Virtual Reality Shopping Global Market Report 2025
상품코드:1695267
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 200 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
가상현실 쇼핑 시장 규모는 향후 몇 년 동안 비약적인 성장을 보일 것으로 예상되며, 2029년에는 CAGR 29.0%로 2,649억 7,000만 달러로 성장할 것으로 예상됩니다. 예측 기간의 성장은 모바일 VR 경험, 소셜 VR 쇼핑, AI를 활용한 개인화, 가상 피팅룸, 증강현실과의 통합, 환경 및 지속가능한 쇼핑에 기인합니다. 예측 기간의 주요 동향으로는 기술 발전, 소셜 VR 쇼핑, 개인화 및 AI 기반 추천, 가상 피팅룸, 이커머스 플랫폼과의 통합 등이 있습니다.
가상현실 쇼핑 시장의 성장 전망은 E-Commerce 산업이 주도하고 있으며, E-Commerce는 디지털 거래와 온라인 소매를 포괄하는 온라인 상에서 상품과 서비스를 구매하는 것을 의미합니다. 가상현실 쇼핑은 소비자를 가상 매장에 몰입하게함으로써 E-Commerce 경험을 향상시키고, 소비자가 집에 있으면서 상품을 탐색하고 정보에 입각한 의사결정을 내릴 수 있도록 돕습니다. 예를 들어, 2023년 8월 미국 상무부가 발표한 2023년 2분기 미국 소매 E-Commerce 매출(조정 전)은 2,695억 달러로 전년 동기 대비 6.6%, 2022년 2분기 대비 7.7% 증가했습니다. 그 결과, 급성장하는 E-Commerce 산업은 가상현실 쇼핑 시장의 성장을 촉진하는 중요한 요인으로 작용하고 있습니다.
가상현실 쇼핑 시장의 상승세는 VR 기술의 채택 증가로 인해 더욱 가속화되고 있습니다. 가상현실(VR) 기술은 컴퓨터로 생성된 3차원 환경의 시뮬레이션으로, 사용자에게 몰입감 있고 인터랙티브한 쇼핑 경험을 제공하는 기술입니다. 2023년 2월 현재 미국에서는 2020년 5,740만 명이 VR 헤드셋을 소유하고 있으며, 2022년에는 3,770만 명으로 늘어날 것으로 예상됩니다. 따라서 VR 기술 채택의 확대는 가상현실 쇼핑 시장 확대의 중요한 촉진제가 되고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 가상현실 쇼핑 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 이용 산업 분석
세계의 가상현실 쇼핑 시장 : 성장률 분석
세계의 가상현실 쇼핑 시장 실적 : 규모와 성장, 2019-2024
세계의 가상현실 쇼핑 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 가상현실 쇼핑 전체 시장(TAM)
제6장 시장 세분화
세계의 가상현실 쇼핑 시장 : 디바이스별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제스처 트래킹 디바이스(GTD)
헤드 마운트 디스플레이(HMD)
프로젝터와 디스플레이 월(PDW)
세계의 가상현실 쇼핑 시장 : 기술별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
반몰입형 및 완전몰입형
비몰입형
세계의 가상현실 쇼핑 시장 : 구성요소별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
하드웨어
소프트웨어
세계의 가상현실 쇼핑 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
항공우주 및 방위
상업용
헬스케어
기업
기타 용도
세계의 가상현실 쇼핑 시장 제스처 트래킹 디바이스(GTD) 하위 세분화(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
핸드헬드 제스처 컨트롤러
모션 센서 글러브
전신 제스처 트래킹 시스템
세계의 가상현실 쇼핑 시장 헤드 마운트 디스플레이(HMD) 종류별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
테더 HMD
무선 HMD
증강현실(AR) HMD
세계의 가상현실 쇼핑 시장 프로젝터와 디스플레이 월(PDW) 유형별 하위 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
대화면 프로젝터
인터랙티브 디스플레이 월
3D 프로젝션 시스템
제7장 지역별·국가별 분석
세계의 가상현실 쇼핑 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 가상현실 쇼핑 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
가상현실 쇼핑 시장 : 경쟁 구도
가상현실 쇼핑 시장 : 기업 개요
Amazon Inc. Overview, Products and Services, Strategy and Financial Analysis
Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
Samsung Electronics Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
JD.com Inc. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업과 혁신적 기업
Alibaba Group Holding Limited
Meta Platforms Inc.
Target Corporation
Lowe's Companies Inc.
Best Buy Co. Inc.
IKEA Group
Macy's Inc.
Adobe Inc.
Wayfair Inc.
eBay Inc.
Pinterest Inc.
PTC Inc.
Unity Technologies Inc.
Barco NV
HTC Corporation
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병
제34장 최근의 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
가상현실 쇼핑 시장 2029 : 새로운 기회를 제공하는 국가
가상현실 쇼핑 시장 2029 : 새로운 기회를 제공하는 부문
가상현실 쇼핑 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제36장 부록
ksm
영문 목차
영문목차
Virtual reality shopping represents a technology-driven retail experience that enables users to explore and purchase products within a simulated, immersive environment, thereby enhancing the online shopping encounter. The primary goal of virtual reality shopping is to provide distinctive product visualization and facilitate customers in virtually trying out products before making a purchase.
Key devices employed in virtual reality shopping include gesture-tracking devices (GTD), head-mounted displays (HMD), projectors, and display walls (PDW). A gesture-tracking device (GTD) is a technological tool that captures and interprets human gestures for various applications, such as controlling electronic devices or interacting with virtual environments. The technologies involved encompass semi- and fully immersive, as well as non-immersive technologies, utilizing various components including both hardware and software. These technologies find applications across diverse sectors such as aerospace and defense, commercial ventures, healthcare, enterprises, and other domains.
The virtual reality shopping market research report is one of a series of new reports from The Business Research Company that provides virtual reality shopping market statistics, including virtual reality shopping industry global market size, regional shares, competitors with virtual reality shopping market share, detailed virtual reality shopping market segments, market trends, and opportunities, and any further data you may need to thrive in the virtual reality shopping industry. This virtual reality shopping market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The virtual reality shopping market size has grown exponentially in recent years. It will grow from $74.56 billion in 2024 to $95.69 billion in 2025 at a compound annual growth rate (CAGR) of 28.3%. The growth in the historic period can be attributed to enhanced shopping experience, e-commerce integration, increased consumer adoption of vr, brand engagement, competitive edge.
The virtual reality shopping market size is expected to see exponential growth in the next few years. It will grow to $264.97 billion in 2029 at a compound annual growth rate (CAGR) of 29.0%. The growth in the forecast period can be attributed to mobile vr experiences, social vr shopping, ai-powered personalization, virtual fitting rooms, integration with augmented reality, environmental and sustainable shopping. Major trends in the forecast period include technology advancements, social vr shopping, personalization and ai-driven recommendations, virtual fitting rooms, integration with e-commerce platforms.
The anticipated growth of the virtual reality shopping market is driven by the expanding e-commerce industry. E-commerce involves the online buying and selling of goods and services, encompassing a broad spectrum of digital transactions and online retail. Virtual reality shopping enhances the e-commerce experience by immersing consumers in virtual stores, enabling them to explore products and make informed decisions from the comfort of their homes. For example, in August 2023, the U.S. Department of Commerce reported that unadjusted U.S. retail e-commerce sales for Q2 2023 reached $269.5 billion, marking a 6.6% increase from the previous quarter and a 7.7% rise compared to Q2 2022. Consequently, the burgeoning e-commerce industry is a key driver for the growth of the virtual reality shopping market.
The upward trajectory of the virtual reality shopping market is fueled by the increasing adoption of VR technology. Virtual reality (VR) technology involves a computer-generated simulation of a three-dimensional environment, offering users an immersive and interactive shopping experience. This technology allows customers to virtually explore products, try them out, and make informed purchasing decisions from their homes. As of February 2023, an estimated 57.4 million people in the United States owned a VR headset in 2020, with projections indicating an increase to 37.7 million in 2022. Hence, the growing adoption of VR technology is a significant driver for the expansion of the virtual reality shopping market.
Leading companies in the virtual reality shopping market are adopting a strategic partnership approach to enhance their capabilities and competitiveness. Strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits and success. For example, in February 2023, Alo LLC collaborated with Obsess Inc. to launch a virtual reality shopping experience, providing an experiential e-commerce platform accessible via desktop, mobile, or Meta Quest 2 VR headset. The immersive digital shopping experience allows users to explore and shop Alo's collections, engage with various content, and create custom outfits.
In February 2023, Alo Yoga LLC, a US-based provider of luxury activewear and lifestyle products, teamed up with Obsess Inc. to introduce a VR shopping experience. The partnership aims to enhance consumer engagement and interaction by transforming traditional e-commerce and connecting brands like Alo Yoga with their customers. The virtual shopping experience can be accessed on desktop, mobile, and the Meta Quest 2 VR headset. It allows users to explore Alo's collections, interact with various types of content, and create custom outfits by virtually mixing different tops and bottoms. Obsess Inc. is a US-based company that specializes in creating immersive virtual stores and experiences for brands and retailers.
Asia-Pacific was the largest region in the virtual reality shopping market in 2024. The regions covered in the virtual reality shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the virtual reality shopping market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The virtual reality shopping market consists of revenues earned by entities by providing services such as product customization and personalization, product visualization, store layout testing, and more. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual reality shopping market also includes sales of VR headsets, helmets, gloves, and controllers that are used in providing services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Virtual Reality Shopping Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on virtual reality shopping market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for virtual reality shopping ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The virtual reality shopping market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Device: Gesture-Tracking Device (GTD); Head-Mounted Display (HMD); Projectors And Display Wall (PDW)
2) By Technology; Semi And Fully Immersive; Non-Immersive
3) By Component; Hardware; Software
4) By Application: Aerospace And Defense; Commercial; Healthcare; Enterprise; Other Applications
Subsegments:
1) By Gesture-Tracking Device (GTD): Handheld Gesture Controllers; Motion Sensing Gloves; Full-Body Gesture Tracking Systems
3. Virtual Reality Shopping Market Trends And Strategies
4. Virtual Reality Shopping Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Virtual Reality Shopping Growth Analysis And Strategic Analysis Framework
5.1. Global Virtual Reality Shopping PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Virtual Reality Shopping Market Growth Rate Analysis
5.4. Global Virtual Reality Shopping Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Virtual Reality Shopping Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Virtual Reality Shopping Total Addressable Market (TAM)
6. Virtual Reality Shopping Market Segmentation
6.1. Global Virtual Reality Shopping Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Gesture-Tracking Device (GTD)
Head-Mounted Display (HMD)
Projectors And Display Wall (PDW)
6.2. Global Virtual Reality Shopping Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Semi And Fully Immersive
Non-Immersive
6.3. Global Virtual Reality Shopping Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software
6.4. Global Virtual Reality Shopping Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Aerospace And Defense
Commercial
Healthcare
Enterprise
Other Applications
6.5. Global Virtual Reality Shopping Market, Sub-Segmentation Of Gesture-Tracking Device (GTD), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Handheld Gesture Controllers
Motion Sensing Gloves
Full-Body Gesture Tracking Systems
6.6. Global Virtual Reality Shopping Market, Sub-Segmentation Of Head-Mounted Display (HMD), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Tethered HMD
Wireless HMD
Augmented Reality (AR) HMD
6.7. Global Virtual Reality Shopping Market, Sub-Segmentation Of Projectors And Display Wall (PDW), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large-Screen Projectors
Interactive Display Walls
3D Projection Systems
7. Virtual Reality Shopping Market Regional And Country Analysis
7.1. Global Virtual Reality Shopping Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Virtual Reality Shopping Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
