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세계의 POS 디스플레이 시장 보고서(2025년)
Point of Sale Display Global Market Report 2025
상품코드 : 1678248
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

POS 디스플레이 시장 규모는 향후 수년간 강력한 성장세를 보일 것으로 예상되며, 2029년에는 연평균 8.4%의 연평균 복합 성장률(CAGR)로 188억 1,000만 달러에 달할 것으로 예상됩니다. 예측 기간 중의 성장은 지속가능성에 대한 관심, E-Commerce 통합, 규제 준수, 역동적인 공급망, 소매업의 세계화, 비주얼 머천다이징의 진화 등에 기인하는 것으로 보입니다. 예측 기간의 주요 동향에는 디지털 사이니지 솔루션, 타깃 마케팅을 위한 맞춤화, 고급 분석 및 데이터 인사이트, 터치스크린 기술, 모바일 POS(mPOS) 시스템 등이 포함됩니다.

POS 디스플레이 시장은 소매 체인의 확대로 인해 성장할 것으로 예상됩니다. 소매 체인은 중앙에서 관리되는 공통 브랜드의 매장 네트워크로 구성되어 있으며, 고객의 충동적인 구매를 유도하는 데 있으며, POS 디스플레이의 이점을 누릴 수 있습니다. 일례로 정부 수출 진흥 기관인 인도 브랜드 주식 재단의 보고서에 따르면 인도의 소매 부문은 2020년 8,000억 달러에서 크게 증가하여 2030년에는 1조 5,000억 달러에 달할 것으로 예측됩니다. 그 결과, 소매 체인의 확장은 POS 디스플레이 시장의 원동력이 되고 있습니다.

E-Commerce 산업의 성장은 향후 POS 디스플레이 시장의 성장을 촉진할 것으로 예상되며, E-Commerce는 인터넷을 통한 상품 및 서비스의 구매 및 판매를 의미하며, POS(Point of Sale) 디스플레이의 맥락에서 E-Commerce를 통해 기업은 통합 시스템을 통해 실제 매장과 온라인 매장을 모두 관리할 수 있습니다. 온라인과 오프라인 채널을 넘나드는 실시간 재고 추적과 모든 고객 데이터를 중앙에서 관리할 수 있게 됩니다. 예를 들어 2024년 5월 미국 정부 기관인 인구조사국은 2024년 1분기 E-Commerce 매출이 전년 동기 대비 8.5% 증가하여 전체 소매 매출의 15.6%를 차지했으며, 전년 동기 대비 2.8% 증가했다고 보고했습니다. 그 결과, E-Commerce 산업의 확대는 POS 디스플레이 시장의 성장을 가속하는 중요한 요인이 되고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Point of sale displays refers to a type of printed promotional material strategically placed by retailers at or near the point of sale. Serving as a sales promotion tool, the point of sale (POS) display is positioned next to the merchandise it promotes, offering customers a visual representation of items and aiding in their recognition and appeal.

The main varieties of point-of-sale displays include floor displays, freestanding displays, countertop displays, and other formats. A floor display creates a physical retail space to showcase products for consumer shopping. These displays find applications in mobile and fixed point-of-sale systems used across various industries such as restaurants, retail, healthcare, warehouse, entertainment, and hospitality.

The point of sale displays market research report is one of a series of new reports from The Business Research Company that provides a point of sale displays market statistics, including point of sale displays industry global market size, regional shares, competitors with a point of sale displays market share, detailed point of sale displays market segments, point of sale displays market trends and opportunities, and any further data you may need to thrive in the point of sale displays industry. This point of sale displays a market research report that delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The point of sale display market size has grown strongly in recent years. It will grow from $12.57 billion in 2024 to $13.63 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to retail merchandising strategies, product launches and promotions, influence on consumer behavior, inventory management, brand visibility.

The point of sale display market size is expected to see strong growth in the next few years. It will grow to $18.81 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to sustainability concerns, e-commerce integration, regulatory compliance, dynamic supply chains, globalization of retail, visual merchandising evolution. Major trends in the forecast period include digital signage solutions, customization for targeted marketing, advanced analytics and data insight, touchscreen technologies, mobile point of sale (mPOS) systems.

The anticipated growth in the point of sale display market is expected to be fueled by the expansion of retail chains. Retail chains, comprising a network of outlets under a common brand with centralized management, benefit from point of sale displays in stimulating impulsive purchases among customers. As an illustration, the retail sector in India is projected to reach $1.5 trillion by 2030, a substantial increase from $0.8 trillion in 2020, as reported by the India Brand Equity Foundation, a government export promotion agency. Consequently, the growing expansion of retail chains is a driving force behind the point of sale display market.

The growth of the e-commerce industry is anticipated to drive the expansion of the point of sale display market in the future. E-commerce refers to the buying and selling of goods and services over the Internet. In the context of point of sale displays, e-commerce enables businesses to manage both their physical and online stores through a unified system, allowing for real-time inventory tracking across online and offline channels and centralizing all customer data in one location. For example, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales rose by 8.5% in the first quarter of 2024 compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Consequently, the expansion of the e-commerce industry is a key factor driving the growth of the point of sale display market.

Major companies in the point of sale display market are concentrating on the development of marketing displays to enhance product visibility, effectively engage customers, and drive sales by creating visually appealing and interactive experiences that influence consumer purchasing decisions at the point of sale. These marketing displays offer improved image quality, enabling clear visibility of small text and QR codes, which enhances the viewer's ability to interact with the displayed content. For example, in May 2023, Wi-Charge Ltd, an Israel-based company, introduced the Wi-Spot 7' retail marketing display. This display supports cloud-based content management system (CMS) solutions, allowing for easy updates across multiple screens remotely. This flexibility enables retailers to manage their marketing content efficiently. Additionally, built-in sensors collect valuable data on shopper behavior, such as aisle traffic and dwell time, providing retailers with insights to optimize their marketing strategies.

Major players in the point-of-sale display market are intensifying their focus on introducing innovative solutions, including the implementation of point-of-sale platforms, to gain a competitive edge. A point-of-sale (POS) platform, a combination of hardware and software, serves to simplify and streamline the transaction process for both businesses and customers. In August 2022, Dutchie, a US-based company, launched Dutchie POS, a new cannabis point-of-sale platform. This robust and compliant system offers full customization for cannabis retail, featuring built-in traceability, advanced reporting, and integrated support for various legal markets and payment methods. The platform also enhances the checkout experience with a dual-screen terminal, providing a 15-inch screen for the budtender and a 10-inch screen for the customer.

In August 2023, Capital Group LLC, a US-based company, acquired Diebold Nixdorf Inc. for an undisclosed amount. This acquisition enables Capital Group to expand its portfolio by leveraging Diebold Nixdorf's expertise in providing point of sale (POS) displays. Diebold Nixdorf Inc. is also a US-based company specializing in POS display solutions.

Major companies operating in the point of sale display market include WestRock Company, Smurfit Kappa Group plc, DS Smith Plc, Pratt Industries Inc., INDEVCO Group, Menasha Packaging Company LLC, MBC Signs, Great Northern Corporation, The Royal Group, InnoMark Communications, Rapid Displays Inc., Bay Cities Inc., United Displaycraft, Wright Global Graphics, Creative Displays Now, Vanguard Protex Global Ltd., Easternpak Ltd., Interstate Display & Packaging Inc., Retail Resource Group LLC, Southern Imperial, Unipak Inc., Excel Display & Packaging, Stirling Promotions, Clear Packaging Inc., ColorPoint International LLC, Popco Inc., RICH LTD., Product Display Solutions, Northern Products Incorporated, Marvolus Manufacturing

North America was the largest region in the point of sale display market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the point of sale display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the point of sale display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The point of sale (POS) display market consists of sales of point of sale (POS) display including dump bins, display cubes, and shelf edging, among others. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Point of Sale Display Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on point of sale display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for point of sale display ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The point of sale display market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Point of Sale Display Market Characteristics

3. Point of Sale Display Market Trends And Strategies

4. Point of Sale Display Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Point of Sale Display Growth Analysis And Strategic Analysis Framework

6. Point of Sale Display Market Segmentation

7. Point of Sale Display Market Regional And Country Analysis

8. Asia-Pacific Point of Sale Display Market

9. China Point of Sale Display Market

10. India Point of Sale Display Market

11. Japan Point of Sale Display Market

12. Australia Point of Sale Display Market

13. Indonesia Point of Sale Display Market

14. South Korea Point of Sale Display Market

15. Western Europe Point of Sale Display Market

16. UK Point of Sale Display Market

17. Germany Point of Sale Display Market

18. France Point of Sale Display Market

19. Italy Point of Sale Display Market

20. Spain Point of Sale Display Market

21. Eastern Europe Point of Sale Display Market

22. Russia Point of Sale Display Market

23. North America Point of Sale Display Market

24. USA Point of Sale Display Market

25. Canada Point of Sale Display Market

26. South America Point of Sale Display Market

27. Brazil Point of Sale Display Market

28. Middle East Point of Sale Display Market

29. Africa Point of Sale Display Market

30. Point of Sale Display Market Competitive Landscape And Company Profiles

31. Point of Sale Display Market Other Major And Innovative Companies

32. Global Point of Sale Display Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Point of Sale Display Market

34. Recent Developments In The Point of Sale Display Market

35. Point of Sale Display Market High Potential Countries, Segments and Strategies

36. Appendix

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