세계의 서비스 품질 관리(SQM) 및 통신사업자 고객 경험 관리(CEM) 시장 보고서(2025년)
Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Global Market Report 2025
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리서치사 : The Business Research Company
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한글목차

서비스 품질 관리(SQM) 및 통신사업자 고객 경험 관리(CEM) 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 12.8%로 성장할 전망이며, 95억 7,000만 달러로 성장이 예측됩니다. 예측 기간 성장의 배경에는 모바일 사업자 서비스 증가 예상, 기술 지원 솔루션에 대한 수요 고조, 비용 대비 효과를 높이기 위해 클라우드 기반 솔루션 확대, 네트워크 기능을 위한 오픈 API 채택, 장애 및 이벤트 관리에 대한 주력 등을 들 수 있습니다. 예측 기간 주요 동향에는 신기술 통합, AI를 활용한 개인화, 자동화, 셀프 서비스 솔루션, 데이터 분석 기능 강화 및 능동적인 고객 참여 중시 등이 있습니다.

클라우드 기반 솔루션의 채택이 증가하고 있어 서비스 품질 관리(SQM) 및 통신사업자 고객 경험 관리(CEM) 시장의 성장을 가속할 것으로 예상됩니다. 클라우드 기반 솔루션은 로컬 컴퓨터나 서버에 설치하고 실행하는 대신 인터넷에서 호스팅되고 액세스하는 소프트웨어 및 서비스를 의미합니다. 클라우드 전개 증가는 확장성, 유연성 및 비용 효과로 인해 모든 규모의 기업에 혜택을 제공합니다. 클라우드 솔루션은 실시간 데이터 분석, 자동화 및 민첩한 인프라를 가능하게 함으로써 서비스 품질 관리 및 통신사업자 고객 경험 관리를 강화합니다. 예를 들어 미국 소프트웨어 회사 Flexella가 2024년 3월에 실시한 조사에서는 세계 응답자의 4분의 1 이상(29%)이 클라우드 서비스에 연간 1,200만 달러 이상을 투자하고 있으며, 같은 정도의 비율(22%)이 SaaS(Software as a Service)에 동액을 지출하고 있는 것으로 나타났습니다. 이 조사에서는 멀티클라우드 이용률도 약간 상승하여 2022년 87%에서 2023년 89%로 상승했습니다. 또한 대기업의 61%가 멀티클라우드 보안 대책을 활용하고 57%가 비용 최적화를 위해 멀티클라우드 FinOps 도구를 도입했습니다. 이와 같이 클라우드 기반 솔루션의 채택이 확대되고 있는 것이 SQM 및 CEM 시장의 확대에 박차를 가하고 있습니다.

서비스 품질 관리(SQM) 및 통신사업자 고객 경험 관리(CEM) 시장의 주요 기업은 네트워크 안정성을 향상시키고 성능을 최적화하며 고객에게 원활한 연결 경험을 제공하는 혁신적인 WiFi 서비스 보증 시스템 개발에 주력하고 있습니다. 이를 통해 해지를 줄이고 전체적인 만족도를 높일 수 있습니다. WiFi 서비스 보증 시스템은 WiFi 네트워크를 모니터링, 분석 및 최적화하여 고품질 연결성과 사용자 경험 향상을 보장하도록 설계되었습니다. 예를 들면, 2024년 9월, 폴란드를 거점으로 하는 소프트웨어 서비스를 전문으로 하는 AV System사는, 통신 서비스 프로바이더(CSP) 전용의 WiFi 서비스 보증의 강화를 목적으로 한 새로운 고객 경험 관리(CEM) 플랫폼을 발표했습니다. 이 플랫폼은 WiFi 연결에 관한 일반적인 과제에 대처함으로써 고객 만족도와 업무 효율을 향상시키도록 설계되었습니다. CEM 플랫폼은 접근 계층과 가정 내 WiFi 경험을 모두 포괄적으로 파악할 수 있기 때문에 CSP는 고객 불만으로 발전하기 전에 문제를 능동적으로 관리할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Service quality management (SQM) involves systematically monitoring, evaluating, and improving the quality of services provided by a telecom company. On the other hand, telco customer experience management (CEM) focuses on understanding, analyzing, and enhancing the overall satisfaction and perception of customers with the telecom services offered. Both SQM and telco CEM are integral aspects of a comprehensive customer-centric strategy aimed at delivering value and fostering enduring relationships with customers.

The primary types of service quality management (SQM) and telco customer experience management (CEM) products include enterprise feedback management (EFM), text analytics, speech analytics, and web analytics. Enterprise feedback management (EFM) involves the systematic collection, management, and analysis of feedback from various stakeholders within an organization to drive improvements in products, services, and processes. These tools find applications in various support systems such as internet service providers (ISPs), managed service providers (MSPs), and telecom service providers (TSP). They encompass multiple channels including the company website, web, call center, mobile, branch offices, and social media platforms, catering to diverse end users including small and medium businesses as well as enterprises.

The service quality management (SQM) and telco customer experience management (CEM) market research report is one of a series of new reports from The Business Research Company that provides service quality management (SQM) and telco customer experience management (CEM) market statistics, including service quality management (SQM) and telco customer experience management (CEM) industry global market size, regional shares, competitors with a service quality management (SQM) and telco customer experience management (CEM) market share, detailed service quality management (SQM) and telco customer experience management (CEM) market segments, market trends and opportunities, and any further data you may need to thrive in the service quality management (SQM) and telco customer experience management (CEM) industry. This service quality management (SQM) and telco customer experience management (CEM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The service quality management (SQM) and telco customer experience management (CEM) market size has grown rapidly in recent years. It will grow from $5.22 billion in 2024 to $5.91 billion in 2025 at a compound annual growth rate (CAGR) of 13.2%. The growth in the historic period can be attributed to increasing usage of mobile applications, growing customer interactions in the BFSI sector, expansion of IoT connections, focus on customer compatibility issues, rising call center touchpoint interactions by end-users.

The service quality management (SQM) and telco customer experience management (CEM) market size is expected to see rapid growth in the next few years. It will grow to $9.57 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to expected rise in mobile operator services, growing demand for technical support solutions, expansion of cloud-based solutions for cost-effectiveness, adoption of open APIs for network capabilities, focus on fault and event management. Major trends in the forecast period include integration of emerging technologies, AI-driven personalization, automation and self-service solutions, enhanced data analytics capabilities, focus on proactive customer engagement.

The increasing adoption of cloud-based solutions is expected to drive the growth of the service quality management (SQM) and telco customer experience management (CEM) market. Cloud-based solutions refer to software or services that are hosted and accessed over the Internet, rather than being installed and run on local computers or servers. The rise in cloud adoption can be attributed to its scalability, flexibility, and cost-effectiveness, benefiting businesses of all sizes. Cloud solutions enhance service quality management and telco customer experience management by enabling real-time data analysis, automation, and agile infrastructure, all of which improve responsiveness and enable personalized service delivery. For instance, a March 2024 survey by Flexera, a US-based software company, revealed that over a quarter (29%) of respondents worldwide invested more than $12 million annually in cloud services, with a similar percentage (22%) spending the same amount on Software as a Service (SaaS). The survey also showed a slight increase in multi-cloud usage, rising from 87% in 2022 to 89% in 2023. Additionally, 61% of large enterprises utilized multi-cloud security measures, while 57% implemented multi-cloud FinOps tools for cost optimization. As such, the growing adoption of cloud-based solutions is fueling the expansion of the SQM and CEM markets.

Leading companies in the service quality management (SQM) and telco customer experience management (CEM) market are focused on developing innovative WiFi service assurance systems to improve network reliability, optimize performance, and provide seamless connectivity experiences for customers. This, in turn, helps reduce churn and boost overall satisfaction. WiFi service assurance systems are designed to monitor, analyze, and optimize WiFi networks, ensuring high-quality connectivity and an enhanced user experience. For example, in September 2024, AVSystem, a Poland-based company specializing in software services, launched a new Customer Experience Management (CEM) platform aimed at enhancing WiFi service assurance for Communication Service Providers (CSPs). This platform is designed to improve customer satisfaction and operational efficiency by addressing common WiFi connectivity challenges. The CEM platform offers a comprehensive view of both the access layer and in-home WiFi experience, enabling CSPs to proactively manage issues before they escalate into customer complaints.

In March 2024, Accenture PLC further strengthened its capabilities in understanding customer behavior by acquiring GemSeek. This strategic acquisition bolsters Accenture's offerings in customer experience analytics (CEM), leveraging insights, analytics, and AI-powered predictive models. GemSeek, a UK-based customer experience analytics company, provides specialized services that align with Accenture's vision to deliver enhanced customer experiences through data-driven strategies.

Major companies operating in the service quality management (SQM) and telco customer experience management (CEM) market are Huawei Technologies Co. Ltd., Accenture PLC, The International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, The Hewlett Packard Enterprise Company, Nokia Corporation, Telefonaktiebolaget LM Ericsson, NEC Corporation, Capgemini SE, Adobe Inc., Tech Mahindra Ltd., Amdocs Limited, Ciena Corporation, SAS Institute, Genesys Cloud Services Inc., CSG International, Verint Systems, Calix Inc., Medallia Inc., Spirent Communications PLC, Comarch SA, InfoVista SAS, Comviva, Radisys Corporation, Aria Systems Inc.

North America was the largest region in the service quality management (SQM) and telco customer experience management (CEM) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the service quality management (SQM) and telco customer experience management (CEM) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the service quality management (SQM) and telco customer experience management (CEM) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The service quality management (SQM) and telco customer experience management (CEM) market includes revenues earned by entities by providing services such as network performance monitoring, customer journey mapping, personalization, and service audits. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on service quality management (sqm) and telco customer experience management (cem) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for service quality management (sqm) and telco customer experience management (cem) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The service quality management (sqm) and telco customer experience management (cem) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Characteristics

3. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Trends And Strategies

4. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Growth Analysis And Strategic Analysis Framework

6. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Segmentation

7. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Regional And Country Analysis

8. Asia-Pacific Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

9. China Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

10. India Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

11. Japan Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

12. Australia Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

13. Indonesia Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

14. South Korea Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

15. Western Europe Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

16. UK Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

17. Germany Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

18. France Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

19. Italy Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

20. Spain Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

21. Eastern Europe Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

22. Russia Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

23. North America Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

24. USA Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

25. Canada Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

26. South America Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

27. Brazil Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

28. Middle East Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

29. Africa Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

30. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Competitive Landscape And Company Profiles

31. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Other Major And Innovative Companies

32. Global Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

34. Recent Developments In The Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market

35. Service Quality Management (SQM) And Telco Customer Experience Management (CEM) Market High Potential Countries, Segments and Strategies

36. Appendix

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