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한글목차
컨텐츠 인텔리전스 시장 규모는 향후 수년간 비약적인 성장을 이룰 것으로 전망됩니다. 예측 기간의 성장은 인공지능의 발전, 음성 비서의 부상, 옴니채널 통합, 글로벌 확장, 증강 현실(AR) 통합에 기인할 수 있습니다. 예측 기간의 주요 동향으로는 개인화 기술, 기술의 진보, 멀티 채널 통합, 개인화와 컨텍스트 인식, 채팅봇, 가상 어시스턴트 등이 있습니다.
디지털 경제의 확대가 컨텐츠 인텔리전스 시장의 성장을 크게 견인할 것으로 예측됩니다. 디지털 경제는 디지털 기술, 데이터, 정보에 크게 의존하는 경제 시스템입니다. 컨텐츠 인텔리전스는 이 에코시스템에서 중추적인 역할을 하며, 기업이 데이터 기반 인사이트를 활용하여 더 나은 의사 결정과 성과 향상을 위한 보다 효과적이고 타겟팅된 컨텐츠 전략을 수립할 수 있도록 지원합니다. 예를 들어, 2024년 7월, 미국에 본부를 둔 정부 간 기구인 UN무역개발기구는 2029년까지 사물 인터넷(IoT) 디바이스 수가 2023년 대비 2.5배 증가한 390억 개에 달할 것으로 예상했습니다.
컨텐츠 인텔리전스 시장의 주요 기업은 디지털 컨텐츠의 성능을 향상시키기 위해 Content Cube와 같은 혁신적인 기술을 적극적으로 개발하고 있습니다. Content Cube는 디지털 컨텐츠의 모든 측면을 식별, 추적 및 개선하기 위한 툴을 마케팅 담당자에게 제공하고, 주요 지표를 모니터링하고 전략을 재조정하고 조직 내에서 Acronilx와 같은 솔루션의 가치를 인식할 수 있도록 합니다. 이 기능은 기업이 디지털 컨텐츠 전략의 효율성을 평가하고 전환율을 향상시키기 위해 컨텐츠를 개선하는 데 도움이 됩니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 컨텐츠 인텔리전스 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 컨텐츠 인텔리전스 시장 : 성장률 분석
세계의 컨텐츠 인텔리전스 시장 실적 : 규모와 성장(2019-2024년)
세계의 컨텐츠 인텔리전스 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 컨텐츠 인텔리전스 전체 시장(TAM)
제6장 시장 세분화
세계의 컨텐츠 인텔리전스 시장 : 구성 요소별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
솔루션
서비스
세계의 컨텐츠 인텔리전스 시장 : 배포별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
클라우드
온프레미스
하이브리드
세계의 컨텐츠 인텔리전스 시장 : 조직 규모별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
대기업
세계의 컨텐츠 인텔리전스 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
미디어 및 엔터테인먼트
정부 및 공공 부문
은행/금융서비스/보험
정보기술 및 통신
제조
의료 및 생명과학
소매
기타 최종 사용자
세계의 컨텐츠 인텔리전스 시장 : 솔루션 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
컨텐츠 분석 소프트웨어
자연언어처리 툴
텍스트 및 데이터 마이닝 솔루션
컨텐츠 관리 시스템
예측 분석 솔루션
세계의 컨텐츠 인텔리전스 시장 : 서비스 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
컨설팅 서비스
구현 서비스
지원 및 유지보수 서비스
훈련 및 교육 서비스
제7장 지역별/국가별 분석
세계의 컨텐츠 인텔리전스 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 컨텐츠 인텔리전스 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
컨텐츠 인텔리전스 시장 : 경쟁 구도
컨텐츠 인텔리전스 시장 : 기업 프로파일
International Business Machines Corporation 개요, 제품 및 서비스, 전략 및 재무 분석
Salesforce Inc. 개요, 제품 및 서비스, 전략 및 재무 분석
Adobe Inc. 개요, 제품 및 서비스, 전략 및 재무 분석
OpenText Corporation 개요, 제품 및 서비스, 전략 및 재무 분석
Criteo 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
HubSpot Inc.
Qualtrics
ZoomInfo Technologies Inc.
Meltwater
Comscore Inc.
Semrush Holdings Inc.
Demandbase Inc.
Sprout Social Inc.
Khoros LLC
Brandwatch
ABBYY
Emplifi Inc.
Drift.com Inc.
M-Files Corporation
Automattic Inc.
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
컨텐츠 인텔리전스 시장(2029년) : 새로운 기회를 제공하는 국가
컨텐츠 인텔리전스 시장(2029년) : 새로운 기회를 제공하는 부문
컨텐츠 인텔리전스 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Content intelligence involves leveraging technology and tools to analyze and extract meaningful insights from diverse digital content formats. Its objective is to enhance decision-making, improve user experiences, and optimize content creation and delivery processes.
The primary component types within content intelligence are solutions and services. Content intelligence solutions utilize artificial intelligence and data analytics to enhance content creation, management, and personalization, thereby improving engagement, relevance, and value for the audience. These solutions can be deployed via cloud-based, on-premise, or hybrid models. They cater to various organization sizes including small and medium-sized enterprises, as well as large enterprises, and are utilized across multiple end-user verticals such as media and entertainment, government and public sector, banking, financial services and insurance, information technology and telecom, manufacturing, healthcare and life sciences, retail, among others.
The content intelligence market research report is one of a series of new reports from The Business Research Company that provides content intelligence market statistics, including content intelligence industry global market size, regional shares, competitors with a content intelligence market share, detailed content intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the content intelligence industry. This content intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The content intelligence market size has grown exponentially in recent years. It will grow from $1.91 billion in 2024 to $2.49 billion in 2025 at a compound annual growth rate (CAGR) of 30.7%. The growth in the historic period can be attributed to increasing mobile penetration, rising consumer expectations, integration with social media, e-commerce boom, security and trust measures.
The content intelligence market size is expected to see exponential growth in the next few years. It will grow to $7.18 billion in 2029 at a compound annual growth rate (CAGR) of 30.3%. The growth in the forecast period can be attributed to ai advancements, rise of voice assistants, omnichannel integration, global expansion, augmented reality (AR) integration. Major trends in the forecast period include personalization technologies, technological advancements, multichannel integration, personalization and context awareness, chatbots and virtual assistants.
The increasing digital economy is expected to significantly drive the growth of the content intelligence market. The digital economy is an economic system that heavily relies on digital technologies, data, and information. Content intelligence plays a pivotal role in this ecosystem, enabling businesses to create more effective and targeted content strategies by utilizing data-driven insights for better decision-making and enhanced performance. For example, in July 2024, the UN Trade and Development, a US-based intergovernmental organization, projected that the number of Internet of Things (IoT) devices would grow 2.5 times from 2023 to 39 billion by 2029. This surge in digital connectivity and data generation underscores the increasing demand for content intelligence solutions that can harness and analyze this vast amount of data to drive strategic business outcomes.
Key players in the content intelligence market are actively developing innovative technologies, such as the Content Cube, to enhance digital content performance. The Content Cube equips marketers with tools to identify, track, and improve all aspects of their digital content, enabling them to monitor key metrics, refine strategies, and recognize the value of solutions such as Acrolinx within their organizations. For instance, in March 2022, Acrolinx, a Germany-based content intelligence company, launched the Content Cube to enhance digital content performance. This feature aids enterprises in assessing the effectiveness of their digital content strategies and refining their content to improve conversion rates. The introduction of the Content Cube aligns with Acrolinx's ongoing commitment to advancing content intelligence and elevating the quality, relevance, and performance of enterprise content.
In February 2023, M-Files, a US-based information management company, acquired Ment to bolster its document automation capabilities. This strategic acquisition is poised to accelerate the development of robust document automation tools, allowing both new and existing customers to swiftly automate documents, thereby enhancing productivity and efficiency. Ment, based in Finland, specializes in providing content intelligence solutions for implementing document automation tools.
Major companies operating in the content intelligence market report are International Business Machines Corporation, Salesforce Inc., Adobe Inc., OpenText Corporation, Criteo, HubSpot Inc., Qualtrics, ZoomInfo Technologies Inc., Meltwater, Comscore Inc., SEMrush Holdings Inc., Demandbase Inc., Sprout Social Inc., Khoros LLC, Brandwatch, ABBYY, Emplifi Inc., Drift.com Inc., M-Files Corporation, Automattic Inc., Lucidworks, FirstUp Inc., Contentful, Acrolinx GmbH, Knotch, Scoop.it, Infermedica, ClearPoint Strategy, Curata Inc., Exceed.ai, Ceralytics
North America was the largest region in the content intelligence market in 2024. The regions covered in the content intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the content intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The content intelligence market consists of revenues earned by entities by providing services such as analyzing individual pieces of content, generating content strategy insights, real-time data collection, and integration with other tools. The market value includes the value of related goods sold by the service provider or included within the service offering. The content intelligence market also consists of sales of cloud servers, high-performance computing (HPC) clusters, sensors, and IoT devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Content Intelligence Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on content intelligence market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for content intelligence ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The content intelligence market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solution; Services
2) By Deployment: Cloud; On-Premise; Hybrid
3) By Organization Size: Small And Medium Sized Enterprises; Large Enterprises
4) By End-User Vertical: Media And Entertainment; Government And Public Sector; Banking, Financial Services And insurance; Information Technology And Telecom; Manufacturing; Healthcare And Lifesciences; Retail; Other End Users
Subsegments:
1) By Solution: Content Analytics Software; Natural Language Processing Tools; Text And Data Mining Solutions; Content Management Systems; Predictive Analytics Solutions
2) By Services: Consulting Services; Implementation Services; Support And Maintenance Services; Training And Education Services
Companies Mentioned: International Business Machines Corporation; Salesforce Inc.; Adobe Inc.; OpenText Corporation; Criteo
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Content Intelligence Market Characteristics
3. Content Intelligence Market Trends And Strategies
4. Content Intelligence Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Content Intelligence Growth Analysis And Strategic Analysis Framework
5.1. Global Content Intelligence PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Content Intelligence Market Growth Rate Analysis
5.4. Global Content Intelligence Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Content Intelligence Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Content Intelligence Total Addressable Market (TAM)
6. Content Intelligence Market Segmentation
6.1. Global Content Intelligence Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Services
6.2. Global Content Intelligence Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premise
Hybrid
6.3. Global Content Intelligence Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Sized Enterprises
Large Enterprises
6.4. Global Content Intelligence Market, Segmentation By End-User Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Media And Entertainment
Government And Public Sector
Banking, Financial Services And Insurance
Information Technology And Telecom
Manufacturing
Healthcare And Lifesciences
Retail
Other End Users
6.5. Global Content Intelligence Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Content Analytics Software
Natural Language Processing Tools
Text And Data Mining Solutions
Content Management Systems
Predictive Analytics Solutions
6.6. Global Content Intelligence Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation Services
Support And Maintenance Services
Training And Education Services
7. Content Intelligence Market Regional And Country Analysis
7.1. Global Content Intelligence Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Content Intelligence Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
