Extended Reality Display Global Market Report 2025
상품코드:1686372
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 200 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
확장현실 디스플레이 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 34.7%로 성장할 전망이며, 91억 5,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 가상현실(VR) 및 증강현실(AR) 애플리케이션의 확대, 전자상거래 및 소매의 통합, 건강 모니터링 웨어러블, 교육 분야의 채용, 스마트 디바이스, 사물인터넷(IOT)에 기인할 것으로 보입니다. 예측 기간 주요 동향에는 뉴로 마케팅 애플리케이션, 웨어러블 시선 추적 장치 증가, 자동차 설계 및 운전자 모니터링에서의 시선 추적, 헬스케어 애플리케이션의 진보, 원격 작업 협업 등이 포함됩니다.
스마트폰의 활용 확대가 확장현실 디스플레이 시장의 향후 성장을 가속할 것으로 예상됩니다. 기존 모바일 기능과 고급 컴퓨팅 기능을 결합한 스마트폰은 증강현실(AR)과 복합현실(MR) 등 XR 기술을 점점 통합하고 있습니다. 이들 XR 디스플레이는 디지털 정보를 현실 세계에 원활하게 통합함으로써 사용자 경험을 향상시킵니다. 예를 들어 2024년 11월 캐나다 통계국에 따르면 2022년에는 캐나다인의 85%가 스마트폰을 통해 인터넷에 접속했습니다. 특히 25세에서 34세의 이용률이 높고(98%) 일상생활에서 스마트폰의 역할 확대를 부각시켜 XR 디스플레이 기술 수요에 기여하고 있습니다. 따라서 스마트폰의 보급이 확장현실 디스플레이 시장의 성장을 견인하고 있습니다.
확장현실 디스플레이 시장의 주요 기업은 시장에서의 지위를 강화하기 위해 확장현실 디스플레이로 대표되는 혁신적인 기술의 개발을 전략적으로 선호합니다. 확장현실 디스플레이는 3차원 공간의 물리적 세계와 디지털 컨텐츠를 원활하게 융합시켜 보다 몰입감 있는 대화형 경험을 사용자에게 제공하는 것을 목적으로 한 첨단 디스플레이 기술입니다. 2023년 9월 일본 대기업인 소니 주식회사는 27인치 4K 해상도 스크린과 Adobe RGB 100% 색역을 특징으로 하는 최첨단 확장현실 디스플레이를 발표했습니다. 이 디스플레이는 안경이 없고, VR 헤드셋이 없는 3D 경험을 제공하며 몰입형 영상 기술의 진화를 보여줍니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향 및 전략
제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석 및 전략 분석 프레임워크
세계의 확장현실 디스플레이 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 확장현실 디스플레이 시장 : 성장률 분석
세계의 확장현실 디스플레이 시장 실적 : 규모 및 성장(2019-2024년)
세계의 확장현실 디스플레이 시장 예측 : 규모 및 성장(2024-2029년, 2034년)
세계의 확장현실 디스플레이 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 확장현실 디스플레이 시장 : 디스플레이 유형별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
액정 디스플레이(LCD)
유기 LED(OLED)
기타 표시 유형
세계의 확장현실 디스플레이 시장 : 컴포넌트별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
하드웨어
소프트웨어
서비스
세계의 확장현실 디스플레이 시장 : 솔루션별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
비즈니스 참여
소비자 참여
세계의 확장현실 디스플레이 시장 : 용도별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
증강현실
복합현실
가상현실
세계의 확장현실 디스플레이 시장 : 최종 사용자 업계별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
게임 및 엔터테인먼트
헬스케어
교육
군사 및 방위
자동차 및 제조업
소매
기타 최종 사용자
세계의 확장현실 디스플레이 시장 : 액정 디스플레이(LCD) 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
표준 LCD
박막 트랜지스터(TFT) LCD
IPS(인플레인 스위칭) LCD
세계의 확장현실 디스플레이 시장 : 유기 LED(OLED) 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
플렉서블 OLED 디스플레이
리지드 OLED 디스플레이
투명 OLED 디스플레이
세계의 확장현실 디스플레이 시장 : 기타 디스플레이 유형별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
마이크로 LED 디스플레이
프로젝션 디스플레이
디지털 광처리(DLP) 디스플레이
제7장 지역별 및 국가별 분석
세계의 확장현실 디스플레이 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
세계의 확장현실 디스플레이 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도 및 기업 프로파일
확장현실 디스플레이 시장 : 경쟁 구도
확장현실 디스플레이 시장 : 기업 프로파일
Apple Inc. 개요, 제품 및 서비스, 전략 및 재무 분석
Alphabet 개요, 제품 및 서비스, 전략 및 재무 분석
Samsung Electronics Co. Ltd. 개요, 제품 및 서비스, 전략 및 재무 분석
Microsoft 개요, 제품 및 서비스, 전략 및 재무 분석
Meta Platforms Inc. 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Dell Technologies Inc.
Sony Corporation
HP Development Company LP
Accenture PLC
Qualcomm Technologies Inc.
Koninklijke Philips NV
Vuzix Corporation
Seiko Epson Corporation
Japan Display Inc.
PTC Inc.
Niantic Inc.
Tata Elxsi Limited
Magic Leap
MAGIC LEAP Inc.
HTC Corporation
제32장 세계 시장 경쟁 벤치마킹 및 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문 및 전략
확장현실 디스플레이 시장 : 새로운 기회를 제공하는 국가(2029년)
확장현실 디스플레이 시장 : 새로운 기회를 제공하는 부문(2029년)
확장현실 디스플레이 시장 : 성장 전략(2029년)
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
AJY
영문 목차
영문목차
Extended Reality Display refers to a display technology that encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). It involves the use of immersive displays to seamlessly integrate digital content with the physical world or create entirely virtual environments. Extended Reality Display is employed in gaming and entertainment to deliver immersive and interactive experiences for users.
The primary types of extended reality displays include Liquid Crystal Displays (LCD), Organic Light-Emitting Diodes (OLED), and others. Liquid Crystal Displays (LCD) represent a flat-panel display technology extensively utilized in various electronic devices, including televisions, computer monitors, smartphones, and digital signage. The components associated with extended reality displays encompass hardware, software, and services, providing solutions for both business and consumer engagement. Applications span augmented reality, mixed reality, and virtual reality, catering to diverse end-users such as gaming and entertainment, healthcare, education, military and defense, automotive and manufacturing, retail, among others.
The extended reality displays market research report is one of a series of new reports from The Business Research Company that provides extended reality displays market statistics, including extended reality displays industry global market size, regional shares, competitors with extended reality displays market share, detailed extended reality displays market segments, market trends, and opportunities, and any further data you may need to thrive in the extended reality displays industry. This extended reality displays market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The extended reality display market size has grown exponentially in recent years. It will grow from $2.04 billion in 2024 to $2.78 billion in 2025 at a compound annual growth rate (CAGR) of 36.0%. The growth in the historic period can be attributed to research and usability testing, gaming and entertainment, medical and healthcare applications, market research and advertising, human-computer interaction.
The extended reality display market size is expected to see exponential growth in the next few years. It will grow to $9.15 billion in 2029 at a compound annual growth rate (CAGR) of 34.7%. The growth in the forecast period can be attributed to expanded virtual reality (VR) and augmented reality (AR) applications, e-commerce and retail integration, health monitoring wearables, education sector adoption, smart devices and internet of things (iot). Major trends in the forecast period include application in neuromarketing, rise in wearable eye tracking devices, eye tracking in automotive design and driver monitoring, advancements in healthcare applications, remote work collaboration.
The rising usage of smartphones is expected to propel the growth of the extended reality (XR) display market going forward. Smartphones, which combine traditional mobile functionality with advanced computing features, are increasingly integrating XR technologies such as augmented reality (AR) and mixed reality (MR). These XR displays enhance user experience by seamlessly integrating digital information into the real world. For example, in November 2024, according to Statistics Canada, 85% of Canadians accessed the Internet via smartphones in 2022. Usage was particularly high among individuals aged 25 to 34 (98%), highlighting the growing role of smartphones in daily life and contributing to the demand for XR display technologies. Therefore, the rising adoption of smartphones is driving the growth of the extended reality display market.
Key players in the extended reality display market are strategically prioritizing the development of innovative technologies, exemplified by spatial reality displays, to fortify their market position. Spatial Reality Displays represent advanced display technologies aimed at providing users with a more immersive and interactive experience by seamlessly blending digital content with the physical world in three-dimensional space. In September 2023, Sony Corporation, a Japan-based conglomerate, introduced a cutting-edge Spatial Reality Display featuring a 27-inch 4K resolution screen and a 100% Adobe RGB color gamut. This display offers a glasses-free, VR headset-free 3D experience, showcasing the evolution of immersive visual technologies.
In March 2022, Autodesk, Inc., a US-based software company, successfully acquired The Wild for an undisclosed sum. Through this strategic acquisition, Autodesk aims to enhance support for AEC (Architecture, Engineering, and Construction) clients across the project delivery lifecycle and foster increased demand for augmented reality (AR) and virtual reality (VR) technological advancements within the AEC industry. The Wild, a US-based extended reality (XR) solutions provider, plays a significant role in advancing Autodesk's capabilities in this domain.
Major companies operating in the extended reality display market report are Apple Inc., Alphabet, Samsung Electronics Co. Ltd., Microsoft, Meta Platforms Inc., Dell Technologies Inc., Sony Corporation, HP Development Company L.P., Accenture PLC, Qualcomm Technologies Inc., Koninklijke Philips N.V., Vuzix Corporation, Seiko Epson Corporation, Japan Display Inc., PTC Inc., Niantic Inc., Tata Elxsi Limited, Magic Leap, MAGIC LEAP Inc., HTC Corporation, EON Reality Inc., Talespin Reality Labs Inc., Kopin Corporation, Varjo Technologies Oy, Zappar, SphereGen Technologies LLC, Metaio, Softweb Solutions Inc.
North America was the largest region in the extended reality display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the extended reality display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the extended reality display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The extended reality display market includes revenues earned by entities by providing services such as content creation, 3D modeling, hardware and software integration, consulting and integration, and maintenance and upgrades. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The extended reality display market also consists of sales of head-mounted displays, 2D and 3D AR devices, OLED micro displays, micro-LED, and spatial mapping technologies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Extended Reality Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on extended reality display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for extended reality display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The extended reality display market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Display Type: Liquid Crystal Displays (LCD); Organic Light-Emitting Diode (OLED); Other Display Type
2) By Component: Hardware; Software; Services
3) By Solution: Business Engagement; Consumer Engagement
4) By Application: Augmented Reality; Mixed Reality; Virtual Reality
5) By End-User Industry: Gaming And Entertainment; Healthcare; Education; Military And Defense; Automotive And Manufacturing; Retail; Other End-Users
Subsegments:
1) By Liquid Crystal Displays (LCD): Standard LCDs; Thin Film Transistor (TFT) LCDs; In-Plane Switching (IPS) LCDs
3. Extended Reality Display Market Trends And Strategies
4. Extended Reality Display Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Extended Reality Display Growth Analysis And Strategic Analysis Framework
5.1. Global Extended Reality Display PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Extended Reality Display Market Growth Rate Analysis
5.4. Global Extended Reality Display Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Extended Reality Display Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Extended Reality Display Total Addressable Market (TAM)
6. Extended Reality Display Market Segmentation
6.1. Global Extended Reality Display Market, Segmentation By Display Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Liquid Crystal Displays (LCD)
Organic Light-Emitting Diode (OLED)
Other Display Type
6.2. Global Extended Reality Display Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software
Services
6.3. Global Extended Reality Display Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Business Engagement
Consumer Engagement
6.4. Global Extended Reality Display Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Augmented Reality
Mixed Reality
Virtual Reality
6.5. Global Extended Reality Display Market, Segmentation By End-User Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Gaming And Entertainment
Healthcare
Education
Military And Defense
Automotive And Manufacturing
Retail
Other End-Users
6.6. Global Extended Reality Display Market, Sub-Segmentation Of Liquid Crystal Displays (LCD), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Standard LCDs
Thin Film Transistor (TFT) LCDs
In-Plane Switching (IPS) LCDs
6.7. Global Extended Reality Display Market, Sub-Segmentation Of Organic Light-Emitting Diode (OLED), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Flexible OLED Displays
Rigid OLED Displays
Transparent OLED Displays
6.8. Global Extended Reality Display Market, Sub-Segmentation Of Other Display Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
MicroLED Displays
Projection Displays
Digital Light Processing (DLP) Displays
7. Extended Reality Display Market Regional And Country Analysis
7.1. Global Extended Reality Display Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Extended Reality Display Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
