세계의 영업 자동화(SFA) 소프트웨어 시장 보고서(2025년)
Sales Force Automation Software Global Market Report 2025
상품코드 : 1694951
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

영업 자동화 소프트웨어 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 11.4%로 성장할 전망이며, 198억 2,000만 달러로 성장이 예측됩니다. 예측 기간 성장은 예측 분석의 대두, 데이터 보안 및 프라이버시 중시, 실시간 인사이트 수요, 원격 작업 증가, 구독형 모델의 확대 등에 기인할 것으로 보입니다. 예측 기간 주요 동향으로는 판매 분석, 제품 데모를 위한 가상현실과의 통합, 세일즈 코칭 및 훈련 도구 강화, 안전한 거래를 위한 블록체인과의 통합, 세일즈 업무를 위한 음성 어시스턴트 확대 등이 있습니다.

클라우드 기반 솔루션의 채택 확대가 영업 자동화 소프트웨어 시장의 확대를 이끌 것으로 예상됩니다. 클라우드 기반 솔루션은 인터넷에서 완전히 호스트, 액세스, 운영되는 소프트웨어 및 서비스를 말하며 온프레미스 인프라를 필요로 하지 않습니다. 클라우드 도입 증가의 배경에는 비용 대비 효과, 확장성, 유연성, 협업 기능 강화, 원격 작업 인프라에 대한 수요 증가 등이 있습니다. 영업 자동화 소프트웨어는 영업 프로세스 합리화, 데이터 액세스 일원화, 원격 팀 간 실시간 협업 구현, 대규모 온프레미스 하드웨어가 필요 없는 확장 가능한 인프라 제공 등을 통해 클라우드 기반 솔루션 채택을 지원하고 있습니다. 예를 들어 룩셈부르크에 거점을 둔 정부 간 기관인 Eurostat는 2023년 12월 EU 기업의 약 45.2%가 주로 이메일 호스팅, 파일 스토리지, 다양한 운영 태스크를 위해 클라우드 컴퓨팅 서비스를 이용하고 있다고 보고했으며, 2021년부터 4.2% 포인트의 큰 폭의 증가를 나타내고 있습니다. 이처럼 클라우드 기반 솔루션의 채택이 증가하고 있는 것이 영업 자동화 소프트웨어 시장의 성장을 촉진하는 중요한 요인이 되고 있습니다.

영업 자동화 소프트웨어 시장의 유력 기업들은 경쟁 우위를 획득하기 위해 Salesforce 개발 테스트 솔루션 등 최첨단 솔루션 개발 노력을 강화하고 있습니다. Salesforce 개발 테스트 솔루션은 Salesforce 애플리케이션 및 커스터마이징의 품질, 신뢰성 및 기능성을 확보하는 데 도움을 줍니다. 예를 들어, 코파도는 2024년 3월에 Salesforce 개발 팀의 테스트를 간소화하고 최적화하기 위해 설계된 획기적인 도구인 코파도 익스플로러를 발표했습니다. Copado Explorer는 테스트 프로세스의 대부분을 자동화하여 CI/CD 파이프라인에 원활하게 통합함으로써 소프트웨어 개발 사이클 전반에 걸쳐 지속적이고 협조적인 테스트를 촉진합니다. 이 혁신적인 툴은 효율적이고 포괄적인 탐색적 테스트에서 큰 도약을 가져오고 Salesforce 환경에서의 테스트 접근 방식에 혁명을 가져옵니다. 캡처 및 마크업을 위한 직관적인 기능을 갖춘 코파도 익스플로러는 모든 수준의 테스트 담당자가 발견을 쉽게 식별하고 문서화할 수 있도록 하며 코파도의 데브옵스 플랫폼 내 가시성과 추적성을 강화합니다. 이 통합을 통해 문제 파악, 문서화, 해결이 신속해지고 기술적 배경이 없는 테스터도 포함해 자동 테스트 작성과 전개에 효과적으로 기여할 수 있게 됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Sales force automation software is a digital solution aimed at automating and streamlining sales-related tasks to enhance the efficiency and productivity of a sales team. This software helps manage customer interactions, automate sales processes, track sales activities, and analyze sales performance. By optimizing these tasks, sales force automation software improves sales operations and fosters better customer relationships.

The primary deployment types of sales force automation software include cloud-based and on-premise solutions. Cloud deployment involves hosting and delivering sales force automation (SFA) software through cloud computing infrastructure, enabling remote access to software resources via the internet. This deployment model is utilized by various enterprises, including large corporations and small to medium-sized businesses (SMBs), across multiple industries such as banking, financial services, insurance (BFSI), retail, healthcare, telecommunications, manufacturing, automotive, media, and entertainment. Cloud-based SFA solutions support various applications including lead management, sales forecasting, order and invoice management, and opportunity management.

The sales force automation software research report is one of a series of new reports from The Business Research Company that provides sales force automation software market statistics, including the sales force automation software industry's global market size, regional shares, competitors with a sales force automation software market share, detailed sales force automation software market segments, market trends and opportunities, and any further data you may need to thrive in the sales force automation software industry. This sales force automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sales force automation software market size has grown rapidly in recent years. It will grow from $11.51 billion in 2024 to $12.85 billion in 2025 at a compound annual growth rate (CAGR) of 11.7%. The growth in the historic period can be attributed to the adoption of cloud computing, increasing demand for mobility solutions, the need for process automation, focus on customer experience, and regulatory compliance requirements.

The sales force automation software market size is expected to see rapid growth in the next few years. It will grow to $19.82 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to the rise of predictive analytics, emphasis on data security and privacy, demand for real-time insights, growth in remote workforces, and expansion of subscription-based models. Major trends in the forecast period include sales analytics, integration with virtual reality for product demonstrations, enhanced sales coaching and training tools, integration with blockchain for secure transactions, and expansion of voice-activated assistants for sales tasks.

The growing adoption of cloud-based solutions is expected to drive the expansion of the sales force automation software market. Cloud-based solutions refer to software or services that are fully hosted, accessed, and operated over the Internet, eliminating the need for on-premises infrastructure. The rise in cloud adoption can be attributed to factors such as cost-effectiveness, scalability, flexibility, enhanced collaboration features, and the increasing demand for remote work infrastructure. Sales force automation software supports the adoption of cloud-based solutions by streamlining sales processes, centralizing data access, enabling real-time collaboration among remote teams, and providing scalable infrastructure without requiring extensive on-premises hardware. For example, in December 2023, Eurostat, a Luxembourg-based intergovernmental organization, reported that approximately 45.2% of EU enterprises used cloud computing services, primarily for email hosting, file storage, and various operational tasks, marking a significant increase of 4.2 percentage points from 2021. As such, the growing adoption of cloud-based solutions is a key factor propelling the growth of the sales force automation software market.

Prominent players in the sales force automation software market are intensifying their efforts to develop cutting-edge solutions, such as salesforce development testing solutions, to gain a competitive edge. Salesforce development testing solutions are instrumental in ensuring the quality, reliability, and functionality of Salesforce applications and customizations. For example, Copado Inc. unveiled Copado Explorer in March 2024, a groundbreaking tool designed to simplify and optimize testing for Salesforce development teams. Copado Explorer automates a significant portion of the testing process and seamlessly integrates into the CI/CD pipeline, fostering continuous and collaborative testing throughout the software development cycle. This innovative tool represents a significant leap in efficient and inclusive exploratory testing, revolutionizing the approach to testing in Salesforce environments. With intuitive features for capture and markup, Copado Explorer empowers testers of all levels to identify and document findings effortlessly, enhancing visibility and traceability within Copado's DevOps platform. This integration facilitates expedited issue identification, documentation, and resolution, empowering testers, including those lacking technical backgrounds, to contribute effectively to automated test creation and deployment.

In February 2024, Salesforce Inc. augmented its portfolio by acquiring Spiff, enhancing its offerings with automated commission tools and streamlined compensation planning. This strategic acquisition bolsters Salesforce's position in the sales force automation software market by providing a comprehensive platform for managing sales strategies, fostering collaboration, and driving sales performance and growth. Spiff, known for its sales team automation solutions such as sales commission software, complements Salesforce's suite of offerings, further solidifying its market leadership and enhancing its value proposition for customers.

Major companies operating in the sales force automation software market are Microsoft Corporation, International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Adobe Inc., Infor Inc., Sage Group plc, HubSpot CRM, Pegasystems Inc., Zoho Corporation Pvt. Ltd., Bullhorn Inc., CRMnext, Aptean Inc., Freshworks Inc., Infusionsoft (Keap), SugarCRM, Creatio, Rave Digital, Pipedrive, ACG Infotech Ltd., Consensus Sales Inc., Swiftpage, iRely LLC, Isightly, Shape, Copper CRM Inc., Nimble, Technology Group International, Spiro.AI

North America was the largest region in the sales force automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales force automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the sales force automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sales force automation software market includes revenues earned by entities by providing services such as contract management, service level agreement (SLA) tracking, field service management, and customer support ticketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Sales Force Automation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on sales force automation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for sales force automation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sales force automation software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Sales Force Automation Software Market Characteristics

3. Sales Force Automation Software Market Trends And Strategies

4. Sales Force Automation Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Sales Force Automation Software Growth Analysis And Strategic Analysis Framework

6. Sales Force Automation Software Market Segmentation

7. Sales Force Automation Software Market Regional And Country Analysis

8. Asia-Pacific Sales Force Automation Software Market

9. China Sales Force Automation Software Market

10. India Sales Force Automation Software Market

11. Japan Sales Force Automation Software Market

12. Australia Sales Force Automation Software Market

13. Indonesia Sales Force Automation Software Market

14. South Korea Sales Force Automation Software Market

15. Western Europe Sales Force Automation Software Market

16. UK Sales Force Automation Software Market

17. Germany Sales Force Automation Software Market

18. France Sales Force Automation Software Market

19. Italy Sales Force Automation Software Market

20. Spain Sales Force Automation Software Market

21. Eastern Europe Sales Force Automation Software Market

22. Russia Sales Force Automation Software Market

23. North America Sales Force Automation Software Market

24. USA Sales Force Automation Software Market

25. Canada Sales Force Automation Software Market

26. South America Sales Force Automation Software Market

27. Brazil Sales Force Automation Software Market

28. Middle East Sales Force Automation Software Market

29. Africa Sales Force Automation Software Market

30. Sales Force Automation Software Market Competitive Landscape And Company Profiles

31. Sales Force Automation Software Market Other Major And Innovative Companies

32. Global Sales Force Automation Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Sales Force Automation Software Market

34. Recent Developments In The Sales Force Automation Software Market

35. Sales Force Automation Software Market High Potential Countries, Segments and Strategies

36. Appendix

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