세계의 온라인 영상 플랫폼 시장 보고서(2025년)
Online Video Platform Global Market Report 2025
상품코드 : 1678185
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

온라인 동영상 플랫폼 시장 규모는 향후 수년간 비약적인 성장을 보일 것으로 예상되며, 2029년에는 CAGR 22.0%로 312억 6,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 스트리밍 서비스의 확산, 인공지능(AI) 통합, 가상 이벤트 및 라이브 스트리밍의 출현, 모바일 비디오 소비 강화, 협업, 오리지널 컨텐츠 제작 등에 기인하는 것으로 보입니다. 예측 기간의 세계 동향에는 컨텐츠 중재 및 안전 조치 강화, 주문형 비디오(VOD) 서비스의 세계 확대, E-Commerce와 쇼퍼블 비디오의 통합, 고품질 비디오 압축 기술 채택, 비디오 분석 및 시청자 인사이트의 혁신 등이 포함됩니다.

스마트폰 수요 증가가 향후 온라인 동영상 플랫폼 시장의 성장을 촉진할 것으로 예상됩니다. 스마트폰은 셀룰러 연결과 카메라, 웹 브라우저, 고밀도 디스플레이 등의 기능을 갖춘 다기능 휴대폰 단말기를 갖춘 휴대용 전자기기입니다. 이러한 기기는 라이브 스트리밍, 24시간 365일 지원, 적응형 비트 전송률 스트리밍과 같은 비디오 스트리밍 서비스를 지원하여 비디오 재생 및 엔터테인먼트의 온라인 비디오 플랫폼으로 효과적으로 기능할 수 있습니다. 예를 들어 2023년 영국에 본사를 둔 업계 단체인 Groupe Speciale Mobile Association은 2023년 1월 현재 전 세계에서 229개의 상용 5G 네트워크가 존재하고, 700개 이상의 5G 스마트폰이 출시되었으며, 2022년에는 200개 이상의 5G 스마트폰이 출시될 것이라고 보고하고 있습니다. 따라서 스마트폰에 대한 수요 증가가 온라인 동영상 플랫폼 시장을 촉진하고 있습니다.

스트리밍 서비스의 보급이 확산되고 있는 것이 당분간 온라인 동영상 플랫폼 시장 확대의 원동력이 될 것으로 보입니다. 스트리밍 서비스란 인터넷 상에서 동영상, 음악, 라이브 방송 등 멀티미디어 컨텐츠를 실시간으로 제공하는 디지털 플랫폼을 의미하며, 이러한 성장에 중요한 역할을 하고 있습니다. 온라인 비디오 플랫폼은 이러한 스트리밍 서비스를 활용하여 사용자에게 비디오 컨텐츠에 대한 원활한 온디맨드 액세스를 제공하여 전반적인 접근성을 높이고 사용자 친화적인 경험을 제공합니다. 예를 들어 Comscore가 2022년 6월에 발표한 제7회 State of Streaming 데이터에 따르면 광고형 스트리밍 서비스가 크게 성장하여 2023년에는 전년 대비 21% 증가하여 20억 개에 육박했습니다. 특히 2022년 5월 96억에서 2023년 5월에는 115억으로 급증했습니다. 결과적으로 스트리밍 서비스 수 증가는 온라인 동영상 플랫폼 시장의 성장을 가속하는 중요한 요인으로 작용하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Online video platforms are digital services that enable users to search, upload, and access video content on the internet. These platforms often offer subscription-based models for users to view and share videos across various genres and categories.

The primary categories within online video platforms encompass video processing, video management, video distribution, video analytics, and other variants. Video processing involves manipulating images and sounds within video files using hardware, software, or a combination thereof. This process enables users to create storyboards, craft layouts with diverse content types, and incorporate music as well as text into videos. Various business models such as user-generated content (UGC), software as a service (SaaS), and do-it-yourself (DIY) models are employed for live streaming and video on demand across applications such as content creation, branding, and enterprise solutions. These platforms cater to multiple end-users spanning industries such as media and entertainment, BFSI (banking, financial services, and insurance), retail, education, IT and telecom, among others.

The online video platforms market research report is one of a series of new reports from The Business Research Company that provides online video platforms market statistics, including online video platforms industry global market size, regional shares, competitors with an online video platforms market share, detailed online video platforms market segments, market trends, and opportunities, and any further data you may need to thrive in the online video platforms industry. This online video platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The online video platform market size has grown rapidly in recent years. It will grow from $11.83 billion in 2024 to $14.13 billion in 2025 at a compound annual growth rate (CAGR) of 19.4%. The growth in the historic period can be attributed to surge in online video consumption, rise of over-the-top (OTT) services, monetization opportunities, globalization of content distribution, content creation and user-generated content (UGC).

The online video platform market size is expected to see exponential growth in the next few years. It will grow to $31.26 billion in 2029 at a compound annual growth rate (CAGR) of 22.0%. The growth in the forecast period can be attributed to proliferation of streaming services, integration of artificial intelligence (AI), emergence of virtual events and live streaming, enhanced mobile video consumption, collaborations and original content production. Major trends in the forecast period include enhanced content moderation and safety measures, global expansion of video-on-demand (VOD) services, integration of e-commerce and shoppable videos, adoption of high-quality video compression technologies, innovations in video analytics and audience insights.

The increasing demand for smartphones is anticipated to drive the growth of the online video platform market in the future. A smartphone is a portable electronic device equipped with cellular connectivity and a multi-functional mobile phone handset that includes features such as a camera, web browser, and high-density display. These devices support video streaming services like live streaming, 24/7 support, adaptive bit-rate streaming, and other functionalities, effectively serving as an online video platform for video playback and entertainment. For instance, in 2023, the Groupe Speciale Mobile Association, a UK-based industry organization, reported that as of January 2023, there were 229 commercial 5G networks globally, and over 700 models of 5G smartphones had been launched, with more than 200 introduced in 2022. Therefore, the rising demand for smartphones is fueling the online video platform market.

The increasing prevalence of streaming services is poised to drive the expansion of the online video platform market in the foreseeable future. Streaming services, denoting digital platforms delivering real-time multimedia content such as video, music, or live broadcasts over the internet, play a crucial role in this growth. Online video platforms leverage these streaming services to provide users with seamless and on-demand access to video content, enhancing overall accessibility and delivering a user-friendly experience. For example, data from the Comscore 7th annual State of Streaming in June 2022 revealed a substantial growth in ad-supported streaming services, experiencing a 21% increase with the number rising to nearly 2 billion year-over-year in 2023. Specifically, the count surged from 9.6 billion in May 2022 to 11.5 billion in May 2023. Consequently, the escalating number of streaming services is a key factor propelling the growth of the online video platform market.

The online video platform market is witnessing a significant trend towards technological advancement, with major companies actively embracing advancements in video technology. A notable example occurred in September 2022, when Minute Media, a UK-based digital-first media company, introduced its supply-side platform (SSP). This innovative SSP aims to establish a more streamlined and direct connection between publishers and brands operating within the programmatic advertising ecosystem. Minute Media's SSP seamlessly integrates with Voltax, its proprietary video and multimedia publishing-as-a-service platform. Furthermore, it collaborates with various third-party video players, demand wrappers, and some of the industry's largest demand-side platforms (DSPs). These connections are established directly or through programmatic infrastructure provider BidSwitch, with continual expansion to include new partners in the ecosystem. This strategic move by Minute Media demonstrates a commitment to enhancing efficiency and fostering direct connections within the programmatic advertising landscape through sophisticated video technology integration.

Major players within the online platform market are strategically leveraging partnerships to offer customers comprehensive insights and real-time analysis of their video streaming services. These strategic partnerships represent collaborative arrangements between multiple organizations, pooling resources and expertise to achieve mutually advantageous objectives. A significant example unfolded in December 2023 when Agama Technologies AB, a Sweden-based technology company, joined forces with THEO Technologies NV, a Belgium-based software company. This strategic alliance is focused on elevating the video streaming experience for Telenor. By integrating THEO's video playback technology, THEOplayer, with Agama's video observability and analytics platform, the collaboration aims to ensure superior-quality video streaming experiences across an extensive array of connected devices, encompassing web browsers, mobile devices, and smart TVs. This partnership underscores a commitment to optimizing video streaming services by combining cutting-edge playback technology with robust analytics, ultimately enhancing the end-user experience across diverse digital platforms.

In September 2022, Wowza Media Systems LLC, a U.S.-based software company specializing in video platforms, completed the acquisition of Flowplayer for an undisclosed amount. This strategic move is aimed at augmenting Wowza's product portfolio by integrating Flowplayer's technology into Wowza Video and Wowza Streaming Engine. Additionally, the acquisition is expected to facilitate Wowza's expansion of its physical presence in Europe. Flowplayer, based in Sweden, is known for providing video player solutions, including online video platforms tailored for broadcasters, publishers, and media houses. The Flowplayer video player is recognized for its responsive playback, granular customization features, and a robust plugin library.

Major companies operating in the online video platform market include International Business Machines Corporation, YouTube LLC, TwentyThree ApS, Akamai Technologies Inc., MediaMelon Inc., SproutVideo LLC, Ziggeo Inc., Vimeo Inc., VideoBloom Inc., Edgio Inc., Dailymotion SA, Brightcove Inc., Comcast Technology Solutions, SpotX Inc., Longtail Ad Solutions Inc., Dalet Digital Media Systems USA Inc., Vidyard Inc., Kaltura Inc., Wistia Inc., Pixability Inc., Livestream LLC, Vplayed Inc., Dacast Inc., Endavo Media & Communications Inc., Cincopa Ltd., Frame.io Inc., Panopto Inc., Niche Video Media LLC, Ensemble Video Platform

North America was the largest region in the online video platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global online video platform market during the forecast period. The regions covered in the online video platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online video platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online video platform market includes revenues earned by entities by providing services such as video hosting, video content management, mobile video, live streaming, brand customization, video monetization, white-label streaming, and private or secure streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Online Video Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on online video platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for online video platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The online video platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Online Video Platform Market Characteristics

3. Online Video Platform Market Trends And Strategies

4. Online Video Platform Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Online Video Platform Growth Analysis And Strategic Analysis Framework

6. Online Video Platform Market Segmentation

7. Online Video Platform Market Regional And Country Analysis

8. Asia-Pacific Online Video Platform Market

9. China Online Video Platform Market

10. India Online Video Platform Market

11. Japan Online Video Platform Market

12. Australia Online Video Platform Market

13. Indonesia Online Video Platform Market

14. South Korea Online Video Platform Market

15. Western Europe Online Video Platform Market

16. UK Online Video Platform Market

17. Germany Online Video Platform Market

18. France Online Video Platform Market

19. Italy Online Video Platform Market

20. Spain Online Video Platform Market

21. Eastern Europe Online Video Platform Market

22. Russia Online Video Platform Market

23. North America Online Video Platform Market

24. USA Online Video Platform Market

25. Canada Online Video Platform Market

26. South America Online Video Platform Market

27. Brazil Online Video Platform Market

28. Middle East Online Video Platform Market

29. Africa Online Video Platform Market

30. Online Video Platform Market Competitive Landscape And Company Profiles

31. Online Video Platform Market Other Major And Innovative Companies

32. Global Online Video Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Online Video Platform Market

34. Recent Developments In The Online Video Platform Market

35. Online Video Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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