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Sales Coaching Software Global Market Report 2025
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Sales coaching software comprises a suite of tools and solutions crafted to facilitate interactions between sales managers and their team members, aimed at evaluating, correcting, or reinforcing sales strategies. These tools involve dynamic job-embedded interactions with the goal of enhancing sales performance, refining sales skills, and achieving sales targets.

The primary deployment modes featured in sales coaching software include cloud-based and on-premise options. Cloud-based deployment refers to software or services hosted, managed, and accessed remotely over the internet, eliminating the need for on-premises infrastructure. This software finds applications across various sectors including banking, financial services, and insurance (BFSI), retail and consumer goods, hospitality and tourism, information technology and telecom, manufacturing, healthcare, among others, catering to both large enterprises and small enterprises (SMEs).

The sales coaching software market research report is one of a series of new reports from The Business Research Company that provides sales coaching software market statistics, including sales coaching software industry global market size, regional shares, competitors with a sales coaching software market share, detailed sales coaching software market segments, market trends and opportunities, and any further data you may need to thrive in the sales coaching software industry. This sales coaching software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sales coaching software market size has grown strongly in recent years. It will grow from $57.74 billion in 2024 to $62.08 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rise of remote work, demand for personalization, shift to data-driven decision making, emphasis on continuous learning and development.

The sales coaching software market size is expected to see strong growth in the next few years. It will grow to $83.69 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to AI (artificial intelligence)-powered personalization, integration with virtual reality (VR) and augmented reality (AR), gamification of learning and development, interoperability and integration with CRM systems. Major trends in the forecast period include AI-powered coaching insights, remote coaching solutions, data privacy and security measures, mobile-first approach, increased adoption of AI and machine learning, demand for real-time forecasting.

The growing adoption of e-learning is expected to drive the growth of the sales coaching software market in the coming years. E-learning refers to electronic learning that leverages digital technologies like computers, the internet, and digital resources to deliver educational content and enable remote learning experiences. The rise of e-learning is fueled by the widespread availability of high-speed internet, mobile devices, and learning management systems (LMS), along with the increasing demand for personalized learning options. Sales coaching software is utilized in e-learning to offer a comprehensive platform for sales professionals, enabling personalized coaching and training to enhance their skills, knowledge, and performance. Additionally, it allows organizations to develop tailored learning paths based on individual sales representatives' needs, experience, and performance data. For example, in July 2023, Coursera, a US-based online learning platform, reported total revenue of $153.7 million, marking a 23% increase from $124.8 million the previous year. Therefore, the growing adoption of e-learning is fueling the growth of the sales coaching software market.

Key players in the sales coaching software market are concentrating on developing innovative solutions, such as Salesloft Coaching, to streamline coaching processes and enhance effectiveness. Salesloft Coaching is a technology platform designed to support and improve the coaching and development of sales professionals within organizations. For example, Salesloft Inc. introduced sales coaching software in August 2022, providing sales managers with crucial insights into their team's performance to enable more effective coaching. This software emphasizes a data-driven approach to personalize coaching and development for each sales representative, potentially leading to enhanced individual performance and stronger overall sales teams. Salesloft Coaching stands out in the market by offering sales managers a powerful, consolidated view of their reps' performance against goals across various activities and channels.

In February 2024, Salesforce Inc., a US-based software company, acquired Spiff for an undisclosed amount. This acquisition is aimed at strengthening Salesforce's Sales Performance Management solutions by incorporating Spiff's innovative incentive compensation management (ICM) platform. As a result, Salesforce will be able to offer its customers enhanced visibility into compensation structures, automate commission processes more efficiently, and better align sales incentives with targeted business outcomes. Spiff is a US-based company specializing in providing intuitive compensation management tools that promote transparency and efficiency within sales teams.

Major companies operating in the sales coaching software market are Microsoft Corporation, Allego Inc., International Business Machines Corporation, Cisco Systems Inc., Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation, Salesloft Inc., Gong.io, Xactly Corporation, Outreach Inc., InsideSales.com, Conversica Inc., Highspot Inc., Seismic Software, MindTickle Inc., LevelJump Inc., Wilson Learning Corporation, Richardson Sales Performance, Lessonly LLC, VanillaSoft Inc., Gryphon Networks, Training Industry Inc., Vantage Point Performance LLC

North America was the largest region in the sales coaching software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sales coaching software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the sales coaching software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sales coaching software market includes revenues earned by entities by providing services such as performance tracking, coaching session scheduling, feedback and evaluation, progress monitoring, analytics and reporting, and AI-powered insights. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Sales Coaching Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on sales coaching software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for sales coaching software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sales coaching software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Sales Coaching Software Market Characteristics

3. Sales Coaching Software Market Trends And Strategies

4. Sales Coaching Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Sales Coaching Software Growth Analysis And Strategic Analysis Framework

6. Sales Coaching Software Market Segmentation

7. Sales Coaching Software Market Regional And Country Analysis

8. Asia-Pacific Sales Coaching Software Market

9. China Sales Coaching Software Market

10. India Sales Coaching Software Market

11. Japan Sales Coaching Software Market

12. Australia Sales Coaching Software Market

13. Indonesia Sales Coaching Software Market

14. South Korea Sales Coaching Software Market

15. Western Europe Sales Coaching Software Market

16. UK Sales Coaching Software Market

17. Germany Sales Coaching Software Market

18. France Sales Coaching Software Market

19. Italy Sales Coaching Software Market

20. Spain Sales Coaching Software Market

21. Eastern Europe Sales Coaching Software Market

22. Russia Sales Coaching Software Market

23. North America Sales Coaching Software Market

24. USA Sales Coaching Software Market

25. Canada Sales Coaching Software Market

26. South America Sales Coaching Software Market

27. Brazil Sales Coaching Software Market

28. Middle East Sales Coaching Software Market

29. Africa Sales Coaching Software Market

30. Sales Coaching Software Market Competitive Landscape And Company Profiles

31. Sales Coaching Software Market Other Major And Innovative Companies

32. Global Sales Coaching Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Sales Coaching Software Market

34. Recent Developments In The Sales Coaching Software Market

35. Sales Coaching Software Market High Potential Countries, Segments and Strategies

36. Appendix

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