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Generative AI in media entails the utilization of artificial intelligence (AI) technologies to autonomously produce or generate various forms of media content. This encompasses the creation of images, videos, text, and audio, with an emphasis on creativity, customization, and automation. Generative AI algorithms analyze existing media content, discern patterns and styles, and subsequently generate new content that either imitates or expands upon these patterns.

The primary technologies underpinning generative AI in media include deep learning, natural language processing, computer vision, audio processing, and reinforcement learning. Deep learning, a subset of machine learning, draws inspiration from the architecture and functioning of neural networks akin to those in the human brain. Deployment modes for generative AI in media encompass both cloud-based and on-premise setups, each serving different applications such as content creation, personalized recommendations, visual effects and animation, data analysis and insights, gaming, interactive experiences, among others. These technologies play a pivotal role in revolutionizing content creation processes and enhancing user engagement across various media platforms.

The generative AI in media market research report is one of a series of new reports from The Business Research Company that provides generative AI in media market statistics, including generative AI in media industry global market size, regional shares, competitors with a generative AI in media market share, detailed generative AI in media market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in media industry. This generative AI in media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative AI in media market size has grown exponentially in recent years. It will grow from $2.6 billion in 2024 to $3.39 billion in 2025 at a compound annual growth rate (CAGR) of 30.5%. The growth in the historic period can be attributed to real-time content generation, streamlined workflows, increased computational power, rise of deep learning, industry demand, and open-source communities.

The generative AI in media market size is expected to see exponential growth in the next few years. It will grow to $9.72 billion in 2029 at a compound annual growth rate (CAGR) of 30.1%. The growth in the forecast period can be attributed to data availability and quality, edge computing and on-device AI, user-generated content and Co-creation, content personalization and recommendation, and ethical and responsible AI practices. Major trends in the forecast period include AI-powered content curation, hyper-realistic content generation, cross-platform integration, and AI-generated music and sound design.

The widespread adoption of visual media is expected to drive the growth of the generative AI in media market in the coming years. Visual media involves using visual elements to convey information or tell stories, while generative AI in media refers to AI algorithms used in visual media to generate more realistic and visually appealing content. For example, in September 2023, HubSpot reported that over 50% of marketers used visuals in more than 91% of their content, with original graphics being the most popular type of visual content at 36%, followed by stock photos at nearly 34%. This trend underscores the growing acceptance and reliance on visual media, which in turn fuels demand for generative AI solutions in media production.

Leading companies in the generative AI in media market are concentrating on developing generative AI ad creation tools to enhance advertising content and improve user engagement. These tools leverage generative AI algorithms to automatically generate advertising content, including images, videos, and copy, for marketing campaigns. For instance, in January 2024, Microsoft Corporation launched the Retail Media Creative Studio, an advanced generative AI ad creation tool designed to help retailers and advertisers create banner ads effortlessly. This tool improves banner ad engagement, performance, and revenue generation by automatically aligning with each retailer's style guide while allowing users to customize ads through additional prompts and modifications.

In June 2023, Brandtech Group acquired Pencil AI to strengthen its generative AI marketing capabilities. Pencil AI, based in the UK, specializes in developing creative artificial intelligence platforms for generating content and visuals that align with a brand's objectives, assets, and preferences using OpenAI's GPT models. This acquisition enhances Brandtech's ability to create channel-ready ads and copy at scale, leveraging Pencil's expertise in generative AI to drive advertising media effectiveness and efficiency.

Major companies operating in the generative AI in media market report are Amazon Inc.; Apple Inc.; Alphabet Inc.; Microsoft Corporation; Comcast Corporation; Meta Inc.; Huawei Technologies Co. Ltd.; The Walt Disney Company; Tencent Holdings Limited; Sony Corporation; Intel Corporation; International Business Machines Corporation (IBM); Netflix Inc.; Nvidia Corporation; Salesforce Inc.; Baidu Inc.; Adobe Inc.; Autodesk Inc.; OpenAI; Unity Software Inc.; The Foundry Visionmongers Limited; Primer Technologies Inc.; Ziva Dynamics Inc.; DeepMotion Inc.; Moonshot CVE Limited

North America was the largest region in the generative AI in media market in 2024. The regions covered in the generative AI in media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative AI in media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in media market consists of revenues earned by entities by providing services such as content creation platforms, interactive storytelling platforms, content moderation solutions, and dynamic advertising solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI in media market also includes sales of media production tools, virtual production tools and artbreeders. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative AI In Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative ai in media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative ai in media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in media market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Generative AI In Media Market Characteristics

3. Generative AI In Media Market Trends And Strategies

4. Generative AI In Media Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Generative AI In Media Growth Analysis And Strategic Analysis Framework

6. Generative AI In Media Market Segmentation

7. Generative AI In Media Market Regional And Country Analysis

8. Asia-Pacific Generative AI In Media Market

9. China Generative AI In Media Market

10. India Generative AI In Media Market

11. Japan Generative AI In Media Market

12. Australia Generative AI In Media Market

13. Indonesia Generative AI In Media Market

14. South Korea Generative AI In Media Market

15. Western Europe Generative AI In Media Market

16. UK Generative AI In Media Market

17. Germany Generative AI In Media Market

18. France Generative AI In Media Market

19. Italy Generative AI In Media Market

20. Spain Generative AI In Media Market

21. Eastern Europe Generative AI In Media Market

22. Russia Generative AI In Media Market

23. North America Generative AI In Media Market

24. USA Generative AI In Media Market

25. Canada Generative AI In Media Market

26. South America Generative AI In Media Market

27. Brazil Generative AI In Media Market

28. Middle East Generative AI In Media Market

29. Africa Generative AI In Media Market

30. Generative AI In Media Market Competitive Landscape And Company Profiles

31. Generative AI In Media Market Other Major And Innovative Companies

32. Global Generative AI In Media Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative AI In Media Market

34. Recent Developments In The Generative AI In Media Market

35. Generative AI In Media Market High Potential Countries, Segments and Strategies

36. Appendix

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