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Strawberries Global Market Report 2025
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Strawberries, small, sweet, red fruits that flourish on low, creeping plants of the Fragaria genus, are distinguished by their vibrant red hue, juicy flesh, and sweet taste. Packed with vitamin C, fiber, and antioxidants, strawberries are both popular and nutritious. Typically harvested in spring and summer, they are extensively cultivated across the globe.

The primary types of strawberries include June-bearing strawberries, everbearing strawberries, and day-neutral strawberries. June-bearing strawberries yield a single large crop during a concentrated period, usually in late spring or early summer, often in June. Strawberries are further categorized as organic or conventional and are distributed through various channels such as supermarkets, convenience stores, independent retailers, and online platforms. They find applications in food and beverage, as well as cosmetics and personal care products.

The strawberries market research report is one of a series of new reports from The Business Research Company that provides strawberries market statistics, including strawberries industry global market size, regional shares, competitors with a strawberries market share, detailed strawberries market segments, market trends and opportunities, and any further data you may need to thrive in the strawberries industry. This strawberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The strawberries market size has grown steadily in recent years. It will grow from $15.88 billion in 2024 to $16.57 billion in 2025 at a compound annual growth rate (CAGR) of 4.4%. The growth in the historic period can be attributed to increasing consumer awareness regarding the nutritional benefits, expansion of distribution channels, increasing demand for processed strawberry products, growing health consciousness among consumers, and government initiatives promoting strawberry cultivation.

The strawberries market size is expected to see steady growth in the next few years. It will grow to $19.41 billion in 2029 at a compound annual growth rate (CAGR) of 4.0%. The growth in the forecast period can be attributed to increasing urbanization and population growth, expansion of retail infrastructure, increasing consumer preference for natural and organic food products, growing emphasis on health and wellness trends, and a rise in climate change adaptation. Major trends in the forecast period include the adoption of precision agriculture techniques, advances in biotechnology and genetics, innovations in post-harvest technologies, integration of robotics and automation solutions, and the development of value-added strawberry products.

The growth of the strawberries market is expected to be propelled by the increasing consumer shift towards plant-based foods. Plant-based foods, derived solely from plants without any animal-based ingredients, offer alternatives to traditional animal-based products. This shift is driven by rising concerns about environmental sustainability, animal welfare, and the health advantages of plant-based diets. Strawberries are commonly incorporated into plant-based consumption, adding flavor to smoothies, salads, and plant-based desserts while contributing to a nutritious, plant-based eating pattern. For example, a report published by the Plant-Based Foods Association in April 2023 revealed that around 70% of the total U.S. population consumed plant-based foods in 2022, up from 66% in 2021. Additionally, sales of plant-based foods experienced a 6.6% growth in 2022, compared to 5.9% in 2021. Hence, the increasing consumer shift towards plant-based foods is fostering growth in the strawberries market.

Key players in the strawberries market are concentrating on developing innovative cultivation technologies, such as strawberry cultivation robots, to enhance their competitiveness. These specialized automated agricultural machines are designed to perform various tasks related to strawberry cultivation. For instance, HarvestX Inc., a U.S.-based company specializing in agricultural robots and software for automated farming, introduced an automated strawberry cultivation solution in December 2022, featuring their newly developed robot, XV3. This technology integrates robotics and AI to automate management, pollination, and harvesting processes in indoor vertical farms, ensuring consistent production and cost savings. Compared to previous models, the XV3 robot offers improved accuracy and scalability, making it suitable for various indoor vertical farming environments. The aim is to address labor shortages and significantly reduce labor costs in strawberry cultivation.

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired a majority stake in Jong Fruit B.V. for an undisclosed sum. This acquisition is intended to expand Surexport's strawberry production capabilities into Northern Europe, particularly Northwest Europe, bolstering its year-round production capacity. Jong Fruit B.V., based in the Netherlands, specializes in year-round strawberry cultivation.

Major companies operating in the strawberries market report are Hershey Foods Corporation; Dole PLC; J.M. Smucker Company; Del Monte Pacific Limited; Ocean Spray Cranberries Inc.; Seneca Foods Corporation; Hero AG; Keelings Ltd.; Welch Foods Inc; Monin Inc.; Driscoll's Inc.; Andros Groupe; R. Torre And Company Inc.; Mirak Group Inc.; Berry Gardens Ltd.; Stonewall Kitchen LLC; Wilkin And Sons Ltd.; Naturipe Farms LLC; BelOrta cvba; Goknur Gida Sanayi ve Ticaret Anonim Sirketi; Mrs. Miller's Homemade Jams LLC; ST. DALFOUR INTERNATIONAL INCORPORATED

Asia-Pacific was the largest region in the strawberries market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the strawberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The strawberries market consists of sales of frozen strawberries, strawberry sauce, syrup, jams, and juice. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Strawberries Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on strawberries market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for strawberries ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The strawberries market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Strawberries Market Characteristics

3. Strawberries Market Trends And Strategies

4. Strawberries Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Strawberries Growth Analysis And Strategic Analysis Framework

6. Strawberries Market Segmentation

7. Strawberries Market Regional And Country Analysis

8. Asia-Pacific Strawberries Market

9. China Strawberries Market

10. India Strawberries Market

11. Japan Strawberries Market

12. Australia Strawberries Market

13. Indonesia Strawberries Market

14. South Korea Strawberries Market

15. Western Europe Strawberries Market

16. UK Strawberries Market

17. Germany Strawberries Market

18. France Strawberries Market

19. Italy Strawberries Market

20. Spain Strawberries Market

21. Eastern Europe Strawberries Market

22. Russia Strawberries Market

23. North America Strawberries Market

24. USA Strawberries Market

25. Canada Strawberries Market

26. South America Strawberries Market

27. Brazil Strawberries Market

28. Middle East Strawberries Market

29. Africa Strawberries Market

30. Strawberries Market Competitive Landscape And Company Profiles

31. Strawberries Market Other Major And Innovative Companies

32. Global Strawberries Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Strawberries Market

34. Recent Developments In The Strawberries Market

35. Strawberries Market High Potential Countries, Segments and Strategies

36. Appendix

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