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세계의 가상현실(VR) 및 증강현실(AR) 분야 AI 시장 보고서(2025년)
AI In Virtual Reality And Augmented Reality Global Market Report 2025
상품코드 : 1680860
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

가상현실(VR) 및 증강현실(AR) 분야 AI 시장 규모는 향후 수년간 비약적인 성장이 전망될 예정입니다. 예측 기간의 성장은 AI 기반 소셜 상호 작용, 개인화된 콘텐츠 추천, 향상된 제스처 및 음성 인식, AI로 생성된 현실적인 환경, 의료 및 치료 애플리케이션에 기인할 수 있습니다. 예측 기간에 있어서의 주요 동향에는 VR나 AR에 있어서의 AI 구동 가상 비서, AI에 의해 강화된 가상 시착 체험, AI에 의해 강화된 물체 인식과 인터랙션, AR 스마트 글래스와 AI의 통합, AI를 활용한 몰입형 스토리텔링 등이 있습니다.

IoT(사물인터넷) 기기의 보급은 가상현실(VR) 및 증강현실(AR) 분야 AI 시장의 확대를 뒷받침하는 자세입니다. IoT 디바이스는 센서, 소프트웨어, 연결 기능이 탑재된 물리적 가젯으로, 인터넷을 통해 다른 디바이스나 시스템과 데이터를 수집하고 교환할 수 있어 포괄적인 IoT 생태계를 형성합니다. VR/AR 기술에 AI를 통합하면 몰입감 있고 직관적인 사용자 경험을 제공하고, 데이터 분석을 최적화하고, 예측 유지보수를 지원하고, 상황에 맞는 상호 작용을 촉진하고, 원격 모니터링 및 제어 기능을 지원하고, 교육 및 시뮬레이션 기능을 강화함으로써 IoT 디바이스의 기능을 향상시킬 수 있습니다. 예를 들어, 2023년 3월 GSM 협회의 보고서에 따르면 2021년부터 2030년까지 IoT 연결이 두 배 이상 증가하여 총 374억 개에 달했습니다.

가상현실(VR) 및 증강현실(AR) 분야 AI 시장의 주요 기업은 진화하는 소비자의 요구와 선호에 대응하기 위해 보조 현실 안경과 같은 혁신적인 제품을 적극적으로 개발하고 있습니다. 스마트 글래스라고도 하는 증강 현실 안경은 사용자의 시야에 디지털 정보, 그래픽 또는 비주얼을 오버레이하여 물리적 세계에 대한 인식을 풍부하게 해주는 웨어러블 기기입니다. 예를 들어, 중국에 본사를 둔 가전 제품 회사인 Oppo는 2024년 2월에 OPPO Air Glass 3를 출시했습니다. 이 안경은 렌즈에 풀 컬러 디스플레이를 갖추고 사용자에게 실시간 정보를 제공합니다. OPPO의 대형 언어 모델(LLM)인 AndesGPT로 구동되는 Air Glass 3에는 핸즈프리 상호 작용을 위한 음성 비서가 포함되어 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

AI in virtual reality (VR) and augmented reality (AR) entails the incorporation of artificial intelligence techniques and algorithms within VR and AR systems to enrich user experiences, enable intelligent interactions, and generate dynamic virtual content in real-time. By leveraging AI and immersive technologies, the goal is to create more lifelike, personalized, and interactive VR and AR environments across diverse applications.

The primary types of AI in virtual reality and augmented reality include AI-powered VR and AI-enhanced AR. AI-powered VR refers to VR experiences that are enhanced and personalized through the integration of AI algorithms. These experiences encompass various technologies such as natural language processing (NLP), computer vision, machine learning, deep learning, gesture recognition, speech recognition, and simulated environments. These AI technologies are deployed across a range of platforms including mobile devices, head-mounted displays (HMDs), projectors, smart glasses, wearables, body tracking devices, desktop computers, and consoles. They find applications in gaming and entertainment, education and training, healthcare and medical, retail and e-commerce, real estate and architecture, automotive and transportation, tourism and travel, social media and communication, industrial and manufacturing, as well as military and defense sectors. Through the integration of AI, VR, and AR, industries aim to revolutionize user experiences and unlock new possibilities in immersive technology across various domains.

The AI in virtual reality and augmented reality market research report is one of a series of new reports from The Business Research Company that provides AI in virtual reality and augmented reality market statistics, including AI in virtual reality and augmented reality industry global market size, regional shares, competitors with an AI in virtual reality and augmented reality market share, detailed AI in virtual reality and augmented reality market segments, market trends and opportunities, and any further data you may need to thrive in the AI in virtual reality and augmented reality industry. This AI in virtual reality and augmented reality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The AI in virtual reality and augmented reality market size has grown exponentially in recent years. It will grow from $57.37 billion in 2024 to $84.23 billion in 2025 at a compound annual growth rate (CAGR) of 46.8%. The growth in the historic period can be attributed to advancements in computer vision, machine learning algorithms, improvements in natural language processing (NLP), growth of cloud computing, rise of edge computing.

The AI in virtual reality and augmented reality market size is expected to see exponential growth in the next few years. It will grow to $387.34 billion in 2029 at a compound annual growth rate (CAGR) of 46.4%. The growth in the forecast period can be attributed to AI-powered social interactions, personalized content recommendations, enhanced gesture and voice recognition, AI-generated realistic environments, healthcare and therapeutic applications. Major trends in the forecast period include AI-driven virtual assistants in VR or AR, virtual try-on experiences enhanced by AI, AI-enhanced object recognition and interaction, integration of AI with AR smart glasses, ai-powered immersive storytelling.

The proliferation of IoT (Internet of Things) devices is poised to drive the expansion of AI in the virtual reality and augmented reality (VR/AR) market in the foreseeable future. IoT devices are physical gadgets equipped with sensors, software, and connectivity functionalities that enable them to gather and exchange data with other devices or systems over the Internet, forming a comprehensive IoT ecosystem. The interconnected nature of IoT devices facilitates seamless communication and data exchange, making them pivotal components in various industries. AI integration into VR/AR technologies enhances the capabilities of IoT devices by delivering immersive and intuitive user experiences, optimizing data analysis, enabling predictive maintenance, facilitating context-aware interactions, supporting remote monitoring and control functionalities, and enhancing training and simulation capabilities. For example, a report by the GSM Association in March 2023 projected a significant growth in IoT connections, more than doubling from 2021 to 2030 to reach a total of 37.4 billion connections. This surge in IoT device adoption directly fuels the growth of AI applications in the virtual and augmented reality sectors, creating opportunities for advanced functionalities and enhanced user experiences.

Leading companies in the AI-driven VR/AR market are actively developing innovative products like assisted reality glasses to cater to evolving consumer needs and preferences. Assisted reality glasses, also known as smart glasses, are wearable devices that overlay digital information, graphics, or visuals onto the user's field of view, enriching their perception of the physical world. For instance, Oppo, a China-based consumer electronics company, introduced the OPPO Air Glass 3 in February 2024. These glasses feature a full-color display within the lenses, providing real-time information to users. Powered by Oppo's large language model (LLM) called AndesGPT, the Air Glass 3 includes a voice assistant for hands-free interaction. These glasses are designed for daily use, allowing users to view digital content seamlessly integrated with their surroundings, such as messages or navigational cues.

In June 2022, The Glimpse Group Inc., a US-based software company, acquired PulpoAR, a software-as-a-service (SaaS) company specializing in virtual try-on technology for beauty brands using AR and AI. This acquisition strengthened The Glimpse Group's AI and image recognition capabilities, expanded its technology portfolio, and bolstered its competitive advantage in developing AR and VR applications across its subsidiary companies.

Major companies operating in the AI in virtual reality and augmented reality market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Sony Corporation; Lenovo Group Limited; Intel Corporation; Qualcomm Incorporated; NVIDIA Corporation; Dassault Systemes SE; PTC Inc.; Sixense Enterprises Inc.; Magic Leap Inc.; HTC Corporation; EON Reality Inc.; Daqri LLC; Zappar Ltd.; Scope AR; Vuzix Corporation; Upskill; Avegant Corporation; Atheer Inc.; Cognixion; Marxent Labs LLC

North America was the largest region in the AI in virtual reality and augmented reality market in 2024. The regions covered in the AI in virtual reality and augmented reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the AI in virtual reality and augmented reality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The AI in virtual reality and augmented reality market consists of revenues earned by entities by providing services such as consulting and development, training services, content creation, integration and customization, and designing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in virtual reality and augmented reality market also includes sales of head-mounted displays, sensors, cameras, processors, and input devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

AI In Virtual Reality And Augmented Reality Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on ai in virtual reality and augmented reality market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for ai in virtual reality and augmented reality ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The ai in virtual reality and augmented reality market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. AI In Virtual Reality And Augmented Reality Market Characteristics

3. AI In Virtual Reality And Augmented Reality Market Trends And Strategies

4. AI In Virtual Reality And Augmented Reality Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global AI In Virtual Reality And Augmented Reality Growth Analysis And Strategic Analysis Framework

6. AI In Virtual Reality And Augmented Reality Market Segmentation

7. AI In Virtual Reality And Augmented Reality Market Regional And Country Analysis

8. Asia-Pacific AI In Virtual Reality And Augmented Reality Market

9. China AI In Virtual Reality And Augmented Reality Market

10. India AI In Virtual Reality And Augmented Reality Market

11. Japan AI In Virtual Reality And Augmented Reality Market

12. Australia AI In Virtual Reality And Augmented Reality Market

13. Indonesia AI In Virtual Reality And Augmented Reality Market

14. South Korea AI In Virtual Reality And Augmented Reality Market

15. Western Europe AI In Virtual Reality And Augmented Reality Market

16. UK AI In Virtual Reality And Augmented Reality Market

17. Germany AI In Virtual Reality And Augmented Reality Market

18. France AI In Virtual Reality And Augmented Reality Market

19. Italy AI In Virtual Reality And Augmented Reality Market

20. Spain AI In Virtual Reality And Augmented Reality Market

21. Eastern Europe AI In Virtual Reality And Augmented Reality Market

22. Russia AI In Virtual Reality And Augmented Reality Market

23. North America AI In Virtual Reality And Augmented Reality Market

24. USA AI In Virtual Reality And Augmented Reality Market

25. Canada AI In Virtual Reality And Augmented Reality Market

26. South America AI In Virtual Reality And Augmented Reality Market

27. Brazil AI In Virtual Reality And Augmented Reality Market

28. Middle East AI In Virtual Reality And Augmented Reality Market

29. Africa AI In Virtual Reality And Augmented Reality Market

30. AI In Virtual Reality And Augmented Reality Market Competitive Landscape And Company Profiles

31. AI In Virtual Reality And Augmented Reality Market Other Major And Innovative Companies

32. Global AI In Virtual Reality And Augmented Reality Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The AI In Virtual Reality And Augmented Reality Market

34. Recent Developments In The AI In Virtual Reality And Augmented Reality Market

35. AI In Virtual Reality And Augmented Reality Market High Potential Countries, Segments and Strategies

36. Appendix

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