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Datafication Global Market Report 2025
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Datafication refers to the process of converting diverse aspects of human activities, business operations, and the environment into data for analysis and decision-making, involving transforming analog information into digital data. This digital transformation facilitates enhanced insights, predictive analytics, and informed decision-making.

The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.

The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.

The datafication market size has grown rapidly in recent years. It will grow from $392.39 billion in 2024 to $443.24 billion in 2025 at a compound annual growth rate (CAGR) of 13.0%. The growth in the historic period can be attributed to proliferation of internet connectivity, exponential growth of data volumes, development of advanced analytics tools, emergence of cloud computing, increasing digitization of businesses.

The datafication market size is expected to see rapid growth in the next few years. It will grow to $718.75 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to emphasis on data privacy and security, acceleration of 5G networks, evolution of quantum computing, rise of data regulation and compliance measures, expansion of internet of things (IoT) devices. Major trends in the forecast period include augmented analytics, personalized customer experiences, smart cities and urban planning, enhanced cybersecurity solutions, sustainable and ethical data practices.

An increasing volume of data generation is expected to propel the growth of the datafication market going forward. Data generation refers to creating or producing new data through various means, such as collecting data from sources, conducting surveys, performing experiments, or generating data through algorithms and simulations. It arises due to the influence of digital technologies and the growing interconnectedness of the global economy. Datafication is used in data generation because it transforms various aspects of businesses, customers, and users into quantifiable, usable, and actionable data, thereby facilitating the collection, analysis, and utilization of vast amounts of information. For instance, in March 2021, according to reports published by The World Bank Group, a US-based international organizations, global internet traffic surged from over 3 zettabytes in 2020 to a projected 4.8 zettabytes in 2022, representing a 50% increase and equivalent to 150,000 gigabytes per second, which underscores the escalating volume of data creation. Therefore, the increasing volume of data generation is driving the growth of the datafication market.

Major companies operating in the datafication market are concentrating on the development of advanced solutions, such as new IBM business analytics enterprise software to break down data silos, to gain a competitive edge in the market. This software refers to software that helps organizations consolidate data from disparate sources and eliminate data silos, enabling them to make data-driven decisions quickly and navigate unpredictable disruptions. For instance, in November 2023, the International Business Machines Corporation (IBM), a US-based multinational technology company, launched IBM business analytics enterprise, a new software to break down data silos and streamline planning and analytics. This platform offers features including data silo breakdown and business intelligence capabilities, alongside technological advancements such as AI-powered planning and multidimensional analysis. Its significance in the datafication market lies in enabling enterprises to become more data-driven by providing comprehensive access to analytics tools and breaking down data and analytics silos, fostering streamlined planning and data-driven decision-making.

In February 2022, Alteryx Inc., a US-based computer software company, acquired Trifacta for $400 million. This acquisition underscores Alteryx's commitment to fortify cloud capabilities, leveraging Trifacta's cloud-based visual data platform for enhanced data connectivity, transformation, quality assurance, and automated data pipelines, highlighting the pivotal role of data technology companies in advancing the datafication market. Trifacta is a US-based software company that develops data-wrangling solutions, including datafication solutions.

Major companies operating in the datafication market are Amazon Web Services Inc., Alphabet Inc, Microsoft Corporation, Dell EMC, The International Business Machines Corporation, Oracle Corporation, SAP SE, ABB Group, Hewlett-Packard Enterprise (HPE), Emerson Electric Co., SAS Institute Inc., Teradata Corporation, Workiva Inc., DataRobot Inc., Xceptor, Matillion Limited, Dbt Labs Inc., mParticle, Veryfi Inc., Coalesce.io, Search Discovery Inc., Crosser Technologies, Decodable, Osmos, Precog, Flatfile Inc.

North America was the largest region in the datafication market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the datafication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the datafication market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The datafication market consists of revenues earned by entities by providing services such as data analytics, data management, predictive modeling, machine learning, data visualization, data warehousing, data mining, big data consulting, cloud services, data integration and business intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. The datafication market also includes sales of products such as IoT devices and sensors, connected vehicles, smart home devices, and smart manufacturing equipment. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Datafication Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on datafication market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for datafication ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The datafication market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Datafication Market Characteristics

3. Datafication Market Trends And Strategies

4. Datafication Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Datafication Growth Analysis And Strategic Analysis Framework

6. Datafication Market Segmentation

7. Datafication Market Regional And Country Analysis

8. Asia-Pacific Datafication Market

9. China Datafication Market

10. India Datafication Market

11. Japan Datafication Market

12. Australia Datafication Market

13. Indonesia Datafication Market

14. South Korea Datafication Market

15. Western Europe Datafication Market

16. UK Datafication Market

17. Germany Datafication Market

18. France Datafication Market

19. Italy Datafication Market

20. Spain Datafication Market

21. Eastern Europe Datafication Market

22. Russia Datafication Market

23. North America Datafication Market

24. USA Datafication Market

25. Canada Datafication Market

26. South America Datafication Market

27. Brazil Datafication Market

28. Middle East Datafication Market

29. Africa Datafication Market

30. Datafication Market Competitive Landscape And Company Profiles

31. Datafication Market Other Major And Innovative Companies

32. Global Datafication Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Datafication Market

34. Recent Developments In The Datafication Market

35. Datafication Market High Potential Countries, Segments and Strategies

36. Appendix

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