세계의 이메일 전달 도구 시장 보고서(2025년)
Email Deliverability Tools Global Market Report 2025
상품코드 : 1686163
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

이메일 전달 도구 시장 규모는 향후 수년간 급성장을 이룰 것으로 예상됩니다. 예측 기간의 성장은 예측 전송률 솔루션, 모바일 최적화 기능, 개인화 및 세분화 기능, 포괄적인 이메일 인증, 글로벌 개인 정보 보호 규정 준수에 기인합니다. 예측 기간의 주요 동향으로는 AI를 활용한 분석, 데이터 분석 및 보고 작성 강화, 참여 향상을 위한 개인화, 이메일 인증 자동화, 규제 규정 준수와 프라이버시 등이 있습니다.

전자상거래 산업의 성장은 향후 몇 년간의 이메일 전달 도구 시장 확대를 촉진할 것으로 예상됩니다. 이메일 마케팅 활동을 강화하고 메시지가 수신자의 기본 받은 편지함에 도달하도록 하기 위해 이커머스에서는 종종 이메일 전달 시스템을 활용합니다. 예를 들어, 2024년 2월 미국 정부 기관인 미국 인구조사국은 분기별 소매 전자상거래 매출 보고서에서 2024년 2분기 미국 소매 전자상거래 매출이 전 분기 대비 1.3%, 2023년 같은 기간 대비 6.7% 증가한 2,916억 달러에 달했으며 이는 총 소매 매출 1조 8,269억 달러의 16.0%를 차지한다고 발표했습니다.

인터넷 이용자 증가도 이메일 전달 도구 시장을 촉진할 것으로 예상됩니다. 이메일 전달 도구는 발신자 평판, 콘텐츠 품질, 목록 위생과 같은 요소를 모니터링하여 이메일이 수신자의 받은 편지함에 도달할 수 있도록 지원함으로써 커뮤니케이션 효과를 높이고 이메일이 스팸으로 표시되거나 전달되지 않을 가능성을 줄여줍니다. 예를 들어, 2023년 7월 캐나다 정부 통계 기관인 캐나다 통계청은 '캐나다 인터넷 사용 조사 2022'에서 15세 이상 캐나다인의 인터넷 사용률이 2020년 92%에서 2022년 95%로 증가했다고 발표했습니다. 75세 이상 캐나다인의 인터넷 사용률은 2020년 62%에서 2022년 72%로 증가했습니다. 또한, 2022년 11월 스위스에 본부를 둔 유엔 기구인 국제전기통신연합(ITU)은 2022년 전 세계 인터넷 보급률이 전 세계 인구의 66%인 53억 명에 달해 2021년 대비 6.1% 증가했다고 발표했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Email deliverability tools are software applications designed to assist businesses in monitoring, optimizing, and enhancing their email campaigns. Their primary purpose is to ensure that emails are successfully delivered to recipients' inboxes, avoiding being blocked or marked as spam. Marketers and sales professionals often leverage these tools to improve the effectiveness of their email outreach, enhancing the likelihood of successful communication with potential leads.

The main categories of email deliverability tools include email validation tools, email authentication tools, email reputation tools, and others. Email validation tools are software applications or online services dedicated to verifying the validity and deliverability of email addresses. These tools can be deployed in the cloud or on-premises, serving various applications in both large enterprises and small and medium-sized enterprises (SMEs). They find utility across diverse industry verticals, including e-commerce and retail, banking, financial services, and insurance (BFSI), information technology (IT) and telecommunications, healthcare and life sciences, travel and hospitality, media and entertainment, among others.

The email deliverability tools market research report is one of a series of new reports from The Business Research Company that provides email deliverability tools market statistics, including email deliverability tools industry global market size, regional shares, competitors with a email deliverability tools market share, detailed email deliverability tools market segments, market trends and opportunities, and any further data you may need to thrive in the email deliverability tools industry. This email deliverability tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The email deliverability tools market size has grown strongly in recent years. It will grow from $1.24 billion in 2024 to $1.37 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to spam reduction needs, enhanced email marketing performance, regulatory compliance, authentication and verification, isp relationship management.

The email deliverability tools market size is expected to see rapid growth in the next few years. It will grow to $2.03 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to predictive deliverability solutions, mobile optimization features, personalization and segmentation capabilities, comprehensive email authentication, global privacy regulations compliance. Major trends in the forecast period include ai-powered analytics, enhanced data analytics and reporting, personalization for improved engagement, automation for email authentication, regulatory compliance and privacy.

The growth of the e-commerce industry is anticipated to drive the expansion of the email deliverability tools market in the coming years. E-commerce refers to the exchange of goods, services, money, or data over an electronic network, mainly the Internet. To enhance email marketing efforts and ensure messages reach recipients' primary inboxes, e-commerce often utilizes email deliverability systems. E-commerce businesses can use these tools to foster customer loyalty, boost sales, and increase brand visibility. For instance, in February 2024, the United States Census Bureau, a U.S. government agency, reported in its Quarterly Retail E-Commerce Sales Report that U.S. retail e-commerce sales reached $291.6 billion in the second quarter of 2024-a 1.3% increase from the prior quarter and a 6.7% rise from the same period in 2023-accounting for 16.0% of total retail sales, which were estimated at $1,826.9 billion. Thus, the expansion of e-commerce is driving the growth of the email deliverability tools market.

The growing number of internet users is also expected to propel the email deliverability tools market. Internet users are individuals or entities that use the Internet for various activities. Email deliverability tools assist internet users in ensuring their emails reach recipients' inboxes by monitoring factors like sender reputation, content quality, and list hygiene, enhancing communication effectiveness and reducing the chance of emails being marked as spam or undelivered. For example, in July 2023, Statistics Canada, a Canadian government agency for national statistics, reported in its Canadian Internet Use Survey 2022 that internet usage among Canadians aged 15 and older increased from 92% in 2020 to 95% in 2022. Among Canadians aged 75 and older, internet use rose from 62% in 2020 to 72% in 2022. Additionally, in November 2022, the International Telecommunication Union (ITU), a United Nations agency based in Switzerland, noted that global Internet penetration reached an estimated 5.3 billion people in 2022, or 66% of the world's population, representing a 6.1% increase over 2021. Therefore, the rising number of internet users is driving the growth of the email deliverability tools market.

Companies in the email deliverability tools market are intensifying their focus on developing superfast email delivery features, such as InboxReady, to optimize revenues. Superfast email delivery features refer to capabilities within email marketing software platforms and tools enabling users to send emails quickly and efficiently. Mailgun Technologies Inc., a US-based email delivery platform, launched InboxReady in May 2022, a suite of email deliverability tools aimed at helping businesses enhance email deliverability and optimize email campaigns. InboxReady, built on Mailgun's advanced infrastructure, encompasses critical features such as email validation, spam trap detection, inbox placement testing, and email deliverability monitoring, granting users control over their email programs and delivery efficiency. InboxReady is adaptable for businesses of all sizes and seamlessly integrates with any email marketing platform.

In July 2023, Email Industries, a U.S.-based company specializing in email deliverability services, acquired Inbox Expo for an undisclosed sum. This strategic acquisition aims to strengthen Email Industries' standing within the email marketing sector by capitalizing on the established reputation and influence of Inbox Expo, a prominent platform where industry professionals exchange insights and best practices in email marketing. Inbox Expo, based in Georgia, is a leading international conference focused on email marketing and deliverability.

Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd., Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox

North America was the largest region in the email deliverability tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the email deliverability tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The email deliverability tools market includes revenues earned by entities by providing services such as email list management, content analysis, blacklist monitoring, email testing, and validation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Email Deliverability Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on email deliverability tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for email deliverability tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The email deliverability tools market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Email Deliverability Tools Market Characteristics

3. Email Deliverability Tools Market Trends And Strategies

4. Email Deliverability Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Email Deliverability Tools Growth Analysis And Strategic Analysis Framework

6. Email Deliverability Tools Market Segmentation

7. Email Deliverability Tools Market Regional And Country Analysis

8. Asia-Pacific Email Deliverability Tools Market

9. China Email Deliverability Tools Market

10. India Email Deliverability Tools Market

11. Japan Email Deliverability Tools Market

12. Australia Email Deliverability Tools Market

13. Indonesia Email Deliverability Tools Market

14. South Korea Email Deliverability Tools Market

15. Western Europe Email Deliverability Tools Market

16. UK Email Deliverability Tools Market

17. Germany Email Deliverability Tools Market

18. France Email Deliverability Tools Market

19. Italy Email Deliverability Tools Market

20. Spain Email Deliverability Tools Market

21. Eastern Europe Email Deliverability Tools Market

22. Russia Email Deliverability Tools Market

23. North America Email Deliverability Tools Market

24. USA Email Deliverability Tools Market

25. Canada Email Deliverability Tools Market

26. South America Email Deliverability Tools Market

27. Brazil Email Deliverability Tools Market

28. Middle East Email Deliverability Tools Market

29. Africa Email Deliverability Tools Market

30. Email Deliverability Tools Market Competitive Landscape And Company Profiles

31. Email Deliverability Tools Market Other Major And Innovative Companies

32. Global Email Deliverability Tools Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Email Deliverability Tools Market

34. Recent Developments In The Email Deliverability Tools Market

35. Email Deliverability Tools Market High Potential Countries, Segments and Strategies

36. Appendix

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