세계의 음성 비서 애플리케이션 시장 보고서(2025년)
Voice Assistant Application Global Market Report 2025
상품코드 : 1678618
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

음성 비서 애플리케이션 시장 규모는 향후 몇 년 동안 비약적인 성장세를 보이며 2029년까지 33.9%의 CAGR로 233억 달러 규모로 성장할 것으로 예상됩니다. 예측 기간 동안의 성장은 웨어러블 기기와의 통합, 헬스케어 애플리케이션과 음성 명령, 다국어 및 멀티모달 기능, 음성 상거래, E-Commerce 통합에 기인합니다. 예측 기간 동안 주요 동향으로는 음성 지원 헬스케어 솔루션의 부상, 차량용 시스템과의 통합, 커스터마이징 및 개인화, 비즈니스 및 기업용 음성비서 등이 있습니다.

음성 지원 기기의 보급이 음성 비서 애플리케이션 시장의 성장을 촉진하고 있습니다. 이러한 음성 인식 기기는 음성 명령이나 문의를 인식하고, 종종 음성 합성 기술을 사용하여 응답을 반환하는 경우가 많습니다. 시간이 지남에 따라 음성 인식 기술은 고객 지원을 강화하고, 고객 경험 관리를 개선하며, 생산성을 향상시키고 있습니다. 또한 Alexa, Siri, Google Assistant, Cortana와 같은 음성 비서가 탑재된 애플리케이션은 고객과의 대화를 더욱 풍요롭게 하고 있습니다. 예를 들어, 캐나다에 본사를 둔 방송사 Canadian Broadcasting Corporation에 따르면, 2022년 가을 프랑스어 사용자의 65%가 인터넷 연결 TV를 사용한다고 응답했으며, 이는 2021년 가을에 비해 4% 포인트 증가한 수치입니다.

클라우드 기반 솔루션의 채택이 증가함에 따라 향후 음성 비서 애플리케이션 시장의 성장을 촉진할 것으로 예상됩니다. 클라우드 기반 솔루션에는 프로그램, 스토리지 옵션, 온디맨드 서비스, 컴퓨터 네트워크, 인터넷을 통한 공유 클라우드 컴퓨팅 프레임워크에서 액세스할 수 있는 프로그램, 스토리지 옵션, 온디맨드 서비스, 컴퓨터 네트워크, 기타 서비스 등이 포함됩니다. 이러한 솔루션은 음성 비서 애플리케이션이 효과적으로 작동하기 위해 필수적인 인프라, 처리 능력, 스토리지를 제공하고 원활한 상호작용, 데이터 처리, 확장성을 촉진합니다. 예를 들어, 2022년 9월 미국 기반 클라우드 컴퓨팅 서비스인 구글 클라우드(Google Cloud)의 보고서에 따르면, 2021년 21%에서 2022년 26%까지 멀티 퍼블릭 클라우드 사용률이 증가할 것으로 예상했습니다. 또한, 하이브리드 클라우드 솔루션의 채택도 크게 증가하여 2021년 25%에서 2022년 42.5%로 증가했습니다. 따라서 클라우드 기반 솔루션의 성장 확대가 음성 비서 애플리케이션 시장을 주도하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

A Voice Assistant employs speech recognition, natural language processing, and AI technology to interact and respond to human commands.

The fundamental elements of voice assistant applications encompass solutions and services. Integrating voice assistants such as Alexa, Google Assistant, and Siri into digital products or services enables an additional communication channel for customers. These applications can be deployed either on-premises or in the cloud and find utility across web and mobile applications. They're utilized in diverse sectors such as banking, financial services, insurance (BFSI), healthcare, retail, e-commerce, media, entertainment, telecom, IT, manufacturing, automotive, education, travel, hospitality, and various other industries.

The voice assistant application market research report is one of a series of new reports from The Business Research Company that provides voice assistant application market statistics, including voice assistant application industry global market size, regional shares, competitors with a voice assistant application market share, detailed voice assistant application market segments, market trends and opportunities, and any further data you may need to thrive in the voice assistant application industry. This voice assistant application market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The voice assistant application market size has grown exponentially in recent years. It will grow from $5.61 billion in 2024 to $7.26 billion in 2025 at a compound annual growth rate (CAGR) of 29.4%. The growth in the historic period can be attributed to the proliferation of smart devices, integration into smart home ecosystems, the rise of virtual assistants in business.

The voice assistant application market size is expected to see exponential growth in the next few years. It will grow to $23.3 billion in 2029 at a compound annual growth rate (CAGR) of 33.9%. The growth in the forecast period can be attributed to integration with wearable devices, healthcare applications and voice commands, multilingual and multimodal capabilities, voice commerce and e-commerce integration. Major trends in the forecast period include rise of voice-enabled healthcare solutions, integration with in-car systems, customization and personalization, voice assistants in business and enterprise.

The increasing prevalence of voice-enabled devices is driving the growth of the voice assistant application market. These voice-activated devices recognize spoken commands and inquiries, often using text-to-speech technology to deliver responses. Over time, voice activation technology has enhanced customer assistance, improved customer experience management, and boosted productivity. Additionally, applications featuring voice assistants like Alexa, Siri, Google Assistant, and Cortana have further enriched customer interactions. For example, in Fall 2022, 65% of French speakers reported using an Internet-connected TV, marking a 4-point increase from Fall 2021, according to the Canadian Broadcasting Corporation, a Canada-based broadcasting company.

The increasing adoption of cloud-based solutions is anticipated to drive the growth of the voice assistant application market in the future. Cloud-based solutions encompass programs, storage options, on-demand services, computer networks, and other services accessible through a shared cloud computing framework via the internet. These solutions provide the essential infrastructure, processing power, and storage required for voice assistant applications to function effectively, facilitating seamless interactions, data processing, and scalability. For instance, in September 2022, a report from Google Cloud, a US-based cloud computing service, indicated that the use of multiple public clouds rose by 26% in 2022, up from 21% in 2021. Additionally, the adoption of hybrid cloud solutions also grew significantly, increasing from 25% in 2021 to 42.5% in 2022. Therefore, the expanding growth of cloud-based solutions is propelling the voice assistant application market.

AI-based voice assistants are gaining traction in the voice assistant application market. Companies such as Athenahealth introduced athenaOne in June 2022, an AI-based voice assistant technology. This iOS-based mobile gadget facilitates hands-free clinical duties for healthcare workers, expediting information retrieval and enabling efficient patient interactions.

Major players in the voice assistant application market are focusing on advanced solutions, including male voice assistants, to improve user experience and enhance global accessibility. Voice assistance entails providing a voice-controlled digital assistant for interaction and command execution. For instance, in May 2024, Google, a US-based IT corporation, launched an AI-powered smart voice assistant that incorporates features such as Gemini, PaliGemma, and Gemma 2. Gemini is an advanced AI platform designed to enhance online commerce and browsing by offering AI-generated search summaries for quicker access to information, thereby transforming user interactions and impacting SEO strategies. PaliGemma, the inaugural vision-language model in the Gemma family, focuses on image-related tasks such as captioning and visual Q&A, expanding AI applications for developers. Meanwhile, Gemma 2 boasts enhanced performance with 27 billion parameters, enabling versatile deployment across various scenarios, underscoring Google's commitment to advancing its AI technologies.

In April 2023, Voices, a US-based voice marketplace, acquired Voices.ai for an undisclosed amount. This acquisition is expected to strengthen Voices' artificial intelligence capabilities, particularly in AI-driven voice solutions. By leveraging the advanced technology of Voices.ai, which is a US-based voice development platform designed for developers of voice applications, Voices aims to enhance its voice-over offerings, improving efficiency and scalability across various sectors, including media, entertainment, and advertising. This strategic move reflects Voices' commitment to advancing its capabilities in the rapidly evolving voice technology landscape.

Major companies operating in the voice assistant application market include Apple Inc., Google LLC, Samsung Group, Amazon Web Services, IBM Corporation, Microsoft Corporation, Cisco Systems Inc., Orange S.A, Oracle Corporation, SAP SE, Salesforce Inc., Baidu Inc., Avaya LLC, Verbio AG, Writer, Nuance Communications Inc., Verint Systems, Inbenta, SoundHound AI Inc., Kata.ai, Let's Nurture Infotech Pvt Ltd., Aivo, Rasa, Avaamo, Zaion, Mindsay, Creative Virtual, Orbita, Slang Labs, Clinc, Uniphore, Cleo AI Ltd., Clarigent Health, Datch

North America was the largest region in the voice assistant application market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice assistant application market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the voice assistant application market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The voice assistant application market includes revenues earned by entities by providing application solutions that use voice recognition, speech synthesis, and natural language processing to provide a service through a specific application. A Voice assistant, also called an intelligent personal assistant or connected speaker, can conduct tasks or provide services for a person based on instructions or questions. It is a new type of product marketed by Apple, Amazon, and Google and is based on natural language speech recognition. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Voice Assistant Application Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on voice assistant application market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for voice assistant application ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The voice assistant application market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Voice Assistant Application Market Characteristics

3. Voice Assistant Application Market Trends And Strategies

4. Voice Assistant Application Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Voice Assistant Application Growth Analysis And Strategic Analysis Framework

6. Voice Assistant Application Market Segmentation

7. Voice Assistant Application Market Regional And Country Analysis

8. Asia-Pacific Voice Assistant Application Market

9. China Voice Assistant Application Market

10. India Voice Assistant Application Market

11. Japan Voice Assistant Application Market

12. Australia Voice Assistant Application Market

13. Indonesia Voice Assistant Application Market

14. South Korea Voice Assistant Application Market

15. Western Europe Voice Assistant Application Market

16. UK Voice Assistant Application Market

17. Germany Voice Assistant Application Market

18. France Voice Assistant Application Market

19. Italy Voice Assistant Application Market

20. Spain Voice Assistant Application Market

21. Eastern Europe Voice Assistant Application Market

22. Russia Voice Assistant Application Market

23. North America Voice Assistant Application Market

24. USA Voice Assistant Application Market

25. Canada Voice Assistant Application Market

26. South America Voice Assistant Application Market

27. Brazil Voice Assistant Application Market

28. Middle East Voice Assistant Application Market

29. Africa Voice Assistant Application Market

30. Voice Assistant Application Market Competitive Landscape And Company Profiles

31. Voice Assistant Application Market Other Major And Innovative Companies

32. Global Voice Assistant Application Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Voice Assistant Application Market

34. Recent Developments In The Voice Assistant Application Market

35. Voice Assistant Application Market High Potential Countries, Segments and Strategies

36. Appendix

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