세계의 모바일 앱 및 웹 분석 시장 보고서(2025년)
Mobile Apps And Web Analytics Global Market Report 2025
상품코드 : 1693298
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

모바일 앱 및 웹 분석 시장 규모는 향후 몇 년 동안 급성장할 것으로 예상되며, 2029년까지 연평균 성장률(CAGR) 16.3%로 271억 9,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장 배경에는 스마트폰의 급속한 보급, 원격 근무 트렌드, E-Commerce의 고성장, 중소기업용 클라우드 스토리지의 보급, 모바일 앱 및 웹 분석 솔루션에 대한 수요 증가 등이 있습니다. 예측 기간의 주요 동향으로는 첨단 기술 채택, 판매 채널 확대, 신기술과의 통합, 다른 주요 브랜드와의 제휴 및 합병, 서버리스 컴퓨팅 채택 등을 꼽을 수 있습니다.

디지털 전환의 상승세는 당분간 모바일 앱 및 웹 분석 시장 확대를 견인할 것으로 전망됩니다. 디지털 전환은 디지털 기술을 전략적으로 통합하여 비즈니스 프로세스, 기업 문화, 고객 경험을 근본적으로 재구성하는 것을 의미합니다. 고객들은 점점 더 디지털 경험에 끌리게 되고, 편의성, 개인화, 반응성에 대한 기대치가 높아지면서 디지털화로의 전환이 필요하게 되었습니다. 모바일 앱 및 웹 분석은 앱 사용 패턴, 웹사이트 탐색 경로, 고객 참여 지표 등 사용자 상호작용을 추적하고 분석하여 사용자의 행동과 선호도에 대한 귀중한 인사이트를 제공함으로써 디지털 전환에 있어 매우 중요한 역할을 합니다. 역할을 합니다. 예를 들어, 2024년 1월, 인터넷의 새로운 트렌드와 주제를 식별하고 모니터링하는 미국 기반 플랫폼인 Exploding Topics의 보고서에 따르면, 디지털 혁신 이니셔티브에 대한 전 세계 투자는 2022년 1조 8,500억 달러에 달하고 2026년에는 3조 4,000억 달러로 급증할 것으로 예측하고 있습니다. 이에 따라 디지털 전환의 강화가 모바일 앱 및 웹 분석 시장의 성장을 촉진하고 있습니다.

모바일 앱 및 웹 분석 시장의 주요 기업들은 시장에서의 입지를 강화하기 위해 핀 분석과 같은 분석 솔루션의 혁신에 집중하고 있습니다. 핀 분석을 통해 사용자는 모바일 기기에서 직접 핀의 성능에 대한 실시간 인사이트에 접근할 수 있어 모바일 앱 분석에 큰 진전을 가져왔습니다. 예를 들어, 미국 기반의 이미지 공유 및 소셜 미디어 서비스인 핀터레스트(Pinterest)는 2022년 7월에 모바일용 핀 분석을 도입했습니다. 이 실시간 분석 기능은 사용자가 핀 전략에 대해 보다 현명한 의사결정을 내릴 수 있도록 귀중한 데이터를 제공하고, 궁극적으로 플랫폼의 성과에 영향을 미칠 수 있습니다. 노출, 클릭, 저장, 클로즈업 등 핀의 성과 지표에 대한 인사이트를 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Mobile apps and web analytics involve the process of gathering, measuring, and analyzing data from mobile applications and websites to comprehend user behavior, enhance user experience, and refine digital marketing strategies. These analytics solutions monitor various metrics such as user engagement, conversion rates, and traffic sources, providing insights into how users interact with mobile apps and websites.

The primary components of mobile apps and web analytics consist of solutions and services. Mobile apps and web analytics solutions encompass software tools and platforms empowering organizations to monitor, measure, and analyze user interactions with their mobile applications and websites. These solutions are deployed across various platforms such as Android, iOS, Windows, Unity, Amazon, and TvOS, available through on-premise and cloud-based modes. They facilitate functions including mobile advertising and marketing analytics, search engine tracking and ranking, marketing automation, content marketing, in-app and web behavioral analysis, application performance, and advertising optimization, among others. These analytics cater to a wide range of end-users including banking, financial services and insurance (BFSI), retail and ecommerce, healthcare and life sciences, government, media and advertisement, telecom and information technology (IT), transportation and logistics, and more.

The mobile apps and web analytics market research report is one of a series of new reports from The Business Research Company that provides mobile apps and web analytics market statistics, including mobile apps and web analytics industry global market size, regional shares, competitors with a mobile apps and web analytics market share, detailed mobile apps and web analytics market segments, market trends and opportunities, and any further data you may need to thrive in the mobile apps and web analytics industry. This mobile apps and web analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile apps and web analytics market size has grown rapidly in recent years. It will grow from $12.75 billion in 2024 to $14.88 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to growing competition in the mobile market, increasing in 5G adoption, exploring blockchain technology, growing importance of mobile marketing chains, increasing smartphone penetration.

The mobile apps and web analytics market size is expected to see rapid growth in the next few years. It will grow to $27.19 billion in 2029 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to rapid smartphone adoption, remote work trend, high e-commerce growth, widespread adoption of SME cloud storage, increasing demand for mobile apps and web analytics solutions. Major trends in the forecast period include adoption of advanced technologies, expansion of distribution channels, integration with new technologies, collaborations and mergers with other significant brands, adoption of serverless computing.

The upward trajectory of digital transformation is anticipated to drive the expansion of the mobile apps and web analytics market in the foreseeable future. Digital transformation involves strategically integrating digital technologies to fundamentally reshape business processes, culture, and customer experiences. As customers increasingly gravitate towards digital experiences, their expectations for convenience, personalization, and responsiveness heighten, necessitating a shift towards digitalization. Mobile apps and web analytics play a pivotal role in digital transformation by furnishing organizations with valuable insights into user behavior and preferences through the tracking and analysis of user interactions, including app usage patterns, website navigation paths, and customer engagement metrics. For example, in January 2024, according to a report by Exploding Topics, a US-based platform focusing on identifying and monitoring emerging trends and topics on the internet, global investments in digital transformation initiatives amounted to $1.85 trillion in 2022, with projections indicating a surge to $3.4 trillion by 2026. Consequently, the escalating digital transformation is propelling the growth of the mobile apps and web analytics market.

Major players in the mobile apps and web analytics market are concentrating on innovating analytic solutions such as pin analytics to reinforce their market presence. Pin analytics enables users to access real-time insights on their pin performance directly from their mobile devices, marking a significant advancement in mobile app analytics. For example, in July 2022, Pinterest, a US-based image sharing and social media service, introduced pin analytics for mobile. This real-time analytics feature furnishes users with valuable data to make more informed decisions regarding their pin strategy, ultimately impacting their performance on the platform. It offers insights into pin performance metrics including impressions, clicks, saves, and close-ups.

In March 2022, Thoma Bravo, a US-based private equity firm, completed the acquisition of Anaplan Inc. for $10.4 billion. This strategic move enables the integration of Anaplan's capabilities with Thoma Bravo's substantial operational and investment expertise, facilitating the development of advanced analytics and planning tools for the mobile apps and web analytics market. This integration empowers businesses to make faster and more confident decisions. Anaplan Inc., based in the US, is a cloud-native platform specializing in technologies related to mobile apps and web analytics.

Major companies operating in the mobile apps and web analytics market report are Apple Inc., Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., Amazon Web Services Inc. (AWS), Adobe Inc., SAS Institute Inc., Splunk Inc., Micro Focus International plc, Teradata Corporation, Tibco Software Inc., BlackBerry Limited, QlikTech International AB, MicroStrategy Incorporated, Comscore Inc., Upland Software Inc., Amplitude Inc., Countly Inc., Verbat Technologies, Mixpanel Inc., LeewayHertz Technologies Pvt. Ltd., Cooladata Ltd

North America was the largest region in the mobile apps and web analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile apps and web analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile apps and web analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The mobile apps and web analytics market consists of revenues earned by entities by providing services such as user analytics, conversion tracking, event tracking, a/b testing, mobile app analytics, and cross-platform analytics. The market value includes the value of related goods sold by the service providers or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The mobile apps and web analytics market also includes sales of servers, network devices, smartphones, and tablets. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Apps And Web Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mobile apps and web analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for mobile apps and web analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The mobile apps and web analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Mobile Apps And Web Analytics Market Characteristics

3. Mobile Apps And Web Analytics Market Trends And Strategies

4. Mobile Apps And Web Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Mobile Apps And Web Analytics Growth Analysis And Strategic Analysis Framework

6. Mobile Apps And Web Analytics Market Segmentation

7. Mobile Apps And Web Analytics Market Regional And Country Analysis

8. Asia-Pacific Mobile Apps And Web Analytics Market

9. China Mobile Apps And Web Analytics Market

10. India Mobile Apps And Web Analytics Market

11. Japan Mobile Apps And Web Analytics Market

12. Australia Mobile Apps And Web Analytics Market

13. Indonesia Mobile Apps And Web Analytics Market

14. South Korea Mobile Apps And Web Analytics Market

15. Western Europe Mobile Apps And Web Analytics Market

16. UK Mobile Apps And Web Analytics Market

17. Germany Mobile Apps And Web Analytics Market

18. France Mobile Apps And Web Analytics Market

19. Italy Mobile Apps And Web Analytics Market

20. Spain Mobile Apps And Web Analytics Market

21. Eastern Europe Mobile Apps And Web Analytics Market

22. Russia Mobile Apps And Web Analytics Market

23. North America Mobile Apps And Web Analytics Market

24. USA Mobile Apps And Web Analytics Market

25. Canada Mobile Apps And Web Analytics Market

26. South America Mobile Apps And Web Analytics Market

27. Brazil Mobile Apps And Web Analytics Market

28. Middle East Mobile Apps And Web Analytics Market

29. Africa Mobile Apps And Web Analytics Market

30. Mobile Apps And Web Analytics Market Competitive Landscape And Company Profiles

31. Mobile Apps And Web Analytics Market Other Major And Innovative Companies

32. Global Mobile Apps And Web Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Mobile Apps And Web Analytics Market

34. Recent Developments In The Mobile Apps And Web Analytics Market

35. Mobile Apps And Web Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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