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세계의 소셜미디어 서브스크립션 시장 보고서(2025년)
Social Media Subscription Global Market Report 2025
상품코드 : 1678394
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

소셜미디어 서브스크립션 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 18.9%로 599억 2,000만 달러로 성장합니다. 예측 기간의 성장 배경에는 컨텐츠의 다양화, 디지털 경제의 성장, 개인화 및 AI 통합, 커뮤니티 형성의 중요성, 세계 경제 동향 등이 있습니다. 예측 기간의 주요 동향에는 크로스 플랫폼 통합, 협업 및 파트너십, 게이미피케이션 요소, 교육 및 기술 개발, 커스터마이징 및 개인화 등이 포함됩니다.

인터넷을 이용한 스트리밍 서비스는 소셜미디어 구독 시장의 성장을 크게 견인할 것으로 보입니다. 오늘날 소비자들은 원하는 컨텐츠를 언제 어디서나 원하는 시간에 원하는 컨텐츠를 시청하는 것을 선호하므로 온라인 컨텐츠 스트리밍의 인기가 급상승하고 있습니다. 이러한 컨텐츠에 접근하기 위해 가입자들은 보통 넷플릭스나 아마존과 같은 플랫폼에 가입하고 월별, 분기별, 연간 단위로 특정 요금을 지불하고 있습니다. 예를 들어 2024년 5월, 미시간대학교의 간행물인 Michigan Journal of Economics는 2023년 스트리밍 서비스 산업의 평가액이 5,543억 3,000만 달러에 달하고 2024년 예상 매출은 430억 달러에 달할 것으로 예상했습니다. 보고했습니다. 그 결과, 인터넷 기반 스트리밍 서비스의 부상이 소셜미디어 구독 시장의 성장을 주도하고 있습니다.

소셜미디어의 보급률이 높아짐에 따라 소셜미디어 구독 시장의 성장이 크게 진전될 것으로 예상됩니다. 소셜미디어의 보급률은 특정 집단 내에서 소셜미디어 플랫폼이 이용되는 정도를 의미합니다. 소셜미디어 이용이 증가함에 따라 구독 모델이 플랫폼에 더 매력적으로 다가와 잠재적 구독자 풀을 확대할 수 있습니다. 예를 들어 2022년 11월 스위스에 본부를 둔 유엔 기구인 국제전기통신연합(ITU)은 2022년 세계 인터넷 보급률이 약 53억 명에 달하고, 세계 인구의 66%를 차지하며 2021년 대비 6.1%의 성장률을 나타낼 것이라고 보고했습니다. 이처럼 전 세계 소셜미디어 사용자 증가는 소셜미디어 구독 시장의 확대를 촉진하는 데 중요한 역할을 하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Social media subscriptions primarily involve the sale of subscriptions or related services to customers through social media platforms, utilizing cash on delivery or online payment methods. Customers are typically categorized into groups such as women, men, and kids.

The main types of social media subscriptions are categorized as refill, customize, and membership. Refill involves the act of filling something again. Payment modes for these subscriptions include cash on delivery and online payments. Various applications of social media subscriptions span beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other diverse applications. These subscriptions are utilized by both adults and kids.

The social media subscription market research report is one of a series of new reports from The Business Research Company that provides social media subscription market statistics, including social media subscription industry, global social media subscription market size, regional shares, competitors with a social media subscription market share, detailed social media subscription market segments, market trends and opportunities, and any further data you may need to thrive in the social media subscription industry. This social media subscription market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The social media subscription market size has grown exponentially in recent years. It will grow from $24.95 billion in 2024 to $30.03 billion in 2025 at a compound annual growth rate (CAGR) of 20.4%. The growth in the historic period can be attributed to rising social media adoption, content monetization, influencer marketing boom, ad-free experience, privacy concerns.

The social media subscription market size is expected to see rapid growth in the next few years. It will grow to $59.92 billion in 2029 at a compound annual growth rate (CAGR) of 18.9%. The growth in the forecast period can be attributed to increasing content diversification, growing digital economy, personalization and ai integration, emphasis on community building, global economic trends. Major trends in the forecast period include cross-platform integration, collaborations and partnerships, gamification elements, education and skill development, customization and personalization.

Internet-based streaming services are poised to significantly drive the growth of the social media subscription market. Today's consumers prefer to watch their favorite content on demand, from any location, which has led to a surge in the popularity of online content streaming. To access this content, customers typically subscribe to platforms like Netflix, Amazon, and others, paying a specific fee on a monthly, quarterly, or yearly basis. For example, in May 2024, the Michigan Journal of Economics, a publication from the University of Michigan, reported that the streaming service industry was valued at $554.33 billion in 2023, with projected revenue for 2024 expected to reach $43 billion. Consequently, the rise of internet-based streaming services is driving growth in the social media subscription market.

The increasing penetration of social media is anticipated to significantly boost the growth of the social media subscription market moving forward. Social media penetration refers to the degree to which social media platforms are utilized within a specific population. As social media usage rises, subscription models become more appealing for platforms, potentially broadening the pool of potential subscribers. For instance, in November 2022, the International Telecommunication Union (ITU), a Switzerland-based United Nations agency, reported that global Internet penetration reached approximately 5.3 billion people, accounting for 66% of the world's population in 2022, with a growth rate of 6.1% compared to 2021. Thus, the growing number of global social media users is playing a significant role in driving the expansion of the social media subscription market.

Social media marketing involves companies using social media platforms to boost sales, drive website traffic, and promote their products or brands. According to Sprout Social data from January 2022, there are 3.96 billion social media users globally, and adults spend an average of 95 minutes per day on social media across all platforms. Companies engage in social media management by posting content, responding to follower reviews and comments, and running social media advertisements. This highlights the significance of social media marketing in contemporary business strategies.

Major companies in the social media subscription market are focusing on innovative products, such as open social platforms, to facilitate text-based public conversations while promoting open and decentralized social networking. An open social platform is a digital network that enables users to access, share, and interact with content freely, engaging with a broad audience without restrictions on visibility or participation. For example, in July 2023, Meta Platforms Inc., a US-based company specializing in social networking, advertising, and business insights, launched Threads, a text-sharing app that integrates with Instagram. This app allows users to effortlessly transfer their Instagram accounts and followers to Threads, enhancing their social media experience. With over 100 million active users within the first ten days, Threads demonstrates strong potential as a new platform for text-based interactions, strategically positioning Meta to attract a wider audience and reinforce its presence in the social media subscription market.

In November 2023, Havas Group, a France-based advertising and communications firm, acquired PR Pundit for an undisclosed sum. This acquisition allows Havas to bolster its global public relations network, Havas Red, and expand its footprint in India by utilizing PR Pundit's expertise in strategic communication and innovative approaches to deliver integrated solutions across multiple sectors. PR Pundit is an India-based provider specializing in branding, influencer marketing, social media marketing (SMM), and public relations (PR) services.

Major companies operating in the social media subscription market include Amazon.Com Inc., Apple Inc., Alphabet Inc., Microsoft Corporation, Comcast Corporation, AT&T Inc., The Walt Disney Company, Tencent Holdings Limited, Charter Communications Inc., Discovery Inc., Warner Bros. Discovery, Netflix Inc., ViacomCBS Inc., Bell Canada, Bertelsmann SE & Co. KG, Vivendi SE, Fox Corporation, Spotify Technology S.A., Hearst Corporation, Canal+ Group, Snap Inc., iHeartMedia Inc., Gannett Co. Inc., Zynga Inc., New York Times Company, Conde Nast, Meredith Corporation, National Geographic Partners LLC, Nextdoor Inc., Trafalgar Entertainment

North America was the largest region in the social media subscription market in 2024. The regions covered in the social media subscription market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the social media subscription market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The social media subscription market includes revenues earned by entities by providing subscription services with subscriptions to Instagram, Facebook, video hosting sites, and social networking sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Media Subscription Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media subscription market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social media subscription ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social media subscription market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Social Media Subscription Market Characteristics

3. Social Media Subscription Market Trends And Strategies

4. Social Media Subscription Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Social Media Subscription Growth Analysis And Strategic Analysis Framework

6. Social Media Subscription Market Segmentation

7. Social Media Subscription Market Regional And Country Analysis

8. Asia-Pacific Social Media Subscription Market

9. China Social Media Subscription Market

10. India Social Media Subscription Market

11. Japan Social Media Subscription Market

12. Australia Social Media Subscription Market

13. Indonesia Social Media Subscription Market

14. South Korea Social Media Subscription Market

15. Western Europe Social Media Subscription Market

16. UK Social Media Subscription Market

17. Germany Social Media Subscription Market

18. France Social Media Subscription Market

19. Italy Social Media Subscription Market

20. Spain Social Media Subscription Market

21. Eastern Europe Social Media Subscription Market

22. Russia Social Media Subscription Market

23. North America Social Media Subscription Market

24. USA Social Media Subscription Market

25. Canada Social Media Subscription Market

26. South America Social Media Subscription Market

27. Brazil Social Media Subscription Market

28. Middle East Social Media Subscription Market

29. Africa Social Media Subscription Market

30. Social Media Subscription Market Competitive Landscape And Company Profiles

31. Social Media Subscription Market Other Major And Innovative Companies

32. Global Social Media Subscription Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Media Subscription Market

34. Recent Developments In The Social Media Subscription Market

35. Social Media Subscription Market High Potential Countries, Segments and Strategies

36. Appendix

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