns and trends within data. For instance, a report by Datanami in May 2023 revealed that Tableau, a renowned data visualization and business intelligence tool, witnessed a notable increase in its customer base, reaching 126,000 customers, up from 121,000 in 2021. Consequently, the escalating demand for self-service visual analytics tools is fueling the expansion of the visual data discovery market.

Key players in the visual data discovery market are actively engaged in the development of innovative technologies, exemplified by solutions such as Studio Canvas, aimed at delivering high-quality and dynamic data visualizations. Studio Canvas represents an advanced data visualization and storytelling solution seamlessly integrated within the Forsta Human Experience (HX) Platform. Forsta Inc., a US-based technology company, introduced Studio Canvas in May 2023, empowering CX (customer experience) professionals to craft impactful visual narratives around data. By leveraging Studio Canvas, CX and EX (employee experience) experts can construct dynamic representations of data, facilitating the democratization of actionable insights and fostering organizational alignment and decision-making. This self-service offering enables enterprise CX and EX experts to combine essential data with intuitive visuals, effectively illustrating the journey of customers and employees and driving collective ownership of CX improvement.

In January 2022, Idera Inc., a US-based IT infrastructure management software company, finalized the acquisition of Yellowfin International Pty. Ltd., a strategic move aimed at augmenting visual data discovery capabilities within Idera's business intelligence and analytics platform. This acquisition positions Idera to expand its portfolio in a burgeoning growth area with significant potential for cross-selling opportunities within its existing ecosystem of customers, partners, and independent software vendors (ISVs). Yellowfin International Pty. Ltd., renowned for its visual data discovery solutions embedded within its business intelligence and analytics platform, aligns seamlessly with Idera's vision of enhancing visual data discovery capabilities and broadening its market reach.

Major companies operating in the visual data discovery market are Amazon Web Services Inc., Google LLC, Microsoft Corporation, Intel Corporation, International Business Machine Corp., Oracle Corporation, SAP SE, Salesforce Inc., Thales Group, Workday Inc., SAS Institute Inc., Micro Focus International plc, Teradata Corporation, Fair Isaac Corporation, TIBCO Software LLC, Alteryx Inc., QlikTech Inc., Altair Engineering Inc., MicroStrategy Incorporated, Cloudera Inc., Spirion LLC, RapidMiner Inc., Datameer Inc., PKWARE Inc., Biomax Informatics AG, Megaputer Intelligence Inc., Angoss Software Corporation, BlueGranite Inc., ClearStory Data Inc.

North America was the largest region in the visual data discovery market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the visual data discovery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the visual data discovery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The visual data discovery market includes revenues earned by entities by providing services such as data preparation and integration, data storytelling, collaboration and sharing, data governance and security, and training and support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Visual Data Discovery Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on visual data discovery market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for visual data discovery ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The visual data discovery market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Visual Data Discovery Market Characteristics

3. Visual Data Discovery Market Trends And Strategies

4. Visual Data Discovery Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Visual Data Discovery Growth Analysis And Strategic Analysis Framework

6. Visual Data Discovery Market Segmentation

7. Visual Data Discovery Market Regional And Country Analysis

8. Asia-Pacific Visual Data Discovery Market

9. China Visual Data Discovery Market

10. India Visual Data Discovery Market

11. Japan Visual Data Discovery Market

12. Australia Visual Data Discovery Market

13. Indonesia Visual Data Discovery Market

14. South Korea Visual Data Discovery Market

15. Western Europe Visual Data Discovery Market

16. UK Visual Data Discovery Market

17. Germany Visual Data Discovery Market

18. France Visual Data Discovery Market

19. Italy Visual Data Discovery Market

20. Spain Visual Data Discovery Market

21. Eastern Europe Visual Data Discovery Market

22. Russia Visual Data Discovery Market

23. North America Visual Data Discovery Market

24. USA Visual Data Discovery Market

25. Canada Visual Data Discovery Market

26. South America Visual Data Discovery Market

27. Brazil Visual Data Discovery Market

28. Middle East Visual Data Discovery Market

29. Africa Visual Data Discovery Market

30. Visual Data Discovery Market Competitive Landscape And Company Profiles

31. Visual Data Discovery Market Other Major And Innovative Companies

32. Global Visual Data Discovery Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Visual Data Discovery Market

34. Recent Developments In The Visual Data Discovery Market

35. Visual Data Discovery Market High Potential Countries, Segments and Strategies

36. Appendix

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