Network traffic analytics encompasses the process of evaluating, analyzing, and interpreting data traffic traversing a computer network to gain insight into network performance, security concerns, and user behavior. The objective of network traffic analytics is to enhance network visibility, identify and prevent security breaches, optimize network performance, and facilitate informed decision-making.
The primary components of network traffic analytics are solutions and services. A solution refers to a comprehensive approach or set of tools designed to address specific challenges or needs. It can be deployed on-premises and in the cloud across various organizational sizes, including small and medium-sized enterprises (SMEs) and large enterprises. These solutions are utilized by various end-users, including service providers, enterprises, and data centers.
The network traffic analytics market research report is one of a series of new reports from The Business Research Company that provides network traffic analytics market statistics, including network traffic analytics industry global market size, regional shares, competitors with a network traffic analytics market share, detailed network traffic analytics market segments, market trends and opportunities, and any further data you may need to thrive in the network traffic analytics industry. This network traffic analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The network traffic analytics market size has grown rapidly in recent years. It will grow from $3.32 billion in 2024 to $3.76 billion in 2025 at a compound annual growth rate (CAGR) of 13.3%. The growth in the historic period can be attributed to rise in cyber threats and security breaches, rise in remote work and telecommuting, demand for network forensics capabilities, rise in distributed denial-of-service (DDoS) attacks, demand for network traffic data retention and analysis.
The network traffic analytics market size is expected to see rapid growth in the next few years. It will grow to $6.22 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to increased adoption of cloud-based solutions, need for network performance optimization, increased focus on user behavior analytics (UBA), growing demand for real-time monitoring, demand for predictive analytics capabilities. Major trends in the forecast period include expansion of IoT devices and networks, expansion of network segmentation strategies, expansion of hybrid cloud environments, migration to software-defined networking (SDN), integration of network traffic analytics with endpoint security solutions.
The anticipated increase in cyber threats and security breaches is expected to drive the growth of the network traffic analytics market in the coming years. Cyber threats involve malicious activities aimed at digital systems, while security breaches entail unauthorized access or compromise of sensitive information, posing risks to individuals, organizations, or governments. Factors contributing to the rise in cyber threats and security breaches include the growing reliance on digital technologies, expansion of attack surfaces, evolving tactics of cybercriminals, and insufficient cybersecurity measures. Network traffic analytics plays a crucial role in cybersecurity by providing real-time insights into network behavior, detecting anomalies, and identifying potential security threats. These tools assist organizations in enhancing their cybersecurity defenses by enabling early threat detection, incident response capabilities, attribution evidence for attacks, and insights into weaknesses within the network infrastructure. For example, a report published by the Identity Theft Resource Center (ITRC) in January 2024 revealed that the number of data compromises in 2023 reached 3,205, marking a 78% increase compared to 2022 (1,801), and exceeding the previous high in 2021 by 1,345 cases. Thus, the surge in cyber threats and security breaches is fueling the expansion of the network traffic analytics market.
Key players in the network traffic analytics market are concentrating on developing advanced solutions, such as network detection and response platforms (NDR), to gain a competitive advantage. NDR platforms are cybersecurity solutions that continuously monitor network traffic to identify cyber threats and anomalous behaviors across an organization's network. These solutions analyze raw network traffic logs to accurately identify risks, providing early detection to prevent attacks before significant damage occurs. For instance, in January 2022, LiveAction, a US-based provider of IT network performance management, visualization, and analytics software, introduced ThreatEye NV, a network detection and response platform offering complete encrypted traffic analysis and visibility. This solution combines next-generation data gathering, advanced behavior analysis, and streaming machine learning to provide SecOps teams with unparalleled visibility into encrypted traffic, threats, and network anomalies. The platform utilizes Deep Packet Dynamics (DPD), eliminating the need for payload inspection, to assess over 150 packet attributes and behaviors across multi-vendor, multi-domain, and multi-cloud network environments.
In January 2022, SolarWinds Corporation, a US-based software company, acquired Monalytic Inc. to enhance its IT management products with Monalytic's expertise in secure environments. Monalytic Inc., a US-based IT service management company, specializes in network traffic analytics to provide insights into the performance of critical business systems.
Major companies operating in the network traffic analytics market are Microsoft Corporation, Dell Inc., Huawei Technologies Co. Ltd., Accenture Plc, International Business Machines Corporation, Cisco Systems Inc., Broadcom Inc., Nokia Corporation, Palo Alto Networks Inc., Juniper Networks Inc., Arista Networks Inc., Splunk Inc., Check Point Software Technologies Ltd., McAfee Corp., Trend Micro Incorporated, NEC Corporation, NetScout Systems Inc., FireEye Inc., SolarWinds Corporation, Rapid7 Inc., Qualys Inc., Darktrace, Allot Ltd., Ascom Timeplex, ExtraHop Networks Inc.
North America was the largest region in the network traffic analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the network traffic analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the network traffic analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The network traffic analytics market includes revenues earned by entities by providing services such as real-time monitoring, analysis, and reporting of network traffic data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Network Traffic Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on network traffic analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for network traffic analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The network traffic analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solution; Services
2) By Deployment Type: On-premise; Cloud
3) By Organization Size: Small And Medium-sized Enterprises; Large Enterprise
4) By End User: Service Providers; Enterprises; Data Center
3. Network Traffic Analytics Market Trends And Strategies
4. Network Traffic Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Network Traffic Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Network Traffic Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Network Traffic Analytics Market Growth Rate Analysis
5.4. Global Network Traffic Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Network Traffic Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Network Traffic Analytics Total Addressable Market (TAM)
6. Network Traffic Analytics Market Segmentation
6.1. Global Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Services
6.2. Global Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-premise
Cloud
6.3. Global Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium-sized Enterprises
Large Enterprise
6.4. Global Network Traffic Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Service Providers
Enterprises
Data Center
6.5. Global Network Traffic Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Network Traffic Analytics Software
Hardware Appliances
Cloud-Based Solutions
6.6. Global Network Traffic Analytics Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Professional Services
Managed Services
7. Network Traffic Analytics Market Regional And Country Analysis
7.1. Global Network Traffic Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Network Traffic Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Network Traffic Analytics Market
9.1. China Network Traffic Analytics Market Overview
9.2. China Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Network Traffic Analytics Market
10.1. India Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Network Traffic Analytics Market
11.1. Japan Network Traffic Analytics Market Overview
11.2. Japan Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Network Traffic Analytics Market
12.1. Australia Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Network Traffic Analytics Market
13.1. Indonesia Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Network Traffic Analytics Market
14.1. South Korea Network Traffic Analytics Market Overview
14.2. South Korea Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Network Traffic Analytics Market
15.1. Western Europe Network Traffic Analytics Market Overview
15.2. Western Europe Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Network Traffic Analytics Market
16.1. UK Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Network Traffic Analytics Market
17.1. Germany Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Network Traffic Analytics Market
18.1. France Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Network Traffic Analytics Market
19.1. Italy Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Network Traffic Analytics Market
20.1. Spain Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Network Traffic Analytics Market
21.1. Eastern Europe Network Traffic Analytics Market Overview
21.2. Eastern Europe Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Network Traffic Analytics Market
22.1. Russia Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Network Traffic Analytics Market
23.1. North America Network Traffic Analytics Market Overview
23.2. North America Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Network Traffic Analytics Market
24.1. USA Network Traffic Analytics Market Overview
24.2. USA Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.2. Canada Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Network Traffic Analytics Market
26.1. South America Network Traffic Analytics Market Overview
26.2. South America Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Network Traffic Analytics Market
27.1. Brazil Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Network Traffic Analytics Market
28.1. Middle East Network Traffic Analytics Market Overview
28.2. Middle East Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Network Traffic Analytics Market
29.1. Africa Network Traffic Analytics Market Overview
29.2. Africa Network Traffic Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Network Traffic Analytics Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Network Traffic Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Network Traffic Analytics Market Competitive Landscape And Company Profiles