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세계의 인공지능(AI) 기반 개인화 시장 보고서(2025년)
Artificial Intelligence (AI) Based Personalization Global Market Report 2025
상품코드 : 1681760
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

인공지능(AI) 기반 개인화 시장 규모는 향후 몇 년간 강력한 성장이 예상됩니다. 2029년까지 CAGR 5.1%로 성장할 전망이며, 6,397억 3,000만 달러로 성장이 예측됩니다. 예측 기간 성장은 고객 유지에 대한 관심 증가, 5G 기술의 출현, 기계 학습 알고리즘 진보, IoT 디바이스의 급속한 확대, AI 통합의 증가에 기인할 것으로 볼 수 있습니다. 예측 기간 주요 동향에는 AI 및 인간의 전문 지식 협업, AI 기반 예측 분석, 실시간 개인화, 음성 및 대화 AI, AI를 활용한 콘텐츠 리커먼데이션 등이 포함됩니다.

비즈니스 현장에서는 인공지능의 도입이 현저하게 급증하고 있으며, 이러한 동향이 AI 기반 개인화 시장의 성장을 가속할 것으로 기대되고 있습니다. 인공지능은 기존에 인간의 지성을 필요로 했던 작업을 수행할 수 있는 컴퓨터 시스템을 만들어 내는 것을 포함합니다. 기업들은 고급 알고리즘, 실시간 기능, 포괄적인 고객 저니 인사이트를 결합함으로써 오디언스에 맞는 매력적인 경험을 제공하는 AI 기반 개인화 가능성을 인식하고 있습니다. 특히 2022년 5월 IBM의 보고에 따르면 전 세계 기업의 35%가 AI를 활용하고 있으며 2021년부터 4% 증가했습니다. 게다가 2021년부터 2022년까지 AI 채용률은 13% 상승했으며, 조직의 AI 기술 의존도가 높아지고 있는 것으로 나타났습니다.

주요 기업은 고객 참여를 강화하는 첨단 솔루션을 개척하고 있습니다. 이러한 혁신 중 하나는 개인화된 콜드메일 도구이며 영업팀이 초개인화된 아웃리치를 제공할 수 있도록 설계되었습니다. 이러한 AI가 탑재된 도구는 생성된 AI 기술을 활용하여 메일 수신자를 위한 개인화된 컨텐츠의 생성을 자동화합니다. 예를 들어 Regie.AI는 2023년 4월 영업팀을 위해 고도로 개인화된 콜드 이메일로 아웃리치 활동을 효율화하는 전용 툴인 'Rapid Writer'를 발표했습니다. 'Rapid Writer'는 제네레이티브 AI의 기능을 활용하여 커뮤니케이션 전략을 강화하고 영업 시책의 효과를 증폭시킵니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계의 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Artificial intelligence (AI)-based personalization utilizes AI technologies and algorithms to customize content, services, or experiences for individual users, aiming to deliver more personalized and relevant interactions based on their specific preferences, behaviors, and characteristics.

The primary categories of AI-based personalization include website personalization, display ad personalization, social media personalization, and e-mail personalization. Website personalization focuses on adjusting the content, layout, and user experience of a website in real-time, leveraging AI to analyze user data such as browsing history and interactions. These technologies encompass machine learning, deep learning, natural language processing, and others, applied across various sectors such as travel, retail, media, entertainment, and more.

The artificial intelligence (AI)-based personalization research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI)-based personalization market statistics, including the artificial intelligence (AI)-based personalization industry's global market size, regional shares, competitors with a artificial intelligence (AI)-based personalization market share, detailed artificial intelligence (AI)-based personalization market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-based personalization industry. This artificial intelligence (AI)-based personalization market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI) based personalization market size has grown strongly in recent years. It will grow from $498.22 billion in 2024 to $525.21 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to Increasing Data Availability, Rise in E-Commerce, Growing Digitalization, Improved User Engagement, and Cross-Industry Adoption.

The artificial intelligence (AI) based personalization market size is expected to see strong growth in the next few years. It will grow to $639.73 billion in 2029 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to increasing focus on customer retention, emergence of 5G technology, advancements in machine learning algorithms, rapid expansion of IoT devices, and increased ai integration. Major trends in the forecast period include collaboration of ai and human expertise, ai-based predictive analytics, real-time personalization, voice and conversational ai, and ai-powered content recommendations.

The business landscape is witnessing a notable surge in the adoption of artificial intelligence, a trend expected to drive growth in the AI-based personalization market. Artificial intelligence involves creating computer systems capable of executing tasks traditionally requiring human intelligence. Businesses are increasingly recognizing the potential of AI-driven personalization, combining sophisticated algorithms, real-time capabilities, and comprehensive customer journey insights to deliver tailored and captivating experiences to their audiences. Notably, in May 2022, IBM reported that 35% of global businesses utilized AI, marking a 4% increase from 2021. Moreover, there was a 13% rise in AI adoption between 2021 and 2022, underscoring the growing reliance on AI technologies among organizations.

Leading companies are pioneering advanced solutions to enhance customer engagement. One such innovation is personalized cold email tools, engineered to empower sales teams in delivering hyper-personalized outreach. These AI-powered tools leverage generative AI technology to automate the creation of personalized content for email recipients. For instance, in April 2023, Regie.ai unveiled Rapid Writer, a specialized tool tailored to streamline highly personalized cold email outreach efforts for sales teams. By harnessing generative AI capabilities, Rapid Writer enhances communication strategies, amplifying the effectiveness of sales initiatives.

In September 2023, Claritas, LLC, a leading data-driven marketing company headquartered in the US, completed the acquisition of ArtsAI for an undisclosed sum. This strategic acquisition is designed to bolster Claritas' market presence by seamlessly integrating ArtsAI's distinctive AI capabilities throughout the entire marketing lifecycle. By incorporating ArtsAI's technology, Claritas aims to provide comprehensive end-to-end solutions, empowering businesses to improve customer identification, streamline message delivery, optimize campaign measurement, and enhance return on investment (ROI). ArtsAI, based in the US, specializes in AI-driven marketing automation platforms.

Major companies operating in the artificial intelligence (AI) based personalization market report are Amazon.com Inc., Apple Inc., Alphabet Inc. (Google), Microsoft Corp., Meta Platforms Inc., Accenture Plc, International Business Machines Corp. (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., McDonald Corp., Adobe Systems Inc., Twilio, Verint Systems Inc., Bounteous Inc., BloomReach Inc., Sitecore Holding II AS, RichRelevance, Coveo, Crownpeak Technology Inc., Dynamic Yield Ltd., Blueshift Labs Inc., Reflektion, mParticle Inc., ViSenze Pte. Ltd., H2O.ai Inc., Infinite Analytics Inc

North America was the largest region in the artificial intelligence (Ai) based personalization market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (ai) based personalization market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the artificial intelligence (ai) based personalization market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The artificial intelligence (AI)-based personalization market includes revenues earned by entities by providing services such as tailored content, predictive personalization, and real-time analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The artificial intelligence (AI)-based personalization market consists of sales of smart speakers, smart displays, wearables, and smart mirrors. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Artificial Intelligence (AI) Based Personalization Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on artificial intelligence (ai) based personalization market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for artificial intelligence (ai) based personalization ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The artificial intelligence (ai) based personalization market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Artificial Intelligence (AI) Based Personalization Market Characteristics

3. Artificial Intelligence (AI) Based Personalization Market Trends And Strategies

4. Artificial Intelligence (AI) Based Personalization Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Artificial Intelligence (AI) Based Personalization Growth Analysis And Strategic Analysis Framework

6. Artificial Intelligence (AI) Based Personalization Market Segmentation

7. Artificial Intelligence (AI) Based Personalization Market Regional And Country Analysis

8. Asia-Pacific Artificial Intelligence (AI) Based Personalization Market

9. China Artificial Intelligence (AI) Based Personalization Market

10. India Artificial Intelligence (AI) Based Personalization Market

11. Japan Artificial Intelligence (AI) Based Personalization Market

12. Australia Artificial Intelligence (AI) Based Personalization Market

13. Indonesia Artificial Intelligence (AI) Based Personalization Market

14. South Korea Artificial Intelligence (AI) Based Personalization Market

15. Western Europe Artificial Intelligence (AI) Based Personalization Market

16. UK Artificial Intelligence (AI) Based Personalization Market

17. Germany Artificial Intelligence (AI) Based Personalization Market

18. France Artificial Intelligence (AI) Based Personalization Market

19. Italy Artificial Intelligence (AI) Based Personalization Market

20. Spain Artificial Intelligence (AI) Based Personalization Market

21. Eastern Europe Artificial Intelligence (AI) Based Personalization Market

22. Russia Artificial Intelligence (AI) Based Personalization Market

23. North America Artificial Intelligence (AI) Based Personalization Market

24. USA Artificial Intelligence (AI) Based Personalization Market

25. Canada Artificial Intelligence (AI) Based Personalization Market

26. South America Artificial Intelligence (AI) Based Personalization Market

27. Brazil Artificial Intelligence (AI) Based Personalization Market

28. Middle East Artificial Intelligence (AI) Based Personalization Market

29. Africa Artificial Intelligence (AI) Based Personalization Market

30. Artificial Intelligence (AI) Based Personalization Market Competitive Landscape And Company Profiles

31. Artificial Intelligence (AI) Based Personalization Market Other Major And Innovative Companies

32. Global Artificial Intelligence (AI) Based Personalization Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Artificial Intelligence (AI) Based Personalization Market

34. Recent Developments In The Artificial Intelligence (AI) Based Personalization Market

35. Artificial Intelligence (AI) Based Personalization Market High Potential Countries, Segments and Strategies

36. Appendix

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