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Active Geofencing Global Market Report 2025
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Active geofencing is a location-based technology that establishes virtual boundaries, known as 'geofences', around specific geographic areas. These geofences trigger predetermined actions or notifications when a mobile device or asset enters or exits the defined area in real-time. Operators utilize this technology to deliver targeted advertisements or customized messages directly to users when their device enters a designated geographical area.

The primary categories of active geofencing are fixed and mobile. Fixed active geofencing involves setting up static virtual boundaries around particular locations and activating actions or notifications when devices enter or leave these predefined areas. It encompasses various components, including hardware, services, and software, and utilizes technologies such as cellular networks, GPS, RFID, and WIFI. Active geofencing finds applications across organizations of various sizes, ranging from large enterprises to small and medium-sized businesses, across a multitude of industries, including banking, financial services, insurance, retail, defense, government, healthcare, industrial manufacturing, transportation, logistics, and more.

The active geofencing market research report is one of a series of new reports from The Business Research Company that provides active geofencing market statistics, including active geofencing industry global market size, regional shares, competitors with an active geofencing market share, detailed active geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the active geofencing industry. This active geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The active geofencing market size has grown exponentially in recent years. It will grow from $1.77 billion in 2024 to $2.16 billion in 2025 at a compound annual growth rate (CAGR) of 22.0%. The growth in the historic period can be attributed to increasing smartphone penetration, rising demand for personalized marketing strategies, growth of location-based services (LBS), demand for real-time consumer engagement, expanding use of data analytics in marketing.

The active geofencing market size is expected to see exponential growth in the next few years. It will grow to $4.72 billion in 2029 at a compound annual growth rate (CAGR) of 21.6%. The growth in the forecast period can be attributed to expansion of smart city initiatives, rise in mobile commerce transactions, increasing focus on hyper-local marketing, demand for contactless retail experiences, growth of location-based gaming. Major trends in the forecast period include hyper-personalized marketing campaigns, virtual geofencing for remote engagement, geofencing in supply chain management, integration of geofencing with voice assistants and smart speakers.

The burgeoning adoption of mobile devices is poised to be a driving force behind the expansion of the active geofencing market in the foreseeable future. Mobile devices, encompassing a wide array of portable electronic gadgets tailored for wireless communication and data transmission, are witnessing a surge in adoption propelled by various factors including the widespread availability of 4G LTE and 5G networks, the burgeoning e-commerce landscape, and enhanced affordability, rendering them accessible to a broader global audience. Leveraging the capabilities of mobile devices, active geofencing garners precise location data, facilitates instantaneous communication, and offers a user-friendly interface for seamless interaction with geofencing systems. A report by the GSM Association in February 2022 highlighted a global count of 5.3 billion mobile service subscriptions by the end of 2021, with projections anticipating an additional 400 million new subscribers by 2025. Consequently, the escalating adoption of mobile devices stands as a pivotal driver propelling the growth trajectory of the active geofencing market.

Leading companies in the workover rigs market are concentrating on technological advancements such as dealership fleet security to improve fleet management. Dealership fleet security employs advanced technologies and strategies designed to protect automotive dealerships' vehicle assets from theft, unauthorized usage, and operational inefficiencies through real-time monitoring and geofencing solutions. For example, in October 2024, Dealerware, a U.S.-based software company, introduced Advanced Geofencing & Alerts, an innovative fleet management solution tailored for automotive dealerships. This system allows dealerships to establish customizable geofence boundaries and receive instant notifications when vehicles enter or exit these designated areas. This technology enhances fleet security by enabling dealerships to monitor vehicle movements, thereby reducing risks related to theft and unauthorized usage while optimizing operations with automated alerts. Featuring configurable rules for alert triggers and an actionable alerts drawer for prompt responses, this system empowers dealerships to maintain greater control over their vehicle assets and improve overall operational efficiency.

In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.

Major companies operating in the active geofencing market are Apple Inc., Google LLC, Samsung Electronics Co., Microsoft Corporation, AT&T Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., Nokia Corporation, SZ DJI Technology Co., Esri, Upland Software Inc., Simpli.fi, Bluedot Innovation Pty Ltd., Infillion PaeDae Inc., Radar Labs Inc., Pulsate Ltd., tado GmbH, Aware360 Ltd., LocationSmart, Mapcite, mSpy

North America was the largest region in the active geofencing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the active geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Active Geofencing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on active geofencing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for active geofencing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The active geofencing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Active Geofencing Market Characteristics

3. Active Geofencing Market Trends And Strategies

4. Active Geofencing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Active Geofencing Growth Analysis And Strategic Analysis Framework

6. Active Geofencing Market Segmentation

7. Active Geofencing Market Regional And Country Analysis

8. Asia-Pacific Active Geofencing Market

9. China Active Geofencing Market

10. India Active Geofencing Market

11. Japan Active Geofencing Market

12. Australia Active Geofencing Market

13. Indonesia Active Geofencing Market

14. South Korea Active Geofencing Market

15. Western Europe Active Geofencing Market

16. UK Active Geofencing Market

17. Germany Active Geofencing Market

18. France Active Geofencing Market

19. Italy Active Geofencing Market

20. Spain Active Geofencing Market

21. Eastern Europe Active Geofencing Market

22. Russia Active Geofencing Market

23. North America Active Geofencing Market

24. USA Active Geofencing Market

25. Canada Active Geofencing Market

26. South America Active Geofencing Market

27. Brazil Active Geofencing Market

28. Middle East Active Geofencing Market

29. Africa Active Geofencing Market

30. Active Geofencing Market Competitive Landscape And Company Profiles

31. Active Geofencing Market Other Major And Innovative Companies

32. Global Active Geofencing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Active Geofencing Market

34. Recent Developments In The Active Geofencing Market

35. Active Geofencing Market High Potential Countries, Segments and Strategies

36. Appendix

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