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한글목차
스포츠 분석 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 연평균 성장률(CAGR) 26.5%로 78억 7,000만 달러로 성장합니다. 예측 기간의 성장은 개인화된 팬 경험, 투자 증가, 규제 준수에 기인합니다. 예측 기간의 주요 동향에는 첨단 선수 추적 기술, 머신러닝 및 예측 분석, e-sports 분석, 생체인식 데이터 통합 등이 포함됩니다.
선수 데이터 모니터링 및 추적에 대한 수요 증가는 스포츠 분석 시장의 성장을 가속할 것으로 예상됩니다. 스포츠 연맹 및 단체들은 선수들의 행동 패턴, 습관, 성과 지표를 이해하기 위해 선수 모니터링을 활용하는 사례가 증가하고 있습니다. 이 데이터를 통해 코치는 선수의 성과를 평가하고 분석할 수 있으며, 궁극적으로 선수의 잠재력을 최대한 끌어올릴 수 있습니다. 모니터링과 트래킹에는 선수가 목표를 얼마나 달성하고 있는지 판단하기 위한 데이터 수집과 분석이 포함됩니다. 선수 모니터링 및 추적 데이터에 대한 필요성이 증가함에 따라 모니터링 툴 및 플랫폼에서 수집한 인사이트를 바탕으로 데이터베이스 의사결정을 촉진하는 스포츠 분석 솔루션에 대한 수요가 증가할 것입니다. 예를 들어 2024년 7월 미국의 비영리 단체인 미국 세이프스포츠센터(U.S. Center for SafeSport)가 발표한 2023년 연례 보고서에 따르면 2023년에는 7,533건(2022년 대비 32% 증가)의 보고를 처리해야 하는 가장 큰 과제에 직면해 있다고 밝혔습니다. 2022년 대비 32% 증가)의 보고를 받았다는 점을 강조하고 있습니다. 이는 스포츠계의 학대나 불미스러운 사건을 경험한 사람들이 센터의 자원에 대한 의존도가 높아지고 있음을 보여줍니다. 이에 따라 선수들의 데이터 모니터링 및 추적에 대한 수요가 증가하면서 스포츠 분석 시장의 성장을 가속할 것으로 예상됩니다.
판타지 스포츠의 인기가 높아지면서 향후 스포츠 분석 시장의 성장을 가속할 것으로 예상됩니다. 판타지 스포츠는 판타지 팀 매니저라고 불리는 참가자가 특정 스포츠의 실제 프로 선수들로 구성된 가상 팀을 만드는 온라인 게임 형식입니다. 스포츠 애널리틱스는 정보에 기반한 의사결정, 팀 최적화, 더 나은 판타지 스포츠 경험을 가능하게 하는 중요한 데이터를 제공함으로써 판타지 스포츠에서 중요한 역할을 담당하고 있습니다. 예를 들어 미국에 본사를 둔 업계 단체인 Fantasy Sports &Gaming Association은 2023년 6월의 총 베터 수가 2022년 대비 7% 증가했으며, 2021년 대비 26% 증가했다고 보고했습니다. 또한 판타지 기업의 비율은 전년 대비 13%에서 21%로 증가했으며, 독점 베터는 전년 대비 28%에서 34%로 증가했으며, 지난 1년간 합법적인 스포츠 베팅, 판타지 스포츠 및 관련 부수적 서비스를 통한 거래액 및 참가비는 약 1,020억 달러에 달했습니다. 따라서 판타지 스포츠의 인기 증가는 스포츠 분석 시장의 성장을 가속할 것으로 예상됩니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 스포츠 애널리틱스 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 용도 산업의 분석
세계의 스포츠 애널리틱스 시장 : 성장률 분석
세계의 스포츠 애널리틱스 시장 실적 : 규모와 성장, 2019-2024
세계의 스포츠 애널리틱스 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 스포츠 애널리틱스 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 스포츠 애널리틱스 시장 : 컴포넌트별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
솔루션
서비스
세계의 스포츠 애널리틱스 시장 : 배포 모드별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스
클라우드
세계의 스포츠 애널리틱스 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
선수 분석
팀 퍼포먼스 분석
건강 평가
비디오 분석
기타 용도
세계의 스포츠 애널리틱스 시장 : 스포츠별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
풋볼
크리켓
하키
농구
아메리칸풋볼
기타 스포츠
세계의 스포츠 애널리틱스 시장, 솔루션의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
퍼포먼스 분석 소프트웨어
비디오 분석 툴
플레이어 추적 시스템
상해 예측 및 예방 툴
팬 관여 분석
세계의 스포츠 애널리틱스 시장, 서비스의 유형별 서브 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅 서비스
데이터 관리 서비스
트레이닝 및 지원 서비스
실장 서비스
커스텀 분석 솔루션
제7장 지역별·국가별 분석
세계의 스포츠 애널리틱스 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 스포츠 애널리틱스 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
스포츠 애널리틱스 시장 : 경쟁 구도
스포츠 애널리틱스 시장 : 기업 개요
IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
SAP SE Overview, Products and Services, Strategy and Financial Analysis
Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
Zebra Technologies Corp Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Sports Team Analysis and Tracking Systems
SAS Institute Inc.
Tableau Software Inc.
ExlService Holdings Inc.
Stats LLC
Sportradar AG
Dataart Solutions Inc.
Genius Sports Group Ltd.
HCL Technologies Ltd.
Catapult Group International Limited
WSC Sports Technologies Ltd.
Opta Sports Data Ltd.
The Chyron Corporation
Kinexon GmbH
Exasol AG
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
스포츠 애널리틱스 시장 2029 : 새로운 기회를 제공하는 국가
스포츠 애널리틱스 시장 2029 : 새로운 기회를 제공하는 부문
스포츠 애널리틱스 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Sports analytics platforms use mathematical and statistical principles to offer data-driven insights into sports activities. This method enables the collection and analysis of data metrics such as hit rates or fumbles, enhancing comprehensive sports analysis.
Sports analytics encompasses both solutions and services. These analytics solutions constitute software and platforms tailored for sports analytics, deployed across on-premises and cloud interfaces, incorporating software, hardware components, and related elements. This technology is utilized across diverse sports domains such as football, cricket, hockey, basketball, American football, and others. Its applications range from player analysis, team performance evaluation, health assessment, to video analysis, among various others.
The sports analytics market research report is one of a series of new reports from The Business Research Company that provides sports analytics market statistics, including sports analytics industry global market size, regional shares, competitors with a sports analytics market share, detailed sports analytics market segments, market trends and opportunities, and any further data you may need to thrive in the sports analytics industry. This sports analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sports analytics market size has grown exponentially in recent years. It will grow from $2.46 billion in 2024 to $3.08 billion in 2025 at a compound annual growth rate (CAGR) of 25.0%. The growth in the historic period can be attributed to data availability and integration, fan engagement, performance optimization, business operations improvement, globalization of sports.
The sports analytics market size is expected to see exponential growth in the next few years. It will grow to $7.87 billion in 2029 at a compound annual growth rate (CAGR) of 26.5%. The growth in the forecast period can be attributed to personalized fan experiences, increased investment, regulatory compliance. Major trends in the forecast period include advanced player tracking technology, machine learning and predictive analytics, esports analytics, integration of biometrics data.
The growing demand for monitoring and tracking player data is expected to drive the expansion of the sports analytics market. Sporting federations and organizations increasingly utilize athlete monitoring to understand behavioral patterns, habits, and performance metrics. Capturing this data enables coaches to evaluate and analyze performance, ultimately helping them maximize the athlete's potential. Monitoring and tracking involve a blend of data collection and analysis to determine the extent to which a player meets their objectives. As the need for player monitoring and tracking data increases, there will be a significant demand for sports analytics solutions to facilitate data-driven decision-making based on insights gathered from monitoring tools and platforms. For instance, in July 2024, the 2023 annual report from the U.S. Center for SafeSport, a national nonprofit organization in the US, highlighted that the center faced its greatest challenge in managing the rising volume of reports, receiving 7,533 in 2023-a 32% increase from 2022. This underscores the growing reliance on its resources by individuals experiencing abuse or misconduct in the sports realm. Consequently, the increasing demand for monitoring and tracking player data is anticipated to propel growth in the sports analytics market.
The rising popularity of fantasy sports is anticipated to drive the growth of the sports analytics market in the future. Fantasy sports are an online gaming format where participants, known as fantasy team managers, create virtual teams made up of real professional athletes from a specific sport. Sports analytics plays a vital role in fantasy sports by providing essential data that enables informed decision-making, team optimization, and an enhanced fantasy sports experience. For example, in June 2023, the Fantasy Sports & Gaming Association, a trade association based in the US, reported a 7% increase in total bettors in June 2023 compared to 2022 and a 26% rise from 2021. Additionally, the percentage of fantasy players grew from 13% to 21% year-over-year, while exclusive bettors increased from 28% to 34% year-over-year, culminating in an estimated $102 billion in handle and entry fees from legal sports wagering, fantasy sports, and related ancillary services over the past year. Therefore, the increasing popularity of fantasy sports is expected to propel growth in the sports analytics market.
Major firms are dedicated to pioneering innovative technologies such as analytics platforms and software, leveraging AI and machine learning for complex tasks in athlete performance monitoring. Notably, in April 2023, Dentsu Inc., a Japan-based public relations company, unveiled a sports analytics division led by Glenn Lovett. This division integrates MKTG Sports + Entertainment, Sponsorship Research International (SRi), Merkle, and dentsu's extensive data and media analytics capabilities. The integrated approach aims to revolutionize partnership analysis by harnessing a vast dataset of over 11,000 attributes for 268 million people in the US alone.
A significant move in this direction occurred in November 2023 when Tech Mahindra introduced a sports cloud platform powered by AI, ML, Analytics, and AR/VR on AWS. This platform facilitates real-time data processing, enriched broadcasting, Web 3.0 experiences, content engagement, customer data management, and metaverse gamification, enabling sports organizations to redefine digital properties and engage global fans.
In January 2024, Fastbreak.ai, a US-based company focused on AI-driven sports scheduling solutions, formed a partnership with the NBA to improve its scheduling processes, which also encompass the WNBA, G League, and NBA2K League. This collaboration aims to utilize advanced technologies to simplify and optimize the intricate scheduling requirements of professional basketball leagues. Fastbreak.ai's platform is specifically designed to analyze multiple factors, including travel logistics, game density, and television viewership, to ensure competitive fairness and enhance scheduling efficiency. The National Basketball Association (NBA) is a prominent professional basketball league based in the US.
Major companies operating in the sports analytics market include IBM Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Zebra Technologies Corp, Sports Team Analysis and Tracking Systems, SAS Institute Inc., Tableau Software Inc., ExlService Holdings Inc., Stats LLC, Sportradar AG, Dataart Solutions Inc., Genius Sports Group Ltd., HCL Technologies Ltd., Catapult Group International Limited, WSC Sports Technologies Ltd., Opta Sports Data Ltd., The Chyron Corporation, Kinexon GmbH, Exasol AG, Synergy Sports, TruMedia Networks Inc., ShotTracker Inc., Spalk Co, Sportingmindz Technology Pvt Ltd., Orreco Ltd., Second Spectrum, Quant4Sport, Deltatre SpA, Agile Sports Technologies Inc., Perform Group, Sportlogiq Inc.
North America was the largest region in the sports analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the sports analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sports analytics market includes revenues earned by entities by providing services such as data management, predictive models, and information systems. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sports Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on sports analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for sports analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sports analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Solution; Service
2) By Deployment Mode: On-premise; Cloud
3) By Application: Player Analysis; Team Performance Analysis; Health Assessment; Video Analysis; Other Applications
4) By Sport: Football; Cricket; Hockey; Basketball; American Football; Other Sports
Subsegments:
1) By Solution: Performance Analytics Software; Video Analysis Tools; Player Tracking Systems; Injury Prediction And Prevention Tools; Fan Engagement Analytics
2) By Service: Consulting Services; Data Management Services; Training And Support Services; Implementation Services; Custom Analytics Solutions
Companies Mentioned: IBM Corporation; Oracle Corporation; SAP SE; Salesforce Inc.; Zebra Technologies Corp
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Sports Analytics Market Characteristics
3. Sports Analytics Market Trends And Strategies
4. Sports Analytics Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Sports Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Sports Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Sports Analytics Market Growth Rate Analysis
5.4. Global Sports Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Sports Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Sports Analytics Total Addressable Market (TAM)
6. Sports Analytics Market Segmentation
6.1. Global Sports Analytics Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Solution
Service
6.2. Global Sports Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-premise
Cloud
6.3. Global Sports Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Player Analysis
Team Performance Analysis
Health Assessment
Video Analysis
Other Applications
6.4. Global Sports Analytics Market, Segmentation By Sport, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Football
Cricket
Hockey
Basketball
American Football
Other Sports
6.5. Global Sports Analytics Market, Sub-Segmentation Of Solution, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Performance Analytics Software
Video Analysis Tools
Player Tracking Systems
Injury Prediction And Prevention Tools
Fan Engagement Analytics
6.6. Global Sports Analytics Market, Sub-Segmentation Of Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Data Management Services
Training And Support Services
Implementation Services
Custom Analytics Solutions
7. Sports Analytics Market Regional And Country Analysis
7.1. Global Sports Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Sports Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
