세계의 라이브 커머스 플랫폼 시장 보고서(2025년)
Live Commerce Platforms Global Market Report 2025
상품코드 : 1693185
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

라이브 커머스 플랫폼 시장 규모는 향후 몇 년 동안 23.0%의 연평균 성장률(CAGR)을 기록하며 2029년에는 35억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 증강현실(AR)과 가상현실(VR)의 통합, 개인화된 쇼핑 경험을 위한 인공지능(AI)의 채택, 5G 네트워크의 확장, 안전한 거래를 위한 블록체인의 출현, 지속가능하고 환경 친화적인 관행으로의 전환에 기인할 것으로 보입니다. 예측 기간의 주요 동향으로는 온라인과 오프라인의 하이브리드 쇼핑 경험, 틈새 인플루언서 주도형 마켓플레이스의 등장, 라이브 경매 및 입찰 형식의 성장, 소셜 커머스 및 쇼핑 가능한 컨텐츠의 부상, 인터랙티브하고 게임화된 쇼핑 경험의 개발 등이 있습니다. 게임화된 쇼핑 경험의 개발 등을 들 수 있습니다.

인터넷 보급률의 증가는 향후 라이브 커머스 플랫폼 시장의 성장을 촉진할 것으로 예상됩니다. 인터넷은 사용자가 정보에 대한 접근과 교환을 가능하게 하는 컴퓨터의 세계 네트워크이며, 그 수요는 방대한 자원, 커뮤니케이션, 서비스에 대한 즉각적인 접근을 제공하는 능력에서 비롯됩니다. 인터넷 연결 기능을 갖춘 스마트폰 및 기타 모바일 기기의 보급으로 인터넷 보급률이 크게 증가함에 따라 라이브 커머스 플랫폼은 판매자와 전 세계 사용자를 즉각적으로 연결하여 실시간 교류와 거래를 촉진하고 있습니다. 예를 들어, 스위스에 본부를 둔 유엔 전문기구인 국제전기통신연합(ITU)이 2023년 9월 발표한 보고서에 따르면, 전 세계 인터넷 사용자 수는 2022년 51억 명(64%)에서 2023년 54억 명으로 증가할 것으로 예상했습니다. 따라서 인터넷 보급률의 증가가 라이브 커머스 플랫폼 시장의 성장을 주도하고 있습니다.

라이브 커머스 플랫폼 시장에서 사업을 운영하는 주요 기업들은 시장에서의 재무적 성과를 강화하기 위해 AnyX와 같은 혁신적인 제품 개발에 집중하고 있습니다. 이 플랫폼은 다양한 플랫폼을 통합하여 종합적인 E-Commerce 관리 솔루션을 제공합니다. 예를 들어, 2022년 4월 싱가포르에 본사를 둔 비즈니스 공급망 기술 기업인 AnyMind Group은 AnyX를 발표했습니다. 이 플랫폼은 생산을 위한 AnyFactory, 데이터 분석 및 수익 창출을 위한 AnyManager, 채팅 기반 상거래를 위한 AnyChat, 인플루언서 참여 및 소셜 분석을 위한 AnyTag, 온라인 마케팅을 위한 AnyDigital 및 온라인 마케팅을 위한 AnyDigital, 그리고 물류 모니터링을 위한 AnyLogi를 포함한 일련의 서비스와 원활하게 통합되어 있습니다. 또한, AnyX는 통합 플랫폼 전체에서 다양한 업무를 자동화하도록 설계되어 주문 처리, 재고 분배, 관리, 가격 책정 및 수익 전략 관리 등의 업무를 용이하게 합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Live commerce platforms are digital channels that combine live video streaming with the ability to purchase products in real-time. They are used for interactive online shopping experiences, where viewers can watch live demonstrations, interact with hosts or sellers through comments, and purchase directly during the broadcast. This approach enhances customer engagement, provides immediate feedback and query resolution, and boosts sales by leveraging the immediacy and interactivity of live streaming.

The main types of live commerce platforms are e-commerce self-built platforms, content community platforms, and traditional social platforms. An e-commerce self-built platform is a digital platform where businesses or individuals create and manage their own online storefronts to sell products or services directly to consumers. They are used by various e-commerce models, such as business-to-business (b2b) and business-to-customer (b2c), and are also used in several categories of business, such as apparel and fashion, cosmetics and personal care, consumer electronics, furnishing, entertainment, and others.

The main types of live commerce platforms are e-commerce self-built platforms, content community platforms, and traditional social platforms. An e-commerce self-built platform is a digital platform where businesses or individuals create and manage their own online storefronts to sell products or services directly to consumers. They are used by various e-commerce models, such as business-to-business (b2b) and business-to-customer (b2c), and are also used in several categories of business, such as apparel and fashion, cosmetics and personal care, consumer electronics, furnishing, entertainment, and others.

The live commerce platforms market size has grown exponentially in recent years. It will grow from $1.26 billion in 2024 to $1.55 billion in 2025 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to rise of e-commerce, advancements in live streaming technology, growth of influencer marketing, increase in mobile internet usage, and expansion of social media platforms.

The live commerce platforms market size is expected to see exponential growth in the next few years. It will grow to $3.55 billion in 2029 at a compound annual growth rate (CAGR) of 23.0%. The growth in the forecast period can be attributed to integration of augmented reality (AR) and virtual reality (VR), adoption of artificial intelligence (AI) for personalized shopping experiences, expansion of 5G networks, emergence of blockchain for secure transactions, and shift towards sustainable and eco-friendly practices. Major trends in the forecast period include hybrid online-offline shopping experiences, emergence of niche influencer-led marketplaces, growth of live auction and bidding formats, rise of social commerce and shoppable content, development of interactive and gamified shopping experiences.

The increasing internet penetration is expected to propel the growth of the live commerce platform market going forward. The Internet is a global network of computers enabling users to access and exchange information, and its demand stems from its ability to provide instant access to vast resources, communication, and services. The widespread adoption of smartphones and other mobile devices with internet connectivity capabilities has significantly increased internet penetration, enabling live commerce platforms to connect sellers with a global audience instantly and facilitating real-time interaction and transactions. For instance, in September 2023, according to a report published by the International Telecommunication Union (ITU), a Switzerland-based United Nations specialized agency, the number of internet users worldwide rose to 5.4 billion in 2023, up from 5.1 billion users (64%) in 2022. Therefore, the increasing internet penetration is driving the growth of the live commerce platform market.

Major companies operating in the live commerce platform market are focused on developing innovative products, such as AnyX, to enhance their financial performance in the market. The platform provides an all-encompassing e-commerce management solution by integrating various platforms. For instance, in April 2022, AnyMind Group, a Singapore-based technology company for the business supply chain, introduced AnyX. This platform seamlessly integrates with its suite of services, including AnyFactory for production, AnyManager for data analytics and revenue generation, AnyChat for chat-based commerce, AnyTag for influencer engagement and social analytics, AnyDigital for online marketing, and AnyLogi for logistics oversight. Additionally, AnyX is designed to automate various operations across its integrated platforms, facilitating tasks such as order processing, inventory distribution, and control and managing pricing and revenue strategies.

In February 2023, Emplifi, a US-based customer engagement platform, acquired Go Instore for an undisclosed amount. Through this acquisition, Emplifi aims to solidify its leadership in the customer experience by offering a comprehensive platform that integrates social marketing, commerce, and omnichannel service while pioneering live commerce with ShopStream to enhance interactive customer engagement. Go Instore is a UK-based video-powered retail platform.

Major companies operating in the live commerce platforms market are Amazon.com Inc., JD.com Inc., Meta Platforms Inc., Tencent Holdings Limited, Pinduoduo Inc., Rakuten Group Inc., Kuaishou Technology Inc., Suning Appliance Group Co. Ltd., ByteDance Ltd., Klarna Bank AB (publ), Weibo Corporation, Mercari Inc., Taobao, Hopin Limited, Zappos.com LLC, CommentSold, StreamYard Inc., Shopmatic Pvt. Ltd., Restream Inc., GhostRetail Inc., Crowdcast Inc., Streamlabs Inc., TalkShopLive Inc., Livescale Solutions GmbH, Giosg.com Ltd.

North America was the largest region in the live commerce platforms market in 2024. The regions covered in the live commerce platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the live commerce platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live commerce platform market consists of revenues earned by entities by providing services such as live streaming, real-time interaction, instant purchasing, analytics and insights, and multi-platform integration. The market value includes the value of related goods sold by the service provider or included within the service offering. The live commerce platform market also includes sales of live streaming software, real-time interaction tools, and e-commerce integration platforms that are used in providing services. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live Commerce Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live commerce platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for live commerce platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The live commerce platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Live Commerce Platforms Market Characteristics

3. Live Commerce Platforms Market Trends And Strategies

4. Live Commerce Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Live Commerce Platforms Growth Analysis And Strategic Analysis Framework

6. Live Commerce Platforms Market Segmentation

7. Live Commerce Platforms Market Regional And Country Analysis

8. Asia-Pacific Live Commerce Platforms Market

9. China Live Commerce Platforms Market

10. India Live Commerce Platforms Market

11. Japan Live Commerce Platforms Market

12. Australia Live Commerce Platforms Market

13. Indonesia Live Commerce Platforms Market

14. South Korea Live Commerce Platforms Market

15. Western Europe Live Commerce Platforms Market

16. UK Live Commerce Platforms Market

17. Germany Live Commerce Platforms Market

18. France Live Commerce Platforms Market

19. Italy Live Commerce Platforms Market

20. Spain Live Commerce Platforms Market

21. Eastern Europe Live Commerce Platforms Market

22. Russia Live Commerce Platforms Market

23. North America Live Commerce Platforms Market

24. USA Live Commerce Platforms Market

25. Canada Live Commerce Platforms Market

26. South America Live Commerce Platforms Market

27. Brazil Live Commerce Platforms Market

28. Middle East Live Commerce Platforms Market

29. Africa Live Commerce Platforms Market

30. Live Commerce Platforms Market Competitive Landscape And Company Profiles

31. Live Commerce Platforms Market Other Major And Innovative Companies

32. Global Live Commerce Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live Commerce Platforms Market

34. Recent Developments In The Live Commerce Platforms Market

35. Live Commerce Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

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